Jesse Futia

Writer and Co-Founder @ CRE Digital | Copywriting & social media management for the world's most innovative real estate companies

Creating content on social media is digital leverage for real estate professionals. 

𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗶𝘁, 𝘆𝗼𝘂 𝘄𝗼𝗻’𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗱𝗲𝗰𝗮𝗱𝗲. 

You now have two choices:

1. Create content

2. Be passed by those that do 

My story 👇

Broke college kid turned 7-figure real estate investor and writer. 

I help 7-figure real estate professionals grow their brands and drive qualified leads on LinkedIn. 

--

Hit the 🔔 and follow along each day for free tips.

Ready to grow your brand on LinkedIn to drive more qualified leads?

𝗛𝗶𝘁 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗺𝘆 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲.

Chief Executive Officer

Helping busy professionals build generational wealth and retire comfortably through passively investing in real estate.

AI just gave real estate investors a 1 million word memory.

That's not a typo.

One conversation. One million words of context.

Here's what that means for your capital raise.

Upload every OM, every financial model, every LP email, and every market report into a single AI conversation.

Then ask it anything.

"What objections came up most across my last 50 LP calls?" Answered in 30 seconds.

"Build a custom pitch for an LP who invests in Phoenix multifamily with $2M liquid." Done in 2 minutes.

"Compare my last 3 deals side by side and write the investor update." Done before your coffee gets cold.

Before this update, AI held 150,000 words. Enough for a few documents. Not enough for a real operation.

Now it holds your entire deal room. Every data point. All cross-referenced instantly.

And the second shift is even bigger.

AI doesn't just answer questions anymore. It executes. Builds documents. Runs research. Multiple agents working in parallel on different tasks.

We went from "AI helps you think" to "AI does the job."

→ LP research: 4 hours → 12 minutes
→ Quarterly updates: all weekend → 15 minutes
→ Outreach personalization: impossible at scale → fully automated

Most real estate investors have no idea this happened.

DM me "update" and I'll show you how to set this up for your raise.

Systems and Operations Expert for CRE Professionals | $30M+ Raised | 60+ Operators | Co-Founder @ CRE Digital

I run a marketing agency. Here's why I'm telling you the truth about AI.

Most agencies won't tell you this. I will — because it's how we stay ahead.

An AI tool now does in 11 minutes what used to take a full team a week.

I know because I built the systems that proved it.

Here's what AI replaces tomorrow:

1. Social media content
One voice memo → 5 LinkedIn posts, a newsletter intro, and 3 email subject lines. Written in your voice. Not a template.

2. Investor outreach emails
Paste 10 LP profiles. Get 10 custom first-touch emails referencing their actual portfolio, recent deals, and investment thesis.

3. Market research briefs
Ask for a multifamily market update in Phoenix. Get a full brief with data, comps, and talking points in 4 minutes.

4. Quarterly investor updates
Upload your financials and property report. Full draft in 90 seconds. Your voice. Real numbers.

5. CRM follow-ups
Upload your contact list. AI scores every investor by engagement and writes a personalized follow-up for each one.

Here's what AI does NOT replace:

→ Relationships
→ Judgment on which deals to pursue
→ The handshake at closing
→ Trust built over years

The agencies that win are the ones building these tools into their clients' workflows. That's what we do at CRE Digital.

What's the first thing you'd automate? Drop it below.

Systems and Operations Expert for CRE Professionals | $50M+ Raised | 60+ Operators | Co-Founder @ CRE Digital

6 months ago I was burning out running a marketing agency with 8 clients.

Working 70-hour weeks. Writing every post manually. Sending every email one by one. Building every report from scratch.

I loved the work. I hated the ceiling.

Then I went all-in on Claude AI. Not as a gimmick. As infrastructure.

Here's what changed:

Month 1: Replaced my content writing process. 5 posts per client went from 6 hours to 45 minutes.

Month 2: Built an AI outreach system. Personalized investor emails at scale. My clients' response rates doubled.

Month 3: Automated investor updates, meeting prep, and CRM scoring. Freed up 20+ hours per week.

Month 4: Started using those 20 hours to actually grow the business instead of just running it.

Month 5: Built custom AI skills for each client's specific workflow. Stuff that used to take a week now takes an afternoon.

Today: Same team. Fraction of the hours. Grossly more efficient at everything we do.

I didn't get lucky. I didn't find a shortcut. I rebuilt every system in my business around AI.

The tools are available to everyone. The gap is who's willing to rebuild their process from scratch.

