The Social Standard

An award-winning, full service influencer marketing agency for B2C & B2B brands known for our work with top clients such as Adobe, Hinge, Fiat Chrysler, Zendesk & more. 

Current obsession: B2B Influencer Marketing Strategy.

Founder

HelloSociety (Acquired by The New York Times)

Employe #2. I led sales driving revenue from a few thousand a month to $1M.

Great Hill Partners

Responsible for investment origination, transaction execution and portfolio management for a growth-focused private equity firm, with over $2.7B under management, investing in the tech-enabled, business services & software space

Associate

William Blair and Company

Analyst

SC Johnson

Finance & Operations Intern for large consumer products company

Intern

Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

I've noticed Influencers who are experience extreme growth do this with brand partnerships...

In their concept, they present...

1) A Hook
2) Main Script / Talking points
3) Closure message

They are crafting content like professionals. And it's across all categories from beauty to trucking.

If your influencers are submitting content like this...they probably aren't going viral. And they aren't thinking about content creation in an algorithm friendly way.

Anyone else seeing this switch?

#influencermarketing #contentcreators #b2b #b2c #influencers

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

Polina Reut

- Writing, editing, and project managing content that supports larger marketing campaigns, including (but not limited to): blog posts, interactive experiences, videos briefs/scripts, infographics, SoMe copies, PPC copies, landing pages
- Collaborating with designers, developers, SEO specialists and other content creators to envision and build new content formats
- Working closely with the stakeholders in the product marketing and product, to develop a content strategy that serves professionals from various industries
- Synthesizing data to inform content strategy, understand how content is performing and plan next moves

Marketing Content Manager

BrandWizard

Yellow

- Writing, editing and proofreading content
- SoMe content strategy development
- Maintaining a content marketing calendar that schedules all aspects of the creation and delivery of content
- Collaboration with graphic and UX/UI designers
- UX-writing

Content Marketing Manager | UX-writer

Danone

- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Brainstorm new and creative growth strategies
- Collaborating with internal brand teams and external stakeholders
- Working on BTL-materials with graphic designers

Digital Marketing Specialist

Pocket Rocket Minsk

- Festival`s PR among potential participants (60 attracted within 3 years);
- Business-correspondence; 
- Partner assistance.

Partner Manager 

As a Content Marketer, I plan, execute, and oversee all the content associated with my clients’ products and projects. By content, I mean everything from help desk copy to blog posts and social media content.

I work closely with PMM, sales, and creative teams to stay connected with our customers and create content that persuades and converts. I keep a pulse on the market by analyzing industry reports, attending conferences and webinars, engaging in discussions with fellow content marketing managers, and continually educating myself.

My expertise spans various industries, including fintech, martech, charity, mental health, and software development. I would love to work with brands in agriculture, retail, fashion, and food industries!

Let’s chat to see how I can help make your brand ✨shine✨

taplio

The Battle

Jessica Phillips

Polina Reut

Followers

Posts

Engagements

Likes

Performance ScoreJessica Phillips's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jessica Phillips

Polina Reut

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJessica Phillips's LinkedIn Performance