Let's Buy a Biz!

Head creator, writer and analyst.

Sharing the journey for buying bizs and creating generational wealth for my family.

Chief Executive Officer

Because Ventures

Buying a $10-$100m Brand 🛒 or $1m- $10m SaaS biz this year.

Investing Criteria here: https://because-ventures.notion.site/LBAB-Acquisition-Criteria-ea7f69f9a53948678b965b9cdc7be351

Managing Partner

Visually

Advisor

Chargeflow

EcoCart

Series A Investor

Manifest Commerce

Seed Investor

cadence

PostPilot

Ambassador

Thrive Lot

Miravel

Buying a $10-$100m Brand 🛒 or $1m- $10m SaaS biz this year.

I'm on the hunt for great Ecommerce brands and Apps. In the next year I'm going to Buy A Biz! 

After a decade of scaling the fastest-growing Shopify Plus Brands and Apps, it's time for me to run one. I'm acquiring Brands @ $10m - $100m and SaaS apps @ $1m - $10m Topline.


When I'm not living the Ecom lifestyle I'm learning Mandarin, and exploring the flavors of my kitchen.


I write a weekly Public Brand Teardown newsletter and share my journey 👉: 
https://letsbuyabiz.beehiiv.com/subscribe

Jeremy Horowitz'

Expansion Pack

A no-BS approach to paid media. We lower CAC, obsess over MER, and have a blast along the way.

Founder

Nice Laundry

Profitable growth for the most comfortable softwear brand in the world.

I wear many hats including: 

- Brand Development
- Creative Strategy
- Email/Retention
- Paid Media
- CRO

& more.

Marketing Director

MuteSix

MuteSix, an iProspect company, is an award-winning, full funnel digital and creative agency providing intelligent ad solutions that grow disruptor brands into enterprise market leaders.

- Strategize, execute, and manage a variety of client Facebook ad campaigns from conception to creative to execution to analysis

-Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests

-Develop marketing strategies and marketing plans to support and achieve the client’s business objectives

-Manage a team of campaign managers each with their own book of clients

Director of Paid Social

Senior Campaign Manager

James Peacock Digital

Scaling revenue for DTC brands through paid social.

Social (Meta, Tiktok, Pinterest, Snapchat)
Search + Shopping (Google, Bing)
Display + ConnectedTV (Youtube, Roku, Hulu, & more)
Landing Page Design
CRO Optimization
3rd Party Attribution
Feed Optimization
Budget Planning
Graphic Design
Video Editing
Scripts + Briefs
Copywriting

Owner

FIDM/Fashion Institute of Design & Merchandising

- Media Buying/Paid Traffic Acquisition: Manage FIDM's paid digital marketing budget and campaigns across a variety of channels including Google, Facebook, LinkedIn, and more. 

- Testing & Optimization/CRO: Utilize A/B testing principals to optimize landing pages, copy, creatives, and other campaigns elements to increase ROI on a continual basis. 

- SEO/Organic Traffic Acquisition: Implement SEO best practices to increase organic reach across all major search engines.

Digital Marketing Specialist

- Managed & optimized all paid social media campaigns

- Continued to monitor FIDM's social media presences and content planning as a whole

- Provided monthly/quarterly/annual analytic reports & recommendations to track ROI for individual campaigns and the department as a whole

- Continued to manage & grow FIDM's Social Ambassador program

Social Media Coordinator

Supported FIDM's Social Media Marketing Manager to work day to day in FIDM’s official social media presences ultimately leading in follower engagement and acquisition.

- Established and managed editorial content calendar across dozens of social platforms 

- Provided event coverage at events, including the annual Art of Motion Picture Costume Design Exhibition and FIDM's DEBUT Runway Show

- Organized many social media contests & giveaways

- Wrote articles for FIDM's Blog and FIDM's other online properties

- Facilitated TweetUps, Periscope Q&A's, and Instagram & Snapchat takeovers with FIDM Alumni and industry professionals

Social Media Assistant

The Game Supply

Successfully co-founded The Game Supply LLC from a small personal project to a worldwide leader in the distribution of MMORPG virtual gaming supplies. 

- Established and maintained a strong client base to constantly exceed financial goals. 

- Managed all operational, strategic, financial, quote/bid,  administrative, and marketing functions.

Vice President of Sales and Marketing

No BS DTC growth partner 💪 | 7-8 Figure Case Studies & References Available (DM me) | Founder @ExpansionPack

Agency owner by day. Director of Marketing at Nice Laundry also by day. 

We all know running profitable paid media is rough.  

Many DTC brands try: 

- Working with a huge agency that doesn’t value them individually 
- Overspending on creative packages they don’t need
- DIYing their ad strategy, only for it to fail 
- Prematurely hiring an in-house team

The problem? These strategies eat up margins (on top of being a massive headache). 

But it doesn’t have to be that way.

Despite iOS updates, inflation, & rising ad costs, we’ve: 

- Scaled a men’s fashion brand from $1M/year revenue to $7M/year at a 15% MER
- Grew Bad Birdie from $1M/year to $4M/year in our first 12 months together 
- Took Cook Dine Host from $0 to $100k+ spend per month at 19% MER
- Grown Mugsy Jeans’ revenue over 50% YoY while increasing MER 
- Multiplied Patrick Adair Design’s revenue by 10x in 3 years

The key:

- We’re a small agency that only takes 4 clients per pod. More time per client = more time winning.

- We charge a flat fee rather than % of ad spend. This way, you know we’re motivated to help *you* succeed… not just get you to increase your budget. Keeping you happy keeps us fed.

- Only experts with 5+ years of experience will handle strategy on your accounts. No newbies or junior account managers – because every penny you spend matters.  

If you’re ready to improve your paid performance on Meta & Google let's chat!  

 https://calendly.com/expansionpack/exploration

James Peacock

Triple Whale LEAVE ME ALONE. 

I'm already a customer and you have emailed, messaged, called, voicemail and booked a call on my calendar meant for incoming clients. 

Seriously annoying. Do better. 

CC Maxx Blank

High targets. Higher pressure. Everyone watching. 

Black Friday/Cyber Monday is tough, no matter how many years you've done it. 

Gratitude is often the first thing to go missing.

If you manage a marketing/growth team (or rely on one), take 10 seconds today to send someone a genuine “thank you.”

It costs nothing. It means everything. And it’s the one KPI we always need more of.

taplio

The Battle

Jeremy Horowitz'

James Peacock

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taplio

The Battle

Jeremy Horowitz'

James Peacock

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Peacock's LinkedIn Performance

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