Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

Looking for reccos for a Social Media Manager who wants to work on a contract basis. Looking at 5-10 hours/ week for the next 8 weeks. 

DM me or tag them in the comments if you know a real one!

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

Alessandro Bogliari

Co-Founder & CEO at The Influencer Marketing Factory | Global Influencer Marketing Agency | Experts in TikTok, Instagram & YouTube | Work with Fortune 100 Companies

💡 Since I was 16, I have been building businesses and have always been passionate about startups.

✈️ After leaving Italy, I earned a Master of Science in Digital Innovation & Management in Copenhagen, Denmark.

🗽 9 years ago, I moved to the United States to follow the American dream. I enjoyed Miami and its sunny days for a couple of years before moving to New York City, my target destination.

🚀 7 years ago, with only $1,500, I co-founded The Influencer Marketing Factory, an eight-figure influencer marketing agency that helps brands engage with Gen Z and Millennials on TikTok, Instagram, and YouTube.

Co-Founder & CEO

I am the Co-Founder & CEO of The Influencer Marketing Factory, a data-driven 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐲 that helps companies increase their brand awareness and sales on social media channels such as:
- TikTok
- Instagram
- YouTube
- Triller

𝐒𝐨𝐦𝐞 𝐨𝐟 𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬:
- Google
- SONY Music
- Universal Music
- Warner Music Group
- GrubHub
- Chips Ahoy!
- Bumble
- Vestiaire Collective
- OYO
- Bigo Live
- Snapchat
- Hilton
- Corsair
- Gismart

The Creator Economy isn’t slowing down. It’s maturing!

We just released our 2026 Creator Economy Report — 60+ pages of exclusive data, research, and insights on where the industry is headed next.

👉 Add me as a connection, comment CREATOR and I’ll send you the link
Inside the report:

📊 Analysis of 5M+ creator accounts across Instagram, TikTok, and YouTube (in partnership with HypeAuditor)

 🧠 Survey data from 1,000 U.S. creators on income, AI usage, monetization, and brand partnerships (exclusive by The Influencer Marketing Factory - Influencer Marketing Agency)

 📈 Why 51.5% of creators increased earnings year-over-year

 💰 Why nearly half of creators still earn under $10K and what that means for brands

 🎥 How short-form video continues to dominate engagement

 🚀 The rise of creator-led businesses, AI workflows, and long-term brand partnerships

Some of the biggest shifts we’re seeing:

🔎 The 25–34 age group is now the largest audience segment across platforms

 🏗️ Creators are building real businesses, not just chasing brand deals

 🤖 AI is becoming a co-pilot, not a replacement

 📐 Brands are moving from vanity metrics to measurable ROI

If you work in marketing, media, venture, or you’re building as a creator, this report will give you a serious edge in 2026.

👉 Add me as a connection, comment CREATOR and I’ll send you the link

Co-Founder & CEO at The Influencer Marketing Factory | Global Influencer Marketing Agency | Expert in Influencer Marketing, Social Commerce, The Creator Economy | Work with Fortune 100 Companies

Yesterday, we hosted our very first private event at The Influencer Marketing Factory - Influencer Marketing Agency!

We invited a selected group of people to get an exclusive preview of insights from our upcoming Creator Economy 2026 Report before it officially goes live next Tuesday.

Great conversations.
Amazing cocktails and food.
A fantastic view of the city.

But most importantly, a room full of smart people discussing where the creator economy is actually heading.

I’ll be honest. Since this was our first event, you never really know how it’s going to turn out.

That’s exactly why I’m so happy with the outcome.

Bringing into real life the topics we usually only post about online felt different. 

More depth. More nuance. More connection.

There’s something powerful about moving from screens to in person conversations.

Thank you to everyone who joined us and made it special.

Excited to share the full Creator Economy 2026 Report with all of you next Tuesday!

Happy International Women's Day from The Influencer Marketing Factory - Influencer Marketing Agency!

76.6% of our team is female.
That's not a talking point.
That's who we are.

