The Social Standard

An award-winning, full service influencer marketing agency for B2C & B2B brands known for our work with top clients such as Adobe, Hinge, Fiat Chrysler, Zendesk & more. 

Current obsession: B2B Influencer Marketing Strategy.

Founder

HelloSociety (Acquired by The New York Times)

Employe #2. I led sales driving revenue from a few thousand a month to $1M.

Great Hill Partners

Responsible for investment origination, transaction execution and portfolio management for a growth-focused private equity firm, with over $2.7B under management, investing in the tech-enabled, business services & software space

Associate

William Blair and Company

Analyst

SC Johnson

Finance & Operations Intern for large consumer products company

Intern

Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

I've noticed Influencers who are experience extreme growth do this with brand partnerships...

In their concept, they present...

1) A Hook
2) Main Script / Talking points
3) Closure message

They are crafting content like professionals. And it's across all categories from beauty to trucking.

If your influencers are submitting content like this...they probably aren't going viral. And they aren't thinking about content creation in an algorithm friendly way.

Anyone else seeing this switch?

#influencermarketing #contentcreators #b2b #b2c #influencers

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

Aesthetics Traveler

Working with travel and hospitality brands such as Four Seasons and Oasis Collections through partnerships involving blog and YouTube. 

Blog: www.aestheticstraveler.com 
YouTube: www.youtube.com/c/karenalexandra
Pinterest: www.Pinterest.com/itskarenalexandra (1M monthly views) 

For partnerships email: info@aestheticstraveler.com 

Are you an aspiring travel creator? Sign up to the Travel Creator Blueprint waitlist: https://aestheticstraveler.ck.page/travelcreatorblueprint

Founder | Travel Creator & Educator

Verizon

Led Influencer Marketing for several Verizon branches — phone, internet, event sponsorships, and the small business digital program in both established and emerging markets within the United States. 

Effectively managed the influencer marketing budget exceeding 2 million USD per quarter, which included rate negotiation and contracting of macro and celebrity influencers (100k-10M followers), and distribution for paid media. 

Managed up-to 10 marketing campaigns at a time - from strategy to execution and reporting - maintaining open and effective communication with campaign stakeholders, team members, and influencers while ensuring everyone had necessary materials, contracts, and stuck to the work back schedule. 

Managed and mentored a team of 5 managers and strategists dedicated to the Influencer Verizon account, plus cross-collaborated with strategy, analytics, paid media teams, and agencies, depending on each campaign’s needs. 

Placed influencers for campaigns such as the Super Bowl, NFL, and Samsung phone launch.

Account Director

Karen Alexandra LLC

My own company where I focused on social media and influencer marketing consulting for tech startups, as well as fostered community by bringing together creators + entrepreneurs through in-person events. I closed this down in order to transition full-time into a Head of Creators role. 

Consulted for tech startups like Sentral, HobbieSpot, and SwagCheck on social media and influencer marketing, launching new creator programs, activating new social media platforms, and establishing their overall content strategy. 

Advised travel companies like Airbnb Experiences, Oasis Collections, and Miski Travels on consumer-focused brand strategy taking into account customer behavior, and solving current company problems such as retention and engagement. 

Coached new creators on social media best practices, content strategy, and negotiation of brand partnerships. 

Organized and executed in-person events of 20+ people that brought together influencers and creative entrepreneurs to foster community in cities like Barcelona and NYC.

Creator Marketing Consultant

ActiveCampaign

Led global social media & influencer marketing including activating new platforms, launching regional channels, integrated brand campaigns, and thought-leadership series across Instagram, TikTok, LinkedIn, Twitter, and Clubhouse.

Executed top-performing social media campaigns that grew LinkedIn by 5k followers, and increased Instagram engagement by 50%.

Launched the creator marketing program which met the brand positioning goal of aligning with SMBs, and drove engagement across TikTok, Instagram, and YouTube. 

Fostered cross-team collaboration by integrating marketing campaigns with design, product, and sales. 

