Jesse Futia

Writer and Co-Founder @ CRE Digital | Copywriting & social media management for the world's most innovative real estate companies

Creating content on social media is digital leverage for real estate professionals. 

𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗶𝘁, 𝘆𝗼𝘂 𝘄𝗼𝗻’𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗱𝗲𝗰𝗮𝗱𝗲. 

You now have two choices:

1. Create content

2. Be passed by those that do 

My story 👇

Broke college kid turned 7-figure real estate investor and writer. 

I help 7-figure real estate professionals grow their brands and drive qualified leads on LinkedIn. 

--

Hit the 🔔 and follow along each day for free tips.

Ready to grow your brand on LinkedIn to drive more qualified leads?

𝗛𝗶𝘁 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗺𝘆 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲.

Chief Executive Officer

Helping busy professionals build generational wealth and retire comfortably through passively investing in real estate.

AI just gave real estate investors a 1 million word memory.

That's not a typo.

One conversation. One million words of context.

Here's what that means for your capital raise.

Upload every OM, every financial model, every LP email, and every market report into a single AI conversation.

Then ask it anything.

"What objections came up most across my last 50 LP calls?" Answered in 30 seconds.

"Build a custom pitch for an LP who invests in Phoenix multifamily with $2M liquid." Done in 2 minutes.

"Compare my last 3 deals side by side and write the investor update." Done before your coffee gets cold.

Before this update, AI held 150,000 words. Enough for a few documents. Not enough for a real operation.

Now it holds your entire deal room. Every data point. All cross-referenced instantly.

And the second shift is even bigger.

AI doesn't just answer questions anymore. It executes. Builds documents. Runs research. Multiple agents working in parallel on different tasks.

We went from "AI helps you think" to "AI does the job."

→ LP research: 4 hours → 12 minutes
→ Quarterly updates: all weekend → 15 minutes
→ Outreach personalization: impossible at scale → fully automated

Most real estate investors have no idea this happened.

DM me "update" and I'll show you how to set this up for your raise.

Systems and Operations Expert for CRE Professionals | $30M+ Raised | 60+ Operators | Co-Founder @ CRE Digital

I run a marketing agency. Here's why I'm telling you the truth about AI.

Most agencies won't tell you this. I will — because it's how we stay ahead.

An AI tool now does in 11 minutes what used to take a full team a week.

I know because I built the systems that proved it.

Here's what AI replaces tomorrow:

1. Social media content
One voice memo → 5 LinkedIn posts, a newsletter intro, and 3 email subject lines. Written in your voice. Not a template.

2. Investor outreach emails
Paste 10 LP profiles. Get 10 custom first-touch emails referencing their actual portfolio, recent deals, and investment thesis.

3. Market research briefs
Ask for a multifamily market update in Phoenix. Get a full brief with data, comps, and talking points in 4 minutes.

4. Quarterly investor updates
Upload your financials and property report. Full draft in 90 seconds. Your voice. Real numbers.

5. CRM follow-ups
Upload your contact list. AI scores every investor by engagement and writes a personalized follow-up for each one.

Here's what AI does NOT replace:

→ Relationships
→ Judgment on which deals to pursue
→ The handshake at closing
→ Trust built over years

The agencies that win are the ones building these tools into their clients' workflows. That's what we do at CRE Digital.

What's the first thing you'd automate? Drop it below.

Systems and Operations Expert for CRE Professionals | $50M+ Raised | 60+ Operators | Co-Founder @ CRE Digital

6 months ago I was burning out running a marketing agency with 8 clients.

Working 70-hour weeks. Writing every post manually. Sending every email one by one. Building every report from scratch.

I loved the work. I hated the ceiling.

Then I went all-in on Claude AI. Not as a gimmick. As infrastructure.

Here's what changed:

Month 1: Replaced my content writing process. 5 posts per client went from 6 hours to 45 minutes.

Month 2: Built an AI outreach system. Personalized investor emails at scale. My clients' response rates doubled.

