Head of Content @ LASSO | Co-host of That's Marketing, Baby | Delivering daily cheat codes for small content teams

I'm a creative director turned content marketer and strategist with more than 20 years of experience conceptualizing and executing breakthrough work for B2C brands like Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald’s, and B2B brands like Fastly and Island.

I have a knack for leading cross-functional teams toward a common goal, bringing order to the oft-chaotic creative process, crafting insight-driven global campaigns, and bringing stories to life via long- and short-form content.

Jess Cook

Marketers can spot lazy creative from a mile away.

We roll our eyes at generic messaging. 

And we definitely know when someone's trying too hard.

But we also know when something's genuinely different. 
When a brand is doing something we haven't seen before. 
When the execution makes us stop scrolling and think, "Okay, that's actually clever."

That's the bar I want Vector 👻 to clear.

And with that, I give you "Warm Water, Warmer Leads."

We had 20 seats at our Exit Five Drive dinner.
 
And the way we filled them is different than what you'd expect.
 
Here's how we did it ⤵
 
Exit Five sent us an anonymized attendee list.
 
Just title, company, industry, and URL. No names.
 
So I passed it to our Rev Ops lead, Sara McNamara, and asked her to work her usual enrichment magic.
 
What she handed back was insane: 
→ Full names and LinkedIn URLs 
→ Their martech stack 
→ Number of ads currently running on LinkedIn
 
From there, I filtered ruthlessly:
 
✂️ Anyone running below a certain ad threshold (probably not our ICP) 
✂️ Small companies without the right team structure for our tool 
✂️ Anyone who wasn't a decision-maker or close to one
 
I needed people who could either make a buying decision or bring Vector 👻  directly to someone who could.
 
Then, I filled the other half of the seats with customers.
 
Joshua Perk 👻 was all, "Jess, we already sold them. What's the point?"
 
But because we seated them strategically next to prospects, we (the Vector team) didn't pitch Vector once that night.
 
We didn't have to.
 
Our customers did it for us—naturally, authentically, in their own words.
 
I'd walk around the restaurant and just... listen:
 
"Here's how we're using it..." 
"We've built our entire workflow around it..." 
"The results have been incredible..."
 
Way more powerful than anything we could've scripted.
 
Plus, it allowed our team to truly get to know our guests. We talked about our kids, our current Netflix obsessions, our favorite places to travel. All of which made follow up and opp creation a heck of a lot easier.
 
Josh and I break down our entire event sponsorship debut in the latest episode of This Meeting Could've Been a Podcast—out now!

• Why we selected the events we sponsored
• How we crafted an on-brand experience
• Our event plans for 2026
• The story of the three-hour scramble when the dinner got moved up a day

You know where to find the links! 👇

Hey, what are you doing Dec. 9-10?

Cuz it'd be cool or whatever if you could go to Full Circle with me.

It's for small, B2B marketing teams with big ambitions. Which, is like, totally us.

I made you a mix tape about it. ☺️

Wanna go?

☐ Yes (I left you a link in the comments.)
☐ No (Forget I said anything. Pretend this never happened.)

Full Circle Mixtape Vol. 2

Lead magnets have their place.

But this year, we focused squarely on awareness magnets.
 
And our podcast is proving it works.
 
→ More shared and talked about than 90% of shows on Spotify
→ Branded search up 430%
→ Inbound demos from people who "saw us everywhere"
 
They come in pre-sold on our vibe. Pre-educated on our POV. Pre-convinced we're the team they want to work with.
 
Meanwhile, our competitors are still gating their best ideas behind forms with very little investment toward getting people to CARE about them.
 
Sure that's harder to measure, takes longer to pay off, and requires way more creativity. 

But being forgotten is more expensive than all of that combined.

Because you can't convert people who don't know you exist.

------------------------

So proud of our little show that turned into a big show. Go check out This Meeting Could've Been a Podcast if you haven't already!

#SpotifyWrapped

When you pivot your entire company, your marketing goals have to pivot too.


We spent months repositioning Vector: new messaging, new pricing, new website, new everything.

Which meant we also have to temporarily shift from "will we hit our revenue number?"
to "is this pivot even the right direction?"

𝗠𝘆 𝗷𝗼𝗯 𝗯𝗲𝗰𝗮𝗺𝗲: 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗶𝗻𝗱𝗶𝗰𝗮𝘁𝗼𝗿𝘀 𝘁𝗵𝗮𝘁 𝗽𝗿𝗼𝘃𝗲 (𝗼𝗿 𝗱𝗶𝘀𝗽𝗿𝗼𝘃𝗲) 𝘁𝗵𝗶𝘀 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗺𝗼𝘃𝗲.

I landed on three goals.

