I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer Sanford

Tech Exec with ability to drive technology solutions; Successfully define products - from roadmap to shelf; Support and nurture technology partnership alliances.  Able to guide business through technology and business processes, to bring operationally efficient systems to life.  Responsible for product development that correlates directly with business goals and market verticals to gain immediate returns on investment. 29 years of hands on experience in software engineering/systems development, as well as leading development teams internally and externally for clients.  Proven ability to align technology with core business needs, identify resident deficiencies, and rapidly iterate to improve operating capacity. Successful in staffing and managing a globally distributed team with 24/7 operations.  Selected as CEO for Q3 of 2020 with MTX.

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Jennifer Sanford

👩🏻‍💻Erica Byrd

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