Jesse Futia

Writer and Co-Founder @ CRE Digital | Copywriting & social media management for the world's most innovative real estate companies

Creating content on social media is digital leverage for real estate professionals. 

𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗶𝘁, 𝘆𝗼𝘂 𝘄𝗼𝗻’𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗱𝗲𝗰𝗮𝗱𝗲. 

You now have two choices:

1. Create content

2. Be passed by those that do 

My story 👇

Broke college kid turned 7-figure real estate investor and writer. 

I help 7-figure real estate professionals grow their brands and drive qualified leads on LinkedIn. 

--

Hit the 🔔 and follow along each day for free tips.

Ready to grow your brand on LinkedIn to drive more qualified leads?

𝗛𝗶𝘁 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗺𝘆 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲.

Chief Executive Officer

Helping busy professionals build generational wealth and retire comfortably through passively investing in real estate.

My last day in uniform was December 2025.

And I still don’t know how to put 9 years into a single post.

I joined the Army because of 9/11.

I’m born and raised in upstate New York, and I was a kid watching the world change in real time. 

I didn’t fully understand everything that day…

But I understood enough to know I wanted to serve.

Fast forward:
-> 50+ countries.
-> 9 years in uniform.
-> More early mornings than I can count.
-> More lessons than any classroom could ever teach.

I learned a lot in that time. A lot.

One of the biggest lessons:

Murphy’s Law is real.

Things will break. 
Plans will change. 
The unexpected shows up right on time.

And there are thousands of things in this world we can’t control.

But our preparation and our attitude are not two of them.

The reps. 
The discipline. 
The standard.

The ability to stay steady when everything gets chaotic.

People will ask what I’m doing next.
And yes—I’m excited about what’s ahead.

But I want to say this first:

The biggest blessing of my career isn’t a rank, a title, a deployment, or a bullet point on a résumé.

It’s getting to walk away with the respect and honor of the men and women I served with.

That’s the only “retirement package” that actually matters.

To every leader who bet on me.
To every soldier who carried the weight with me.
To every teammate who showed up when it was hard, and exhausting…

Thank you.

I’m proud of what we did.

And I’m even more proud of who I got to do it with.

I'll look for you on the next objective. 

---

I'm Jesse Futia - I help CRE professionals build digital brands online to drive more leads and revenue. Send me a DM to connect.

Co-Founder, CRE Digital | Capital Raising Engine for Commercial Real Estate Investors | $50M Raised with Digital Systems | DM me to learn more

Matthew McConaughey made $18,000,000 in a single year…

…and still chose the harder path.

Not because he needed more money.

Because he wanted more meaning.

At the peak of his rom-com run, Hollywood kept offering him the same role with a different script.

Same character.
Same story.
Same safe paycheck.

He could’ve stayed in that lane forever and nobody would’ve blamed him.
Instead, he said “no” — over and over — until the industry stopped calling.

He intentionally walked into a dry season.
Not because he was lost.

Because he was refusing to be used up.

And then the pivot happened.

The roles shifted.
The respect shifted.
The legacy shifted.

Here’s the part people miss:

That wasn’t luck.
That was identity.

He wasn’t chasing attention.
He was building alignment.

And I think that’s the real lesson for the rest of us:

If you keep saying yes to the version of you that pays well…

you eventually lose the version of you that’s meant to lead.

Sometimes the most profitable decision is the one that looks like a setback from the outside:
→ saying no to the “safe” path
→ taking the uncomfortable turn
→ betting on the work that actually feels like you

Because comfort doesn’t build legends.

Commitment does.

If you’re in a season where you’re being pulled to level up, but it’s scary…
Good.

That usually means you’re close.

What’s one “safe yes” you need to turn into a “hard no” this year?

The median American has just $8,000 in the bank.

Not $80,000.

Eight.

And this is why “the economy is fine” and “people are struggling” can both be true at the same time.

Because the average balance is way higher (it’s pulled up by high earners)… but the median is the reality for most households.

Now zoom out:

→ A meaningful chunk of Americans have zero emergency savings
→ Less than half can cover 3 months of expenses with savings
→ One surprise expense turns into credit cards missed payments

Here’s why I care about this as someone watching Commercial Real Estate:

When households are thin, rent collections become fragile.