This incredible team shows up every day across strategy, creative, client services, and leadership, bringing perspectives shaped by 10+ different countries and cultures. 

The range of backgrounds, languages, and lived experiences in our team isn't just something we're proud of. It's what makes our work better.

Our story also includes an immigrant female co-founder. Diversity wasn't something we added later. It was built in from day one.

To every woman on our team: the way you lead, create, challenge, and inspire each other is what moves this industry forward. We don't just celebrate you today. We're grateful for you every day.

#InternationalWomensDay #WomenInMarketing #CreatorEconomy #InfluencerMarketing #IWD26

International Women's Day

Most brands treat community as a nice-to-have. The best brands treat it as a funnel. 🔥

We mapped out The Community Marketing Funnel in our 2026 Creator Economy Report, and it breaks down into 3 distinct stages, each requiring a completely different approach from brands. 👇

🔵 Top of Funnel: [Awareness] Interest-Based Communities, think niche social spaces, industry conversations, and creator audiences. The brand's job here is simple: listen, observe, and storytell. The goal is relevance and discovery.

🟠 Middle of Funnel: [Consideration] Fan-Made Brand Communities take over. Product discussions, subreddits, comment sections. Here brands need to be present, supportive, and engaged. The goal shifts to building trust and loyalty.

🟢 Bottom of Funnel: [Conversion + Advocacy] Brand-Owned Communities like Discord, Reddit hubs, and ambassador programs become the engine for conversion. The brand leads, rewards, and defines the space. The goal is advocacy.

But here's the part most marketers miss 👀

Advocacy doesn't end the funnel. It restarts it. Community leads to advocacy, which drives new awareness, which brings in fresh audiences. It's a loop, not a line. 🔄

The brands winning in 2026 aren't just running campaigns. They're building ecosystems. 💡

Want to go deeper? Our full 2026 Creator Economy Report covers this and a lot more about how the creator economy is evolving. 📖

Download it free from our website!

Data from our 2026 Creator Economy Report tells a clear story: the creators who win long-term are the ones who actually show up for their audience👇

💬 29% of creators say replying to comments is their #1 engagement method.

And it makes complete sense.

The comment section is where trust gets built, one reply at a time. It costs nothing but attention, and it signals to your community that there's a real human behind the content.

If you are a creator not living in your comment section, you are leaving real connection on the table.

📱 Livestreams come in at 19.6%, and when done right, they are a completely different beast.

This is not pre-recorded, polished content.

This is raw, unscripted, real-time conversation where your community actually gets heard. Questions answered live. Reactions in the moment. The barrier between creator and audience drops.

The creators who treat livestreams as a genuine conversation, not just another broadcast, are the ones who see the biggest payoff. 🎯

🌍 IRL meetups and events sit at 4.9%, and I think that number is about to climb.

Yes, the friction is real:
You need a venue, logistics, sponsors
You are asking people to actually leave their homes, sometimes travel

But so is the payoff.

Nothing replaces a face-to-face moment between a creator and their community. The brands and creators who crack IRL early are going to have a serious edge. 🔥

The comment section. The livestream. The real world.

Three very different formats, one common thread: presence.

Where are you showing up most for your audience in 2026? 👇

The creator economy never sleeps!

Here are 4 things you might have missed this week 👇

🏈 National Football League (NFL) content hit 20 billion views on YouTube in 2025, 3.5x its 2020 total. What's driving it? Shorts and Gen Z audiences. 56% of U.S. sports fans ages 14-24 now engage with creator-led sports analysis every single week. Traditional media should be paying close attention.

🧸 Moose Toys is doubling down on creator-driven IP, partnering with Mark Rober (STEM toy line via CrunchLabs, dropping this summer) and Salish Matter (long-term licensing deal as co-creative director). Personality-led product lines are no longer a trend. They're a strategy.

📱 Instagram is testing Short Dramas, episodic vertical series that creators can publish directly on their profiles, with a subscription paywall option. They're also experimenting with Instants, a disappearing-photo app taking direct aim at Snapchat. Meta is not slowing down.