Month 3: Automated investor updates, meeting prep, and CRM scoring. Freed up 20+ hours per week.

Month 4: Started using those 20 hours to actually grow the business instead of just running it.

Month 5: Built custom AI skills for each client's specific workflow. Stuff that used to take a week now takes an afternoon.

Today: Same team. Fraction of the hours. Grossly more efficient at everything we do.

I didn't get lucky. I didn't find a shortcut. I rebuilt every system in my business around AI.

The tools are available to everyone. The gap is who's willing to rebuild their process from scratch.

Most business owners are still trading time for output. AI lets you buy back your time.

What's one process in your business that's eating all your hours? Tell me below and I'll tell you exactly how to automate it.

A real estate investor told me last week he's "waiting to see how AI plays out."

He's raising his third fund. Manually. The same way he raised the first two.

Cold calls. Personal emails. Conference handshakes. One LP at a time.

His competitor down the street just raised $8M in 60 days.

Same market. Same asset class. Smaller track record.

The difference wasn't the deal. It was the system.

His competitor had:

→ 2,000 qualified LP prospects loaded into sequences
→ Personalized outreach hitting inboxes at 6am every Tuesday
→ A 52-week nurture drip educating cold leads into warm investors
→ AI-generated quarterly updates keeping 340 existing LPs engaged
→ Content publishing 5x/week positioning him as the market authority

The "wait and see" investor is still sending the same pitch deck to 40 people.

This isn't about early adoption anymore. We're past that.

This is about whether you're building a capital raising machine or running a capital raising hobby.

The investors who built systems 12 months ago are on their second and third raise. The ones who waited are still grinding through their first.

The gap isn't closing. It's accelerating.

Which side do you want to be on in 12 months? Drop "machine" and I'll show you where to start.

$89/month. 4 tools. 500 LP touches per month on autopilot.

Most real estate investors reach 10-15 LPs per week manually.

One email at a time.
One follow-up at a time.
One "let me circle back" at a time.

That math doesn't work when you're trying to raise $5M+.

Here's the stack running right now for our clients.

Apollo scrapes LinkedIn for accredited investors matching your criteria. 2,000 prospects in 20 minutes. $49/month.

An AI writing layer analyzes each prospect and writes a personalized first-touch email. Not a template with a name swapped in. A real message referencing their actual portfolio. $20/month.

A sequencing engine runs a 5-touch drip over 21 days. Each follow-up adapts based on opens, clicks, and replies. Built into Apollo.

Publer schedules LinkedIn content that warms up prospects before the cold email hits. They see your name before you're in their inbox. $12/month.

Old way: VA + agency + CRM = $4-8K/month.
New way: $89/month. Same output. Better personalization.

The investors raising the most capital right now aren't working harder.

They built a system and let it run.

DM me if you want to build this in your company.

I recorded a 10-minute voice memo on my phone last Tuesday.

It turned into 2 weeks of content.

Not edited transcripts.
Not rough drafts.
Polished, ready-to-post content in my exact voice.

Here's the workflow:

→ Record while driving
→ Upload the transcript to Claude
→ Get 5 LinkedIn posts, a newsletter intro, and 3 email subject lines

Total time from voice memo to finished content: 14 minutes.

The recording was about a deal we just closed. One story. One experience. One conversation with myself in the car.

Claude pulled out the insights, structured them into frameworks, and matched my writing style.

Most real estate investors think content takes hours.

It doesn't.

It takes one voice memo and the right system.

DM me if you want to build this in your company.

Your deal is not why LPs aren't investing.

I've seen syndicators with incredible deals — 18% IRR, strong markets, proven operators — struggle to fill a raise.

Then I've seen mediocre deals close in 3 weeks.

The difference is never the deal. It's the system behind the deal.

The guys closing fast have:

→ 500+ warm LP contacts getting weekly value
→ Personalized outreach based on each investor's portfolio
→ Automated nurture sequences running 52 weeks a year
→ Objection responses pre-built before the first call
→ Follow-up triggers based on email opens and clicks

The guys struggling have a great pitch deck and a spreadsheet of 40 contacts they email manually.