Spending shifts fast. Tenants trade down. Delinquencies creep. Turnover rises.

So the CRE winners in 2026 won’t be the “sexiest” deals.

They’ll be the deals tied to durable demand:

→ workforce / attainable housing
→ necessity-based retail
→ medical / essential services
→ anything that people keep paying for even when life gets tight

If you’re underwriting deals right now, this is a reminder:

Don’t just underwrite the property.

Underwrite the consumer.

Curious what you’re seeing: are tenants getting tighter… or holding steady in your market?

$1,000,000,000,000 is sitting on the sidelines… 

watching Commercial Real Estate.

And most people are missing what that means.

The CRE narrative has been:

“Office is dead.”
“Rates killed deals.”
“Nothing pencils.”

Reality is more nuanced.

Here’s what I’m seeing heading into 2026:

1) CRE is splitting into winners and losers faster than ever
Not “CRE” vs “no CRE.”

It’s good deals vs bad sponsors + bad basis.

2) Capital is still available… but it’s pickier

The bar is higher:
→ cleaner rent rolls
→ real demand drivers
→ stronger operators
→ realistic exit assumptions

3) Distress isn’t everywhere — it’s concentrated

Some owners need liquidity.
Some need time.
Some need a partner.

That creates opportunity… if you can move fast and underwrite clean.

4) The “boring” stuff is winning

Every cycle rewards durability:
→ essential services
→ sticky tenants
→ functional layouts
→ demand you can actually explain in one sentence

The next 12–24 months will create more wealth in CRE than the last 3 years…

…but only for the people who stop chasing headlines and start tracking fundamentals.

If you’re in the trenches right now — what are you seeing?

Where do you think the best opportunities show up first in 2026?

You can work 70 hours a week…

And still fall behind someone who owns cash-flowing assets.

For years, I believed hustle was the answer:

→ Wake up earlier
→ Grind harder
→ Outwork everyone

But here’s the truth no one tells you:

Time-based income has a ceiling.
Asset-based income doesn’t.

I’ve shifted my entire focus from active hustle → to passive systems:

✅ Land that pays me every month through long-term leases
✅ Real estate that compounds in value while tenants pay down debt
✅ AI-driven outreach that brings in opportunities while I sleep

The goal isn’t to work harder.

It’s to build leverage.

Because if your income depends on you showing up every day…

You don’t own a business — you own a job.

Want real freedom?

Start buying back your time.

99% of entrepreneurs never make it past year 3.

Not because they aren’t smart.
But because they can’t take the silence.

→ The silence when no one clicks your offer. 
→ The silence when your big launch flops. 
→ The silence when you're building something great — and no one notices.

That silence? It kills more dreams than failure ever will.

Here’s the truth no one tells you: 

Your first 1,000 days are supposed to suck.

→ No revenue. 
→ No recognition. 
→ No validation.

Just relentless iteration. 
Just stubborn belief. Just proof of work stacking in silence.

Because real entrepreneurs don’t wait for signs they’re winning. 

They keep going until it’s undeniable.

The ones who break through? They all share this:

→ Proof of work. 
→ Clarity through consistency. 
→ A message that scales without them.

They build. They share. They outlast.

That’s how you go from overlooked to unavoidable.

Keep going.

Your breakthrough is waiting.

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Fill out the Typeform on our website below and I will be in touch. 

https://finghost.io/

wealth-science-podcast

executive-equity-investing

Co-Founder @ CRE Digital | Capital Raising Engine for Commercial Real Estate Investors | $50M Raised with Digital Systems | DM me to learn more

Joe C.

In 2026, AI will replace 80% of what most capital raisers do all day…

Not the relationship part.
The busywork part that kills momentum.

Most capital raising still looks like this:

-> A thousand tabs open.
-> A half-written follow-up email.
-> A spreadsheet nobody trusts.
-> A CRM that’s “mostly up to date.”

And a founder wondering why “warm” leads keep going cold.

That’s not a capital raising problem.
That’s a systems problem.

Here’s the shift happening right now:

The best operators are building AI-powered capital raising systems that run whether they’re “feeling motivated” or not.

Meaning:

AI becomes the machine.

You become the signal.