1️⃣ 𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝘁𝗼 𝗱𝗲𝗺𝗼 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 
(Peep the video to see where you want it to be.) 😁

2️⃣ 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗱𝗲𝗺𝗼𝘀 𝗯𝗼𝗼𝗸𝗲𝗱 𝗯𝘆 𝗜𝗖𝗣 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝘀 𝗯𝘆 𝟱𝟬% 

3️⃣ 𝗗𝗲𝗰𝗿𝗲𝗮𝘀𝗲 𝗱𝗲𝗺𝗼𝘀 𝗯𝗼𝗼𝗸𝗲𝗱 𝗯𝘆 𝘀𝗮𝗹𝗲𝘀 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝘀 𝗯𝘆 𝟱𝟬%

Because positioning has to do TWO things at once: attract the right people AND repel the wrong ones.

We're nearly a month past launch, and we're nailing these goals.

But this taught me something valuable about pivots: You can't just keep measuring what you measured before.

Get the full scoop on how we pivoted Vector without breaking the business (and ourselves) in the latest episode of This Meeting Could've Been a Podcast—out now!

If you're spending $25k+ per month on LinkedIn ads, this is your BOGO moment.
 
No promo code needed.
 
Vector's new Bid Agent just launched, and it's basically Black Friday for your ad budget.
 
Flip a switch and start getting 25-60% more outcomes for the same spend.
 
𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗱𝗼𝗲𝘀:
 
LinkedIn's Max Delivery is designed to win auctions. Not to maximize what you get for your money.
 
Bid Agent adjusts your bids every 15 minutes to find lower-cost windows and higher-density impression periods within your audience.
 
Same targeting. Same people. Way more outcomes per dollar.
 
"𝗪𝗮𝗶𝘁, 𝗰𝗵𝗲𝗮𝗽𝗲𝗿 𝗰𝗹𝗶𝗰𝗸𝘀 = 𝘄𝗼𝗿𝘀𝗲 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘁𝗵𝗼𝘂𝗴𝗵, 𝗿𝗶𝗴𝗵𝘁?"
 
Nope.
 
LinkedIn still only shows your ads to the exact audience you define. Bid Agent just finds the moments when reaching them costs less.
 
(And things get REAL interesting when you layer it on top of your contact-level audiences built in Vector.)
 
If you're a demand gen leader that has this kind of buying power on your wish list, there's a link in the comments just for you.

It snowed here this week. So I need very little convincing.

But if you're someone who needs a bit more to go on...

Here's your sign to join me at Above the Fold in February. Two days of workshops focused on one thing—B2B websites—in Ft. Lauderdale, FL.

In my mind, I'm already there. 😎

See you in FL?

The Write Destination

•	Grew Constructor’s team from 1 to 5 marketing specialists within a year.
•	Increased sales and consulting page views by 47%, grew Twitter following by 2,000 in just 2 weeks, and boosted Facebook referrals by over 1200%.
•	Started a new blog for a very well-known robotics vacuum company that gained well over 30,000 monthly followers in just 14 months. This blog saved the company $90k per month, in traffic value and ad spend. 
•	Boosted traffic value on several Metadata articles that weren’t ranking for keywords or seeing any visitors, through simple optimization tactics. 
•	Developed content and social media strategies that aligned with both long term and short term goals and releases for several clients. This included developing an editorial calendar for the content team. 
•	Hired, trained, edited, proofread, and led a team of content creators, and was specifically hired to train members of marketing teams on content creation and strategy.
•	Specifically hired to optimize articles for SEO, and was able to get articles to rank that previously hadn’t ranked for any keywords at all.
•	Managed distribution and distribution planning for social media and all online channels to increase organic web traffic.
•	Collaborated cross-functionally to ensure company messaging and strategic initiatives were included and executed in the content strategy.
•	Created engaging and technical buyer content, social media posts, landing pages, ebooks, articles, sales enablement content, newsletters, and more for over 60 clients throughout my career as a freelancer.

Content Manager | Content Strategy Consultant | Freelance Writer

Content marketing and lead generation services for tech startups, B2B's, and the following industries:

Nooks.ai
Teal
Hockeystack
Zyris
FGC+
EncompaaS
Chattermill.io
Analytix
Treasure Data
Constructor.io
Metadata.io
Dooly
Stratabeat
Rewind
Memory AI/ Timely
Azuga
GoGuardian
Stat Digital
Smartcast Group
Game of SERPS
Vancery

Freelance Content Writer| Content Director

SaaS Academy

The SaaS Academy team helps B2B SaaS companies scale faster and smarter through tried, tested, and proven strategies. 

What are your differentiators? We can help you find them.

Copywriter

Dooly

Freelance Writer

metadata.io

Freelance Writer/ Content Optimization

 Eyeful Media | Madison Taylor Marketing | Inflow | Wolf-Rizor | Zulu Shack

Brands:
Valhalla Pure Outfitters
Eastside Gynecology
Tile Bar
The Plan Collection
Autobody Tool Mart
Cardboard Cutouts Standees
Total Home Supply
Best of Signs

•	Launched brands in the tech, insurance, online dating, automotive, home improvement, travel and hospitality industries with highly effective, SEO coordinated copy.
•	Developed website copy, e-books, guides, product descriptions and coordinating metadata for better Google ranking, using SEO best practices and Google Analytics.
•	Advised SEO coordinators on formatting and the creation of engaging copy, and assisted in project coordination from production to execution. 



