Jeremy Epperson

Fractional Chief Growth Officer

ConversionAdvocates

Co-Founder

Intellimize

Unbundled Attorney

BlackLine

Grammarly

NAVEX

BILL

SimplyInsured

The Barnes Firm Injury Attorneys

16 Years of ROI Positive Experimentation Programs in 90 Days

Since 2007, I have dedicated my life to researching, building, and implementing processes for triple-digit growth in B2B startups. I focused on consulting and fractional executive work to have a laboratory for testing strategies across 242 clients. 

In that time, I have been fortunate to work with the fastest growing unicorn startups in the world. I databased insights, analyzed processes and team behavior, and started enough cross functional growth teams from scratch to know how to help them skip the steep learning curve. 

It pains me to say that I have messed up every way you can possibly imagine (and some you can't). Learning from these experiences allows me to guide startups through avoiding all the pitfalls. 

Whether you are a veteran of the startup world or a new founder willing to grind, please feel free to connect. Let me know what you are working on. I'm happy to provide guidance and maybe it makes sense for us to work together.

Chief Growth Officer

PEG Inc.

I help smart ecommerce brands grow their business *and* improve their bottom line through systematic, data-driven experimentation across the customer journey.

Profitable Ecommerce Growth (PEG) Consultant

ConversionWise

Responsibilities:

- Increasing the average revenue per user (conversion rate, average order value, customer lifetime value) of ConversionWise's Shopify clients through quantitative and qualitative research, website and customer analytics, UX design, copywriting, landing page optimization and A/B testing

Conversion Rate Optimization Specialist

Maksimer

Responsibilities:

- Increasing the average revenue per user (conversion rate, average order value, customer lifetime value) of Maksimer's Woo Commerce clients through quantitative and qualitative research, website and customer analytics, UX design, copywriting, landing page optimization and A/B testing

Gen™

Responsibilities:

- Increasing the online sales of our global cybersecurity brands - Avast, Norton / LifeLock, AVG and Avira - through conversion rate optimization (CRO) and A/B testing

- Managing and owning the entire desktop and mobile experience from a CRO standpoint for all of our brands mentioned above

- Ensuring our web pages are optimized for performance, while providing an outstanding user experience 

- Proposing, defining, executing and evaluating A/B tests aimed at improving website conversion rates and optimizing our key acquisition funnels

- Project managing and coordinating global website launches, campaigns and content updates end-to-end, working closely with Marketing, Creative, SEO and Coding teams to collect inputs and to ensure high-quality, on-time delivery

- Creating documentation aimed at improving team processes, optimizing the team's performance as well as increasing the visibility of results to upper management and broader stakeholder groups in the company

- Tracking and evaluating all initiatives, and communicating results to management

Web Optimization Specialist

Better Collective

Responsibilities:

- Conducting quantitative and qualitative research to gather data needed to drive optimization efforts

- Analyzing data and page content from CRO and UX perspectives to identify performance opportunities, primarily using tools such as Google Analytics, Google Tag Manager, Google Optimize and Hotjar

- Channeling insights into new designs and copy that have the potential to improve the user experience and ultimately increase the conversion rate across BC's portfolio of websites

- Outlining clear and measurable hypotheses, executing and monitoring A/B tests and managing the testing roadmap

- Reporting on the outcomes of optimizations and communicating recommendations for next steps to a wide range of audiences and stakeholders

Conversion Rate Optimization Analyst

HORISEN

Responsibilities:

- Developing and improving product features in collaboration with the Senior Product Manager

- Wireframing and UX writing for complex software applications in the SMS marketing industry, specifically the bulk trading of global SMS routes in the B2B space

- Working closely with sales and marketing to deeply understand, document, analyze and synthesize user needs into product priorities, roadmap plans and product specifications

- Translating technical language into business requirements and customer value

- Building cross-functional relationships and managing cross-functional projects across multiple teams

Junior Product Manager for Software Applications

MLADOST IGM

Responsibilities:

- Generating and qualifying new leads

- Developing and maintaining customer relationships

- Negotiating contracts with key customer accounts

- Promoting the company's products and services

- Communicating with all levels of the organization

Sales Development Representative

CRO Specialist @ Maksimer

I help smart ecommerce brands grow their business *and* improve their bottom line through systematic, data-driven experimentation across the customer journey.

My creativity and analytical thinking skills are my greatest assets alongside an unrelenting focus on why actual humans behave the way they do in the digital realm - particularly when making purchase decisions online.

I have a background in business studies and hold a postgraduate degree in Management, Organizations and Governance from the London School of Economics and Political Science. 

I'm a lifelong learner with an unquenchable thirst for knowledge as my primary driving force.

"Rerum Cognoscere Causas" /// "To Know the Causes of Things"

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The Battle

Jeremy Epperson

Luka Nikolić

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