Databox

Director of Product Marketing

Brand & Community Manager

Lemonpie

- Led strategy to drive demand & revenue, and build brand awareness & trust
- Helped establish or refine positioning, ICP and messaging
- Led company rebrand & site redesign
- Wrote site copy and led SEO & content marketing efforts
- Set up qualitative attribution model to track "dark" channels through to revenue

Head Of Marketing

Pollen

I built a rewards program SaaS to help local brick & mortar retailers get more local customers, and keep them coming back. Ultimately unsuccessful, but valuable experience.

Founder

I helped various clients:

- Go from 1k to 9k+ organic uniques, driving increased organic leads
- Build an SEO program for their agency that served 50+ clients
- Run an organic content strategy, creating and optimizing all content
- Have better copy, and communicate with their target audience more effectively
- Test paid campaign effectiveness

Marketing Consultant

Construct-Ed Inc.

I was responsible for growing the e-learning marketplace for Construct-Ed. 

- Increased organic uniques from 500 to 9,000+
- Secured 150 courses and 20 instructors
- Drove 3,000+ user signups
- Led the marketing strategy
- Did all copywriting & customer communications

Growth Marketing Manager

Jurin Roofing Services Inc.

-Mobile Device Management.

-Troubleshooting for IT Equipment: provide basic computer, internet and printer IT support for employees.

-Dataforma database system administration

-Special Projects Management: complete new technology based initiatives assigned from management to help the company run more productively.

IT Manager/ Special Projects Manager

I've often been the first marketer on companies going from 0-1, responsible for creating & executing a strategy to help reach business goals. A few past projects include:

- Taking multiple companies from 1k to 9k+ organic visitors and increasing organic leads
- Leading website messaging & design updates
- Leading a company rebrand
- Creating new service lines of business to serve B2B marketing leaders
- Hosting brand podcasts
- Testing paid ad efficacy

I also built my own SaaS tool for that let small local retailers create a custom rewards program to get more customers and keep them coming back. Currently, I'm leading demand strategy at Databox. I'm most passionate about helping companies attract more of their best customer.

Jeremiah Rizzo

Optalert Limited

Chief Marketing Officer

IE Company

Transformational leadership role reporting to the CEO. Directed B2B marketing strategy to target key decision makers in 36 large organisations in hybrid account-based marketing (ABM) and demand generation programme. Onboarded and trained new team on digital tools. Led initiative to synthesise customer insights from interviews into a unique value proposition. Collaborated closely with account directors across campaign planning, client presentations, reporting, and strategic account planning.

Hybrid role also included leading client engagements for Lexus, Asahi, and Bupa around digital transformation, technology uplift, data strategy, customer analytics, personalisation, and rapid product experimentation.

Marketing Director

Developed a new data value proposition and brought it to market with a team of four working across clients including Lexus and The Card Network. Worked in close partnership with stakeholders across Client Services to build new streams of work and grow pipeline. Regularly pitched to clients to win new work involving the Data team and other disciplines. Work included digital analytics, channel optimisation, rapid experimentation, data modelling, and analytics tech stack uplift.

Digital Data Strategist

Digital Greenfields

Transformational leadership role to overhaul performance marketing team and build confidence in client stakeholders. Led a team managing paid media for clients including CSR (building products), Toll Group (logistics), and Nufarm (agricultural chemicals). Directed a shift toward B2B2C targeting for building products, presenting architects and builders with one set of creative and end consumers with another. Automated all reporting systems, freeing up the team’s time to drive performance improvements.

Head of Performance Marketing

Little Web Giants

Founded a boutique eight-person digital agency in Berlin, Germany and grew a healthy roster of clients, predominantly in the renewable energy and health sectors. Led development and implementation of full-stack digital services including web development, content strategy, SEO, social media, email marketing, and paid ads. Served as the main point of contact for clients spanning Germany, Australia, India, USA, and Italy as the Lead Account Director.

Cofounder & Managing Director

pv magazine Global

For eight years I copyedited solar energy trade journal pv magazine from cover to cover. I also contributed guest articles about solar incentives in various countries and how they gave rise to solar uptake. I developed a keen eye for quality content and a deep understanding of the renewable energy industry and adjacent sectors such as energy storage, transmission, and distribution.

I also attended a number of trade shows with the team in the USA and Germany as Social Media Editor.

Copyeditor, author, and digital marketing consultant

Australian Council for Educational Research

Our team was responsible for sending and receiving millions of educational tests and converting the handwritten answers into a digital form. In the time I worked there, we successfully migrated from all data being input manually to an automated approach in which all tests were scanned and everything was digitised with optical character recognition (OCR) technology. This organisational transformation brought down costs, minimised errors, and provided a greater level of control over the process.

Office Administrator

CMO @ Optalert | Driving B2B Growth in Complex Verticals

I am a leader with 14 years of experience consulting to major brands on digital, data, and marketing strategies. I inspire teams to experiment, better understand customers, orient all activities around customer needs, and use leading marketing tools and technologies to measure and improve performance.

My recent roles have involved a strong focus on soft skills around communication (stakeholder management, listening, alignment, storytelling, presenting, negotiation) and leadership (giving clear feedback, decision-making, inspiring people around a shared vision, coaching, and supporting).

In my early career I was often on the tools, whether it was custom coding solutions, optimising digital channels, manipulating data, or automating operations. As a leader, I find myself regularly sharing this expertise and helping team members to rapidly upskill on various technology platforms. I am often the one people call on to write a complex formula in a spreadsheet or automate a tedious task.

As someone who reads widely and deeply values education and constant learning, I also have a strong cross-functional understanding of business models, finance, sales, engineering, product strategy, customer experience, and people and culture. On top of learning myself, I especially enjoy sharing knowledge and have lectured MBA students at both the University of Melbourne and Technical University of Berlin in marketing and technology strategy.

taplio

The Battle

Jeremiah Rizzo

Paul Zubrinich

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