Incedo Inc.

Senior Manager - Digital Marketing

I collaborate with Industry specialists at ZS and provide various paid media marketing options on digital and social platforms.

Working on the following projects: 
> Brand Building
> Brand Awareness campaigns 
> Media-Mix Strategy
> Funnel Marketing
> Lead Generation
> Product Marketing Strategies
> Programmatic Advertising 
> Content Syndication campaign
> Media-buying,Trade Publications
> Agency management

Digital Marketing Lead

ZS is a global professional services firm that leverages deep industry expertise, leading-edge analytics, technology and strategy to create solutions for clients that work in the real world.

I collaborate with Industry specialists at ZS and provide various marketing options on LinkedIn and programmatic platforms.

Worked on the following projects: 
> Brand building
> Brand Awareness campaigns 
> Lead generation
> Product marketing strategies

I worked on all marketing funnels to spread the ZS word to audiences in North American and European regions.

Senior Digital Marketing Associate

enParadigm

> Develop and execute Go-To-Market strategies for the products and services
> Maintain Marketing Qualified Leads dashboard on all campaigns.
> Prospect data updates - maintain customer database 
> Event execution like conferences and closed door meetings
> Handling digital marketing campaigns on platforms such as LinkedIn, Leadsqured, Google Analytics
> Newsletter owner and coordinator
> Post and promote content on social handles - Twitter, LinkedIn, LinkedIn groups, and PR activities
> Vendor evaluation and proposals for all digital channels
> Maintain lead scoring and classification of the leads

Marketing Manager

My primary responsibility is to engage with clients, understand their needs and showcase how enParadigm’s learning interventions can help them address their business concerns. Worked on concepts of Inbound Marketing to get leads and connect with potential customers.

Solutions Consultant

IBM Global Process Services

Service management solutions help to:
Simplify data centre operations through advanced automation.

Shangri-La's Eros Hotel, New Delhi

Trainee

Marketer | Social Media Strategist | LinkedIn Specialist | Creating Impact with Digital Marketing and Personal Branding | Host of "Let's talk LinkedIn" on Twitter spaces

Hi, I'm Jerry, a passionate digital marketer specialising on platforms such as LinkedIn, Twitter. A LinkedIn Specialist by profession and a traveller by heart. I enjoy working with teams and consulting leaders on how to utilise the power of digital marketing to reach out to their audience in the digital world.

My journey into digital marketing started long back when I was in school. I never realised that digital marketing could also be a profession I could pursue back in 2008. I connected with users on social media platforms to promote events and products to them as an influencer.

My passion for marketing started in school, and I learned in detail about the subject during my MBA days. However, the theory I learned during those days was helpful for me, and applying that knowledge in a practical world through internships and live projects made me fall in love with the digital space. I loved the influence digital medium offered and how powerful it is for businesses and brands to reach out to their audience.

I love the social media space and with my personal brand, I want to help people build their personal brand on social media. The power of personal branding is tremendous as it allows us to take control of the narrative and offers multiple opportunities to grow and build credibility in our niche. 

Through my amazing community of over 40K people across all channels, I want to inspire people to start sharing the journey with the world. With the amazing speaking opportunities I get, I encourage the community to start with their digital journey. 

My vision is to inspire people to consciously build their personal brand and leverage its opportunities to better their lifestyle.  

My current work projects include helping teams and businesses with:
* Generating leads
* Brand visibility
* Optimising ads for paid campaigns
* Building organic brand presence
* Build a personal brand for leaders

Working in teams and generating ideas with experts have helped me gain industry insights and learn a few tricks, which helped me develop my marketing skill.

I am always on the lookout for experiencing new platforms and services as I love to be the early adopter and gain the advantage at an early stage.

I am also the host of "Let's talk LinkedIn" on Twitter space. Don't forget to follow me there to know more details about my sessions.

If you want to know more about the projects I handle or learn about my travel experiences, please reach out to me.

Jerry Jose

𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗘𝗰𝗼𝗻𝗼𝗺𝘆 𝗜𝘀𝗻’𝘁 “𝗖𝗼𝗺𝗶𝗻𝗴”, 𝗜𝘁’𝘀 𝗔𝗹𝗿𝗲𝗮𝗱𝘆 𝗛𝗲𝗿𝗲.

And it’s rewriting the rules for every professional.

Just look at what’s happening right now:

📌 200M+ people are already part of the global creator economy.
📌 The industry is projected to hit $480B by 2027.
📌 70% of companies now prefer hiring individuals with a digital presence because it signals thought leadership, communication skills, and trust.

