The Social Standard

An award-winning, full service influencer marketing agency for B2C & B2B brands known for our work with top clients such as Adobe, Hinge, Fiat Chrysler, Zendesk & more. 

Current obsession: B2B Influencer Marketing Strategy.

Founder

HelloSociety (Acquired by The New York Times)

Employe #2. I led sales driving revenue from a few thousand a month to $1M.

Great Hill Partners

Responsible for investment origination, transaction execution and portfolio management for a growth-focused private equity firm, with over $2.7B under management, investing in the tech-enabled, business services & software space

Associate

William Blair and Company

Analyst

SC Johnson

Finance & Operations Intern for large consumer products company

Intern

Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

I've noticed Influencers who are experience extreme growth do this with brand partnerships...

In their concept, they present...

1) A Hook
2) Main Script / Talking points
3) Closure message

They are crafting content like professionals. And it's across all categories from beauty to trucking.

If your influencers are submitting content like this...they probably aren't going viral. And they aren't thinking about content creation in an algorithm friendly way.

Anyone else seeing this switch?

#influencermarketing #contentcreators #b2b #b2c #influencers

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

Moondust Management

YMU Group

Head of Partnerships

Senior Director, Strategic Partnerships

StyleHaul, Inc.

Senior Director, Branded Content Strategy

Maker Studios Inc

Director of Sales Development

Brand Culture Company, LLC

Led full strategic engagements from inception through implementation for midsize clients to develop brand positioning, brand architecture, graphic design and execution in on and offline channels. Developed and wrote strategic brand communications across practice areas, drawing on a unique blend of international marketing theory with an understanding of real world impact.

Director, Client Services

CBS Interactive

Sold custom content, display and video programs to meet client needs across CBS Interactive’s entertainment properties including CBS.com, last.fm, the CBS Audience Network and CBSNews.com. Client list included State Farm, Gatorade, Intel, Dell and McDonald's.

Digital Account Executive

Served as the primary point of contact for building and managing client relationships to aid in the retention and renewal of business across CBS' digital properties including CBSSports.com, CBS.com and CBSNews.com. Provided outstanding service by optimizing and growing partnerships while working with internal operations teams to develop and execute large multi-platform proposals.

taplio

The Battle

Jessica Phillips

Kamla Pande

Followers

Posts

Engagements

Likes

Performance ScoreJessica Phillips's LinkedIn Performance

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taplio

The Battle

Jessica Phillips

Kamla Pande

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJessica Phillips's LinkedIn Performance