Most business owners are still trading time for output. AI lets you buy back your time.

What's one process in your business that's eating all your hours? Tell me below and I'll tell you exactly how to automate it.

A real estate investor told me last week he's "waiting to see how AI plays out."

He's raising his third fund. Manually. The same way he raised the first two.

Cold calls. Personal emails. Conference handshakes. One LP at a time.

His competitor down the street just raised $8M in 60 days.

Same market. Same asset class. Smaller track record.

The difference wasn't the deal. It was the system.

His competitor had:

→ 2,000 qualified LP prospects loaded into sequences
→ Personalized outreach hitting inboxes at 6am every Tuesday
→ A 52-week nurture drip educating cold leads into warm investors
→ AI-generated quarterly updates keeping 340 existing LPs engaged
→ Content publishing 5x/week positioning him as the market authority

The "wait and see" investor is still sending the same pitch deck to 40 people.

This isn't about early adoption anymore. We're past that.

This is about whether you're building a capital raising machine or running a capital raising hobby.

The investors who built systems 12 months ago are on their second and third raise. The ones who waited are still grinding through their first.

The gap isn't closing. It's accelerating.

Which side do you want to be on in 12 months? Drop "machine" and I'll show you where to start.

$89/month. 4 tools. 500 LP touches per month on autopilot.

Most real estate investors reach 10-15 LPs per week manually.

One email at a time.
One follow-up at a time.
One "let me circle back" at a time.

That math doesn't work when you're trying to raise $5M+.

Here's the stack running right now for our clients.

Apollo scrapes LinkedIn for accredited investors matching your criteria. 2,000 prospects in 20 minutes. $49/month.

An AI writing layer analyzes each prospect and writes a personalized first-touch email. Not a template with a name swapped in. A real message referencing their actual portfolio. $20/month.

A sequencing engine runs a 5-touch drip over 21 days. Each follow-up adapts based on opens, clicks, and replies. Built into Apollo.

Publer schedules LinkedIn content that warms up prospects before the cold email hits. They see your name before you're in their inbox. $12/month.

Old way: VA + agency + CRM = $4-8K/month.
New way: $89/month. Same output. Better personalization.

The investors raising the most capital right now aren't working harder.

They built a system and let it run.

DM me if you want to build this in your company.

I recorded a 10-minute voice memo on my phone last Tuesday.

It turned into 2 weeks of content.

Not edited transcripts.
Not rough drafts.
Polished, ready-to-post content in my exact voice.

Here's the workflow:

→ Record while driving
→ Upload the transcript to Claude
→ Get 5 LinkedIn posts, a newsletter intro, and 3 email subject lines

Total time from voice memo to finished content: 14 minutes.

The recording was about a deal we just closed. One story. One experience. One conversation with myself in the car.

Claude pulled out the insights, structured them into frameworks, and matched my writing style.

Most real estate investors think content takes hours.

It doesn't.

It takes one voice memo and the right system.

DM me if you want to build this in your company.

Your deal is not why LPs aren't investing.

I've seen syndicators with incredible deals — 18% IRR, strong markets, proven operators — struggle to fill a raise.

Then I've seen mediocre deals close in 3 weeks.

The difference is never the deal. It's the system behind the deal.

The guys closing fast have:

→ 500+ warm LP contacts getting weekly value
→ Personalized outreach based on each investor's portfolio
→ Automated nurture sequences running 52 weeks a year
→ Objection responses pre-built before the first call
→ Follow-up triggers based on email opens and clicks

The guys struggling have a great pitch deck and a spreadsheet of 40 contacts they email manually.

One is a machine. The other is hope.

I've helped 60+ syndicators build the machine version. The pattern is always the same.

Before: 6 months to raise $3M with constant manual hustle.
After: 8 weeks to raise $5M with systems doing 80% of the work.

The deal gets investors interested. The system gets them across the finish line.

If your pipeline is slow, don't change the deal. Change the infrastructure around it.

Which part of your raise is still manual? Drop it below — I'll tell you how to automate it.

Most CRE investors use AI to write emails.

The smart ones use it to underwrite 10 deals before breakfast.

Same tool. Completely different ROI.

It's not about having AI. It's about knowing where to point it.

AI can now analyze a 200-page OM in under 90 seconds.

That used to take your analyst an entire weekend.

The firms using this aren't smarter. They just see more deals faster.

Speed is the new edge in CRE.

A syndicator told me he uses AI to write his LP updates now.

Not to replace his voice. To draft the first version in 3 minutes instead of 3 hours.

He reinvests that time into actual LP conversations.