This isn’t just for influencers, YouTubers, or Instagram stars. It’s for marketers, founders, designers, HR leaders, consultants, engineers, everyone who wants to build authority and opportunity.

Today, a creator isn’t someone who posts for fun.

A creator is someone who:
✅ Builds a reputation in public
✅ Shares knowledge consistently
✅ Attracts opportunities through visibility
✅ Creates leverage that no job title alone can offer

And the best part?
You don’t need millions of followers.

You just need the courage to start and the consistency to keep going.

If you’re waiting for the “right time” to begin your creator journey, let this be your sign:
🔥 Start today.

Share your learnings.
Share your process.
Share your perspective.
Someone out there needs it.

The Creator Economy isn’t just booming; it’s becoming the new resume.

Are you ready to build yours?

Follow #socialJJ to read more posts of mine.

#personalbranding

Marketer | Digital Marketing & Social Media Strategist | LinkedIn Specialist | Creating Impact with Digital Marketing and Personal Branding | Host of "Let's talk LinkedIn" on Spaces

Most people think personal branding is about big moves.
𝗧𝗿𝘂𝘁𝗵 𝗶𝘀, 𝗶𝘁’𝘀 𝗯𝘂𝗶𝗹𝘁 𝗼𝗻 𝘁𝗶𝗻𝘆, 𝗯𝗼𝗿𝗶𝗻𝗴, 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗮𝗰𝘁𝗶𝗼𝗻𝘀.

Last week, someone asked me:
“Jerry, what’s the one thing that made your personal brand grow?”

I smiled.

Because the real answer is not one thing.
It’s a collection of small things that compound over months and years.

Here are the small things that actually make a big brand:

𝗦𝗵𝗼𝘄𝗶𝗻𝗴 𝗨𝗽, 𝗘𝘃𝗲𝗻 𝗪𝗵𝗲𝗻 𝗬𝗼𝘂 𝗗𝗼𝗻’𝘁 𝗙𝗲𝗲𝗹 “𝗥𝗲𝗮𝗱𝘆”
Your imperfect post beats someone else’s perfect draft that never gets published.

𝗥𝗲𝗽𝗹𝘆𝗶𝗻𝗴 𝘁𝗼 𝗖𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹𝗹𝘆
This is where trust is built. One conversation at a time.

𝗦𝗵𝗮𝗿𝗶𝗻𝗴 𝗦𝗺𝗮𝗹𝗹 𝗪𝗶𝗻𝘀 & 𝗠𝗶𝗰𝗿𝗼-𝗟𝗲𝘀𝘀𝗼𝗻𝘀
People relate more to your progress than your perfection.

𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗿𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴
Your everyday experiences are content, if you pay attention.

𝗦𝗵𝗼𝘄𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗙𝗮𝗰𝗲 𝗢𝗻𝗰𝗲 𝗶𝗻 𝗮 𝗪𝗵𝗶𝗹𝗲
A simple selfie or video builds more connection than 10 text posts.

𝗔𝗱𝗱𝗶𝗻𝗴 𝗩𝗮𝗹𝘂𝗲 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗘𝘅𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝗔𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝗶𝗻 𝗥𝗲𝘁𝘂𝗿𝗻
Give first. Give often. People remember generosity.

𝗞𝗲𝗲𝗽𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗨𝗽𝗱𝗮𝘁𝗲𝗱
Your profile is your landing page. Treat it like one.

𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗪𝗶𝘁𝗵 𝗢𝘁𝗵𝗲𝗿𝘀’ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗮𝗶𝗹𝘆 (𝟱–𝟭𝟬 𝗺𝗶𝗻𝘀)
Personal branding is not just about posting, it’s about participating.

Big brands aren’t built in big leaps.
They’re built in small steps… repeated consistently.

If you’re struggling to grow your personal brand, start small.

Start today.
Start with one tiny action.

Your future brand will thank you.

Follow #socialJJ to read more of my posts.

#personalbranding

How do you stand out when everyone around you is talented, ambitious, and working just as hard?

Not by shouting louder.
Not by chasing trends.
Not by trying to be “different.”

You stand out by doing what most professionals forget:

𝗛𝗮𝘃𝗲 𝗮 𝗽𝗼𝗶𝗻𝘁 𝗼𝗳 𝘃𝗶𝗲𝘄.
Anyone can do the job.
Very few can think and add perspective.
Your POV is your signature.

𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝗹𝗶𝗸𝗲 𝗮 𝗹𝗲𝗮𝗱𝗲𝗿.
Clear writing. Crisp thinking.
The world rewards people who remove confusion.

𝗕𝘂𝗶𝗹𝗱 𝗮 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗿𝗲𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆.
Show up. Follow through.
Deliver when it matters.
Trust is the biggest competitive advantage in any workplace.

