Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

Here is how I'd pitch influencers to a B2B company whose senior team doesn't get it...

📍  Call them evangelists
📍  Don't call it social media. Call it channels.
📍 Refer to them as megaphones for company messages, but with built in content.

Removes:
❌  biases that influencer aren't authentic or are just for B2C
❌  gives them a pathway to new audiences 
❌  any bias about social media not being a real place for marketing when you say channels (podcast, radio, mag & social media are all channels.) 

It's not trickery. 
It's the truth, just repackaged. 
Afterall, that's what marketing is...

#socialmedia #b2bmarketing #b2binfluencers #influencers #influencermarketing #marketing #digitalmarketing #evanglists

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

REMINDER: Influencers are part of your MARKETING STRATEGY BUT...

We hear it all the time...what's the return on each influencer post?

A year ago, we had a new client (an old school media agency) who sold in influencers as part of the plan...and put a 15x return on each influencers.

No content, no rationale, no paid support.

Hold the phone, folks. It's not that simple.

If those returns were guaranteed all money would immediately move to influencers and marketing departments would shut down.

Effective marketing involves strategy. Influencers are part of it.

But please, please. Think before your pitch.

#marketing #influencermarketing #socialmedia #socialmediamarketing #influencers #digitalmarketing

5 Stats You Need To Get More Influencer Budget...

💥 Influencer content out performs branded content 17X*
💥 Social media marketing outpaced Search Marketing in 2024** 
💥 42% of ads use influencer content* 
💥 Social Media is the world's largest advertising channel with $247B in ad global spend***
💥 143 mins/ day were spent on social media in 2024***

Net-net. We spend more time on social media than with our friends. Influencers are master marketers on social. Partnership isn't optional - it's smart strategy.

#socialmediamarketing #influencermarketing #marketing #digitalmarketing #searchmarketing #influencer 

*CreatorIQ
** IAB
***Influencer Marketing Hub 2025

Dear Influencer Managers,

For 2026, can we all agree to stop sending those automatic Quickbooks invoice follow-ups? 

Sincerely,
My very overwhelmed inbox. 🫠 

#influencermarketing #2026 #socialmedia

This is your reminder that Influencer Marketing is on getting warmed up...plan accordingly. 📈 💥 

#influencermarketing #influencertrends #socialmedia #marketing #influencer #b2bmarketing #socialmediamarketing #b2c

B2B vs B2C Influencers...the marketing strategy for both is ultimately the same....

Access.

Access to new products
Access to exclusive events
Access to the brands they love

It's what they get that the general populations doesn't. It fuels their brands while building yours.

The way it comes to life might be different for both segments, but ultimately influencers want / need the same thing.

#socialmediamarketing #influencermarketing #b2binfluencers #digitalmarketing #marketing #influencers

#1 Tip for Companies Starting A Podcast...

Don't sleep on that pre-call interview. It will take your podcast from good to great.

Even if you know your guest will be great, the pre-call gives you the opportunity to really hone in on your storyline and how they can support it.

It will save you lots in editing time too.

Want more tips from an expert?

Britt Kahn is a professional booker for incredible media properties like Conan and Friends and she shares all her tips & tricks.

🎙️ The Social Standard Podcast

(Available on Spotify, Apple & YouTube)

#podcast #podcastmarketing #influencermarketing #marketing #digitalmarketing #b2bmarketing #influencers

Steve Jobs was using influencers in the 80s... 🤔 
He just called them Evangelists.

Apple needed to move beyond selling technology....
....to selling the belief in a dream that anyone could be more creative & productive.

Evangelists, not salespeople, were their weapon of choice.

And it worked. Really, really well.

Full story with Guy Kawasaki, Apple's former Chief Evangelist Officer, on the podcast.

🎙️ The Social Standard Podcast
Available on: Apple, YouTube & Spotify

#evangelist #influencer #influencermarketing #socialmediamarketing #b2bmarketing #digitalmarketing #influencers #b2binfluencers #socialmedia

This is the thing B2B Marketers get wrong...

When people start spreading the word about your product / service / business, you freak out. 🤔

You think - "We have to control the message"

When in reality you need to think:

👉  My product / service is so great, people are evangelising it for FREE!
👉  What are they talking about, what's interesting to them? 
👉  What can I learn from this?

Guy Kawasaki, chief evangelist at Canva and formerly Apple is on the podcast today talking about evangelism & influencers in B2B. Tune in for his advice & experience.

