Jesse Futia

Fin Ghost

Helping Real Estate Professionals build $1M brands on LinkedIn.

Co-Founder and Ghostwriter

Executive Equity Investing 

Helping busy professionals build generational wealth and retire comfortably through passively investing in real estate.

Chief Executive Officer

Wealth Science Podcast 

Interviewing the top real estate and financial experts in the World.

Host

Writer and Co-Founder @ CRE Digital | Copywriting & social media management for the world's most innovative real estate companies

Creating content on social media is digital leverage for real estate professionals. 

𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗶𝘁, 𝘆𝗼𝘂 𝘄𝗼𝗻’𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗱𝗲𝗰𝗮𝗱𝗲. 

You now have two choices:

1. Create content

2. Be passed by those that do 

My story 👇

Broke college kid turned 7-figure real estate investor and writer. 

I help 7-figure real estate professionals grow their brands and drive qualified leads on LinkedIn. 

--

Hit the 🔔 and follow along each day for free tips.

Ready to grow your brand on LinkedIn to drive more qualified leads?

𝗛𝗶𝘁 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗺𝘆 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲.

My last day in uniform was December 2025.

And I still don’t know how to put 9 years into a single post.

I joined the Army because of 9/11.

I’m born and raised in upstate New York, and I was a kid watching the world change in real time. 

I didn’t fully understand everything that day…

But I understood enough to know I wanted to serve.

Fast forward:
-> 50+ countries.
-> 9 years in uniform.
-> More early mornings than I can count.
-> More lessons than any classroom could ever teach.

I learned a lot in that time. A lot.

One of the biggest lessons:

Murphy’s Law is real.

Things will break. 
Plans will change. 
The unexpected shows up right on time.

And there are thousands of things in this world we can’t control.

But our preparation and our attitude are not two of them.

The reps. 
The discipline. 
The standard.

The ability to stay steady when everything gets chaotic.

People will ask what I’m doing next.
And yes—I’m excited about what’s ahead.

But I want to say this first:

The biggest blessing of my career isn’t a rank, a title, a deployment, or a bullet point on a résumé.

It’s getting to walk away with the respect and honor of the men and women I served with.

That’s the only “retirement package” that actually matters.

To every leader who bet on me.
To every soldier who carried the weight with me.
To every teammate who showed up when it was hard, and exhausting…

Thank you.

I’m proud of what we did.

And I’m even more proud of who I got to do it with.

I'll look for you on the next objective. 

---

I'm Jesse Futia - I help CRE professionals build digital brands online to drive more leads and revenue. Send me a DM to connect.

Co-Founder, CRE Digital | Capital Raising Engine for Commercial Real Estate Investors | $50M Raised with Digital Systems | DM me to learn more

Matthew McConaughey made $18,000,000 in a single year…

…and still chose the harder path.

Not because he needed more money.

Because he wanted more meaning.

At the peak of his rom-com run, Hollywood kept offering him the same role with a different script.

Same character.
Same story.
Same safe paycheck.

He could’ve stayed in that lane forever and nobody would’ve blamed him.
Instead, he said “no” — over and over — until the industry stopped calling.

He intentionally walked into a dry season.
Not because he was lost.

Because he was refusing to be used up.

And then the pivot happened.

The roles shifted.
The respect shifted.
The legacy shifted.

Here’s the part people miss:

That wasn’t luck.
That was identity.

He wasn’t chasing attention.
He was building alignment.

And I think that’s the real lesson for the rest of us:

If you keep saying yes to the version of you that pays well…

you eventually lose the version of you that’s meant to lead.

Sometimes the most profitable decision is the one that looks like a setback from the outside:
→ saying no to the “safe” path
→ taking the uncomfortable turn
→ betting on the work that actually feels like you

Because comfort doesn’t build legends.

Commitment does.

If you’re in a season where you’re being pulled to level up, but it’s scary…
Good.

That usually means you’re close.

What’s one “safe yes” you need to turn into a “hard no” this year?

The median American has just $8,000 in the bank.

Not $80,000.

Eight.

And this is why “the economy is fine” and “people are struggling” can both be true at the same time.

Because the average balance is way higher (it’s pulled up by high earners)… but the median is the reality for most households.