𝗞𝗲𝗲𝗽 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝘄𝗵𝗲𝗻 𝗼𝘁𝗵𝗲𝗿𝘀 𝗴𝗲𝘁 𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲.
Most people plateau after a few years.
The ones who never stop upgrading become unstoppable.

𝗚𝗼 𝗯𝗲𝘆𝗼𝗻𝗱 𝘆𝗼𝘂𝗿 𝗷𝗼𝗯 𝗱𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻.
Solve problems no one asked you to solve.
Create value no one expected.
That’s how promotions and opportunities find you.

In a noisy, crowded professional world, this is the truth: You don’t stand out by being flashy.

You stand out by being consistent, thoughtful, and irreplaceably valuable.

Follow #socialJJ to read more posts of mine.

#personalbranding

It’s Friday, the perfect day to pause and ask a tough but important question:
Did your content this week open doors for you… Or did it simply take up space on the feed?

Most people create content for three reasons:
✔ Because everyone else is doing it
✔ Because they feel pressured to “post consistently”
✔ Because they want quick visibility

But visibility without direction is noise.
And noise doesn’t build a personal brand, clarity does.

When you create content with intention, three things happen:

1️⃣ You attract the right audience, not just a large audience.
Views are vanity. Alignment is the real metric.

2️⃣ You communicate what you want to be known for.
The market can’t guess your strengths; it learns from your content.

3️⃣ You turn posts into opportunities.
Your content becomes your portfolio, your pitch, your proof of work.

This week, before you log out or wind down, ask yourself:
👉 Did my content reflect my expertise?
👉 Did it provide real value?
👉 Did it move me one step closer to the brand I’m building?
👉 Did it help someone think differently, act differently, or gain clarity?

If the answer is no, that’s not a failure; it’s a signal.

A signal to reset, refine, and realign.

The beauty of content is this:
Every week gives you a fresh chance to reposition your voice, reinforce your message, and raise your impact.

So here’s to a purposeful Friday.
To content that opens doors, not just fills timelines.

To creators who build with clarity, not chaos.

Happy Friday.

Follow #socialJJ to read more posts of mine.

#personalbranding

Every time I feel stuck as a creator, I book a ticket instead of opening another “productivity hack” video.

Sounds counterintuitive, right?

𝗕𝘂𝘁 𝘁𝗿𝗮𝘃𝗲𝗹 𝗵𝗮𝘀 𝘀𝗮𝘃𝗲𝗱 𝗺𝘆 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗺𝗼𝗿𝗲 𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗮𝗻 𝗮𝗻𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸 𝗲𝘃𝗲𝗿 𝗵𝗮𝘀.

A few months ago, I hit a wall.

Same projects. 
Same routines. 
Same drafts staring back at me.

You know that moment when your brain feels like a browser with 47 tabs open… all frozen? That was me.

So I decided to get out. Not escape—expand.

And somewhere between airport coffee, a window seat, and a quiet sunrise in a new city…something shifted.

When you travel as a creator:
🔹 𝗬𝗼𝘂𝗿 𝗺𝗶𝗻𝗱 𝗿𝗲𝘀𝗲𝘁𝘀 — New environments disrupt auto-pilot mode. Suddenly, ideas return.
🔹 𝗬𝗼𝘂 𝗻𝗼𝘁𝗶𝗰𝗲 𝘀𝗺𝗮𝗹𝗹 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 𝗮𝗴𝗮𝗶𝗻 — accents, colors, faces, conversations… all become story fuel.
🔹 𝗬𝗼𝘂𝗿 𝗳𝗼𝗰𝘂𝘀 𝘀𝗵𝗮𝗿𝗽𝗲𝗻𝘀 — sometimes all you need is distance from your routine to remember why you started creating.
🔹 𝗕𝘂𝗿𝗻𝗼𝘂𝘁 𝗺𝗲𝗹𝘁𝘀 — when you’re not trapped in the same patterns, your energy naturally restores.
🔹 𝗬𝗼𝘂 𝗿𝗲𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 — the version of you beyond algorithms, deadlines, and content calendars.

Travel isn’t about beaches or mountains.
It’s about perspective.
It’s about remembering that the world is bigger than your to-do list.

Every creator needs that reminder once in a while.

If you’re feeling drained, stuck, or uninspired lately…
Maybe you don’t need a new strategy.
Maybe you just need a new view.

✈️ Where are you travelling next?

Follow #socialJJ to read more of my posts. 