Acted as the company’s in-house influencer by being the face of the brand across social. 

Hosted the “Small Biz Social” IGTV series and “Ask A Marketer” series on TikTok.

Social Media Manager

Lifestyle Traveler

Formerly “Little Black Shell.” Sold the blog on January 21, 2021. 

Led all creative, operational, and marketing aspects of the business, including recruiting and managing a remote team of 3+ people, and various freelance writers.

Grew Pinterest to over 3 million monthly viewers in just 8 months, serving as the main website traffic driver.

Grew Instagram to a community of 30k+ engaged followers through a consistent content strategy and partnerships. 

Negotiated on-going brand partnerships with Fortune 500 companies such as Amazon, Airbnb, IHG, Four Seasons, and HP that drove new follower growth and brand exposure for over 6 months post-partnership.

Travel Blogger

TravelPerk

Developed the company’s overall social media and influencer marketing strategy, including recruiting and managing a social media team of 5+ creatives for which I got buy-in from the leadership team within 2 weeks of starting my new role. 

Integrated the marketing team and launched top performing integrated product marketing campaigns within one month of joining the team, with an increase in views of 150%.  

Directly impacted business and product strategy through careful analysis and integration of consumer data that solved an on-going problem of customer retention, and increased revenue.

Head of Social Media & Integrated Marketing

Ross Stores, Inc.

Took part in the summer buying internship where I worked as an assistant buyer.

Managed vendor relations, purchase orders, and markdowns. 

Attended vendor meetings with my buyer to select new merchandise for sale at Ross Stores across the country.

Buying Intern

Nordstrom

Was selected to participate in the Future Nordstrom Leaders program where I trained to become a manager and move up to corporate. Exceeded sales expectations, became department lead, and helped department managers with planning, merchandising, and revenue goals.

Team Lead

Consistently top 10 sales person in the store. Number 1 sales person in TBD (women’s apparel) department.

Commission Sales Associate

Stock Associate

I am a social media, influencer marketing, and integrated marketing leader. My unique offering is possessing a 360 perspective into the creator industry and having an entrepreneurial mentality from my work in startups and through my own ventures. I’ve led social media, influencer marketing, and integrated marketing at notable tech and travel companies across the USA and Europe — TravelPerk and ActiveCampaign — and at Fortune 100 companies, leading Influencer Marketing as Account Director for Verizon via the international marketing agency, 1000heads. 

Through my blogs and consulting agency, I’ve also worked with international travel and hospitality companies like Airbnb, IHG, Four Seasons, Hilton, and tourism boards of Japan, Switzerland, and Barcelona. My first blog, Lifestyle Traveler, grew to 3 million before its sale on January 2021. My latest blog, Aesthetics Traveler, focuses on The Art Of Well Living and has already landed me partnerships with the Four Seasons Hotels & Resorts, as well as launched an educational platform for aspiring travel creators. 

Marketing strategy, creative campaign ideas, and adapting to new business ventures are what I consider my superpowers.

If you’re a brand interested in being featured on Aesthetics Traveler or my Youtube channel please email: info@aestheticstraveler.com 

If you’re a brand interested in hiring me as your Account Director, Director/senior marketing manager or Head of Influencer Marketing please email: karendelgadoc2@gmail.com 

PS. I have the legal right to work across the USA and European Union. 

Key Skills: integrated marketing, social media marketing, team leadership, influencer marketing, creator marketing, UGC, B2C, B2B, travel marketing, proptech marketing, tourism marketing, hospitality marketing, social media strategy, creator programs, influencer marketing campaigns, creator partnerships, freelance marketing consulting, luxury travel brand strategy, luxury travel content strategy, travel blogging, people management, leadership, travel, e-commerce, and tech.

taplio

The Battle

Jessica Phillips

Karen Delgado

Followers

Posts

Engagements

Likes

Performance ScoreJessica Phillips's LinkedIn Performance

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taplio

The Battle

Jessica Phillips

Karen Delgado

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJessica Phillips's LinkedIn Performance