Now zoom out:

→ A meaningful chunk of Americans have zero emergency savings
→ Less than half can cover 3 months of expenses with savings
→ One surprise expense turns into credit cards missed payments

Here’s why I care about this as someone watching Commercial Real Estate:

When households are thin, rent collections become fragile.

Spending shifts fast. Tenants trade down. Delinquencies creep. Turnover rises.

So the CRE winners in 2026 won’t be the “sexiest” deals.

They’ll be the deals tied to durable demand:

→ workforce / attainable housing
→ necessity-based retail
→ medical / essential services
→ anything that people keep paying for even when life gets tight

If you’re underwriting deals right now, this is a reminder:

Don’t just underwrite the property.

Underwrite the consumer.

Curious what you’re seeing: are tenants getting tighter… or holding steady in your market?

$1,000,000,000,000 is sitting on the sidelines… 

watching Commercial Real Estate.

And most people are missing what that means.

The CRE narrative has been:

“Office is dead.”
“Rates killed deals.”
“Nothing pencils.”

Reality is more nuanced.

Here’s what I’m seeing heading into 2026:

1) CRE is splitting into winners and losers faster than ever
Not “CRE” vs “no CRE.”

It’s good deals vs bad sponsors + bad basis.

2) Capital is still available… but it’s pickier

The bar is higher:
→ cleaner rent rolls
→ real demand drivers
→ stronger operators
→ realistic exit assumptions

3) Distress isn’t everywhere — it’s concentrated

Some owners need liquidity.
Some need time.
Some need a partner.

That creates opportunity… if you can move fast and underwrite clean.

4) The “boring” stuff is winning

Every cycle rewards durability:
→ essential services
→ sticky tenants
→ functional layouts
→ demand you can actually explain in one sentence

The next 12–24 months will create more wealth in CRE than the last 3 years…

…but only for the people who stop chasing headlines and start tracking fundamentals.

If you’re in the trenches right now — what are you seeing?

Where do you think the best opportunities show up first in 2026?

You can work 70 hours a week…

And still fall behind someone who owns cash-flowing assets.

For years, I believed hustle was the answer:

→ Wake up earlier
→ Grind harder
→ Outwork everyone

But here’s the truth no one tells you:

Time-based income has a ceiling.
Asset-based income doesn’t.

I’ve shifted my entire focus from active hustle → to passive systems:

✅ Land that pays me every month through long-term leases
✅ Real estate that compounds in value while tenants pay down debt
✅ AI-driven outreach that brings in opportunities while I sleep

The goal isn’t to work harder.

It’s to build leverage.

Because if your income depends on you showing up every day…

You don’t own a business — you own a job.

Want real freedom?

Start buying back your time.

99% of entrepreneurs never make it past year 3.

Not because they aren’t smart.
But because they can’t take the silence.

→ The silence when no one clicks your offer. 
→ The silence when your big launch flops. 
→ The silence when you're building something great — and no one notices.

That silence? It kills more dreams than failure ever will.

Here’s the truth no one tells you: 

Your first 1,000 days are supposed to suck.

→ No revenue. 
→ No recognition. 
→ No validation.

Just relentless iteration. 
Just stubborn belief. Just proof of work stacking in silence.

Because real entrepreneurs don’t wait for signs they’re winning. 

They keep going until it’s undeniable.

The ones who break through? They all share this:

→ Proof of work. 
→ Clarity through consistency. 
→ A message that scales without them.

They build. They share. They outlast.

That’s how you go from overlooked to unavoidable.

Keep going.

Your breakthrough is waiting.

In 2026, AI will replace 80% of what most capital raisers do all day…

Not the relationship part.
The busywork part that kills momentum.

Most capital raising still looks like this:

-> A thousand tabs open.
-> A half-written follow-up email.
-> A spreadsheet nobody trusts.
-> A CRM that’s “mostly up to date.”

And a founder wondering why “warm” leads keep going cold.

That’s not a capital raising problem.
That’s a systems problem.

Here’s the shift happening right now:

The best operators are building AI-powered capital raising systems that run whether they’re “feeling motivated” or not.

Meaning:

AI becomes the machine.

