ClearDATA

Positioned ClearDATA’s cloud security posture management (CSPM) software, Managed Detection & Response (MDR) services, managed cloud services, and professional services, purpose-built to protect personal health information (PHI) and other sensitive healthcare data. Increased product revenue  through strategic market positioning and targeted managed services and cybersecurity marketing campaigns for healthcare providers, healthcare payers, and health tech companies. Led efforts to competitively benchmark products against Cloud Service Provider (CSP), Managed Security Service Provider (MSSP) and Managed Detection & Response (MDR) vendors. Successfully expanded market share by identifying and penetrating new cybersecurity market segments. Led numerous marketing campaigns resulting increase in customer acquisition rate for cybersecurity solutions. Played a key role in the successful launch of seven major cloud compliance and security products, achieving sales targets within the first two quarters. Enhanced collaboration between marketing, sales, product development, and customer support teams, improving overall campaign effectiveness, customer satisfaction, and sales enablement. Wrote and coordinated many thought leadership publications. Collected key case studies from clients to use in corporate communications and lead generation efforts. Designed countless decks for key sales reps, for major deals for the company. Edited content to be more competitively compelling, while simultaneously improving technical prowess.	Implemented advanced data analytics tools to gain insights into customer behavior, including enhancing personas, content, and sales materials.

Director of Product Marketing (Healthcare Cybersecurity & AI)

Onna

**Company-wide layoff**
Positioned Onna’s data management platform to help companies simplify unstructured data management from cloud-based collaboration applications. Led product marketing discipline for persona building, messaging, customer case studies, product videos, collateral, and web content. Led launch strategy for multiple Connectors for collaboration applications. Developed positioning for Onna’s Data Management Platform. Responsible for integrated product launches of new software and platform product features (like the Microsoft OneDrive Connector), product solutions, and AI capabilities. Drove intra-market growth and increased awareness-to-adoption in existing and new market segments.

Director of Product Marketing (eDiscovery Data Security & Governance)

Avaya

Positioned Avaya’s cloud communications and workstream collaboration services. The company's platform includes unified communications and contact center services. In 2019, the company provided services to 220,000 customer locations in 190 countries. Directed outbound marketing for Avaya OneCloud™ Subscription and the developer-facing marketing channel. Piloted go-to-market execution, buyer personas, solution messaging and positioning, thought leadership, and sales enablement. Created global go-to-market and enablement plans for specific solutions, including new APIs and applications. Hosted a Hackathon for 250+ developers at Avaya ENGAGE, resulting in significant partner and client engagement. While at Avaya, founded the Abilities Employee Resource Group (for Differently Abled).

Product Marketing Manager (App Exchange, APIs, Cloud Tech)

Developed end-to-end content strategy for major worldwide customer product and solutions campaigns for IBM Systems. Developed content for IBM Z and LinuxONE’s shifts to a hybrid cloud narrative, emphasizing security, cloud-native development, AI and blockchain services. Worked cross-functionally for the IBM z15 and LinuxONE global launch with product management, campaigns, performance marketing and analyst relations to support competitive messaging on security, data privacy and encryption. Audited content, researched trends, and collaborated on the execution of promotional assets. Led campaigns in social media, public relations, event marketing, web, and user interface, contributing to 65% of IBM marketing-sourced revenue. In 2019 through 2020, founded and served as the captain of the IBM Hops for Hope team, raising money for Children’s Flight of Hope (non-profit for children).

Senior Global Content Marketing Strategist (Hybrid Cloud Server Solutions and Storage)

CAPTRUST

Managed individual investor retirement plan services and participant marketing using integrated marketing tactics. Developed a participant-facing marketing channel to do outreach to within the client base for increasing retirement plan contributions. Co-founded and served as Managing Editor for VESTED magazine (www.captrust.com/vested) for wealth management prospects and clients, a biannual magazine including a Second Act cover story, plus columns that explore passion pursuits, investment trends, ways to leave a legacy, and more. Co-founded and produced the VESTED Voices client marketing video series, featuring famous Second Acts. Was able to interview NFL players, famous entrepreneurs, and other inspirational people. Authored thought leadership pieces and produced participant-facing video series. Met goal to acquire 20 net new wealth management clients, each with millions in assets under management (AUM). In 2017, served as (volunteer) President of the CAPTRUST Community Foundation (CCF), while also serving as Manager of Marketing. As CCF president, led 25 board members, 5 committees, started a grant program with 3 levels of grants issued, and started an annual fundraising event. The flagship fundraising event, the Bond Brothers 5k, was cofounded with Bond Brothers Beer Company and raises tens of thousands of dollars each year for the CCF. In 2016, served as Vice President for the CCF and created a flagship fundraising event, Hops for Hope, that brings in $500,000 a year to benefit Children's Flight of Hope, to help children with life-altering and terminal illnesses get transportive access to care.