🎙️ The Social Standard Podcast
(Spotify, Apple & YouTube)

Link to full episode in comments 👇 

#b2b #influencermarketing #b2binfluencers #b2bmarketing #marketing #influencers #socialmedia

Apple was supposed to die in the 90s... ☠️ 

Michael Dell said Apple should give all its cash back to shareholders and close the company.

One piece of Apple's strategy to survive? 

Evangelists & supporting the Macintosh community. Arming them with good news on what was happening at apple.

It reminds me of how companies today will take to social media to own their own PR moments, build community & support.

Full story (and how surprisingly it included newsletters!) on the podcast.

🎙️  The Social Standard Podcast
👉 Available on Spotify, Apple & YouTube

Link in comments below.

#evangelist #apple #marketing #community #socialemediamarketing #emailmarketing #newsletters #influencers #influencermarketing #b2bmarketing #b2binfluencers

Socially Powerful

US VP of New Business 

TAKUMI

Global Head of Client Partnerships

Vice President, Client Partnerships

Managing Partner

Senior Account Executive

Account Executive

Account Manager

Move This World

As Marketing Manager for Move This World, I led all in-house marketing activity aimed at driving adoption of Move This World's learning platform & professional development training in schools, districts, classrooms and organizations in partnership with our team of Wellbeing Consultants & Program Managers. These activities included but were not limited to:

- Managing the strategy, implementation and execution of org-wide marketing plans
- Managing a small, high-performing team 
- Digital marketing, social media marketing, PPC/SEO, website development
- Content marketing, copywriting, basic video editing and  production
- Public Relations
- Strategic Partnerships
- Event Marketing 
- Design and create marketing materials and branding experience across MTW global movement
- Collaboration with programming and sales to ensure consistency of messaging and efficacy of our combined efforts

Move This World equips individuals with tools to support their emotional wellbeing in order to create healthy, resilient groups where everyone is empowered to thrive and reach their full potential. 

Find out more about Move This World today: http://www.movethisworld.com

Marketing Manager

The 7th Chamber

As the Account Manager + Media Strategist for the US 7C office, I created tailored, end-to-end digital solutions for such brands as: Dewar's, The North Face, UNICEF & more. This position included but was not limited to: account management, strategy, implementation & analysis for all US-based campaigns. Typical campaigns focused on fan acquisition across major social channels and the amplification of branded content through a combination of paid digital & influencer marketing.

About The 7th Chamber:
Global branded content distribution & influencer marketing for the likes of Johnnie Walker, The North Face, UNICEF, Moroccanoil, NMDOT, Microsoft, New Balance, Dewar's, Tom Ford, Barbour, Ted Baker, GUCCI, Heineken, Nestlé, Ford Motor Company + many more.

Account Manager + Media Strategist

Davis & Company Advertising Agency

Assist the Senior Account Executive in carrying out client requests such as working with outside vendors to complete job orders, creating budget calendars, distribution of press releases/media advisories, research, special event planning and coordinating job orders with our traffic department. 

As Social Media Coordinator, I manage various social media platforms for 20 brands. This includes the creation of monthly calendars, maintaining daily posts and fostering fan engagement, creating new and exciting promotional campaigns and compiling monthly reports providing performance insights.

Platforms & Software: FB, Twitter, Google+, Instagram, YouTube, Pinterest, Tumblr, WordPress, WooBox, Hootsuite, Tweetdeck, Vocus, Canva, Google Analytics & More

http://www.davisadagency.com/leadership.html

Social Media & Account Coordinator

Working with the Traffic Manager to distribute radio and television spots to stations, coordinating with Account Executives to create and confirm traffic instructions, opening and closing job orders for clients and assisting the Traffic Manager in the delegation of workload to the creative department.

Traffic Assistant

United Way Worldwide

Provided weekly social media management for United Way Worldwide non-profit organization, MyFreeTaxes.com, during peak tax-filing months. This included, but was not limited to, daily content curation, engaging with fans and followers through use of real-time marketing strategies, bi-weekly report generation and analysis to support the MyFreeTaxes Google Analytics, Adwords & social media efforts.

Social Media Consultant

9:30 Club

Assist in daily Marketing and Administrative activities including, but not limited to, writing concert reviews, updating visual displays and promoting brand awareness through various Social Media outlets

Marketing and Promotions Department Intern

Experienced digital marketer currently helping brands & agencies navigate influencer marketing.

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Jessica Phillips

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

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