You become the signal.

Here’s what that actually looks like in 2026:

→ Every inbound lead is instantly tagged, scored, and routed
→ Follow-ups go out based on behavior (opens, clicks, replies, site visits)
→ Investors automatically receive the right info at the right time (case studies, decks, webinars, FAQs)

→ Meetings are booked without you chasing anyone
→ Your pipeline stays clean without you touching it every day
→ Your updates get drafted for you, with your voice, from your deal data

And the biggest one:

You stop “raising capital.”
You start running an investor acquisition engine.

Because capital raising is not a personality contest.

It’s a throughput game.

The winners in 2026 won’t be the loudest on LinkedIn.

They’ll be the ones with:
→ the cleanest data
→ the fastest follow-up
→ the clearest narrative
→ and the strongest trust flywheel

AI doesn’t make you authentic.
It makes you consistent.

And consistency is what builds belief.

If you’re still doing capital raising manually in 2026…

you’re not behind on “tools.”

You’re behind on leverage.

What part of your capital raising process do you still do manually that you know should be automated?

$10M in CRE capital commitments came from just 16% of our investor database.

Most sponsors think more contacts = more capital.

Wrong.

The sponsors closing 8-figure raises aren't the ones with the biggest lists. 

They're the ones with the tightest systems.

After analyzing what actually moved investors from "interested" to "wired funds," here's what the data showed:

1. The drip campaign architecture

Your investors don't wake up ready to wire $100K. They need 7-12 touch points before they trust you with their money.

2. The CRM you actually use

I've seen sponsors with 500+ "investor relationships" in a spreadsheet they haven't opened in 6 months.

If you can't tell me which 20 investors to call for your next deal in under 60 seconds, your system is broken.

3. The content flywheel

-> One market update email becomes:
-> A LinkedIn post
-> A video for your investor portal
-> Content for 3 drip emails
-> Material for investor calls

Create once. Deploy everywhere.

The reality nobody talks about:

That 16% of their database? 

They received 3x more touchpoints than everyone else.

Not because we spammed them. Because we had a system that identified who was ready and kept them warm.

Trust compounds.
Systems compound. 
Relationships compound. 

Most sponsors are out here hunting. The best ones built farms.

What's your capital-raising system look like?

P.S. - If you're still manually tracking investor follow-ups in your notes app, we need to talk.

A kid starting college this month will spend $100,000+…

…training for a job that might not exist by the time they graduate.

That sounds dramatic.

But it’s already happening.

AI isn’t “coming.”
It’s here.

And it’s eating the middle of the workforce first:
→ entry-level analysts
→ basic marketing execution
→ customer support reps
→ paralegal/admin-heavy legal work
→ junior accountants/bookkeeping
→ simple coding / QA
→ recruiters doing manual sourcing

Not because those people aren’t smart.

Because those jobs are built on repeatable tasks.

And repeatable tasks get automated.

Here’s the uncomfortable truth:

College isn’t the problem.

Blindly picking a major without a leverage plan is.

If you’re 18 right now, the goal isn’t “get a degree.”
The goal is: build a stack that makes you hard to replace.

My simple rule for 2026:

Don’t become the person who does the task.
Become the person who owns the outcome.

That means:
→ learn how to use AI tools like a power user
→ build real-world proof (projects, offers, results)
→ practice communication + persuasion
→ learn basic business economics (how money moves)
→ get close to revenue (sales, partnerships, deal flow)
→ specialize in a domain AI can’t “understand” without you (industry context, relationships, judgment)

AI will replace skills.

It won’t replace agency.

It won’t replace a person who can:

see the problem → make a plan → execute → communicate → lead.

That’s the new degree.

What’s one job you think is getting automated faster than people realize?

23% of people quit their New Year’s goal this week.

And by the end of January, it’s closer to 48%.

So if you’re still in the fight right now…

You’re already ahead of most people.

Week 1 is where motivation dies.

Not because the goal was wrong.
Because the process wasn’t built.

Most people rely on a feeling.
Winners rely on a system.

A system looks like:

-> same time, same place, same trigger
-> smaller daily targets (so you can actually win)
-> a scoreboard (so progress is visible)
-> a reset plan for the days you fall off

Because falling off isn’t the problem.

