HubSpot

Freelance Senior B2B Marketing & Sales Writer

Artisan

Freelance Senior B2B Sales Writer

Looking for a savvy writer with hands-on experience in marketing and sales? Let's look at what I've got.

I'm here to help you win the SERP and attract prospects through high-quality blog posts.

🍉 Content Writing (long-form blog posts)
🍉 On-page SEO for articles
🍉 In-depth articles with quotes from thought leaders

🍍Content Marketing Geek
🍍Analyzing projects before taking on them

I'm eager to create copies that engage & convert :)

Freelance writer | B2B Content Marketing Specialist

DISTRICT #1

I'd highlight two major achievements:

1. $1,031,000 worth of contracts under one year
2. Developed a new direction, like economic recovery in rural areas through agriculture projects

Donors I've worked with: GIZ, Norwegian Refugee Council, USAID, TerraTech (ADH).

My position also included cold pitching, contacting major donors, devising new projects, supervising their smooth implementation process, geography expansion, and publicity.

Head of Programme Development & Strategic Partnerships

Belkins

B2B Sales Writer

Cognism

Freelance Content Writer

Smartlook

MarTech

Contributing Writer

Weflow | getweflow.com

Freelance Writer

Timeular

Creative B2B Writer📍I create content that AI cannot🦄 HubSpot | MarTech | Cognism | Smartlook | ➡️ DM to book your article.

Have you ever heard of a Senior Sales & Marketing Writer who can close a deal of $700,000+ for a charitable foundation? 

I dunno how these two roles coexist in me, but they seem to work out pretty well. 

So, if you want to hire me as a freelance writer, get a consultation for cold outreach, writing career, or fundraising, DM or email me.
📧 jenica.romacnhuk@gmail.com

What I offer:

- 8 years in content marketing, PR, and business development with a strong track record.
- Therefore, a robust understanding of SEO shifts and emerging trends.
- Content that people want to read, share, and fill out "Request a demo."
- A partner who cares about your growth while being an independent contractor.

Open to fruitful discussions.

Jenny Romanchuk

Getting cited by LLMs won't, by itself, generate B2B leads.
But authoritative and unbiased content will. 

I teamed up with Jules Davies to break down how to write articles that actually move the needle and fuel your pipeline. Every bit of advice is followed by an example from our projects. 

If you care about writing content that earns trust, this one’s for you 👇

#contentmarkteing #b2bmarketing

B2B Freelance Writer | Sr. Writer at HubSpot | In-depth articles, expert-led content, thought leadership content | Topics: B2B sales, marketing, business development, fundraising, customer success

How to write authoritative content for B2B? And why.

Irina Maltseva 🇺🇦

Aura

Growth Lead

Artisan AI (YC W24)

Growth Advisor

Riverside.fm

SEO Consultant

Nextiva

Aura Identity Guard®

ONSAAS.ME

• Help marketers to find the best software to skyrocket the business growth

Founder

Hunter.io

• As a first marketing hire, I launched Hunter's marketing strategy from scratch
• Grew a marketing team from 0 to 13 members (full-time employees and part-time contractors)
• Helped to grow the userbase by 30% (3M+ people use Hunter in 2022)
• Optimized website for search, built 1.5K+ backlinks from unique domains that helped to get #1-3 positions on SERP for 80% of the target keywords (grew website traffic to 400K sessions/mo)
• Launched and established content strategy for the blog (50K unique monthly readers, 85% coming from organic search)
• Got product mentions in 100+ key industry listicles 
• Led the cold outreach team (12K cold emails sent within a year with an average conversion rate of 12%)
• Launched Hunter Templates - the biggest directory of cold email templates (it helps to attract 5K new users from organic search monthly)
• Reached the ROAS of 20 for Facebook Ads retargeting campaign and ROAS of 10 for Google Ads branded campaign
• Recruited and onboarded 500+ affiliates
• Optimized email onboarding campaigns, which helped to increase performance by 30%
• Run content partnerships and managed SEO agencies
• Participated in the product development
• Conducted customer researches and interviews

Head of Marketing

Platformly

• Launched automated onboarding sequences that helped to increase free trials to paying customers conversion by 40%
• Developed a reward campaign that generated 800+ free product reviews 
• Achieved $2 CPL after launching and optimizing Facebook Ads funnel
• Established marketing strategy, participated in product development, introduced new plans and pricing

Growth Marketing Manager

SEMgage

• Boosted most promising customer acquisition channels and drove rapid growth for 10
startups and SMBs
• Maximized conversions at the bottom of customers' funnels by more
than 300%

Co-Founder & Growth Marketing Consultant

BeWarned

• Grew a marketing team from 0 to 5 people
• Launched 4 mobile apps for deaf and hard of hearing people
• Collaborated with international media (for the key product launch, got 63 publications in less than a month)
• Got 2K product pre-orders from Facebook Ads (at $0.5 per lead)
• Coordinated the work of marketing and product departments
• Participated in the product development and conducted user interviews

Hey! My name is Irina, and I help SaaS companies to grow their revenue with inbound marketing.

