The Social Standard

An award-winning, full service influencer marketing agency for B2C & B2B brands known for our work with top clients such as Adobe, Hinge, Fiat Chrysler, Zendesk & more. 

Current obsession: B2B Influencer Marketing Strategy.

Founder

HelloSociety (Acquired by The New York Times)

Employe #2. I led sales driving revenue from a few thousand a month to $1M.

Great Hill Partners

Responsible for investment origination, transaction execution and portfolio management for a growth-focused private equity firm, with over $2.7B under management, investing in the tech-enabled, business services & software space

Associate

William Blair and Company

Analyst

SC Johnson

Finance & Operations Intern for large consumer products company

Intern

Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

I've noticed Influencers who are experience extreme growth do this with brand partnerships...

In their concept, they present...

1) A Hook
2) Main Script / Talking points
3) Closure message

They are crafting content like professionals. And it's across all categories from beauty to trucking.

If your influencers are submitting content like this...they probably aren't going viral. And they aren't thinking about content creation in an algorithm friendly way.

Anyone else seeing this switch?

#influencermarketing #contentcreators #b2b #b2c #influencers

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

Diego Gonzalez-Zuniga 🏳️‍🌈

SKIMS

As an accomplished retail leader who opened the first-ever East Coast flagship on 5th Avenue in December 2024, I have a proven track record in team development and operational excellence. I have effectively driven store performance and elevated customer experiences.

 In my role as Assistant Store Leader at SKIMS' 5th Avenue Flagship store, I have:

Enhanced Team Performance: Provided consistent coaching and feedback to team members, resulting in improved sales performance and the achievement of both individual and store sales targets.

Identified Growth Opportunities: Collaborated closely with store leadership to pinpoint areas for improvement, leading to the implementation of effective strategies that bolstered employee engagement, motivation, and retention.

Cultivated Talent: Recognized high-performing team members and developed tailored growth plans, facilitating their internal advancement and contributing to a robust talent pipeline.

Upholding Brand Standards: Ensured all employees comprehended and embodied SKIMS' brand values and goals, fostering a culture of accountability, transparency, and high performance.

Streamlined Onboarding: Participated in the hiring and onboarding process, setting clear performance expectations and instilling a culture of coaching and feedback from day one.

Fostered Inclusive Environment: Promoted a positive and inclusive workplace that encourages teamwork, open communication, and personal growth among all team members.

Through these initiatives, I have been instrumental in maintaining high-performance standards across the store, ensuring that all team members are empowered to excel in their roles.

Associate Store Manager

DIEGO DOWNTOWN

-Designed and built websites, CMS systems, and social media channels for clients in the fashion, beauty, hospitality, and wellness industries.

-Developed and curated engaging content strategies tailored to specific social media platforms such as Instagram, TikTok, Twitter (X), Facebook, and Pinterest which drove significant user engagement and brand loyalty increasing website traffic collectively by 75% and growing social media accounts by 50%.

-Implemented targeted ad campaigns across Google Ads, Facebook Ads, and Instagram Ads, achieving high ROI overseeing budgets exceeding $75K. 

-Drove increased sales by 25% and increased brand awareness through the successful implementation of social media influencer programs.

Freelance Marketing Consultant

Outerknown

-Coordinated with architects, contractors, and vendors to ensure the first East Coast flagship store was built to specifications and within the timeline. 

-Oversaw the procurement and installation of fixtures, furnishings, and technology systems. Ensured all operational aspects were in place, including inventory management, POS systems, and compliance with safety regulations.

-Achieved target customer satisfaction scores and increased net promoter scores across 5 stores through the design and implementation of standardized retail operating procedures to ensure brand consistency and operational efficiency.

-Developed a rigorous recruitment process to identify and onboard top talent and conducted comprehensive training programs focused on customer service, product knowledge, and sales techniques.

Project Manager

Standard Dose 

-Increased monthly retail product sales by 65% and grew store foot traffic by 300% for 5 stores, through the oversight of all retail operations. Ensuring all locations met sales targets and provided exceptional customer service while implementing sales strategies and promotions that drove revenue growth and customer retention. 

-Increased new customer acquisition and brand awareness by developing partnerships with reputable brands (The Ned, Zero Bond, NeueHouse, Soho House, and Shopify), by hosting wellness workshops and events that exposed the store’s brand to a new market segment.

-Created and executed integrated marketing campaigns that utilized various channels, including email, social media, and in-store promotion to grow average order value by 40%.

-Conducted market research to understand customer needs and preferences via online customer satisfaction and event surveys, using insights to inform product offerings, promotions, and marketing strategies.

Head of Retail, Experiences, and Partnerships

Club Monaco

-Managed two flagship stores with a combined revenue of over $25 million, optimizing sales, customer service, and inventory management.