#creatorjourney

𝟱 𝗧𝗼𝗼𝗹𝘀 𝗧𝗵𝗮𝘁 𝗖𝗮𝗻 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗬𝗼𝘂𝗿 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝗮𝗺𝗲 𝗶𝗻 𝟮𝟬𝟮𝟱

Most B2B companies don’t fail because of a lack of ambition.
They fail because they’re operating with incomplete intelligence and outdated systems.

If you’re a marketing leader, here are 5 tools that can immediately strengthen your pipeline, sharpen your targeting, and improve revenue predictability:

1. HubSpot Marketing Hub: The Revenue Visibility Engine
When marketing activity doesn’t connect clearly to the pipeline, leaders are forced to rely on gut.
HubSpot fixes that.
It unifies your data, aligns sales + marketing, and gives you dashboards that show what’s driving revenue in real time.

2. 6sense — Intent That Predicts Your Next Customer
Your future buyers are researching long before your team ever hears from them.
6sense turns this invisible activity into actionable insight.
Your sales team reaches accounts during the “dark funnel,” not after competitors already have their attention.

3. ZoomInfo — The B2B Data Powerhouse
If your GTM engine runs on low-quality data, you’re burning time and budget.
ZoomInfo gives you clean, enriched, verified contact and company data, plus buying signals and org charts.
For any scaling B2B company, it’s the backbone of high-precision targeting.

4. SEMrush — Your Digital Market Intelligence HQ
SEO isn’t a nice-to-have in B2B anymore, it’s a competitive moat.
SEMrush reveals where your competitors rank, where you’re losing traffic, and how to win high-intent keywords.
It’s how you turn content from a cost into a compounding asset.

5. Demandbase — ABM That Actually Moves the Revenue Needle
ABM fails when it becomes just another targeting exercise.
Demandbase fixes this with deep account intelligence, personalized experiences, and coordinated sales activation.
It helps you focus on the accounts that matter and build momentum inside them.

Tools don’t create impact.
Leaders who choose the right tools and implement them with discipline do.

2025 will belong to companies that combine intelligence + precision + speed.

If your marketing isn’t a revenue engine yet, the right stack can change everything.

Follow #socialJJ to read more of my posts. 

#marketing

2026 is shaping up to be a defining year for marketing, one where automation meets authenticity and scale meets soul. 
Here’s what marketers should be ready for and why.

What 2026 Looks Like for Marketing.

𝗔𝗜 𝗺𝗼𝘃𝗲𝘀 𝗳𝗿𝗼𝗺 “𝗻𝗶𝗰𝗲-𝘁𝗼-𝗵𝗮𝘃𝗲” 𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴’𝘀 𝗯𝗮𝗰𝗸𝗯𝗼𝗻𝗲
👉 More than 1 billion people now use AI tools monthly, powering everything from search to content consumption. 
👉 AI-driven personalization, predictive modeling, and smart automation are becoming hygiene: marketers are using AI to tailor content, ads and experiences at scale with human-driven strategy layered on top.

“𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗼𝗻”—𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗰𝗼-𝗰𝗿𝗲𝗮𝘁𝗲, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗰𝗼𝗻𝘀𝘂𝗺𝗲
👉 Younger consumers expect more than passive ads: they want to remix, respond, and contribute. 
👉 That means brands need to shift from one-way broadcasting to two-way collaboration: campaigns built with audiences, not just for them.

𝗦𝗘𝗢 𝗲𝘃𝗼𝗹𝘃𝗲𝘀: 𝗶𝘁’𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝘀𝗲𝗮𝗿𝗰𝗵 𝗲𝗻𝗴𝗶𝗻𝗲𝘀, 𝗯𝘂𝘁 𝗮𝗹𝘀𝗼 “𝗔𝗜-𝗻𝗮𝘁𝗶𝘃𝗲” 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆
👉 As AI-powered “answer engines” become more common, optimizing for generative AI and voice/visual search becomes crucial. 
👉 Traditional SEO isn’t dead, but marketers need to think beyond page rank: content must be easily consumable by humans and AI.

𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲, 𝗺𝘂𝗹𝘁𝗶-𝘀𝗲𝗻𝘀𝗼𝗿𝘆, 𝗺𝘂𝗹𝘁𝗶-𝗳𝗼𝗿𝗺𝗮𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗳𝗿𝗼𝗺 𝗔𝗥 𝘁𝗼 𝘀𝗵𝗼𝗿𝘁-𝗳𝗼𝗿𝗺 𝘃𝗶𝗱𝗲𝗼 𝘄𝗶𝗹𝗹 𝗱𝗿𝗶𝘃𝗲 𝗯𝗿𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁
👉 Expect more use of video, interactive media, voice, AR/VR, and other immersive formats as standard tools for storytelling.
👉 The lines between content, commerce and community will continue to blur with social, shopping, entertainment, and connection all converging. 