Being a marketer for more than ten years now, I have helped dozens of companies to skyrocket their business growth. 

I worked with big corporations, small startups, social projects, and even on the agency side early in my career. That helped me gain plenty of marketing skills and understand where I belong. 

Seven years ago, I joined my first SaaS company and realized - it's a perfect match! 

Working for SaaS companies, you're never bored, and every day is a new challenge. As a SaaS marketer, you have to focus on plenty of different things at the same time: 

📌 Make sure you know your audience, and they're happy with your product
📌 Understand what content they need and educate them through the entire funnel
📌 Remember that your competitors aren't sleeping, and always keep your finger on the pulse
📌 You always think about the ways to gain more visibility, traffic, and conversions
📌 Etc, etc, etc

This is something I enjoy working on daily, and I have so much passion for helping SaaS owners to achieve their business goals.

Till 2022 I was Head of Marketing at Hunter and helped 3M people to build business connections that matter.

Now, at Aura, I'm working on my mission to create a safer internet for everyone. And besides that, with a fantastic SEO team, we help the company to grow its online presence and organic traffic (from 30K to 850K organic monthly sessions in less than a year).

Besides that, I consult SaaS companies on how to grow traffic and revenue with SEO and inbound marketing strategies.

I regularly contribute to top industry blogs like Ahrefs, HubSpot, Semrush, Workable, Freshworks, Paddle, and others.

Have questions? Contact me at irina@onsaas.me

• Help SaaS companies to grow their organic traffic with high-quality content and backlinks
• Provide consultations on how to optimize cold outreach campaigns, build and manage SEO teams

Dear CEO, if your organic traffic chart looks like this, don’t freak out - Google basically wiped out everyone’s clicks this year.

I’ve spent 10+ years helping SaaS companies grow through search (Google + now LLMs), and I’ve never seen a shift this dramatic. This year hit almost everyone - even companies with world-class teams.

And before you assume something’s wrong internally, let me say this clearly:

- It’s not your CMO.
- It’s not your Head of Content.
- It’s not your SEO Manager.

The game changed - fast.

People don’t search the same way anymore. And Google isn’t the only place they look.

Google changed too:
- From links to answers: Google answers queries directly, pushing organic results down.
- UGC takeover: Reddit, forums, communities, social posts outrank blogs.
- SERP volatility: AI cards, experiments, constant reshuffles.

So if you’re still measuring success by traffic, you’re using a 2019 metric in a 2025 landscape.

And no - you won’t “get that traffic back.” You don’t need to.

Traffic doesn’t pay your bills. Conversions do.

Across dozens of GSC accounts I’ve reviewed this year, the pattern is identical:

- Traffic down.
- Conversion rates steady or rising.
- Revenue from organic still growing.

One example from the screenshot below:

This SaaS lost 77% of clicks YoY - and still had its most profitable year ever with 3x more organic conversions.

Because the right people still find you - even if the “what is…” fluff disappears.

What matters now:
- Branded demand
- Homepage & direct visits
- Pricing-page hits from LLMs
- High-intent queries
- Entity-level visibility across all search surfaces

Traffic ≠ visibility.
Visibility ≠ revenue.
But visibility + trust = conversions.

So, dear CEO, if organic is still driving revenue, stop obsessing over TOFU traffic drops.

The companies winning now don’t chase traffic - they chase impact.

SEO & AEO Advisor | Helping SaaS Win on LLMs

If you think SEO stays the same in 2026, you’ll hate my predictions.

Here are the 10 shifts I’m betting on 👇

1. Traditional keyword tracking fades as AI moves to prompt-driven intent.

2. Entity optimization becomes the new homepage - get recognized or get ignored.

3. Multi-format brands (text, video, audio, data) win more stable AI visibility.

4. Understanding which prompts trigger grounding becomes a core SEO skill.

5. Organic traffic keeps shrinking as Google and LLMs answer more without clicks.

6. SEO swings back to fundamentals: audience, brand, and business results.

7. Google rolls out default AI Mode, reshaping search behavior overnight.

8. Technical SEO still matters - basics survive every algorithm shift.

9. Ads hit ChatGPT, Gemini, and every major LLM.

10. Search Everywhere becomes the new SEO.

Which one do you think lands first - or which one do you hope I’m wrong about?