One is a machine. The other is hope.

I've helped 60+ syndicators build the machine version. The pattern is always the same.

Before: 6 months to raise $3M with constant manual hustle.
After: 8 weeks to raise $5M with systems doing 80% of the work.

The deal gets investors interested. The system gets them across the finish line.

If your pipeline is slow, don't change the deal. Change the infrastructure around it.

Which part of your raise is still manual? Drop it below — I'll tell you how to automate it.

Most CRE investors use AI to write emails.

The smart ones use it to underwrite 10 deals before breakfast.

Same tool. Completely different ROI.

It's not about having AI. It's about knowing where to point it.

AI can now analyze a 200-page OM in under 90 seconds.

That used to take your analyst an entire weekend.

The firms using this aren't smarter. They just see more deals faster.

Speed is the new edge in CRE.

A syndicator told me he uses AI to write his LP updates now.

Not to replace his voice. To draft the first version in 3 minutes instead of 3 hours.

He reinvests that time into actual LP conversations.

That's the play.

AI won't replace real estate investors.

But investors using AI will replace those who don't.

The gap is already showing up in deal flow, raise speed, and LP retention.

12 months from now it won't be close.

7 Years in Pharma until I Escaped the 9 to 5 | I Help 249+ People Build Financial Freedom ($29.3M+) by Passively Investing in Multifamily Real Estate

Concerned with the sobering reality that you're not on track to provide for your family.

No one to turn to develop a strategy to help. I get it, and that's why I am here for you.

Everywhere you look, people appeared to have mastered their finances, and yet no one talks about money or helps. 

Being in this situation is confusing.

In 2015, I was confused.

I had an average income...

and a high expense lifestyle. 

I viewed it as normal.

I was not on track.

Why do I share this?

Because it's a honest, simple and powerful realization that most people don't reach.

This reality is true for a lot of us, irrespective of income.

I say this backed by anecdotal evidence.

Everyday I help people redefine their relationship with money. 

I've done it for 291+ people. 

Making them $20.2M+ since 2018.

Growing their net worth by $35.2M+.

And the average client has a similar story. 

Looking to make money, but doesn't know where to start.

And no time to figure it out.

And so, I help people build financial security.

Using the tips and tricks that I've done for myself. 

I help people that are: 

- Tired of paying too much in taxes
- Confused with how to manage their investments
- Unsure how to grow their business
- Flustered with the myriad of options   
- Overwhelmed with where to start

Nothing is more important to me than adding value to those around me. This is why I actively work to understand pain points and how to turn them into the foundation for people to scale. 

What I do isn't for everyone. If you think we might be a good fit, contact me:

📞 https://calendly.com/mustafal/15min

📧 ml@velocecapital.com

Disclaimer: Please note that past performance is not indicative of future results and investing involves risks, including the potential loss of principal. There are no guarantees in any investment. Content is for informational purposes only and should not be construed as investment advice or a recommendation to buy or sell any security. Any forward-looking statements or forecasts are based on assumptions and actual results may differ materially from those expressed in such statements.

Before investing, carefully consider the investment objectives, risks, charges, and expenses of the investment product or strategy. Each investor's financial situation and investment objectives are unique, and the information contained herein may not be suitable for all investors. Prospective investors should consult with a financial or legal professional to determine the appropriateness of any investment in light of their individual circumstances.

Mustafa Ladha

If you’re in your 20s or 30s

This is huge

Your biggest asset isn’t your income

It’s your time

And time + leverage is powerful

You don’t need ten properties

You need one

One property bought intelligently

One that cash flows 

This one decision changes your trajectory

Because real estate has a superpower

Something rare

You can use other peoples’ money responsibly

That leverage accelerates ownership

Most people delay this move

They want perfect clarity

Perfect timing

Perfect confidence

But momentum doesn’t come from perfection

It comes from starting

If you looked back 5 years from now

What would you wish you had bought today?

