Databox

Director of Product Marketing

Brand & Community Manager

Lemonpie

- Led strategy to drive demand & revenue, and build brand awareness & trust
- Helped establish or refine positioning, ICP and messaging
- Led company rebrand & site redesign
- Wrote site copy and led SEO & content marketing efforts
- Set up qualitative attribution model to track "dark" channels through to revenue

Head Of Marketing

Pollen

I built a rewards program SaaS to help local brick & mortar retailers get more local customers, and keep them coming back. Ultimately unsuccessful, but valuable experience.

Founder

I helped various clients:

- Go from 1k to 9k+ organic uniques, driving increased organic leads
- Build an SEO program for their agency that served 50+ clients
- Run an organic content strategy, creating and optimizing all content
- Have better copy, and communicate with their target audience more effectively
- Test paid campaign effectiveness

Marketing Consultant

Construct-Ed Inc.

I was responsible for growing the e-learning marketplace for Construct-Ed. 

- Increased organic uniques from 500 to 9,000+
- Secured 150 courses and 20 instructors
- Drove 3,000+ user signups
- Led the marketing strategy
- Did all copywriting & customer communications

Growth Marketing Manager

Jurin Roofing Services Inc.

-Mobile Device Management.

-Troubleshooting for IT Equipment: provide basic computer, internet and printer IT support for employees.

-Dataforma database system administration

-Special Projects Management: complete new technology based initiatives assigned from management to help the company run more productively.

IT Manager/ Special Projects Manager

I've often been the first marketer on companies going from 0-1, responsible for creating & executing a strategy to help reach business goals. A few past projects include:

- Taking multiple companies from 1k to 9k+ organic visitors and increasing organic leads
- Leading website messaging & design updates
- Leading a company rebrand
- Creating new service lines of business to serve B2B marketing leaders
- Hosting brand podcasts
- Testing paid ad efficacy

I also built my own SaaS tool for that let small local retailers create a custom rewards program to get more customers and keep them coming back. Currently, I'm leading demand strategy at Databox. I'm most passionate about helping companies attract more of their best customer.

Jeremiah Rizzo

• Amplify your brand by identifying opportunities in voice share, SEO, and web experience to deliver creative solutions. 
• Write and design all-killer, no-filler content for client websites, landing pages, email campaigns, and social. 
• Elevate brand story and messaging, whether established or net-new, consistent with business needs.

Copywriter + Creative Strategist

IA Collaborative

• Content Strategy and Optimization: Contribute to overall content strategy for the company, pitch ideas, and make ongoing recommendations for improvement. Work with the Senior Marketing Director to establish an analytics program to track inbound leads, optimize content, and maintain a company-wide database of marketing contacts, clients & prospects.
• Content Structuring: Develop and manage information architecture, taxonomy, and heuristics for clear, compelling stories and touchpoints.
• Marketing Content Development and Production: Write and produce best-in-class marketing content including: company blogs, website posts, landing pages, newsletters and email campaigns, LinkedIn Lead Generation campaigns, social media posts, event invitations, case studies, award submissions and more.
• Editorial Program Management: Manage the overall editorial project calendar and deadlines, content planning and brief development, deliverables editing and revision process, and gain leadership alignment.
• Lead content management system (CMS) strategy: Work cross-functionally on information architecture and site mapping. Manage Design team members to finalize graphic elements of all content and upload to the CMS.
• Know the Business of the Business: Act as a steward of IA Collaborative's overall business by exploring future possibilities for the organization including new offerings and capabilities, thought leadership, and other business growth-oriented activities.
• Develop innovative marketing content strategies and advance ways to improve team collaboration through strategies, processes, and tools.
• Proactively and independently lead the identification of marketing challenges and design creative solutions; facilitate multidisciplinary discussions and lead solution creation and problem solving.
• Excel in information architecture, systems thinking, and atomic design. Utilize an iterative, data-driven approach to testing brand messaging across strategic touchpoints.