Manager, Marketing (Retirement Services & Wealth Management)

Paychex

Created and implemented integrated marketing strategies using research and analytics to drive customer insights using direct mail, email marketing, collateral, websites, and thought leadership. Ran 401(k) marketing channel, a sales division responsible for 75% of revenue for the company. Based on success with 401(k) marketing channel, developed a financial advisor referral channel. In addition, developed an educational marketing program for the Paychex Healthcare Reform response, that resulted in 150% revenue generation improvement.

Product Marketing Manager (Retirement Services & HR Services)

Led process improvement efforts with client-facing business units to digitize procedures and product pages, as well as consulted on ways to eliminate waste within processes (Kaizen model). Successfully improved more than 20 business units’ processes to manage operational change management strategies and programs.

Change Management Specialist, Technical Writer

Crosman Corp.

Created public relations materials for new retail product launch announcements to Big Box stores, conducted product placement and media relations, composed copy (web, packaging, advertisements, catalogs, and price lists), collaborated daily with graphic designers and the VP of Marketing, and managed trade show events.

Marketing Coordinator (Retail)

USDA

Met with statisticians within the National Agricultural Statistics Service (NASS) dissect, understand, and pull out important trends within the Census of Agriculture published by the USDA. TWrote press releases about findings from the Census of Agriculture, issued by the National Agricultural Statistics Service (NASS), which I worked for under the Director of Public Affairs. Worked with statisticians to pull key information out, so that I could develop important insights in written format. Participated in journalist lock-ins, briefings, and important announcements. The work done had the ability to influence futures, stock prices on commodities, and agricultural and livestock industries as a whole.

Public Affairs Associate (Government, National Agricultural Statistics Service)

Monroe County Long Term Care Program

Compiled and synthesized research for medicare study on persons with disabilities, in order to build anonymized case studies about patient experiences within the study. Reviewed thousands of cases and built out profiles for senior leadership. The study focused on the use of innovative nurse models of care management designed to improve the quality of life and health outcomes of older persons experiencing multiple chronic conditions (MCC), depression, and disability. This research was related to the Medicare Primary and Consumer-Directed Care Medicare Demonstration (MCPC), an randomized control (RCT) trial conducted across 3 states, providing comprehensive care management to community-dwelling older Medicare beneficiaries (n=1600) who had an existing disability and prior use of healthcare (e.g. hospitalizations). Outcome evaluation of the study favorable health outcomes among participants (e.g., less disability worsening) as well as a reduction in healthcare cost and use. Notably, this trial was one of only 6 studies to achieve less disability among these older persons who were experiencing high levels of health complexity.

Research Assistant Intern (Medicare Healthcare Study)

Bringing more than two decades of experience, I strategically and creatively lead impactful and innovative product marketing programs for software and cloud technologies. With a passion for understanding customer needs, creating compelling solutions, and driving business growth across diverse industries—focused on driving the bottom line, while emphasizing the ‘fun’ in cross-functional collaboration! 

Jenny Liebel

Brett S. Brody Consulting, LLC

➡️ Deliver strategic and tactical organizational change leadership to achieve business goals through successful stakeholder engagement and adoption of new business processes and technology solutions.

➡️ Partner with executive program sponsors and project implementation teams to succinctly define critical success factors, processes, and metrics while building trusted relationships to ensure smooth operational roll outs.

➡️ Specialize in navigating across organizational boundaries and silos, driving planning, execution, and reporting, and delivering measurable results for various-sized clients, public/private, for-profit/non-profit.

⭐️ Clients, Companies & Customers

➡️ Amtrak
➡️ BT Americas
➡️ CAVA
➡️ CEB
➡️ DECA
➡️ Deltek *
➡️ Discover Financial Services
➡️ FBI *
➡️ Freddie Mac
➡️ GEICO
➡️ GSA *
➡️ Hilton Worldwide
➡️ IRS *
➡️ K12
➡️ MCI WorldCom *
➡️ NRUCFC
➡️ NavigationArts
➡️ Neustar
➡️ SAIC *
➡️ Sage
➡️ The College Board
➡️ The Nature Conservancy
➡️ Verizon *
➡️ Victaulic

* Denotes Pre-2007

⭐️ Industry Experience

➡️ Computer Software
➡️ E-Learning
➡️ Education
➡️ Financial Services
➡️ Hospitality
➡️ Information Technology
➡️ Insurance
➡️ Investment Management
➡️ Manufacturing
➡️ Restaurants
➡️ Software
➡️ Telecommunications