𝗠𝗶𝗰𝗿𝗼-𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀, 𝗻𝗶𝗰𝗵𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗮𝗻𝗱 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝘃𝗲𝗿 𝗰𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗴𝗹𝗶𝘁𝘇
👉 Agencies are increasingly betting on micro- and niche-influencers rather than big-name celebrities. Nearly 75% believe micro-influencers will outperform traditional celeb endorsements in 2026. 
👉 The focus is shifting to authenticity, community engagement, trust and long-term creative partnerships over one-off posts. 


𝗪𝗵𝗮𝘁 𝗧𝗵𝗶𝘀 𝗠𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 & 𝗕𝗿𝗮𝗻𝗱𝘀
🔥 As marketers, we’re evolving into product managers, storytellers and technologists all at once, able to shape the product and experience, not just promote it. 
🔥 Brands must become more human-first and not just deliver offers or messages but purpose-led interactions rooted in trust, clarity and value.
🔥 The marketing mix of 2026 will be diverse, dynamic, and data-informed, combining AI insights, immersive media, community-driven content, and ethical data practices.

What do you think will be the game changer in 2026? 

#Marketing2026

B2B marketing has changed more in the last 3 years than it did in the previous 10.

And at the center of this transformation is digital marketing. Not as a support function, but as a core engine of new client acquisition.

Today’s winning B2B organizations aren’t relying on cold outreach alone. They’re building full-funnel, insight-led digital ecosystems that attract, nurture, and convert high-value prospects.

𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗿𝗲𝗮𝗹 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗶𝗺𝗽𝗮𝗰𝘁:

𝗔𝗰𝗰𝗼𝘂𝗻𝘁-𝗕𝗮𝘀𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (𝗔𝗕𝗠)
Precision targeting of the right accounts using personalized content, programmatic ads, and intent data, leading to higher-quality conversations and shorter sales cycles.

𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴
Clients buy from experts. A strong content strategy (LinkedIn, blogs, webinars, podcasts) builds trust long before the first sales outreach.

𝗦𝗘𝗢 + 𝗦𝗘𝗠 𝗳𝗼𝗿 𝗗𝗲𝗺𝗮𝗻𝗱 𝗖𝗮𝗽𝘁𝘂𝗿𝗲
When B2B buyers are 70% through the research journey before talking to sales, being discoverable at the right moment is a massive competitive advantage.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 & 𝗡𝘂𝗿𝘁𝘂𝗿𝗲 𝗝𝗼𝘂𝗿𝗻𝗲𝘆𝘀
Nurturing isn’t just a “nice to have.” Intent-based nurture flows help warm leads move from interest → evaluation → conversation.

𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴
From attribution modeling to cohort analysis, digital allows marketers to track every touchpoint and invest where ROI is real.

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁?
👉 More qualified leads.
👉 Higher pipeline velocity.
👉 Better predictability for sales.
👉 Sustainable growth.

B2B marketing today isn’t about louder messages, it’s about smarter, targeted, measurable strategies that meet customers where they are.

Which digital marketing strategy is working the best for you?

Follow #socialJJ to read more of my posts.

#b2bmarketing

Building Stori | Head Personal Branding & Content Marketing | Personal Branding Strategist | Managing Brands & People

I’m a marketing strategist with 4+ years of experience working across personal branding, influencer marketing, content strategy, and creator-led storytelling.
I’ve worked closely with coaches, founders, and creators - helping them shape narratives, build personal brands from the inside out, and show up online with clarity and confidence.

Over the years, I’ve interacted with countless influencers and digital creators, understanding deeply what drives visibility, trust, and audience loyalty.
This experience has shaped the way I approach marketing:
not as a loud performance, but as a human conversation.

For the past two years, I’ve also been building and strategising a newsletter from scratch.
A big part of this work involves researching how real people communicate - digging into Reddit threads, analysing LinkedIn posts, studying creator patterns, and speaking to people who show up authentically online.
From all these insights, we create simple, actionable prompts that make personal branding feel less intimidating and more accessible.

And then there’s my other identity - the writer.
For the last 1.5 years, I’ve been working quietly on my personal blog, where I talk about emotions, womanhood, the things we internalise, and the feelings we rarely articulate.
It’s where I’ve discovered that sharing honestly creates space for others to say, “I feel that too.”

My work is strategy.
My writing is honesty.
My brand is a blend of both.

If you’re someone who values storytelling, authenticity, emotional depth, and marketing that feels human - we’re speaking the same language.

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