Filament

Filament is a digital performance agency specialising in B2B growth for tech businesses and vendor channel programs.

Managing Director

Volt Lab

Volt Lab is a plug-in strategic partner with a clear mission to help our clients spark growth. Working at the intersection of organisational strategy, marketing strategy and sales strategy, we take a whole of customer value approach to create insight-led customer conversations.

OM ThreeSixty

OM ThreeSixty was a Fremantle WA based agency creating value for businesses across Asia-Pacific region through strategy, creativity, engaging lead generation and lead nurturing.

Strategic Specialists Group

Building sustainable growth and accelerating progress towards a succession or successful exit for business owners and leaders, in partnership with Strategic Specialists Group. Developing and delivering customised plans of action, to manage risk and grow the business.

Strategy & Marketing Director

Black Rider Press

Black Rider Press was a groundbreaking literary hootenanny celebrating Australian and international poets and authors with much hootin’ and hollerin’. Look homeward, angels!

Founder & CEO

Evolve Leadership

Senior Consultant - Strategy & Communication

Vose College of Higher Education

Business Communication, Marketing Lecturer

(various)

Various Marketing, Corporate Affairs & Comms Management Roles in Finance Sector

I'm the Managing Director and co-founder of Filament, a digital agency specialising in Go-to-Market strategy and partner marketing for B2B tech companies and vendor channel programs.

Over the last 17 years, I've worked with diverse companies to build and expand marketing frameworks, deploy demand gen and lead gen programs, enter new markets, unlock support from tech vendors, and increase market share. 

Tech companies and vendor channel programs I’ve supported include VMware, Microsoft, Dell, Cisco, HPE, AWS, Google, IBM, NetApp, Veeam, Tata, Zerto, Dropbox, Nutanix, Symantec and Splunk.

This has meant I’m experienced in working with a variety of B2B tech company and channel partner types, including:

👉 Independent Software Vendors (ISVs)
👉 Managed Service Providers (MSPs), Value-Added Resellers (VARs) and System Integrators (SIs)
👉 Cloud-based service providers, including IaaS, PaaS and SaaS companies
👉 Cybersecurity and Managed Security Service Providers (MSSPs)
👉 Edge infrastructure and IoT providers
👉 Virtualization and application deployment specialists
👉 Data centres, and
👉 Distributors and Aggregators.

Prior to leading agencies I was primarily leading marketing and communications programs in the finance and investment sector.

Key career highlights I’m proud of include:

✅ Articulating the state of mobile marketing for Google SE Asia, in partnership with Capitalis
✅ Supporting Australian tech companies to enter and expand in the US
✅ Significantly growing a channel program by 4x in 12 months
✅ Leading the corporate communications on a $47.1 million off-market transaction of an investment firm with $3 billion FUM
✅ Expanding a SaaS multinational's footprint in SE Asia

Jeremy Balius

From keywords to context, AI is completely reshaping compliance in regulated industries like financial services.

In this Tech Exec Insights conversation, Sreekanth Sreevalsam, VP of ANZ at ASC Technologies, shared something that really stuck with me:

“Compliance is evolving from a list of words to understanding behaviours in context.”

Traditionally, compliance teams relied on lexicons and keyword spotting, scanning for words like “guarantee” or “front run” to detect risk.

But as Sree points out, people don’t speak in compliance dictionaries anymore. We use slang, emojis, sarcasm, shorthand, and AI is now able to interpret intent, roles, and relationships within the conversation.

That’s a pretty full-on shift.

It means compliance teams can move from reactive keyword chasing to proactive risk understanding, powered by contextual AI that knows who’s speaking, to whom, and why it matters.

It’s a fascinating evolution that’s redefining what “compliance monitoring” even means in 2025.

Watch this short clip with Sree to hear how AI is changing the game for regulated industries.

#AI #Compliance #FinancialServices #VoiceAnalytics #MicrosoftTeams #RegTech #TechExecInsights #Filament

I help B2B tech companies go to market faster. Founder with 1 exit.

MSP growth in 2026 means going beyond traditional IT services to drive deeper value for their clients.

In my conversation with Sreekanth Sreevalsam, VP at ASC Technologies ANZ, he said something that really stuck with me:

“You have to move the conversation from ‘Have you done your call recording?’
 to ‘What are we learning from those recorded conversations?’”

That one line captures exactly how MSPs can evolve their value proposition.

Tick-box compliance means archiving voice or video recordings just because regulators require it. 

It's just sitting there in object storage.

The real opportunity lies in turning that data into business intelligence.

When MSPs help clients uncover why customers churn, how sales teams perform, or where service quality drops, they’re no longer just keeping systems running — they’re driving insight, strategy, and growth.

Sree’s message is clear: compliance data can mean more than just backups in storage. 

It’s strategic intelligence waiting to be unlocked.


#MSP #AI #compliance #businessintelligence #dataanalytics #voiceanalytics #microsoftteams #TechExecInsights #filament #asctechnologies

If your referral partners aren’t sending you leads, it’s not an incentive problem. It’s a... 