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From 9–5 to Financial Freedom | Helping 291+ People | Generated $20.2M+ in Passive Income & Increased Net Worth by $35.2M+ | Learn How You Can Too

Everyone loves free things

So how do you design life that way?...

I got upgraded to a Mercedes GLE

Paid $50 

Got $275 in value

Fun perk 

But here's why it actually matters for building wealth

After helping 291+ investors deploy $64M+ into real estate 

I've noticed something:

The investors who move fastest don’t just have money 

They have the total stack 

Things like the ‘right’ credit cards

Credit cards aren't about the perks 

They're about what those perks represent:

→ Credit history that gets you approved for better financing terms
→ A profile that signals reliability 
→ The discipline to use debt as a tool, not a trap

One of my clients came to me last year wanting to invest $100K.

Great income 

Weak savings 

He used a line of credit

A high risk strategy that we talked though

We structured a fixed income strategy

It covered the cost of the line of credit

He invested the rest in a high growth opportunity

3 Years Later...

He’s happy he took the risk

He leveraged the bank’s money to make a huge time weighted return

But all investments carry risk

And when it came to investing I had to caution him on the risks associated with this approach 

This move helped him strategically wealth building

The people that build wealth

Look for ways to be efficient 

Ways to build in asymmetric risk 

To get more out of life...

When done right

You look back at life and appreciate the grand design

Here's what's quietly draining your wealth.

It's not inflation.

It's not bad timing.

It's the need to feel certain before you act.

One investor told me 

He'd been ‘waiting for the right time’ for 3 years.

He wasn't lazy.

He wasn't even cautious.

He was protecting himself from the feeling of being wrong.

In the meantime he lost 8%

His $100 is now only worth $92

But he did nothing wrong

In fact 80% of people approach life the same way

They keep their money in the bank

Making 0% a year

That's what most people don't admit.

Waiting isn't about timing.

It's about avoiding regret before it happens.

And along the way we’re losing money 

Without realizing

So the questions loop:

‘What if the market drops?’

‘What if I pick the wrong opportunity?’

‘What if it doesn't work out?’

Each question feels like due diligence.

But really it's just fear dressed up as logic.

And we get caught up in analysis paralysis

Here's the part no one talks about:

The mental cost compounds too.

Every month you wait, 

You're not just losing opportunities.

You're reinforcing the belief that you're not ready.

That story gets heavier over time.

So what's the answer?

Not ‘just take action.’

That's reckless.

The answer is to reduce fragility.

Build a structure where being wrong doesn't break you:

1. Strong reserves 

So surprises don't derail you

2. Conservative assumptions 

So you're not betting on best-case

3. Trusted partners 

So you're not figuring it out alone

When the downside is manageable, 

Fear loses its grip.

And you stop needing certainty to move.

So if you've been telling yourself 

‘I'll start when I feel ready’.

Ask yourself this:

What is that story costing you? 

Not just financially, but mentally?

If you want help building a structure that makes the first step feel safe, 

Comment ‘READY’

It’s really that easy

You just need to take one step

Show me your calendar

And your circle...

80% chance I can tell how the next year will go

Because your results aren’t just about effort

They’re about what your week keeps reinforcing

What you talk about repeatedly

What you tolerate

What gets celebrated

What gets ignored

In a conversation on my podcast

Junaid Ahmed 📹 shared a simple idea worth passing on 

The people you spend time around shape your standards

Often more than your goals do

That’s why two people can want the same thing...

And get completely different outcomes

One person has a room that normalizes progress

The other has a room that normalizes excuses

So here’s the practical move:

Don’t just set a goal

Set a room

A community 

A circle

A space where the behavior you want is already normal

Because when the standard is higher

Consistency stops being a personality trait

It becomes part of the environment

If I looked at your calendar this week, what room are you in most often?

Comment one room that’s helping you (or one you need)

Bonus: tag someone who’s raised your standards just by how they operate.

You’re doing everything right

So are you tense?