Staying off is.

So yeah—congrats if you’re still here.

Now tighten the screws and stack another week.

Drop a comment with what you’re still committed to in 2026. I’ll reply to every one.

After driving over 100,000,000 impressions on LinkedIn 

Here's what every client wants to know:

Who you are.

Stop talking about returns.

I've watched 100s of sponsor pitches get ignored.

The ones that landed? 

They answered the questions LPs are actually asking:

"Can I trust you with my money for the next 5-7 years?"

Your 18% projected returns don't answer that.

Here's what does:

→ How you handled your worst deal 
→ Whether you return calls when things go sideways 
→ If you've ever taken less so your investors could take more 
→ What your previous investors say when you're not in the room

The best sponsors I know don't lead with their track record.

They lead with their values.

Because here's the truth most won't tell you:

LPs can find deals anywhere. 

They can find returns anywhere.

The sponsors crushing it right now are sharing:

-Stories about deals they walked away from 
-The mentor who shaped their investment philosophy 
-How they built their team and why culture matters 
-What they learned from their failures 

This isn't about being vulnerable for likes.
It's about being known.

What's the most important thing an LP should know about you that has nothing to do with your returns?

Gib Irons

Helping Accredited Investors Passively Invest in Real Estate | Founder @ Irons Equity | Father & husband (and surfer & fisherman, but my wife told me to write that last.)

In 2007, I started my law firm in Greenville, NC.

In 2019, I had a breakthrough.

Being an attorney is taxing.

It's stressful. It's intense. It's a ton of work.

It's all of that — and it's non-stop.

(If you're an attorney, you're nodding your head right now.)

A lot of attorneys work until they die. Not because they want to — but because they don't have an exit plan. 

My breakthrough came when I met a real estate investor during the Big Rock Blue Marlin fishing tournament in 2019.

He started telling me all about his strategy.

- How he invests in real estate.
- How it's saved him 6 figures in taxes. 
- How he built 6 figures in passive cash flow.

I walked off that boat committed to real estate investing.

14 months later, I owned 14 properties.

Today, my mission is simple:

I want to help other high-earners (not just attorneys) experience the same benefits I've seen from real estate investing.

Yes, not paying as much in taxes is incredible.
Yes, the portfolio diversification is great.
Yes, the return potential is wonderful.

But you know the best thing?

Real estate gives you and your family more options for your lives.

And what could be better than that?

Visit ironsequity.com or send me a DM to learn more.

Gib Irons is an attorney, entrepreneur and real estate investor.  He is the founder and CEO at Irons Equity and oversees operations, acquisitions, investor relations and asset management.  Gib is a resident of Greenville, North Carolina.

Gib owns 14 single family condominiums, a commercial building, and a short-term rental (STR) property in Sevierville, Tennessee near Pigeon Forge and Gatlinburg named “Smoky Mountain Masterpiece.” 

Gib is a passive investor in a 660-unit portfolio in Arlington, Texas, a 344-unit apartment building in Dallas, Texas, and a 295-unit property in Fayetteville, Arkansas. 

In addition to Gib’s real estate investing experience, Gib is the owner and managing partner of Irons & Irons, PA, a multi-million dollar law firm based in North Carolina and established in 2007.

Gib and his wife, Kate have 3 children, Anna-Gibson (9), Miles (7) and Malene (4).  Gib is an avid surfer and fisherman and loves offshore fishing for tuna, dolphin and wahoo.

My law practice has 3 offices now. 

People ask: "Why expand? Isn't one office stressful enough?"

I thought that would be case but here's the truth:

Expanding was easier than I thought it would be.

Not because the logistics were simple. But because the systems were already in place.

When we opened office #2, I wasn't starting from scratch. We had:
→ Processes that worked
→ A team that knew how to execute
→ Marketing systems that drove leads
→ A reputation that followed us into new markets

Opening office #3 was even easier. Copy. Paste. Adjust for the local market.

Expansion doesn't make life easier unless you've already built leverage.

If you're drowning with one office, two offices will kill you.

However, if you've built systems that don't depend on you showing up for every decision, expansion becomes predictable.