Value problem

In this clip from my Tech Exec Insights conversation with Derek Morgan from Referral Marketing Ideas, he challenges a common referral incentivisation belief with: 

More rewards or bigger commissions don't magically make partners refer.

“Forget incentives. Swap out the word incentive for the word value. What is your value proposition to the person you want to refer — and is that value actually important to them?”

It’s such a clear and uncomfortable truth.

If your partners aren’t referring, your offer probably doesn’t align with what they care about. 

Or you're not leading with value, or not providing meaningful value to your partners.

When you tie your value proposition to what matters most in their business, 𝐍𝐎𝐓 𝐘𝐎𝐔𝐑𝐒, they take you to market every day.

That’s when partnerships evolve from transactional to transformational.

#referralmarketing #partnerecosystem #gotomarket #salesleadership #B2Bpartnerships #partnermarketing #techexecinsights #filament

“Freedom with accountability.”

That’s how Vicki Flower, Fractional CMO and Founder of Chief MO, defines the foundation of a high-performing marketing team.

In this clip from our Tech Exec Insights conversation, Vicki shares why great marketing leaders trust the experts in the room.

And why micromanagement kills creativity, confidence, and ultimately performance.

She makes an important point:

➞ Even if you don’t have the perfect organisational environment, great leaders create one by giving their team freedom within clear boundaries, and holding them accountable to meaningful goals.

It’s a powerful reminder for anyone leading marketing talent in today’s complex environments. 

When you empower smart people and let them own their craft, you don’t just get better output.

You build a high-performance culture that delivers impact.

Thank Vicki, for all your insights and advice!

Businesses that want referrals are 'hoping' for them. It's not by design.

In this clip from my conversation with Derek Morgan from Referral Marketing Ideas, he explains why referral marketing is a business’s true competitive advantage.

“Referral marketing isn’t buffeted by the latest trends or algorithms. It’s programmatic, systemised, and predictable. You do it through strategic referral partnerships, not luck.”

It’s a powerful reminder that consistency in lead flow doesn’t come from chasing the newest shiny object or 'growth hack'.

When you develop and nurture the right partnerships, with the right process,  you can repeat and scale predictable growth.

#referralmarketing #partnerships #partnerecosystem #techexecinsights

Norwood Systems Ltd (ASX: NOR)

Norwood Systems Ltd (ASX: NOR) is revolutionizing mobile voice, messaging, data and cybersecurity services through its award-winning virtual mobile services platforms and associated Apps. 

Norwood specializes in cloud-native, Over the Top (OTT) connectivity, knowledge, and AI-driven services. Norwood’s award-winning products and services are targeted at Communication Services Providers (CSP), Enterprises and Government agencies and designed to improve customer experience.

Vice President - Global Solutions & Partners

BankVault.com

Advisor to BankVault.com a cybersecurity innovation startup based in Perth and Siicon Valley. The flagship product is Masterkey the  "Passwordless“ 2FA login for Webservers - to secure customers access into business/SaaS website (portal), even from compromised devices.  It’s frictionless for the user and easy to implement for the business.

Advisory Board

Smartbill

SmartBill is a leading consulting and application development firm that specialises in Expense Management, Cost & Bill Analysis, Management Reporting, Benchmarking, Market Intelligence and Catalogue & Order Management Solutions for Enterprises.

General Manager

BizMio

Start-up for online B2B eMarketplace specialized  for Local Search platform for GEO/Spatial discovery of Business, Products, Services and Brands information. The eMarketplace connects B2B buyers & sellers, delivering qualified leads.

Vice President

Telstra Business

New ICT channel recruitment, onboarding and management. T-Suite is Telstra's SaaS product, delivering software business solutions to business, including Microsoft's Business Productivity Office365, via channel partners.

GM, ICT Channels

Activ Australia

Sales & Marketing Director

REACH

Director of Marketing, North America

Telstra Inc (USA)

Director of Products

Telstra Europe

Head of Global Consulting

Vice President -  Global Solutions, Norwood Systems Ltd (ASX: NOR) a specialist mobile voice, messaging, data, and cybersecurity services through its pioneering award-winning virtual mobile services platforms and associated Apps. 

The Company’s breakthrough offerings deliver Over the Top (OTT) connectivity, knowledge and intelligence services. Norwood’s products and services are targeted at a broad spectrum of prospective customers from individuals through to large enterprises and government agencies. 

I have over 20 years of international ICT  industry experience and demonstrated Sales & Marketing achievements in Enterprise & Channel Sales & Marketing spanning Australia, Asia, Europe, and North America. 

Specialty: Technology Start-up executive, Solution Sales, Channel, Alliance, Product Marketing, General  Management in ICT, telco, cloud, digital, B2B commerce, and mobile APP’s. Thrives on Growing  New Products & Emerging Markets with Entrepreneurial energy.

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