That's the play.

AI won't replace real estate investors.

But investors using AI will replace those who don't.

The gap is already showing up in deal flow, raise speed, and LP retention.

12 months from now it won't be close.

Empowering others for financial freedom and home ownership!

For 13+ years, I worked in healthcare and with military families, helping people at their lowest lows and their best moments. But I saw the same pattern over and over. People work hard for their money… but never learn how to make it work for them.

When we moved to Utah, when there was so much stacked against it, mid-COVID, living in a hotel with my son, I finally said yes to real estate. I was scared. I wasn’t great with money. But I dove in.

We lent on our first deal. Then another. Then another. All while acquiring more properties, doing syndications. In 7 months, we hit our 3-year financial goal.

Now I help others do the same, build their wealth, especially the communities I know and love, from humble beginnings, medical and military professionals.

👉 I raise capital for secured real estate deals (debt + equity), so others can passively invest without managing every detail.
👉 I am VP at Elevate Côte d’Ivoire a mission-driven nonprofit creating jobs + education across Africa.
👉 And I’m here to prove you don’t need to have it all figured out to start building real wealth.

If you're looking for someone who’s done it scared and helps others do it smart, let’s connect.


Her expertise spans commercial syndications, debt investing, and strategic capital placement, but her true passion is helping others achieve financial freedom while making a lasting impact.

🎼Harmonie Borden🌺

Attending BEC for our 4th year… and at this point, it feels more like a 3-day reunion than just a conference

.
Yes, the education is great.
Yes, the networking matters.
But what keeps bringing us back are the relationships.

This year we reconnected with friends we’ve met over the past few years and even ran into people from the same mentorship journey. 

There’s something powerful about watching each other grow in real time.

The real value of being in rooms like this isn’t just the content.

It’s the continuity.
The shared evolution.
The conversations that pick up right where you left off.

Growth is better when you don’t do it alone.
If you’ve been attending the same conference or community for years, you know what I mean  it stops being an event and starts being a network.


Who’s been part of your journey long enough to see the evolution?

Former Caseworker ➡️ Real Estate Investor | Helping Military & Medical Pros Escape Burnout & Build Stress-Free Wealth | Passive Income | Capital Raising | VP @ Elevate Côte d’Ivoire

From W2s to full-time building.


chris and I don’t just work in real estate, we’ve built our life around it.

What’s interesting is how differently we operate inside the same mission.

He’s analytical. Structured. Deep in the data.
I’m relationship-driven. Strategy-focused. 
Always looking at the bigger picture.
We’re not duplicating effort.
We’re complementing strengths.

And that’s been one of our biggest advantages.
In this season, our work looks different than it used to more capital raising, more deal structuring, more long-term planning, but the foundation hasn’t changed.

Diversity inside a partnership isn’t just a strategy. It’s leverage.
Different lenses.
Different instincts.
Shared direction.

That’s what multiplies impact.
I’m curious, if you build with a partner, how do your strengths balance each other out?

Monday is a reset.


Not a dramatic one. Just an intentional one.
Every Monday gives you the chance to start again.

To refocus.
To adjust, even if it’s slight.
You don’t need a full overhaul.

Sometimes you just need one clear decision to get the week moving in the right direction.

Momentum doesn’t require perfection.
It requires intention. So use today.
Refine your priorities.

Set the tone. Kickstart the week instead of reacting to it.

What’s one small shift you’re making today to move this week forward?

Some people choose a career.
Some people answer a calling.


i am excited and proud that my daughter knew her heart was in assisted living and memory care. 

She believes the elderly deserve to be treated the way she would want her own grandparents treated, with dignity, patience, and someone truly in their corner.

When my mother-in-law was diagnosed with dementia during her sophomore year of college, something deepened in her. She didn’t just study for exams, she studied the disease.
 
Today, she works in the very space she once stepped into to help family, but she didn’t stop there.

We are beyond proud of her for stepping into ownership and becoming an operator. That takes courage. It takes leadership. It takes responsibility for not just care, but systems, staff, and sustainability.

She chose not just to work in the industry… but to help shape it.

Entrepreneurs… we can get tunnel vision.


Head down.
Grinding.
Solving.
Building.

And sometimes we forget one of the most powerful tools we have, other people.

Networking has so much value.
It opens doors.
It creates partnerships.
It sparks collaborations.
It builds opportunity.

But today, I want to highlight something different. The motivation.

There’s something about stepping outside your normal circle and getting in a new room that wakes you up a little. Hearing someone else’s journey. Their pivots. Their wins. Their lessons.
It reminds you you’re not crazy for dreaming big.