⭐️ Technical Skills

➡️ Languages & Platforms: .NET, C++, J2EE, Java, JavaScript, Linux, Mac iOS, Oracle, SQL, UNIX, Windows, XML

➡️ Software & Applications: HP ALM/QC, IBM Rational, Jira, Miro, MS Office/Project/SharePoint/Teams, Oracle, PeopleSoft, SaaS, Salesforce, SAP, ServiceNow, Tableau, Workday, Workfront/AtTask, Zephyr, Zoho

📩 bsbrody@pureQA.biz

Senior Principal Management Consultant & Strategic Advisor

Senior Information Technology (IT) leader offering 20+ years of documented accomplishments in diverse key Software Development Life Cycle (SDLC) roles across numerous industries and technology platforms.  Business change agent, strategic and execution focused, who has achieved broad-based success overhauling companies to attain desired outcomes and increase operational efficiencies.

🔥 Value Proposition

➡️ Effective in analyzing organizational issues, needs, and risks, entrepreneurial identification of opportunities, and creating sustainable solutions that improve full life-cycle processes, systems, and technologies.

➡️ Proficient in recommending, establishing, and optimizing best practice quality standards, business processes, and teams to increase predictability, minimize cycle time, reduce costs, and achieve faster delivery time.

➡️ Adept in building collaboration, synergy, and trust between international and local organizations to drive change, support essential company objectives, and maximize value creation across heterogeneous lines of business.

➡️ Thrive in dynamically changing cross-functional project team environments requiring focused decision making for delivering complex global large-scale implementations on schedule, within budget, and of the highest quality.

🏆 Core Competencies

➡️ Agile Software Development
➡️ Business & Systems Analysis
➡️ Continuous Process Improvement
➡️ Enterprise Resource Planning
➡️ Feasibility Assessments & Surveys
➡️ Key Performance Indicators
➡️ Metrics Reporting & Executive Dashboards
➡️ Organizational Change Management
➡️ Product, Program & Project Management
➡️ Quality Assurance & Software Testing
➡️ Risk-Based Testing (Adoption & Training)
➡️ Strategic Planning & SWOT Analysis
➡️ Systems Engineering & Integration
➡️ Transformational Leadership
➡️ User Acceptance Testing (Strategy & Execution)

⭐️ LinkedIn Personality

➡️ Mantra: "Dig Your Well Before You're Thirsty" [Harvey Mackay] and "Always Be Paying It Forward".

➡️ Focus: Animal Rescue Advocacy, Content Creation, Engagement, Job Seeker Support, and LinkedIn Demystification.

➡️ Network: 200,000+ followers.

For additional information, including client portfolio, please see my "Experience" profile section.

📩 bsbrody@pureQA.biz

Brett Scott Brody

🛑 ATTN: Job Seekers (December Roll Call: Open to New Opportunities)

I have a GREAT extensive NETWORK and am first-degree connections with hundreds, if not thousands, of technical recruiters, hiring managers, and those in a leadership capacity.

While I am not a technical recruiter, nor am I hiring, I can, at minimum, continue to offer my extensive network to connect people and provide a platform for added exposure.

If you are reading this and looking for a job, simply:

⮑ React and comment on this post.
⮑ Share your most current CV/resume (image/link).
⮑ Mention if you would consider potential relocation.
⮑ Indicate your job preference (hybrid, on-site, remote).
⮑ List the type of position/role you are seeking and the location.

If you know anyone who is looking for employment and could benefit from increased visibility, tag them.

Please continue to assist those in need by commenting, liking, and/or sharing this post with your network.

Note: I created this "Roll Call" concept in 2016 to "pay it forward" and help individuals seeking new career opportunities.

#opentowork

Make sure to:

⮑ Click the bell on my profile to be notified when I post content.
⮑ Follow me, engage, and connect with other people.
⮑ Support job seekers with their career search.
⮑ Repost this to share with your network.
⮑ Send me an invitation to connect.

Senior ERP Program Management Consultant • Jira Process & Test Architect • Click ➕ Follow • Purveyor of Humor, Inspiration & Motivation • Job Seeker Support • Animal Rescue Advocate • Click 🔔 For Content Notification

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The Battle

Jenny Liebel

Brett Scott Brody

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taplio

The Battle

Jenny Liebel

Brett Scott Brody

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brett Scott Brody's LinkedIn Performance

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Performance ScoreBrett Scott Brody's LinkedIn Performance