-Led and motivated a team of 70+ associates and implemented best practices and sales strategies, resulting in a 3% increase in store sales and profitability.

-Recognized for outstanding management skills, receiving the prestigious Retail Manager of the Year award in 2019.

Club Monaco Global Flagship Store Manager - 597 5th Avenue 

• Managed 2 flagship stores with combined revenues of $25MM+ across all key operational functions

• Led team of 70+ associates and oversaw hiring and training

• Increased store sales by 3% through implementation of best practices and sales strategies

Club Monaco Global Flagship Store Manager - 160 5th Avenue 

United Fray

• Developed and launched new website for social sports company partnering with design team, external agencies, and content partners

• Led editorial team of 5 and end-to-end recruitment process for new talent

• Managed marketing budget of $250K+

• Owned and reported on paid advertising and event sponsorships, generating $150K in sponsorship deals with Gatorade, Power Bar, and Red Bull

Head Of Media

NoMa Business Improvement District

• Managed strategic partnerships and events to promote the NoMa neighborhood in Washington, DC

• Executed 20+ events, leading planning and marketing campaigns

• Led creative development across physical and digital collateral, web, email, and social media

• Grew social media accounts (Facebook, Twitter, and Instagram) by more than 1,200 likes and followers

Marketing & Events Manager

Westfield

• Managed corporate marketing strategy and execution for premium shopping center

• Led brand re-launch through integrated marketing, PR, event production, social media and email

• Owned content strategy and development across social media (Facebook, Twitter, Instagram) and email

• Led all aspects of customer service program and mentored 3 customer service ambassadors

Marketing Manager

Madewell

-Oversaw store operations to achieve sales, service, customer satisfaction and profitability goals. Accounted for budget including labor cost and overall expenses at the store level.
-Communicated business results, traffic trends, and product feedback to upper management in regards to response from customers on a weekly basis.
-Connected with two tiers of management using career development tools and leadership training programs.

Store Director

Abercrombie & Fitch

-Managed a 10,000 sq. ft. store with revenues in excess of $25,000/day and a staff of 120.
-Responsible for training and overall performance of store associates including customer service, organization, auditing, and maintaining store presentation standards. 
-Supervised and develop managerial staff including 4 Assistant Managers and 1 Manager-in-Training (MIT). 
-Communicated District and Regional management regarding store operations, employee relations, and sale profits. 
-Consistently drive a culture of inclusion in stores to deliver the best customer service, as well as maximize the diverse talent across the employee base.

Store Manager

Retail Marketing & Operations Manager | Digital Marketing | Project Management | Influencer Marketing | Expert in Digital Content Creation and Events Production

I'm a dynamic Retail Leader and Marketing Strategist with over a decade of experience launching flagship stores, scaling teams, and growing brand presence for some of the world's most recognizable names, including SKIMS, Gymshark, Ralph Lauren, Outerknown, and more.

As a bilingual Marketing and Retail Operations Leader based in New York City, I specialize in helping brands grow through strategic digital marketing, social media innovation, and exceptional retail leadership.

Throughout my career, I’ve successfully opened new flagship locations, hired and developed high-performing teams of 70–200+ associates, and driven multimillion-dollar sales growth, including leading a $45M projected flagship launch on 5th Avenue. My passion lies at the intersection of operational excellence, experiential retail, and building meaningful community engagement through marketing, partnerships, and events.

Beyond retail leadership, I’m also an experienced freelance marketing consultant and content creator through my platform, Diego Downtown — where I support brands across fashion, beauty, wellness, and hospitality. I've successfully grown digital audiences by over 50%, led paid media campaigns with $75K+ budgets, and launched influencer marketing programs that have driven measurable growth and brand loyalty.

Having worked both domestically and internationally (including London for Gymshark’s flagship training), I bring a global mindset, entrepreneurial spirit, and a deep passion for sustainable fashion, wellness, and building future leaders.

Fluent in both English and Spanish, I thrive on connecting brands to diverse audiences and scaling authentic brand engagement globally.

Let’s connect if you're looking for a retail and marketing leader who blends creativity, data-driven strategy, and operational excellence to deliver results!

-Opened and project managed first East Coast flagship new store for Outerknown clothing brand in New York City 
-Created standard operating procedures and standards for all retail stores.
-Created new store opening guidelines for 8-12 new store openings in 2023.
-Driving store sales by launching and implementing a clienteling program and customer service models.

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The Battle

Jessica Phillips

Diego Gonzalez-Zuniga 🏳️‍🌈

Followers

Posts

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taplio

The Battle

Jessica Phillips

Diego Gonzalez-Zuniga 🏳️‍🌈

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJessica Phillips's LinkedIn Performance