Three offices. 5 attorneys. 24 people on payroll.

It sounds like chaos. But it runs smoother than when it was just me and my dad in one office because we've systematized everything that used to require my time.

→ Client intake
→ Case management
→ Billing and collections
→ Marketing and lead generation

The goal was never to scale just for the sake of it.

The goal was to build leverage so that my time wasn't the bottleneck anymore.

Now I can focus on strategy, partnerships, and real estate deals. And the law firm keeps running.

Most people think scale creates more stress.

But scale creates freedom if you build it right.

Are you building systems in your business or are you just working harder?

-

Follow me Gib Irons for more posts on building wealth.

Grant Cardone ran a thought experiment: "What if we'd converted every rent check from the last 12 years into Bitcoin?"

The result? What was $160M in distributions could have become nearly $3B.

Now he's building the actual model.

Here's what Cardone is doing:

Acquiring cash-flowing multifamily properties

Pairing each property with a dedicated Bitcoin allocation (his 366-unit Boca Raton fund includes a $100M BTC position)

Using monthly rental income to systematically accumulate more Bitcoin

Real estate = stability and cash flow

Bitcoin = asymmetric upside, funded automatically

Why this matters:

Bitcoin holders want yield and durability.

Real estate investors want liquidity and upside.

This structure aims to deliver both by turning rent into a Bitcoin accumulation engine.

The real question isn't "Bitcoin vs. real estate" anymore.

It's: "How do you use cash-flowing real estate to systematically acquire scarce assets?"

The playbook is shifting.

What do you think? Comment below.

My dad isn’t on the Forbes list.

He never raised a venture-backed company.
He never chased fame or fortune.

But he built something more important: a legacy.

At 76 years old—when most people are long retired—
he stood before the North Carolina Supreme Court, arguing one of the biggest cases of his entire career.

No fanfare. No spotlight.
Just resilience forged over decades.

He still wakes up early.
Still prepares every line of his case.
Still fights like it’s his very first trial.

Growing up, I watched him show up every day.
→ No excuses.
→ No shortcuts.
→ No self-pity.

And I realized…

Success isn’t status.
It’s showing up when it’s hard.
It’s doing what’s right—even when no one’s watching.

That’s the kind of man I want to be.
That’s the kind of lawyer I strive to become.
And that’s the kind of legacy I want to leave behind.

Who’s your hero?
Drop a comment below. 👇

My law firm has made $10,000,000+ over the years. 

But here's what that actually means:

It signifies I've put in the work.

→ 17+ years practicing law
→ Thousands of hours in court
→ Hundreds of clients represented
→ High-stakes cases in high net worth divorce and personal injury litigation

But here's the part nobody tells you about accolades like this:

They don't make you happy, give you time back, or fix the burnout.

I worked my ass off to build a law firm that earns that kind of recognition. 

Multi-million dollar operation. Three office locations. Five attorneys on the team.

And for years, I thought that was the goal:

- Build the best firm.
- Get recognized.
- Make more money.
- Rinse and repeat.

Then I realized I was building a prison, not a business.

I was working 60-80 hour weeks. Missing my kids' activities. Chained to my calendar.

The recognition felt hollow when I was too exhausted to enjoy it.

That's when real estate changed everything for me.

Because passive income gave me something Law never could: Options.

→ The option to take a Tuesday off
→ The option to coach my daughter's soccer team
→ The option to say no to cases that don't excite me

I'm still proud of my Super Lawyers rating.

It represents the blood, sweat, and tears that went into building my practice.

But the real win is building a life where professional success doesn't come at the cost of everything else.

Recognition is great. Freedom is better.

Would you rather have professional achievements or your time back?

-

If you're interested in investing in real estate to reclaim your time, follow me Gib Irons and reach out to connect.

Being a divorce attorney taught me a $1,000,000 lesson about wealth most people never learn:

I've represented high net worth clients for 17 years.

Doctors.
Executives.
Business owners.
People making $500K-$2M+ per year.

And here's what I see in almost every case:

High income. 
Zero equity. 
No exit plan.

They've been making great money for decades.

Working 80-hour weeks. Sacrificing time with their families. Climbing the ladder.