It reminds you growth is possible.
It reminds you to keep going.

As entrepreneurs, we can get so deep in the grind that we forget the fun, energizing part of it all.

So next time you have the chance to get in a different room, take it.

Who’s someone outside your usual circle that’s recently inspired you?

A conversation last week caught my attention.


An investor reviewed one of our debt opportunities, moved capital into the deal… and then asked me: “Why isn’t everyone doing this?”
Fair question.

Here’s what he understood.
We’re in first position.

That means if something goes sideways, our capital is first in line on title.Before equity. Before profit. Before anyone else gets paid.

We’re not betting on appreciation.
We’re not waiting for market timing to save us.
We’re not chasing aggressive upside stories.
We’re lending.

Secured by real property.
At structured returns in the 10–12% range.
With conservative loan-to-value ratios.

It’s not flashy.
It’s disciplined.

And here’s the bigger lesson most people overlook. Diversification isn’t just about owning different assets.

It’s about understanding where you sit in the capital stack.

Equity can offer upside.
Debt offers priority.

When you combine them intentionally, volatility softens and predictability improves.
That’s not fear-based investing.
That’s structured investing.

The investor who moved capital wasn’t chasing a trend. He was choosing position.

So here’s something worth thinking about...
Are you diversified by asset class… or by risk layer?

A day in my life…


Most people think it’s all meetings, deals, travel, and fun.

Haha. Nope. 🙄

In this season?
It’s a lot of desk work.
Calls.
Emails.
DMs.
Content creation.
Property management.
Team check-ins.
Planning meetings.
Follow-ups.
Nurturing relationships. Plus much more.
And yes, trying to get my steps in while doing all of it.

Our growth didn’t happen because we “got lucky.” It happened because we stayed consistent.

We followed up.
We nurtured.
We showed up on the long days, especially the ones that didn’t look like progress.

Most days aren’t glitter and glam.
(Unless we’re talking about my mic or my nails✨️)

Growth is built in the quiet work.
The uncomfortable conversations.
The discipline when no one is watching.

If you’re in a season that feels repetitive or behind-the-scenes… good.

That’s where foundations are built. The real flex isn’t flash. It’s resilience.

Happy Aloha Friday! 🌺


Happiness isn’t something you stumble into.
It’s something you choose.

Choose what lights you up.
Choose what challenges you.
Choose what aligns with who you’re becoming.

Time is invaluable. It moves whether you’re intentional or not. So don’t let it just fly by while you wait for the “perfect” moment.

Do more of what you’re passionate about.
Spend time with people who energize you.

Build a life that feels aligned not just impressive.

Happiness isn’t luck.
It’s direction.

What’s one thing you could choose differently this week to feel more fulfilled?

Monday motivation looks a little different today.


Cheers to us... 29 years married.🥂

Marriage isn’t always rainbows and butterflies. It’s not supposed to be. 
It’s growth. 
It’s patience. 
It’s choosing each other again and again.

We were so young when we started this life together. But from the beginning, we made a promise: we would support each other, even when we didn’t fully understand the other person’s dream at the time.

We knew we were in it for the long haul.
No regret.
No resentment.
Just commitment.

Communication? 
Still evolving. 
Still learning. 
Always refining.

But here’s what I know, when life gets tough, remember who you chose to do it with. Remember who stands in your corner when the world feels heavy.

Keep it simple. 
Life is complicated enough.

Cheers to 29 years and to choosing each other every day.💕
Christopher Borden

Quick question for the high-capacity humans in here…


How are you protecting your calendar right now?

I’ve always treated my calendar like a commitment... if it’s on there, I’ve prepared for it. I’ve structured my day around it. I’ve likely said no to something else because of it.

But lately, I’ve noticed more last-minute cancellations and no-shows.

Not emergencies. Not reschedules with notice.
Just… disappear and reappear later.

Time is currency. And when it’s blocked, it’s invested.

So I’m reassessing a few things: 
• 24-hour confirmation policies
• Shorter intro calls
• Calendar buffers
• “One reschedule” boundaries
• Or even small commitment filters

I don’t believe in being rigid, but I do believe in being intentional.

Are you seeing this trend too?

What systems have you put in place to protect your time without burning bridges?

taplio

The Battle

Jesse Futia

🎼Harmonie Borden🌺

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taplio

The Battle

Jesse Futia

🎼Harmonie Borden🌺

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jesse Futia's LinkedIn Performance

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