You earn

You work hard

You’re responsible

But there’s a quiet tension underneath it all

Because deep down, you know one thing:

If this one income stopped

Life would get hard very fast

That’s not a money problem

That’s a design problem

And design isn’t really about investments

It’s about meaning

A meaningful life needs space

Space to breathe

Space to choose

Space to slow down without fear

That space only exists when your life isn’t dependent on one pillar

Some people rely completely on a paycheck

Some make great money but have zero freedom

Some know they need a plan

But keep delaying it

Different situations

Same root issue

And procrastination is what keeps it in place

Not because people are lazy

Because planning forces decisions

Decisions create responsibility

Responsibility feels heavy

So ‘later’ becomes the strategy

Until time passes anyway

Diversification is how you remove single points of failure from your life

Not to get rich

To create freedom

Because freedom is what gives success its meaning

Be honest with yourself

Where are you right now?

The answer usually tells you what needs to

Adam was fired...

Along with half his team

Replaced by someone that doesn’t need food

Doesn’t need sleep

And can improve efficiency beyond belief

When I read something like Block firing ~50% of their staff

Citing how they’re going to invest in AI instead

It feels like the writing is on the wall

It feels like we all need to take radical accountability

If AI replaces jobs as we know them

We will pivot

We will survive

Life will go on

But there will be pain in the market

When people say 7 streams of income

This is why

Because the market is always in flux

It’s always changing

And yet

Only 50-65% of people invest in the stock market

Only 10-20% of people invest in real estate

The top 20% of people in America are worth $890k+

But people don’t have financial freedom

Realistically most people I work with are aspiring to get to $3-5M

So how do you bridge the gap?

There honestly isn’t a one size fits all answer

You can follow the tried and tested path...

Save more than you earn

But most people don’t get there by saving

They get there by following the path of least resistance

By investing

That’s what I did 

Until I quit at 29

I was offered a promotion ~6 months before I quit

And honestly, this promotion didn’t materially change my financial health 

What was a modest ~6% salary increase going to change

What was a new title going to change

It wasn’t creating the freedom I was looking for

I got that freedom by diligently investing and growing for 7 years

I say this to say that there is only one person that can build you financial freedom

It’s you

Everything else is designed to help build you up

Or knock you down

What steps will you take?

Here’s the truth

A bad market won't kill your portfolio

A broken plan with no backup will

That's what happened on one of our opportunities

We strategically bought the land 

We rezoned the land

We pushed approvals through

Then the city came back with something unexpected

Approved for 11 units instead of 15

Four units gone

Just like that

I remember staring at the numbers

Running the same model three times

Hoping it would somehow change

It didn't

Most people panic here

Or they force the original plan and hope the market saves them

We did neither

We sat with it for a week

Then made the call

Instead of 15 one-bedrooms

We shifted the unit mix

Studios, 1-beds, 2-beds

That pivot protected income

We ended up making about $300 more per unit than expected

Then the second punch landed

Cap rates expanded

The market moved from sub 5% to around 5.5%

Asset value came in about ~$1M less than projected

At this point most operators start ‘explaining’

We focused on outcomes

We sold our equity and returned 65% to investors in 24 months

A 32.5% IRR

Was it the original plan?

No

We targeted a 1.25x refi

For every $100k invested, the investor gets $125k back tax-free

And still owns the asset

That didn't happen

But here's the part most people miss

Real estate isn't about being right

It's about managing risk

And maximizing value

Creating options

And always having a clean way out

Those investors made a 1.65X 

More liquidity in a similar time frame

What's the tightest spot you've navigated in an opportunity?