Madison Taylor Marketing
Eyeful Media
Reunion Marketing 
Inflow 
Brenden Stefano Inc. 
Wolf-Rizor

Freelance Copywriter

Eyeful Media

-Handled website content overhauls
-Took on a 150 page project for a major golf client
-Optimized old content/articles to rank better on search engines
-Product descriptions
-Web page content
-SEO optimization/ meta data updates for over 1,000 pages for a real estate company

Madison Taylor Marketing

Reunion Marketing

Brands: 
Subaru
Kia
Volkswagen
Carolina's Center for Surgery
Dynamic Health

Rocky Mountain Forest Products

•	Raised sales leads by 30 per month in my first three weeks by reworking preexisting content. 
•	Increased profits by 15% within the first year after implementing strategic direct to consumer email campaigns.
•	Generated leads by launching social media platforms for both companies that effectively targeted audiences in ways the company was not effectively achieved prior.

Content Manager

Marriott International

"Making it brilliant"... 
•	Redesigned & managed Facebook page for Delray Beach Marriott’s in house restaurant.
•	Acted as liaison between management, guests, and event staff.
•	Coordinated with key event holders to deliver weddings, conferences, and tradeshows up to 800 participants with a range of budgets.

Social Media Assistant 

Traffic, traffic, traffic... Know what's better?... Conversions.

Your blog can bring you traffic and conversions, but there might be some things holding you back:

1. You're writing for the wrong audience
2. You're not optimized
3. You're not writing the kind of articles that help you reach your goals

Solution: build a content plan, with goals and target audience pain points in mind. 

Hi, I'm Sarah Colley, your content partner on the road to success. Here's a little more about me and what I do:

Who are my clients (and do you fit among them)?

My clients are a pretty diverse bunch- everything from a cloud data backup company and a salesforce pipeline tool to an e-commerce UX platform and an ABM tool. 

I largely work in B2B SaaS, salestech, martech, and ecommerce.

My process:

1. Discovery call. I want to get to know you and your goals.
2. Analyzing your existing content & brand.
3. User research.
4. Plan creation.
5. Plan execution.

It doesn't always go this way. Some clients simply hire me to work with their existing strategy, write content, update older blog posts for SEO, or write website copy.

Results:

-30,000 monthly visitors earned in a year of content production (from 0)
-$90k monthly ad spend saved
-$65,000 deals from singular articles
-30% increase in leads in 2 months
-Increased referral traffic from social by 1700%
-Grew team from 1 to 5 marketers in a year
-4,000 new pageviews and 2,000 new sessions as well as an increase in newsletter page views by 17% in just one month of organic promotion


WHAT OTHER SAY ABOUT ME:

"We entrusted Sarah to write content for a large robotics company that just launched a brand new blog. And within one year, we achieved some incredible results. Sarah is not only a good writer – she's a smart writer. The longer you work with her, the better her work will get. She participates in interviews, does excellent research, and asks the right questions."

-Alexis Trammel, Chief Growth Officer of Stratebeat

"Her willingness to interview subject matter experts and ask in-depth questions to get to the crux of complex technical topics is great, and she has a good sense of how to arrange those insights for SEO. I highly recommend her as a content strategist!"

-Lauren Lang, Director of Content at UpLevel

"You're more thorough than most. Of the pieces you worked on, we saw considerable uplift"

-Camille Trent, Content @ Teal


WORK WITH ME:

DM me to learn how I can help you!

🤑Sarah Colley

How many times does your team refer to your content strategy after you've created it?

A content strategy is meant to be a North Star.

It's meant to be an actionable hub, where you and your team can repeatedly enter to find...

the next message for their next launch.

all the distribution avenues at their disposal for their latest ebook.

all the metrics/ OKRs they need to hit by the end of the quarter (and where they can track progress). 

It's meant to be a living thing.

It's meant to drive your team forward.

That's possible when you've created a content strategy that's actionable via a connected content calendar and ideas and goals that are tied to cadences and real tasks.

It's possible when you've created a North Star Messaging Doc that shares your entire POV in the industry.

It's possible when you've created a shareable database of all of your pre-existing content, call recordings, and podcast episodes, and use AI to make it searchable.

It's possible when it's not built on visions of what you hope to achieve, but what's most reasonable with your resources. 

Want an actionable omnichannel strategy? My DMs are open.

Sarah (Colley) Taslik

Case studies, repurposing, and content for B2B SaaS | Past clients: Dooly, Metadata, Teal, Nooks | Ex Content Manager at Stay AI

Open video: Content Strategy - 20 November 2025 on loom.com

Every marketer spotting a genius bit of marketing out in the wild.

taplio

The Battle

Jess Cook

🤑Sarah Colley

Followers

Posts

Engagements

Likes

Performance ScoreJess Cook's LinkedIn Performance

Performance Score🤑Sarah Colley's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jess Cook

🤑Sarah Colley

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jess Cook's LinkedIn Performance

Performance Score🤑Sarah Colley's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJess Cook's LinkedIn Performance