I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer Sanford

As the founder and president of Fixed Ops Roundtable® and Center for Performance Improvement®, I am passionate about creating and delivering innovative solutions for the automotive industry. 

With over 4 years of experience in organizing and hosting Fixed Ops Roundtable®, I have established the fastest-growing event for fixed operations professionals, attracting hundreds of attendees and speakers from leading OEMs, dealerships, and vendors. I have also been a five-time speaker at the NADA Show, sharing my insights and best practices on customer experience, sales process, and field training.

With over 42 years of experience in leading change including at the Center for Performance Improvement®, I have helped numerous clients improve their customer satisfaction, retention, and loyalty, by providing customized training, coaching, and consulting services. I have also developed and implemented modern fixed ops sales processes that have increased revenue, profitability, and efficiency for my clients. I am a certified "Train the Trainer" and field training authority for several OEMs, delivering high-quality and impactful training programs across the country.

Ted Ings

BLINK AI: Dave Perry, CEO at BLiNK AI Automotive with Katrina Ness and Vanessa Collins of Ted Ings' Fixed Ops Roundtable® at #NADA2026 and the  National Automobile Dealers Association (NADA) Show in Las Vegas!

Join us at FixedOpsRoundtable.com for FIXED OPS WEEK on May 11-15, 2026 where the industry comes together - featuring over 200 retail speakers, 75 expert panels in a FREE 5-day virtual event! 

Please DM Angie Pascotto for event details!

Muasir Khalil Sarah Vantine Marisa DiPonio Shon Kingrey Tully Williams Matthew Winston Richard Lupo

Automotive Industry Leader | Founder and President @Ted Ings' Fixed Ops Roundtable® | Customer Satisfaction, Sales Processes

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Jennifer Sanford

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ted Ings's LinkedIn Performance

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