🍔 Keith Lee is taking his food brand offline. His Familee Day live event debuts in New Orleans this May, combining local restaurants, carnival rides, music, and obstacle courses. This is exactly what creator-to-IRL expansion looks like when it's done authentically.

The lines between digital creators, brands, and live experiences continue to blur, and the brands adapting fastest are winning. 🚀

Which of these stories stood out most to you? 👇

Follow me for weekly creator economy news 📩

Spreading The Influence

The creator economy isn’t slowing down. It’s evolving fast 🚀

Here’s what’s happening right now:

📊 Creators are building real businesses
 • Nearly half of creators now earn between $10K to $100K per year
 • Over 50% increased their earnings year over year despite algorithm volatility
 • The largest audience segment across platforms is 25 to 34
 • YouTube remains the only major platform with a majority male audience

The shift is clear: diversification and operating like a media company are becoming the standard, not the exception.

💄 Equity > affiliate codes
Beauty brand Evereden launched “Generation E,” giving Gen Alpha creators equity and advisory roles instead of just paid posts.
This signals a deeper shift toward co-creation, ownership, and long-term alignment with younger creators who want a seat at the table.

🧸 Creator IP > traditional licensing
Moose Toys announced long-term partnerships with Mark Rober and Salish Matter, embedding them into product development and licensing.
Digital-native creators are becoming full-scale IP engines that extend into physical retail.

🏈 Creators are taking over professional sports
From the Super Bowl to NBA All-Star Weekend to the Winter Olympics, creators are now integrated into broadcasts, live experiences, and global content distribution. Over half of Gen Z sports fans engage with creator-led sports content weekly.

The bigger picture 👇
Creators are no longer just marketing channels. They’re co-founders, creative directors, IP owners, and media companies shaping culture across industries.

What trend do you think will define the next phase of the creator economy?

The Influencer Marketing Factory’s 2026 Creator Economy Report Download it now for FREE: https://timf.live/creators2026 Download it now for FREE: http

Open article: Creator Economy 2026 Report, Gen Alpha Programs & Creator-Led Sports by Alessandro Bogliari • 6 min read

Creator Economy 2026 Report, Gen Alpha Programs & Creator-Led Sports

February was a BIG month for the creator economy!

Here's what you need to know:

The Influencer Marketing Factory - Influencer Marketing Agency Factory just dropped our 2026 Creator Economy Report, analyzing 5M+ creator accounts across Instagram, TikTok, and YouTube in partnership with HypeAuditor.
 
The data tells a clear story: creators are no longer just marketing channels. 

They're becoming equity partners, IP holders, and broadcast talent.

Here's what stood out this February:

🚀 Creators entered the boardroom. Evereden launched "Generation E," an equity-based program featuring Gen Alpha creators ages 14-17 as actual advisors on product development and brand strategy. This is not a sponsorship deal. This is co-ownership.

🧸 Creator IP is the new toy aisle. Moose Toys partnered with Mark Rober (STEM line via CrunchLabs) and Salish Matter (long-term licensing deal as co-creative director). Brands targeting kids and tweens are betting on creator personalities over traditional IP.

🏆 Sports went full creator. Super Bowl, National Basketball Association (NBA) All-Star Weekend (200+ global creators), and the 2026 Winter Olympics all embedded digital talent into their biggest moments. The Milano-Cortina Creator Collective is proof that leagues now see creators as essential infrastructure.

🛒 Platforms are doubling down on commerce and discovery. TikTok Shop is projected to potentially surpass Walmart globally. YouTube is expanding AI matching tools in its Creator Partnerships Hub. Instagram is testing "Shop the Look" and a microdrama tab. The social commerce race is accelerating fast.

---

Follow me for monthly breakdowns like this one, straight from the frontlines of the creator economy.

February 2026 IMF Monthly Marketing

I am a juror for 6 awards this year. 

Here's what actually helps your submission stand out: 🏆

I am reviewing hundreds of entries, and the same mistakes keep coming up. Fix these and you're already ahead of most applicants. 👇

🌊 1. Don't send a flood of links
Less is more. Too many videos creates analysis paralysis. Pick your strongest piece and lead with that.