Here’s what that actually looks like in 2026:

→ Every inbound lead is instantly tagged, scored, and routed
→ Follow-ups go out based on behavior (opens, clicks, replies, site visits)
→ Investors automatically receive the right info at the right time (case studies, decks, webinars, FAQs)

→ Meetings are booked without you chasing anyone
→ Your pipeline stays clean without you touching it every day
→ Your updates get drafted for you, with your voice, from your deal data

And the biggest one:

You stop “raising capital.”
You start running an investor acquisition engine.

Because capital raising is not a personality contest.

It’s a throughput game.

The winners in 2026 won’t be the loudest on LinkedIn.

They’ll be the ones with:
→ the cleanest data
→ the fastest follow-up
→ the clearest narrative
→ and the strongest trust flywheel

AI doesn’t make you authentic.
It makes you consistent.

And consistency is what builds belief.

If you’re still doing capital raising manually in 2026…

you’re not behind on “tools.”

You’re behind on leverage.

What part of your capital raising process do you still do manually that you know should be automated?

$140/Month CRE AI Stack

Replace a $75K/year analyst position. 

Same output, 95% cost savings.

Here's the complete stack:
Research Layer:

Claude Pro ($20/mo) → Deal analysis + market research + investor comms

Perplexity Pro ($20/mo) → Real-time market data + comp pulls

Automation Layer:

Make.com ($29/mo) → Connect all systems + auto-alerts 

NotebookLM (FREE) → Convert docs to audio for LP nurture

Outreach Layer:

ElevenLabs ($11/mo) → AI voice agents for LP pre-qualification

Gamma AI ($10/mo) → Investor decks in 30 minutes 

GitHub Copilot ($10/mo) → Custom automation builds

Total: $140/month vs $75,000/year

Two paths:

Traditional - $75K analyst, limited capacity, human error 

AI Stack - $140/mo, infinite scale, consistent quality

This isn't about replacing people. 

It's about giving small operators institutional-grade capabilities.

What's your current tech stack cost?

$10M in CRE capital commitments came from just 16% of our investor database.

Most sponsors think more contacts = more capital.

Wrong.

The sponsors closing 8-figure raises aren't the ones with the biggest lists. 

They're the ones with the tightest systems.

After analyzing what actually moved investors from "interested" to "wired funds," here's what the data showed:

1. The drip campaign architecture

Your investors don't wake up ready to wire $100K. They need 7-12 touch points before they trust you with their money.

2. The CRM you actually use

I've seen sponsors with 500+ "investor relationships" in a spreadsheet they haven't opened in 6 months.

If you can't tell me which 20 investors to call for your next deal in under 60 seconds, your system is broken.

3. The content flywheel

-> One market update email becomes:
-> A LinkedIn post
-> A video for your investor portal
-> Content for 3 drip emails
-> Material for investor calls

Create once. Deploy everywhere.

The reality nobody talks about:

That 16% of their database? 

They received 3x more touchpoints than everyone else.

Not because we spammed them. Because we had a system that identified who was ready and kept them warm.

Trust compounds.
Systems compound. 
Relationships compound. 

Most sponsors are out here hunting. The best ones built farms.

What's your capital-raising system look like?

P.S. - If you're still manually tracking investor follow-ups in your notes app, we need to talk.

Alex Hormozi gives away $100M worth of business advice for free.

Here's why that's the smartest business move he's ever made:

Most "gurus" gate their best content behind paywalls.

Alex does the opposite.

He literally wrote the book on making irresistible offers. Then gave it away for the price of shipping.

His YouTube channel? A masterclass in scaling businesses. Free.

His frameworks on value creation, pricing, and customer acquisition? Posted on social media. No cost.

And here's what happened:

→ Built massive trust and credibility 
→ Created an audience of millions 
→ Attracted only the highest-quality clients to acquisition.com → Became the go-to authority in his space

The lesson?

When you lead with value, the money follows.
When you hoard knowledge, you limit your impact.

Alex proved that the best marketing isn't marketing at all.

It's teaching.
It's solving real problems.
It's giving away your best stuff to people who need it.

Because the people who can afford to work with you aren't looking for basic information.

They're looking for someone who's already proven they can deliver results.

Stop holding back your best insights because you're afraid people won't pay.

Your expertise becomes MORE valuable when more people know about it.
Not less.

What's one business lesson you've learned from Alex Hormozi?

A kid starting college this month will spend $100,000+…

…training for a job that might not exist by the time they graduate.