I'd love to hear how you handled it

80% of people talk about financial freedom like it’s a destination

Here’s why only 20% actually become financially free

Here’s the reality

Financial freedom is a lifestyle built from repeated action

1. How you manage money when nobody is watching

2. How you build income that doesn’t depend on a single paycheck

3. How you stay consistent when life gets busy

Most people don’t fail because they’re lazy

They fail because:

1. They don’t make success inevitable 
2. They don’t have a system
3. They’re trying to build alone

No structure 

No feedback loop 

No one to call out the excuses

They’re stuck in an endless loop:

Plan → Motivation → Stall → Guilt → Reset

The thing that changed everything isn’t finding ‘new information’

It was getting clear on the system

Learn → Apply → Review → Repeat

That’s why we’ve built the MFJ community 

A room for people who want more than inspiration

Inside, we focus on

Practical monetization paths (how skills turn into income)

The foundations that create options (credit, discipline, strategy)

Accountability so you don’t disappear when it gets uncomfortable

If you’re serious about building freedom 

Not just posting about it 

(or reading about it)

Come join us

The view is better on the inside

80% of people won’t click the link in the comment section

20% of people will

And their lives will change

Which are you?

This is crazy...

But I see it all the time

Two people can look at the same opportunity

One feels calm

One feels anxious

Not because the opportunity changed

Because their life is different

Example:

Adam has $250k liquid

Stable income

No big expenses

Omar has $500k liquid

But also a mortgage

And private school tuition

So a chunk of this money is already ‘spoken for’

They both want to invest $75k

On paper, both can afford it

But life doesn’t pay out like it does on paper

One feels relaxed

The other knows he’s taking more risk than he should

Both understand that they need to invest to provide for their families

Both understand that investments carry risk 

That’s why I like asking a simple question before investing:

How much of my liquid cash is going into one opportunity?

Here’s a helpful guideline:

When one investment is 10–20% of your cash...

It usually feels easier to invest

You don’t overthink every update

You don’t need perfection

You give the plan room to work

That’s the quiet benefit of building the right strategic approach 

Investing done right builds wealth…

Without taking over your headspace

I’m curious…

What percent do you invest in one opportunity?

My client made 30.14% 

Here's what he did next

He pulled out all his money

Because of missed expectations

Honestly, I get it

And it's painful to admit I didn't deliver

But the reality is more nuanced

This client wanted more regular touch points

Not a newsletter or a LinkedIn post

1 on 1 interaction

I can't fault him for that

He also wanted a 20% return a year

Not 30.14% over two years

That's a communication gap

I can't legally promise a specific return

He expected something I couldn't deliver, 

Something I can’t imagine committing to

So clearly I messed up when we first spoke

So here's what I did:

-Sent him the steps to cash out.
-Asked for feedback.
-Sent steps I'll take to address it.

I don't usually ask for feedback

I don't like probing and bothering people

It's their money

They can take it back whenever they want

This bias is stopping me from growing

The goal isn't just to ‘get good results’

The goal is alignment between results and expectations

Most frustration in investing doesn't come from the numbers

It comes from unclear expectations:

How often will we talk?

What does ‘good performance’ actually look like over time?

What does this strategy feel like in the slow months?

I normally avoid probing questions

Avoid reaching out uninvited

I like to protect people’s space

But silence doesn't always feel like respect

Sometimes it feels like being left alone with uncertainty

And uncertainty is dangerous

It’s where people start making emotional decisions...

Even when the investment is performing

The ‘miss’ here wasn't effort

It was alignment

And I'd rather learn it now than repeat it 10 times

Have you ever left an investment that was working...

Because it didn't feel right?

If your real estate plan feels ‘comfortable’

You should be nervous

Mohammed Quadri, MD, MBA, SSBB said this on my podcast

‘Leadership isn’t doing what people want

It’s pointing to the direction they don’t want to go’

That’s how I help people too

It’s not my job to push an opportunity

It’s my job to guide 

Even when the answer is:

Not this opportunity

Not this timing

Not this leverage

Not this level of risk

That can sound crazy in a world that rewards transactions

Because sometimes it means I step back

Even when I could push it through

Even when it would be easier for me

Even when it’s a clean ‘yes’

But I sleep better

Because the long game is trust

And peace of mind may feel expensive

But it is really invaluable

What’s the uncomfortable truth you’re avoiding in your real estate plan right now?

I Invest In And Support Healthcare AI From Innovation To Adoption | For Founders, Funders & Physician-Innovators

Hey

This is why you’re stuck

You keep asking:

Should I persevere?

or

Should I pivot?