🎯 2. Link directly to the content
No playlists. No generic pages. Send me exactly what you want me to evaluate. I'm not hunting for it.

▶️ 3. Make it browser-playable
If I have to download an MP4, I'm moving on. One click, plays instantly. That's the standard.

✂️ 4. Keep the copy short
I respect the passion behind every submission. But jurors read hundreds of entries. A wall of text loses us. Be concise, be clear.

📄 5. Build a real presentation
A few well-structured pages go a long way: your bio, key metrics, objectives, tone of voice, and a few embedded videos. For jurors who don't know you yet, this context is everything.

If you're submitting to an award this year, save this post. 🔖

The creator economy is reaching new heights in 2026, and I felt it was important to take the conversation offline for a moment.

Recently, we hosted our first private preview event to share key insights from our upcoming 2026 Creator Economy Report before its official release.

We brought together a curated group of creators, brand leaders, and marketing professionals for an evening focused on meaningful discussion, great hospitality, and an early look at the data that will shape the year ahead.

Beyond the numbers, several experts during the evening shared perspectives that I believe define where this industry is heading:

1️⃣ Know Your Numbers → The Professionalization Era
Creators must understand performance metrics, revenue breakdowns, margins, cost structure, and contract terms. We are entering the era of the creator as operator, not just talent. Those who last long term will think like founders.

2️⃣ 2026 = The Year of Long Form
After years of short form saturation, the pendulum is swinging toward depth. Short form drives discovery. Long form builds authority. Expect more YouTube deep dives, podcasts, LinkedIn long posts, and documentary style storytelling.

3️⃣ “Influencers Out, Creators In”
This shift is more than semantic. Lifestyle content is crowded. What wins now is expertise, niche authority, personality, and education first content. Brands are asking: what value does this creator bring beyond reach?

4️⃣ AI Will Increase Sameness, Which Increases the Value of Uniqueness
As AI lowers the barrier to content production, differentiation becomes harder and more important. Strong POV, raw personality, and deep expertise will matter more than ever. AI will not replace creators. It will punish generic ones.

5️⃣ Multiple Streams of Income
The creators who survive will diversify beyond brand deals and platform monetization into products, courses, memberships, equity, consulting, and more. This is the rise of the creator as founder.

6️⃣ Engaged Community > Mass Audience
A small, highly engaged community can be more powerful than a massive passive following. Depth over scale. Community ownership over borrowed reach.

The bigger picture is clear: the creator economy is growing up.

We are moving from attention, to monetization, to true business sophistication.

The Influencer Marketing Factory - Influencer Marketing Agency

View company: The Influencer Marketing Factory - Influencer Marketing Agency

The creator economy is going to such new heights in 2026 that we needed to take the conversation offline. 👀

At The Influencer Marketing Factory, we hosted our first private preview event to unveil key insights from our upcoming 2026 Creator Economy Report ahead of its official release.

We welcomed a curated group of creators, brand leaders, and marketing professionals for an evening of meaningful discussion, elevated hospitality, and a first look at the data shaping the year ahead.

Here’s a snapshot of what we shared:

📈 $43.9B projected U.S. creator ad spend
📲 TikTok remains the most democratized short-form platform
💼 38.7% of creators have just 1-3 years of experience
🛍️ Diversified revenue streams are becoming the standard

What stood out most wasn’t just the data 👉 it was the depth of dialogue around sustainability, ownership, and long-term strategy in the creator economy.

The industry is evolving quickly, and our latest report is designed to help creators and brands stay ahead of what’s coming. 🚀

✅ Read the full 2026 Creator Economy Report here: timf.live/creators2026

#2026CreatorEconomyReport #InfluencerMarketing #CreatorEconomy #CreatorTrends

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Alessandro Bogliari

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The Battle

Jessica Phillips

Alessandro Bogliari

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

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Performance ScoreJessica Phillips's LinkedIn Performance