SEO Advisor | Growth @ Aura | Helping SaaS Win on LLMs

A few days ago, I watched 20+ articles climb from page 10+ to page 1 all because of a simple 30-minute batch update I did.

No rewrites.
No big audits.
No link building.
Just a quick refresh.

Here’s what actually happened:

I went through a set of older, high-quality articles that weren’t getting the visibility they deserved. Before investing hours into deep updates or SERP re-analysis, I tested one thing:

→ Updating the publishing date.

Yes, seriously.

It sounds like a hack that shouldn’t work anymore… but it does. And I’ve seen it work for years across multiple SaaS sites.

When I do bulk freshness updates, 10–40% of those older pieces usually start climbing. Not because they suddenly got better - but because Google (and LLMs) are obsessed with freshness.

So if you’ve got strong articles stuck in the void, try this before committing to a full overhaul:

Quick refresh → republish → wait 1–2 weeks.

You’ll either:
- enjoy a visibility bump, or
- know exactly which pieces truly need deeper work.

Most content teams skip this because it feels “too easy.”

Sometimes the easy stuff is what actually moves the needle.

HOT TAKE: Some startups are literally inventing keywords… and then get upset when no one is searching for them.

I keep seeing the same pattern:

Teams hype a cool internal phrase, founders obsessively Google/ChatGPT it every morning… and suddenly “ranking for it” becomes a company OKR.

Meanwhile, the actual customers? They have no idea this term exists - and they’re definitely not typing it into any search bar.

Take something like: “AI-powered GTM B2B platform.”

Really think about it:

- Is a buyer searching for all of that… in one sentence?
- Are they insisting it must include “AI”?
- Are they thinking “hmm, let me classify this as B2B”?
- Are they casually using “GTM” as a search term?

Come on.

This is founders creating a niche that nobody is standing in.

Instead of talking to customers and understanding their pain points, we get lost in fancy internal branding.

Yes, AI is hot - but people don’t search for trends, they search for problems.

Real searches look like:

- how to get more qualified leads
- tools to book more meetings
- B2B lead generation software
- best sales automation platforms
- how to find decision-makers’ emails

Not sexy. But real.

And here’s the ironic part:

I could rank you number one for “AI-powered GTM B2B platform” in a week.

Why?

Because no one else wants it. No demand = no competition.

But that’s not SEO. That’s fan fiction.

Every keyword and every prompt needs actual demand behind it.

If the only person searching for the term is the founder, that’s a sign… and not a good one.

What’s trendy inside your company isn’t always trendy for your market.

We used to measure SEO success with one question: “Did traffic go up?”

Today? That metric barely tells you anything.

In the AI-search era, the scoreboard has changed - and most teams are still tracking the wrong things.

Here are the 5 metrics I actually use to measure whether SEO/AEO is working:

1. Branded impressions
Why: Fastest pulse check on real demand.
How to track: GSC → filter by brand terms.

2. Share of voice in AI search
Why: If LLMs don’t mention you, your competitors own the story.
How to track: Profound, Scrunch, Peec AI, seoforge.ai.

3. Direct + organic clicks to homepage
Why: Cleanest proxy for brand strength and intent.
How to track: GA4 → Traffic acquisition → direct + organic → landing page “/”.

4. AI visibility by topic
Why: You don’t need to win everything - just your category.
How to track: Group prompts by cluster and monitor changes over time.

5. AI search traffic → engagement → conversions
Why: This is where visibility becomes revenue.
How to track: Build a  custom Looker Studio report.

Curious: which metric do you think will replace “traffic growth” as the new north star?

taplio

The Battle

Jenny Romanchuk

Irina Maltseva 🇺🇦

Followers

Posts

Engagements

Likes

Performance ScoreJenny Romanchuk's LinkedIn Performance

Performance ScoreIrina Maltseva 🇺🇦's LinkedIn Performance

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taplio

The Battle

Jenny Romanchuk

Irina Maltseva 🇺🇦

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jenny Romanchuk's LinkedIn Performance

Performance ScoreIrina Maltseva 🇺🇦's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJenny Romanchuk's LinkedIn Performance