The Money Magnet

I work with career coaches who are tired of vetting leads who are non-committal and/or can't afford your services. 

I offer a DWY and DFY lead funnel creation service so you can generate quality warm leads from LinkedIn on autopilot! All you need is a simple system to vet leads for you and you'll save 5-10 hours a week.

Lead Generation Specialist

Oscar Health

I conducted full lifecycle recruitment for data scientists and analysts, product & design, program managers, and engineers (software, IT and security).

Lead Tech Recruiter

Senior Tech Recruiter

OnDeck

OnDeck is a public, global fintech company focused on small business lending. I led all engineering (software engineering, security, DevOps, QA, Salesforce, data engineering, platform architecture), product management, design and program management recruiting for the NYC, Denver and Arlington, VA offices. 

OnDeck was acquired by Enova in October 2020.

Senior Talent Partner (Senior Tech Recruiter)

McKinsey & Company

Full lifecycle recruiting for UX design consultants in the NYC, SF, Chicago and Austin markets. I also conducted international recruiting and sourcing for the South America and Asia markets.

Senior Recruiter

Fjord

Fjord is a global top-tier design consultancy and an Accenture acquisition. I conducted full lifecycle recruiting for the Chicago, NYC, San Francisco and Atlanta studios.

Senior UX Recruiter

Aquent

Recruited for the world’s largest staffing agency for creative talent, placing front-end developers and designers at Fortune 500 companies.

Digital Talent Agent/Recruiter

Ghostwriter for female tech founders | The Solopreneur Sorority Newsletter | Ex-McKinsey | Ex-Healthtech and Fintech | 14x Marathon Finisher

You left your 9-5 for a reason. But vetting leads feels like your new full-time job!

As a career coach, there's no shortage of people interested in working with you. With so many people on the job market, getting leads and referrals is a breeze!

Your calendar is booked with free discovery calls. But there's a catch...

If they're unemployed, they might struggle to afford your coaching services. So you find yourself constantly turning people away or offering a massive discount because you feel bad for them.

But you still have bills to pay. How are you supposed to support yourself if this continues?

You need a system that works for you to bring in qualified, motivated clients who are ready to take action. That’s where I come in.

I help career coaches like you build simple, automated systems (i.e. lead funnels) on LinkedIn so you can:

→ Attract clients who can afford your high-ticket offer
→ Stop wasting time on discovery calls that don't convert
→ Spend more time doing what you love: Helping current clients reach their career goals

How I'm Qualified:
I'm a former tech recruiter with 10 years of experience at McKinsey, Accenture, and 2 NYC tech companies. I've also been a career coach, so I've felt your frustration wasting time on leads who couldn’t commit. 

How I Can Help:
I focus on building simple systems that rely on automation to pre-qualify leads for you. I offer a DFY and DWY LinkedIn lead funnel creation service that takes the guesswork out of client acquisition. 

There are 4 steps:

1. Optimized LinkedIn Profile 
2. Calendar Software Questionnaire (Calendly, TidyCal)
3. Customized Lead Magnet 
4. Targeted Landing Page

(You may think your profile is optimized, but if it's not attracting the right clients or clearly showcasing your value, you're missing opportunities!)

The Result:
This system will take a cold prospect and turn them into a warm lead without you ever interacting with them! 

How? Because it'll build trust that you understand their challenges and have the right solution to solve them. 

Imagine hopping on calls with warm leads who are your ideal clients, because they've already proven they're committed and can afford your services! 🤯

This is the power of a system that works for you 24/7/365.

Ready to get started? Check out my FREE 3-day mini course The Money Magnet where I'll teach you to build your own lead-gen system. It's super easy to implement, so don't worry if you're not tech-savvy! (link in Featured section)

Jenny Lustig 🎤

Liquid Form Design

If you’ve made it this far down my profile, you must REALLY want to know how I can help you…

✓ Clarify your offerings & messaging 
✓ Use your website to sell your services with confidence & raise your rates 

Many of my client conversations begin like this:

"I have a website, but I'm embarrassed to share it"

Or:

"I'm just starting out and want a professional website"

^ This is what a client, an executive leadership coach who left her corporate job to start her own consulting business, came to me for. She needed an elevated, professional brand to attract high-paying corporate clients.