But that question is almost impossible to answer in real time

Because you’re asking it after you’re tired

Stressed

And in your head

...

On our podcast, Rob Durant pointed out something that just clicks

The real leverage is deciding before you’re emotional

So here’s the habit

Write down why you started 

While you still have perspective.

Then add a few ‘decision rules’

What does success look like in 6–12 months?

What evidence would tell me to keep going?

What evidence would tell me to pivot?

What’s a non-negotiable I won’t trade away?

Later

When things get messy

You don’t have to guess

You can look at what you wrote and say

‘This is still true - I stay’
 
Or

This changed - I pivot

That’s the difference between a strategic pivot 

And a panic move

If you’re deciding between pushing and pivoting right now

What’s the one signal you’re watching most closely?

Like Walt, I’m a bumblebee - bringing together ideas, perspectives, and people.

We don’t learn about money in school

We learn it on LinkedIn

[There’s a lot wrong with this...]

Here's what nobody tells us about investing

Volatility doesn't just change our portfolio

It changes our behavior

[And people don’t talk about this]

We're told to invest for the long term

Don't time the market

But here's what actually happens

People buy when stock are high

[After a big run-up in a bull market

We get hit with fear of missing out

FOMO]

Then sell after a big drop

[Once again

We make decisions based on emotion]

Not because we’re dumb

Because uncertainty is stressful

Crypto is the cleanest example

Bitcoin can make us huge gains and losses over short periods of time

That level of volatility is hard to sit through

So people do the worst possible thing

We turn a long-term plan into a short-term emotional decision

After helping 291+ investors generate $20.2M+ in passive income

I've seen this pattern constantly

Here’s what I mean

One client came to me after panic-selling

He lost $40K 

Not to the market

But to his own reaction

The stock recovered 3 months later

He didn't

The best investors I know don't have nerves of steel

They have a tried and tested strategy

Build by a solid team

A team that they’ve vetted

The core of that strategy is simple

Assets they can actually hold long term

That's the real edge

Not picking the ‘best’ investment

Picking one you won't abandon when things get uncomfortable

Before the next dip

Write your rules

If you can’t explain why you’ll hold it during a drop

You shouldn’t own it

What’s one rule you follow when markets get ugly?

P.S.

I buy when the market is down

It’s my version of black friday

I live for this

[And you would too...]

It’s the reason I get up in the morning

I got a call late one night

Let’s call him ‘Adam’

He has a senior role in tech

With a high income

On paper

Everything looked perfect

But his first sentence wasn't about money

‘My son just asked if I'm coming to his game tomorrow

I told him, 'I'll try.'

He said, 'You always say that’

This line, from a child to a parent, hurts

We do everything for our kids...

Honestly, 

I've heard this story so many times

From executives

Business owners

Founders

‘I'll slow down after this project’

‘Once I hit X, then I'll have more time’

But the target keeps moving

And the people we say we're ‘doing it for’

Get what's left of us

Not the best of us

His story hit close to home

Adam is essentially asking 

‘How do I earn more?’

‘How can I slow down
without everything falling apart?’

The answer was simple

The right real estate strategy that makes Adam enough to retire

So Adam makes money, whether he checks his phone or not

It wasn't overnight

But slowly…

The feeling shifted from ‘If I stop, it all stops’

To ‘I can choose my pace and still be okay’

The real win for Adam wasn't a spreadsheet

It was showing up to his son's midweek game

Phone face down

Fully present

For the first time in years

Same career

Completely different relationship with time

Is your life designed to support the life you want

Or is it structured to starve you of the freedom you crave

We can all be Adam

Book a call to learn more

This is intense, maybe a bit crazy

But there’s an element of wisdom, a bit of value

If you’re not willing to outwork everyone

Don’t ask the world to trust you

Here’s why:

Helping people isn’t a ‘content plan’