That sounds dramatic.

But it’s already happening.

AI isn’t “coming.”
It’s here.

And it’s eating the middle of the workforce first:
→ entry-level analysts
→ basic marketing execution
→ customer support reps
→ paralegal/admin-heavy legal work
→ junior accountants/bookkeeping
→ simple coding / QA
→ recruiters doing manual sourcing

Not because those people aren’t smart.

Because those jobs are built on repeatable tasks.

And repeatable tasks get automated.

Here’s the uncomfortable truth:

College isn’t the problem.

Blindly picking a major without a leverage plan is.

If you’re 18 right now, the goal isn’t “get a degree.”
The goal is: build a stack that makes you hard to replace.

My simple rule for 2026:

Don’t become the person who does the task.
Become the person who owns the outcome.

That means:
→ learn how to use AI tools like a power user
→ build real-world proof (projects, offers, results)
→ practice communication + persuasion
→ learn basic business economics (how money moves)
→ get close to revenue (sales, partnerships, deal flow)
→ specialize in a domain AI can’t “understand” without you (industry context, relationships, judgment)

AI will replace skills.

It won’t replace agency.

It won’t replace a person who can:

see the problem → make a plan → execute → communicate → lead.

That’s the new degree.

What’s one job you think is getting automated faster than people realize?

I replaced $10K/month in services with $89/month in AI tools.

The Stack:

Intelligence Layer ($40/month)
- Claude Pro: $20/month
  → LP research, pitch customization, content
- Perplexity Pro: $20/month
  → Market data, competitive intel

Content Layer ($34/month)
- Gamma: $10/month
  → Custom pitch decks in 15 min
- Riverside: $24/month
  → Video content from LP interviews

Automation Layer ($15/month)
- Make.com: $9/month
  → Connect everything
- NotebookLM: FREE
  → Audio versions of pitch materials

Total: $89/month

What This Replaces:
- Virtual assistant: $2,500/month
- Video editor: $3,000/month
- Research analyst: $4,500/month

Total saved: $10K/month = $120K/year

The System in Action:

Monday: AI researches 50 new LPs (1 hour)
Tuesday: Create 5 custom pitch decks (90 min)
Wednesday: Generate 30 LinkedIn posts (90 min)
Thursday: Prep market intelligence for 3 LP calls (45 min)
Friday: Send investor updates to 200 LPs (15 min)

Old way:
20+ hours per week, hiring multiple people

New way:
6 hours per week, $89/month

The Advantage:
You can replace expensive service providers with AI tools at 99% less cost.

The tools exist. The question is whether you'll use them.

---

Follow me - Jesse Futia to learn how to improve your CRE Systems with AI to raise more capital and build more authority.

23% of people quit their New Year’s goal this week.

And by the end of January, it’s closer to 48%.

So if you’re still in the fight right now…

You’re already ahead of most people.

Week 1 is where motivation dies.

Not because the goal was wrong.
Because the process wasn’t built.

Most people rely on a feeling.
Winners rely on a system.

A system looks like:

-> same time, same place, same trigger
-> smaller daily targets (so you can actually win)
-> a scoreboard (so progress is visible)
-> a reset plan for the days you fall off

Because falling off isn’t the problem.

Staying off is.

So yeah—congrats if you’re still here.

Now tighten the screws and stack another week.

Drop a comment with what you’re still committed to in 2026. I’ll reply to every one.

The meeting that changed everything happened in a parking lot.

No agenda. 
No PowerPoint. 
No conference room.

Just two people, a conversation, and an idea that wouldn't let go.

That's when I realized: the best opportunities don't wait for perfect conditions.

They show up in: 
→ The 5-minute chat after the "real" meeting ends 
→ The coffee you almost cancelled 
→ The message you almost didn't send 
→ The idea you almost talked yourself out of

I've spent years waiting for the "right time" to: 
• Start that project 
• Make that ask 
• Share that idea 
• Take that risk

Here's what I learned: There is no right time.

There's only now—and what you choose to do with it.

The promotion I wanted? I asked for it on a Tuesday afternoon with zero preparation.

The partnership that doubled our revenue? Started with a LinkedIn DM I wrote in 10 minutes.

The team member who became invaluable? 

Almost didn't make it past the first interview.

