SRTX

Responsible for budgeting, forecasts, analyzing data-driven trends, and communicating actionable insights among the senior management team.

Responsible for financial reporting, analysis and planning, as well as internal controls.

Vice President Finance

Mindfulretail

At Mindfulretail, I specialize in driving operational excellence and strategic planning in the retail industry. My role involves:

Enhancing the customer journey to deliver exceptional experiences.
Developing and executing innovative marketing strategies.
Boosting employee engagement through leadership development.
Streamlining operations for improved efficiency.
Optimizing inventory control to maximize profitability.
Utilizing financial management and analytics for informed decision-making.

Co-Founder

Chief Operating Financial Officer (LUG)

At Bentley & Co, I spearheaded international expansion and e-commerce enhancement initiatives, increasing annual sales by 40% within three months. My achievements include:

Restructuring finance, IT, supply chain, and HR teams for better communication and efficiency.
Enhancing omnichannel coordination and performance monitoring in collaboration with the marketing team.
Establishing a professional development program to cultivate business, coaching, and selling skills among employees.

COO & VP Finance (Bentley & Co LTD)

Frank And Oak

As CEO of Frank and Oak, I prioritized customer and employee satisfaction using data-driven insights. Key accomplishments include:

Migrating to Shopify and implementing new OMS and POS systems, increasing conversion rates by 1.5%.
Restructuring finances and overseeing the transition to new private equity ownership.
Boosting employee engagement by 15% through remote learning and community development initiatives.

Chief Executive Officer

SEPHORA

At SEPHORA, I led national expansion and logistics scaling, achieving:

Doubling the number of stores and increasing online sales by 300%.
Streamlining in-store operations, resulting in significant payroll and operational savings.
Implementing a performance-based OKR framework to drive financial and personal growth.

Chief Operating Financial Officer

Bath & Body Works

In this role, I established the Canadian finance and analytics departments, contributing to a 200% increase in sales over four years. Key initiatives included:

Implementing a robust clearance strategy for aged inventory.
Streamlining financial reporting processes, reducing the month-end timeline by two days.

Director Of Finance And Operations

Breville | Sage

Senior Analyst

Commission for Environmental Cooperation

Program Coordinator

The Fraser Institute

Policy Analyst

Founder of MindfulRetail | Strategic Planning & Budgeting | Operational Excellence | People-Centric Leadership | High-Growth

With over 15 years of leadership at major national retail and direct-to-consumer brands, I have navigated companies through periods of significant growth, strategic mergers and acquisitions, challenging turnarounds, and industry-leading digital transformations. My career spans key functional areas, including operations, finance, supply chain, marketing, and human resources, allowing me to build a holistic view of business dynamics.

As a seasoned executive, I've led initiatives that have substantially increased sales, improved profit margins, elevated customer satisfaction, and enhanced employee engagement. My strategic insight and operational expertise have driven large-scale organizational changes, seamlessly integrating advanced technologies and fostering cultures of innovation. Known for my authentic leadership style, I am committed to driving sustainable growth and value creation in all my professional pursuits.

Outside the office, I dedicate myself to community service and mentorship, sharing knowledge and shaping the next generation of leaders. My personal interests in reading, writing, and staying active contribute to a well-rounded life, keeping me grounded and forward-thinking.

Leadership Philosophy:

I believe in leadership that unlocks potential. My approach promotes collaboration, transparency, and accountability, setting a clear strategic vision and empowering my team to excel through data-driven decisions. As an active coach and mentor, I am dedicated to nurturing diverse teams that leverage various skills and perspectives. Committed to fostering a culture of growth and safe risk-taking, I support innovation and continuous improvement, ensuring that both the teams and the businesses I lead are poised for success.

Jeremy Brown

CEO | Business Intelligence | Digital Marketing

As CEO of PC Social, I lead with one goal: helping businesses win in today’s fast-moving digital world through AI-powered marketing strategies that deliver real results.

With over seven years of hands-on experience in marketing innovation, I specialize in turning data into action—using advanced tools like sentiment analysis, predictive modeling, and automation to fuel high-performing content, lead generation, and ROI-focused campaigns. My team and I don’t just follow trends—we set them.

At PC Social, we develop custom marketing intelligence frameworks that allow our clients to understand their audience, outperform competitors, and scale with confidence. Whether it's building a smart funnel, optimizing paid media, or launching an interactive data-driven experience, we back every decision with insight—not guesswork.

If you’re looking for a strategic partner who understands AI, audience psychology, and business growth, let’s connect. I’m always open to collaborating with brands ready to think bigger, act smarter, and lead with purpose.

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The Battle

Jeremy Brown

J. Fernando Perez

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