The Social Standard

An award-winning, full service influencer marketing agency for B2C & B2B brands known for our work with top clients such as Adobe, Hinge, Fiat Chrysler, Zendesk & more. 

Current obsession: B2B Influencer Marketing Strategy.

Founder

HelloSociety (Acquired by The New York Times)

Employe #2. I led sales driving revenue from a few thousand a month to $1M.

Great Hill Partners

Responsible for investment origination, transaction execution and portfolio management for a growth-focused private equity firm, with over $2.7B under management, investing in the tech-enabled, business services & software space

Associate

William Blair and Company

Analyst

SC Johnson

Finance & Operations Intern for large consumer products company

Intern

Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

I've noticed Influencers who are experience extreme growth do this with brand partnerships...

In their concept, they present...

1) A Hook
2) Main Script / Talking points
3) Closure message

They are crafting content like professionals. And it's across all categories from beauty to trucking.

If your influencers are submitting content like this...they probably aren't going viral. And they aren't thinking about content creation in an algorithm friendly way.

Anyone else seeing this switch?

#influencermarketing #contentcreators #b2b #b2c #influencers

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

Measure Studio

Measure Studio automates social media content analysis for brands, media, agencies, and sports. We save up to 90% of time spent collecting data, generating insights, and packaging reporting across organic and paid social.

With automated performance analysis and AI, we help you easily identify what about your content strategy is working.

Customers include JD Sports, Future, Vox, BBC Studios, IGN, Wave Sports, Jubilee, and more.

Feature highlights:
•  Centralized data from your social accounts and social ads in one place, so you're not juggling databases, tabs, or spreadsheets.
•  Automated content tagging with AI to organize your library and see your content the way a algorithm sees it.
•  Performance benchmarking to align your team on what content is doing great, or could perform a little bit better, relative to each format, series, campaign, whatever.
•  Hourly data for all new posts and stories, so you can track early performance and take instant action.
•  Intuitive, powerful filtering and auto-grouping across your social media accounts for granular reporting.
•  Fully featured on any desktop or mobile device with a web browser, so you can access your data and generate reports from anywhere.
•  Supporting Instagram, Facebook, YouTube, X (Twitter), TikTok, LinkedIn Business, Snapchat Discover, Meta Ads, TikTok Ads, Google Ads, Google DV360, and more to come soon.

Book an intro to learn more:
https://www.measure.studio

Co-Founder & CEO

Paladin Software

Paladin is the essential influencer marketing platform. Trusted by brands and agencies across 6 continents, our technology streamlines influencer discovery, campaign management, and reporting across Instagram, YouTube, Facebook, Twitter, Twitch, and TikTok.

Paladin operates globally, with offices in North America (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam). Learn more at https://www.paladinsoftware.com

• Led operations for an organization of 25, across the US, EU, and Asia, including Product, Finance, Marketing, and HR.

• Owned of product vision and development roadmap for Paladin Software products. Ideated and brought to market enterprise (B2B) SaaS solutions for identifying influencers to work with, influencer marketing campaign management and tracking, and more. Products integrated first party data, public and private social media data, and third party data, offering a best in class solution.

Co-Founder & COO | Exited to Brandwatch

Bent Pixels

•  Owner of product vision and development roadmap for Bent Pixels creator management software, taking internally developed applications and morphing them into market-ready enterprise SaaS solutions.

• Task management of global team of 12 developers, designers, and consultants.

• Led market research, evaluating competitors as well as sales prospect and customer product feedback. Used this information to form subsequent product strategy resulting in rapid market adoption.

VP, Product

The Walt Disney Company

Senior Director of YouTube Content Strategy + Optimization, reporting to the SVP of Marketing @ Maker Studios (Acquired by The Walt Disney Company).

•  Managed team of 10 focused on auditing performance and implementing organic growth strategy for top Disney properties on YouTube, generating multi-million view and subscriber counts. Supported brands included Disney Animation, Disney Interactive, ABC News, ESPN, Marvel, Disney Parks, and Star Wars.

•  Identified YouTube best practices using data driven analysis, identifying movement and trends across millions of hours of content consumption. Evangelized findings and practical application 1:1 with the biggest digital influencers in the world, and at scale to a network of over 50,000 affiliate YouTube channels.

•  Audience funneling strategy, driving massive amounts of web traffic across YouTube and to external destinations without paid media.

Senior Director, YouTube Content Strategy + Optimization

Channel Factory

•  Campaign management and execution strategy for multi-platform social video advertising campaigns, generating hundreds of millions of views on YouTube and Facebook content for over 350 brands and agencies.

•  Directed all media buys, optimizing for cost and engagement efficiency.  Reduced overall cost-per-view by over 30%, saving hundreds of thousands of dollars in media cost.

•  Managed a team of 3 media buyers, focused on securing video and display advertising through multiple ad networks.

•  Encouraged audience engagement and organic distribution across various social media platforms with A/B testing and targeting optimization.

•  Relationship building, rate negotiation, and integration of multiple ad networks across the globe into proprietary streaming video ad platform.

Manager, Ad Operations

CEO @ Measure Studio 📈 AI Powered Social Media Insights

Social data is a mess, so I set out to to fix it. As Co-Founder & CEO at Measure Studio, I lead a team providing social media intelligence & reporting to top brands and media companies around the world.

What content works? It's a simple question that is incredibly difficult to answer. But once folks have the solution, they're able to publish content in a more sustainable and profitable way.

Prior to Measure Studio, I served as Co-Founder & COO at Paladin, an end-to-end solution for managing creator relationships and influencer marketing campaigns. There I led all product development & innovation. Paladin exited to Brandwatch in April 2022. 

Before Paladin, I served as Senior Director of YouTube Optimization at the Walt Disney Company, advising Marvel, Lucasfilm, Disney Animation, and others on content and growth strategy. 

Before that I ran ad ops at a digital agency.

All of this adds up to comprehensive experience across owned, earned, and paid social media, and a deep understanding of the mechanics of every major social platform. 

Let me know how I can be helpful with any of the above!

taplio

The Battle

Jessica Phillips

Thomas Kramer

Followers

Posts

Engagements

Likes

Performance ScoreJessica Phillips's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jessica Phillips

Thomas Kramer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJessica Phillips's LinkedIn Performance