Stop waiting for permission. 
Stop waiting for perfect. 
Stop waiting for ready.

What's one thing you've been waiting for the "right moment" to do?
Drop it in the comments. Let's hold each other accountable.

I've analyzed 200 top-performing CRE professionals on LinkedIn.

Only 11% are actually building a brand.

The rest? They're just posting listings.

Here's the difference:
Posting listings: "Just closed 50,000 SF industrial in Phoenix! DM for details."

→ 12 likes from your mom and 3 brokers

Building a brand: "Why Phoenix industrial is outperforming every coastal market right now—and what it means for your portfolio." 

→ 1,200+ views, 47 meaningful conversations, 3 qualified leads

The CRE professionals winning on LinkedIn aren't selling properties.
They're selling expertise.

Here's what the top 11% do differently:

They share market intel, not just closed deals 
They teach lessons from failures, not just victories

They take positions on trends, not just repost industry news They start conversations, not just broadcast transactions

The formula that's working in 2026:

→ 60% educational content 
→ 30% personal stories (
→ 10% actual deals 

Your listings have a shelf life of 30 days.
Your reputation? That compounds forever.

What's one CRE insight you could share today that would make someone think: "I need this person on my team"?

Drop it below. Let's raise the standard of CRE content together.

After driving over 100,000,000 impressions on LinkedIn 

Here's what every client wants to know:

Who you are.

Stop talking about returns.

I've watched 100s of sponsor pitches get ignored.

The ones that landed? 

They answered the questions LPs are actually asking:

"Can I trust you with my money for the next 5-7 years?"

Your 18% projected returns don't answer that.

Here's what does:

→ How you handled your worst deal 
→ Whether you return calls when things go sideways 
→ If you've ever taken less so your investors could take more 
→ What your previous investors say when you're not in the room

The best sponsors I know don't lead with their track record.

They lead with their values.

Because here's the truth most won't tell you:

LPs can find deals anywhere. 

They can find returns anywhere.

The sponsors crushing it right now are sharing:

-Stories about deals they walked away from 
-The mentor who shaped their investment philosophy 
-How they built their team and why culture matters 
-What they learned from their failures 

This isn't about being vulnerable for likes.
It's about being known.

What's the most important thing an LP should know about you that has nothing to do with your returns?

REPAG Accounting Group

REPAG Accounting Group is a boutique firm that provides bookkeeping and light accounting support to properties in the multi-family space.

As CEO, I manage a highly-skilled team of accountants and bookkeepers who work to ensure that our clients are provided with timely and accurate data, allowing them to shift their focus to growing their portfolios.

Chief Financial Officer

Prop Tech Transitions

Broad Management Group LLC

Broad Management Group LLC is a family-owned real estate management company in the multi-family space, managing 30+ properties, 8k+ units in a variety of states.

As Portfolio Manager and VP of Operations, I created the Operation Division from the ground-up and developed the Standard Operating Procedures (SOP) that are currently in place today.

Additionally,  I was directly responsible for a 2k+ unit portfolio of depressed properties of which we were raised physical occupancy and rent collections by 15-20%.

VP of Operations/Portfolio Manager

Academia Furniture Industries

Assistant Controller/Controller

I help multifamily real estate operators get perfect books with zero internal effort | Accounting and bookkeeping | Handle $750MM+ in annual transactions

You want to maximize the value of your properties and grow your portfolio.

We make it easy for you to do that.

Messy financials are a problem.

They put you at the risk of:
• Missed opportunities.
• Losing investor trust.
• Duplicate expenses.

I can throw a lot of numbers at you that make our firm look great:
• 25,000+ units
• 100+ properties
• $750MM+ in annual transactions

And I can tell you we provide hassle-free accounting with zero internal effort on your end.

And all of that is true.

But what we’re really providing you is security, peace of mind, and razor focus.

Security that your books are being kept with pinpoint accuracy.

Peace of mind that mistakes or oversights won’t get you in hot water.

Razor focus to spend time on your area of expertise while we focus on ours.

Perfect books.

Perfect numbers.

A partner who’s been in your shoes. (I'm a former multifamily operator, myself.)

Interested in seeing if we’re a fit?

Click the link in my “Featured” section.

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Jesse Futia

Yoni Liani CPA

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The Battle

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Yoni Liani CPA

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