Then one day, their marriage falls apart. And we sit down to divide assets.

And there's... nothing.
→ No rental properties
→ No passive income streams
→ No investments outside their 401(k)
→ Just a big house, expensive cars, and a lifestyle they can't afford to maintain on one income

It's like they willingly slapped on golden handcuffs.

It's why this job breaks my heart sometimes.

Because I'm watching people who did everything "right" realize they have no options.

They can't retire.
They can't scale back.
They can't leave a bad situation because they're trapped by their own lifestyle.

The cases I enjoy most are the ones where there's actually something to divide. Where one or both spouses:

→ Invested in real estate
→ Built businesses with equity
→ Created passive income that doesn't require them to show up every day

Those people have options. They can rebuild. They have leverage.

That's why I'm so passionate about passive investing. Because I've seen what happens when you don't have it.

I've watched brilliant, hardworking people realize too late that income isn't wealth.

Real estate didn't just change my finances. It changed what I tell every high-earning professional I meet:

Build equity, not just income.

Create options while you still have a paycheck.

Because one day, you might need those options more than you ever imagined.

What would happen to your lifestyle if your income stopped tomorrow?

-

P.S - If you're a high-income earner and would like to know how you can invest passively in real estate, DM me 'OPTIONS'.

I used my tax savings to buy a $1.85M property.

Here's how that worked:

In 2021, Kate and I saved $250,000 in taxes using the Real Estate Professional Designation.

That wasn't money we hoped to save. That was actual cash we kept instead of sending to the IRS.

Most people would take that money and feel rich for a minute. Maybe pay down debt, take a vacation, or put it in savings.

I bought an asset.

A short-term rental in Sevierville, Tennessee. Smoky Mountain area. $1.85M purchase price.

Today, that property generates $250K in gross annual revenue. It basically pays for itself and then some.

Years of working in real estate have taught me that tax savings aren't windfalls. They're capital you can redeploy.

When you save $250K on taxes, you have two choices:
→ Spend it and watch it disappear
→ Invest it and watch it compound

I chose option two.

And now that $250K in tax savings is producing $250K per year in revenue. Every single year.

This is how wealth actually builds. Not by making a lot of money, but by:

→ Keeping it
→ Deploying it intelligently
→ Letting it work for you

The Real Estate Professional Designation saved us $250K.

Then our Smoky Mountain property turned that into an income-producing machine.

That's the difference between a tax strategy and a wealth strategy.

What would you do with an extra $250K in tax savings this year?

-

PS - If you'd to learn how you can use this exact strategy to invest in real estate, DM me and lets discuss your goals. 

*This is not tax advice, always consult a tax professional.

I got my law license in March 2006. 

I thought I made it. 6 months later, I realized I was wrong.

Attorney life is taxing. It's stressful, intense, and non-stop.

That's not me being dramatic. That's just the reality of the profession. 

You get:

→ Client emergencies at all hours
→ Trading every hour of your life for money
→ Court deadlines that don't care about your vacation
→ Emotionally draining cases where you carry people's worst moments

I was 26 years old and already exhausted.

And the worst part? 

Everyone told me this was normal.

This is what being a successful attorney looks like. Long hours. High stress. No off switch.

I believed them for years.

It took me until 2019 (13 years later) to realize that "normal" didn't have to be my reality.

A chance conversation about exit plans on a fishing trip opened my eyes.

It was the moment when I understood I was building someone else's version of success, not my own.

My law license opened doors for me.

The skills I learned. The clients I've helped. The firm I built with my dad...I'm grateful for it all.

But if I had stayed on the path everyone expected me to follow, I'd be working until I was 70 with:

No equity
No options.
No passive income No options

Real estate gave me the exit I didn't even know I needed.

It can do the same for you too.

How long did you spend chasing other people's version of success before you realized it wasn't making you happy?

-

If you're ready to get off the hamster wheel through real estate investing, send me a DM, let's chat.

I used to think being a passive investor meant I was lazy.

Just writing checks and hoping someone else made me money.

That didn't feel like building something. It felt like sitting on the sidelines.

Then I invested $1 million into three deals and I realized I was completely wrong.

Being passive doesn't mean being uninvolved. It means being selective about where you spend your time.