Here's how I helped her:

1️⃣ Branding Roadmap: I always start with a 90-minute deep dive into your business to get crystal clear on who you are, who you want to work with, and what you want to accomplish (without this foundation, your messaging & branding won't attract your ideal clients).

2️⃣ Brand Build: The next step is a 2-day intensive where I create your brand, logo, website, and copy. I do the creative legwork in advance, so I require minimal time from you for feedback & revisions. 

Results:

A year into this executive leadership coach's business, she says she loves her brand and website because it:

❤️ Brought her compliments... 
📈 And more importantly, new clients.

In her words:

“Partnering with Caitlin on my website was the single best investment I made in setting up my business for success. She helped me crystallize my message and created a beautifully-designed website that clearly presents my offerings. I receive compliments every day from potential clients about how well my branding & messaging resonates... This has given me the confidence to charge a premium and exceed my revenue goals. After just a year in business, I'm already experiencing a very busy season with projects booked out months in advance.”

Don’t let a “meh” website and unfocused messaging keep you from hitting revenue goals and building a thriving business.

Send me a DM & let's connect.

Founder | Brand Strategist | Web Designer | Creative Director | Graphic Designer

Entreprenista

I am a proud member of The Entreprenista League, a private community created to help founders make meaningful connections that lead to real business results.

Member of the Entreprenista League

Fuel to Fire®

Fuel to Fire is a private, global community where high-achieving women gain the strategic mentorship, elite connections, and resources to amplify their influence, accelerate success, and create lasting financial freedom.

Founding Member

San Francisco Museum of Modern Art

While I was in graduate school, I worked with the museum’s in-house graphic design department to design and produce various print materials, including postcards, invitations, membership mailings, brochures, and signage.

Graphic Design Intern

Shelby Designs & Illustrates

Managed a portfolio of clients at this fast-paced, four-person design studio. Responsible for all aspects of the design and production process. Specialized in corporate and event identity systems.

Graphic Designer

The O'Brien Company

Worked closely with the studio’s art director to design and produce business cards, stationery, brochures, and various corporate collateral.

Junior Designer & Production Artist

Hi! Glad to see you here. I design scroll-stopping brands and websites for accomplished women.

I believe that money equals power and freedom. And women’s wealth is almost always a powerful force for good. This is why I love creating elevated, premium brands that truly reflect women's expertise—brands that empower them to raise rates, sell with confidence, and build the business and life they want.

Many of my clients come to me feeling embarrassed by their current website and unsure how to attract new clients. 

They *know* their website doesn't look...

❌ Premium enough to command premium prices 
❌ Compelling & distinctive enough to stand out in a crowded field
❌ Professional enough to reflect their authority or expertise

Plus, their messaging isn't speaking directly to their target audience in a way that’s compelling.

(DIY-ing your website and brand only gets you so far)

Having helped 100+ women feel confident with scroll-stopping brands and websites, I know this to be true:

→ Most templates or DIY websites are fine.

But they don't help you grow your business. 

On the other hand, when your brand and website…

🔥 looks beautiful AND reflects your authority and expertise
🔥 clearly presents your offerings
🔥 looks professional enough for your dream clients to enthusiastically say YES to paying premium prices for your services

Suddenly it becomes easier to talk about what you do and sell your services with confidence. 

Just like this:

“Caitlin did an exceptional job visually representing our business and accurately articulating our services. Before working with Caitlin, we wondered whether we NEEDED to hire someone. Being on the other side, I can say with 100% confidence that it was a great investment of time and money! The brand she created is professional and distinctive and really helps us stand out." — Kelly Graham Scott, Founder + Partner, Partnership Edge

So let’s start attracting your dream clients so you can build the business and life you want!

HOW WE CAN WORK TOGETHER

1️⃣ Get crystal clear on your brand with The Branding Roadmap
2️⃣ Get your scroll-stopping brand & website done in a 2-day design intensive

If you’re serious about building a premium brand that attracts high-paying clients who value your expertise, drop me a message and we’ll map out a plan to get you there...

Or connect with me here: https://www.liquidformdesign.com/contact

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Want to know more? 

When I'm not dreaming up new creative ideas, you'll probably find me eating all the carbs, going to see live music, or rock climbing with my teenage son.

taplio

The Battle

Jenny Lustig 🎤

Caitlin Lang

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