SRTX

Responsible for budgeting, forecasts, analyzing data-driven trends, and communicating actionable insights among the senior management team.

Responsible for financial reporting, analysis and planning, as well as internal controls.

Vice President Finance

Mindfulretail

At Mindfulretail, I specialize in driving operational excellence and strategic planning in the retail industry. My role involves:

Enhancing the customer journey to deliver exceptional experiences.
Developing and executing innovative marketing strategies.
Boosting employee engagement through leadership development.
Streamlining operations for improved efficiency.
Optimizing inventory control to maximize profitability.
Utilizing financial management and analytics for informed decision-making.

Co-Founder

Chief Operating Financial Officer (LUG)

At Bentley & Co, I spearheaded international expansion and e-commerce enhancement initiatives, increasing annual sales by 40% within three months. My achievements include:

Restructuring finance, IT, supply chain, and HR teams for better communication and efficiency.
Enhancing omnichannel coordination and performance monitoring in collaboration with the marketing team.
Establishing a professional development program to cultivate business, coaching, and selling skills among employees.

COO & VP Finance (Bentley & Co LTD)

Frank And Oak

As CEO of Frank and Oak, I prioritized customer and employee satisfaction using data-driven insights. Key accomplishments include:

Migrating to Shopify and implementing new OMS and POS systems, increasing conversion rates by 1.5%.
Restructuring finances and overseeing the transition to new private equity ownership.
Boosting employee engagement by 15% through remote learning and community development initiatives.

Chief Executive Officer

SEPHORA

At SEPHORA, I led national expansion and logistics scaling, achieving:

Doubling the number of stores and increasing online sales by 300%.
Streamlining in-store operations, resulting in significant payroll and operational savings.
Implementing a performance-based OKR framework to drive financial and personal growth.

Chief Operating Financial Officer

Bath & Body Works

In this role, I established the Canadian finance and analytics departments, contributing to a 200% increase in sales over four years. Key initiatives included:

Implementing a robust clearance strategy for aged inventory.
Streamlining financial reporting processes, reducing the month-end timeline by two days.

Director Of Finance And Operations

Breville | Sage

Senior Analyst

Commission for Environmental Cooperation

Program Coordinator

The Fraser Institute

Policy Analyst

Founder of MindfulRetail | Strategic Planning & Budgeting | Operational Excellence | People-Centric Leadership | High-Growth

With over 15 years of leadership at major national retail and direct-to-consumer brands, I have navigated companies through periods of significant growth, strategic mergers and acquisitions, challenging turnarounds, and industry-leading digital transformations. My career spans key functional areas, including operations, finance, supply chain, marketing, and human resources, allowing me to build a holistic view of business dynamics.

As a seasoned executive, I've led initiatives that have substantially increased sales, improved profit margins, elevated customer satisfaction, and enhanced employee engagement. My strategic insight and operational expertise have driven large-scale organizational changes, seamlessly integrating advanced technologies and fostering cultures of innovation. Known for my authentic leadership style, I am committed to driving sustainable growth and value creation in all my professional pursuits.

Outside the office, I dedicate myself to community service and mentorship, sharing knowledge and shaping the next generation of leaders. My personal interests in reading, writing, and staying active contribute to a well-rounded life, keeping me grounded and forward-thinking.

Leadership Philosophy:

I believe in leadership that unlocks potential. My approach promotes collaboration, transparency, and accountability, setting a clear strategic vision and empowering my team to excel through data-driven decisions. As an active coach and mentor, I am dedicated to nurturing diverse teams that leverage various skills and perspectives. Committed to fostering a culture of growth and safe risk-taking, I support innovation and continuous improvement, ensuring that both the teams and the businesses I lead are poised for success.

Jeremy Brown

Leav

Led GTM strategy post $2.3M VC seed round for Leav Shopping Experience platform.

Led direct sales efforts with large retailers across Canada, leading to 5x revenue growth.

Managed enterprise partnerships with leading ISV & professional services firms.

Led industry-specific market scan for major POS, OMS, eCommerce, and payment platforms.

Managed implementation projects, ensuring seamless integration and 90%+ satisfaction rate.

Head of Growth

University of Quebec at Montreal

Developed curriculum focused on unified commerce, user experience, and digital marketing.

Delivered lectures on unified commerce models & platforms (e.g Mobile, POS, Ecommerce) 

Designed case studies to apply theoretical knowledge to real-world scenarios with retailers.

University Lecturer - Unified Commerce Strategy

PwC Canada

Sold IT strategy consulting mandates, resulting in $500K in new business opportunities.

Managed the successful integration of 40+ enterprise systems, including Oracle NetSuite, SAP S/4 Hana, Salesforce, Microsoft Dynamics.

Conducted dozen of client workshops, gathering & analyzing 100+ user requirements.

Led agile project teams in delivering seamless system integration for high-profile clients.

Senior Consultant - Tech Strategy & Transformation

Quebec Innovation Hub in Retail

Managed a $1.5M operations budget, leading a high-performing team of 20+ analysts.

Drove growth through partnerships with 20+ solution providers across commerce & payment, including Shopify, Lightspeed, Payfacto, Square.

Advised retailers on digital strategy, streamlining operations and improving experience.

Head of Operations

GreenUXlab - University of Quebec at Montreal

Managed the retail lab’s operations and secured $500K in funding to support R&D efforts.

Built strategic partnerships with brands and technology providers. (e.g Lightspeed)

Conducted research on emerging retail technologies, publishing 3 industry reports.

Operations Manager

With over a decade of experience in both large enterprises and fast-growing startups, I focus on building strong partnerships, drive revenue growth and create long-term value. My expertise covers unified commerce & payment orchestration across physical, digital, and social spaces.

taplio

The Battle

Jeremy Brown

Henri Desrochers

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