Principal Content Marketing Manager

The AZEK Company

• Direct team of associate and senior copywriters as leader of editorial in-house creative services team.
• Drive the written brand story and its scaling across owned, earned and paid channels; manage global content strategy.
• Develop integrated content strategy for digital touchpoints, working closely with VP of Creative and the VP of Integrated Marketing.
• Quickly and effectively interpret the wisdom of insights and research into creative executions; articulate the business case for the creative approach.
• Lead both copywriting and content design initiatives across high-visibility touchpoints (landing pages, homepage, investor assets, ESG, etc.); write high-visibility digital content for integrated touchpoints including blogs, core webpages, social, email nurtures, and more; take point on webpage design.
• Bring key strategic leadership and guidance to multidisciplinary teams and stakeholders across the business.
• Demonstrate proven expertise in information architecture; guide development and implementation of digital touchpoints amid consistent brand evolution.
• Develop and implement rigorous SEO strategy (organic B2C and enterprise) in order to get the right eyes on the right story points at the right time, always looking to maximize value to end user.
• Design and build webpages consistent with brand personas / target audience and strategic business objectives.
• Excel in information architecture, systems thinking, and atomic design. Demonstrate expertise in knowledge management, including style guide, brand standard, and training/development assets.
• Strategize cross-functionally to solve consumer pain points through a clean, compelling digital experience.

Copy Lead

• Develop and implement rigorous SEO strategy (organic B2C and enterprise) alongside Director of Digital Marketing & Platforms. 
• Knowledge of Search Engine algorithms, technical and content SEO skills with the ability to evaluate HTML, CSS and Javascript for SEO purposes 
• Experience with technical site audits and working with web analytics suites, such as Google Analytics and Search Console 
• Bring key strategic leadership and guidance to multidisciplinary teams.
• Demonstrate proven expertise in information architecture; guide development and implementation of digital touchpoints amid consistent brand evolution.
• Write high-visibility digital content for integrated touchpoints including blogs, core webpages, social, email nurtures, and more.
• Design and build webpages consistent with brand personas / target audience, strategic business objectives, and creative messaging best practices.
• Train new digital copywriters and lead digital editorial team.
• Excel in information architecture, systems thinking, and atomic design.
• Lead both copywriting and content design initiatives across high-visibility touchpoints (landing pages, homepage, investor assets, ESG, etc.); take point on webpage design.
• Strategize cross-functionally to solve consumer pain points through a clean, compelling digital experience.

Senior Copywriter (SEO/UX)

• Write, edit, and proof copy for blogs, webpages, social media posts, ad campaigns, long-form content pieces, infographics, digital video, etc.
• Train new digital copywriters and review work of digital editorial team.
• Write UX copy and work closely with UX designer/frontend developer to build core webpages optimized for web and mobile.
• Serve as project manager in workflow CMS for digital content team; track project flow, deliverables, and provide developmental and cross-departmental feedback.
• Publish and update web content using CMS / WordPress / Yoast.
• Manage content across ASP.net and .php frameworks. Build webpages using Wordpress and Beaver Builder.
• Deploy SEO best practices for optimized copy that drives traffic and generates on-site conversions.
• Partner with product teams and other departments to brainstorm and develop campaigns that carry out strategic goals and inspire consumers to act. 
• Take content pieces from topic ideation to polished final drafts, working closely with the Sr. Manager of Digital Marketing and Platforms to publish on time and within brand standards.
• Research keywords via SEMRush to develop monthly editorial calendar aligned with SEO and content strategy goals.
• Work closely with Sr. Manager of Digital Marketing and Platforms to test and optimize website.

Digital Marketing Copywriter

Constant Content

• Write fresh, compelling product copy at a high volume across divisions including apparel, footwear, health and beauty products, home goods and more
• Understand the needs of the target audience and inspire confidence in the brand
• Translate complicated or specialized products, language, or ideas into comprehensive, engaging copy
• Update content management system (CMS) and spreadsheets
• Maintain expert knowledge on client project standards and house style 
• Manage own work and deadlines
• Work closely with clients to implement standards changes and improve processes