It’s a responsibility

And responsibility has a cost

You wake up earlier

You do the extra reps

You take the harder conversations

You keep going when it’s boring

That’s why passion matters

Not because it’s cute

Because passion is the only thing that makes ‘hard’ sustainable

On my podcast, Owen Beiny explained it using credit card points

He basically said:

If you love the craft, 

You stop fearing competition 

Because nobody can outwork obsession

That clicked for me 

Because it’s exactly how I think about money

Most people don’t lose financially because they’re ‘bad with money’

They lose because they never build the habits that require repetition

Tracking spending weekly

Understanding risk (not just returns)

Learning the difference between income and wealth

This is why I’m passionate about what I do

I’m not here to ‘motivate’ you

I’m here to help you get money clarity 

And build a system you can follow for years 

And if passive real estate fits

Use it to compound

Because results don’t come from intensity

They come from consistency you can sustain

If you want help building that system

Message me

Founder and CEO at The Points Partner

80% of people obsess over upside.

The 20% that don’t, 

They protect their future

Making money lures us in

Managing risk enables us to build the foundation

The foundation to exponentially grow

Here are 4 simple steps I use:

1. Assume delays and surprises.

Don’t treat them as bad luck.

Treat them as normal.

Part of the process

2. Stress test the numbers.

Change your assumptions

Assume higher costs and longer timelines.

If it only works in the perfect scenario,

It’s not for me

3. Look at human behavior.

How have the people involved behaved when things went wrong in the past?

Character is part of risk management.

4. Ask: would I still do it if this is how it played out?

If the 'bad' version of the investment

Still leaves you standing,
 
You can breathe easier.


This isn’t about pessimism. 

It’s about protecting your future self.

If you want help pressure-testing the downside

In your current plan,

DM me review

And we can walk through it.

Upside is easy to love

Downside is what decides if you keep the win

Here’s my 4-step check

4 Easy Steps To Protect Downside

Everything has a cost

Especially success...

Everyone chases success

We want to look impressive

We want to be paid well

We want applause

But there’s a version of success that costs too much

And it quietly takes your sleep

Multifamily can do that

Because the work never ends

It just changes form

As you scale It becomes:

1. Refi pressure
2. Capex surprises
3. Insurance spikes
4. Leasing risk
5. Investor expectations
6. A calendar you can’t control
7. And the list goes on

So you adapt

You carry it

You become 'the reliable one'

But reliability turns into identity

And identity turns into a cage

You stop asking the real question:

Is this what freedom is supposed to look like?

Most people don’t burn out from one big problem

They burn out from constant vigilance

Always scanning

Always bracing

Always one step away from 'if this goes wrong...

That’s not wealth

That’s survival with nicer spreadsheets

This is why I’m sharing Freedom Isn’t Free

A live workshop hosted by Faisal Masud Ensaun

It’s for the person who’s growing…

But wants to grow with more clarity, calm, and control

If you’ve been feeling stretched thin

Even while you’re 'winning'

You’re not alone

Details in the first comment

Everyone talks about AI

But nobody explains this part

It feels like a toy

Something ‘smart people are playing with’

Smartphones were like that

In 2004–2005, 

Basically 0% of the world used a smartphone

Today it’s roughly 70–80%

And it didn’t just change communication

It changed every aspect of our lives

Work

Learning

Investing

Generative AI is in that early same early stage 

Only ~10–20% use ChatGPT monthly

Most people ‘try it'

Very few rebuild their lives around it

Here’s the part people miss:

Technology changes how we live

But it doesn’t change the truth of building wealth

Here’s what I mean

Real estate has been creating wealth for generations

Own a physical asset

Let time do the heavy lifting

Let income + appreciation compound

But only about 10–12% of U.S. adults invest directly in real estate.

That’s not because everyone else is broke.

It’s because most people never get clarity

They never learn how to build wealth 

They don’t know where to start

If you’re curious how to build wealth 

Comment below or DM me

I’ve helped 291+ people make $20,200,000+ in real estate

What’s the hardest part of investing in real estate?


1. Finding an opportunity 
2. Figuring out if it’s a good opportunity
3. Actually turning that projection into real money

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