Here's what I do as a "passive" investor:
→ Deep-dive on operator track records
→ Review underwriting assumptions line by line
→ Ask uncomfortable questions on investor calls
→ Monitor distributions and performance quarterly
→ Build relationships with GPs for future deals

That sounds more strategic than passive to me.

As an investor, I'm not managing tenants at 10pm, dealing with maintenance emergencies, or negotiating with contractors.

I'm doing the high-leverage work like due diligence and capital allocation.

Then I let operators who are better than me handle execution.

Active investing rewards effort while passive investing rewards judgment.

→ Active: I make $X per hour I work
→ Passive: I make money based on the quality of my decisions, regardless of hours worked

When I transitioned from 14 active properties to passive LP positions in 1,200+ units, people thought I was stepping back.

But in reality, I was stepping up.

I went from being a property manager to being a capital allocator.

From trading time for money to making my money work for me.

That's not lazy. That's leverage.

If you'd like to learn more about how you can do this as a high-income earner, follow me Gib Irons for more posts and reach out to connect.

Personal injury work will change how you see risk forever. I've represented people whose lives were destroyed in seconds:

→ A dad driving his kids to school T-boned by someone running a red light
→ A construction worker who fell two stories because equipment failed
→ A woman paralyzed in a car accident caused by a drunk driver

One moment. Their entire life changed.

And here's what I learned representing them:

Most people have no backup plan if they can't work.

They're counting on their job. Their salary. Their ability to show up every day and trade time for money.

Then an accident happens. And suddenly:

→ No income
→ Medical bills piling up
→ Family depending on them
→ No plan for how to survive

The legal system helps. Insurance pays out. Settlements happen. But the financial damage is already done.

This is why I'm so passionate about passive income.

Not because I want to get rich quick. But because I've seen what happens when people lose their ability to earn.

If I got in an accident tomorrow and couldn't practice law for six months, my family would be fine:

→ My real estate distributions will keep flowing
→ Properties will generate rent
→ Investments will produce returns

My income isn't tied to my ability to show up in a courtroom every day.

A lot of high-earning professionals don't have that luxury:

Doctors.
Lawyers.
Business owners.

They make $300K-$500K+ per year but it all depends on them showing up.

One health issue. One accident. One bad day.

And the whole thing collapses.

I've sat across from too many people in that exact situation to ignore the lesson.

Build assets that work for you.
Create income that doesn't require your presence.
Protect yourself before you need protection.

Because life changes fast.

And when it does, you won't have time to build a safety net.

You need to have already built it.

How have you protected your family's financial future?

If you'd like to know how you can achieve this by investing passively in real estate, send me a DM. Happy to answer your questions.

"Why do you invest in medical real estate?" 

Here's the answer in one number: 92%.

During COVID, medical office buildings collected 92-94% of rent.

This was the biggest economic disruption of our lifetime. Retail, traditional office and hospitality were all shut down.

Yet doctors, dentists, imaging centers kept paying up. Why?

Because healthcare is non-optional.

People postpone vacations.
They cut back on dining out.
They cancel gym memberships.

But they don't skip cancer screenings.

They don't postpone dental surger or ignore their chest pain.

Medical services are recession-resistant in a way that almost nothing else is.

Here's what makes medical tenants different:

They invest $300K-$1M into their spaces. This ranges from:

→ Custom plumbing
→ Specialized HVAC
→ Advanced cabinetry
→ Radiation shielding for imaging equipment

Once they're in, they don't leave.

The switching costs are too high. The disruption to their practice is too massive.

So they sign 10-15 year leases with built-in rent escalations and renewal options.

The demographic trend is undeniable:

By 2034, seniors will outnumber children in America for the first time in history.

More seniors = more healthcare demand.

More diagnostics. More specialists. More in-person medical visits.

That demand isn't going away. It's accelerating.

Smart money is already positioning in front of a demographic wave that's already in motion.

Where the fundamentals are stronger, the tenants are stickier, and the downside is protected.

Don't be left behind.

Where are you positioning your capital for the next 10 years?

If you'd like to know more about investing in medical real estate, follow me Gib Irons and reach out to connect.

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