Web Content Creator

Mainland

• Edit all written assets, for both clients and Mainland/No Limit Agency/1851 Franchise Magazine, including industry news coverage, brand page stories, main site articles / thought leadership, ad hoc profiles and press releases, as assigned.
• Manage team of 6 writers, including assigning projects, partnering on content development, and leading training workshops.
• Write and edit copy for Mainland/No Limit Agency/1851 Franchise/ESTATENVY's social media pages and develop social assets in conjunction with the digital team.
• Oversee execution of SEO optimization and linking strategy for all 1851 Franchise articles as developed by the writing team.
• Provide detailed feedback (copyediting and developmental, as needed) including insight on AP Style, grammar, flow, sources and content strategy.
• Drive industry research to collect data in pursuit of elevating digital/content assets; develop and implement elevation strategy for all written assets.
• Create style guide for 1851 Franchise.
• Own and update content assignment manager (CMS) for writing team.
• Field and approve industry news pitches and associated images from writers.
• Host developmental writing workshops and drive writers’ professional development along project tiers.
• Schedule and post 1851 Franchise main site content.
• Oversee the sourcebooks for all digital publications.
• Train and oversee editorial assistants in researching high-value sources for digital publications, signature interviews and podcast guests.
• Train and develop new writers.
• Create / build upon in-house content resources.
• Write 50%+ of all new client launch stories and 15 signature stories/month.
• Serve as copywriter for high-visibility websites, brochures and client-specific content projects.

Editorial Manager

No Limit storyteller driven to impact a brand's growth potential. Crafting curated, engaging stories for custom content platforms including 1851Franchise.com and ESTATENVY.com in order to empower brands to own their story and their audience.

Digital Content Writer

No Limit Agency

No Limit storyteller driven to impact a brand's growth potential. Crafting curated, engaging stories for custom content platforms including 1851Franchise.com and estatenvy.com in order to empower brands to own their story and their audience.

Staff Writer

Poetry East

Poetry East, edited by Richard Jones, is an international magazine of poetry, translations, criticism, interviews, and art. Poetry East is an independent magazine affiliated with DePaul University and based in Chicago, Illinois, and is described by Choice as “one of the best current journals of poetry” and ranked by London’s Poetry Review as one of the top 20 literary journals in the United States.

• Proofread page proofs and manuscripts 
• Typeset page layouts in InDesign
• Design the cover and spreads, using InDesign and Photoshop
• Collaborate with editor on design, layout, and content
• Edit images in Photoshop
• Serve as liaison to editors, authors, contributors, the printer, and distributors
• Promote the magazine and magazine-related events
• Create flyers, posters, and email blasts
• Manage the Poetry East website and social media accounts
• Collect the invoice from the printer, Thomson Shore
• Send print-ready PDFs to the printer and manage proofs
• Manage a mass mailing to contributors, distributors, and subscribers
• Mentor and train interns

Assistant Editor

zulily

• Support editorial copywriting through writing creative brand descriptions, event titles and event highlights and maintaining an extensive knowledge of current and emerging industry trends
• Edit a high volume of product descriptions for grammar, spelling, usage and style
• Maintain live product pages, making adjustments and corrections as needed
• Provide feedback to writers on editorial changes
• Manage own workload and deadlines
• Develop an understanding of the fabrication, fit and other related technical details of apparel, footwear, health and beauty products, home goods and more 
• Establish strong relationships across departments
• Process engineer solutions to eliminate waste and increase value as member of the Ohio Testing Team Leadership Council

Copy Editor

CEIP Domingo Miras

• Taught English as a Second Language to children ranging in age from three to 12 years old
• Served as a language and conversation aid to adults learning ESL 
• Designed engaging, creative lesson plans for diverse age groups and linguistic levels

Language and Culture Assistant

Nationwide Financial

• Provided efficient service and sales support to customers and producers
• Processed business in accordance with government regulations, contract provisions, and internal procedures and controls
•  Analyzed and resolved issues so as to retain assets and uncover sales opportunities

Representative, Internal Sales and Services

Hi, I'm Katie. I transform the complex into the compelling.

I am an experienced solutions designer who works at the intersection of story + strategy. My work positions your brand as the guide to solve your users’ most pressing problems, cutting through noise to educate and activate your audience.

I deliver:

→ Curated content and integrated marketing that hits your audience at the right time.
→ High-impact, human-centered storytelling that positions your brand as the guide.
→ All-killer, never-filler copy that clears the path for your audience to unlock solutions to their most pressing problems.

Need human-centered content that converts? Let’s talk.

taplio

The Battle

Jeremiah Rizzo

Katie LaTour

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