Horizon Peak Consulting

Helping enterprise technology companies bring a human touch to data-driven digital marketing for faster customer growth.

CEO, Principal Consultant, and Senior Conversion Content Writer

Verity Advertising Group

In-person events are back. Verity geofenced ads reinforce your brand's presence while you're connecting face to face. 

Verity Advertising Group helps technology companies reach their audiences with hyperlocal digital ads. The Verity Precision Method boosts brand visibility and results in sky-high clickthrough on ads across 100,000+ mobile apps and websites.

CEO and co-founder

Showcase Workshop

Technical Copywriting Specialist (consultant)

Hewlett-Packard

•	Manage all communications for Americas Sales Operations Order to Cash Center of Expertise team
•	Write communications such as: internal memos, bulletins, web content, newsletters, PowerPoint presentations
•       Manage content for all AMSSO websites
•	Act as editor for all AMSSO communications written by other colleagues
•	Provide usability testing for HP-internal tools and customer-facing sites

Communications Lead

Managed communications for commercial web storefront team, including:
•	Creating and managing content for all related intranet pages
•	Producing internal company emails, newsletters and presentations
•	Assisting in the production of support videos, including scriptwriting
•	Writing and editing internal copy

Acted as point person for Microsoft MDA compliance for commercial storefronts.

Communications and MDA Compliance Lead for Web Merchandising Team

•	Developed and managed promotional assets and web spaces for products within HP’s Public Sector store
•	Managed relationships with creative agencies and worked with them to create landing pages, banners, demos and other web assets
•	Wrote promotional copy for landing pages, banners and email campaigns
•	Used HTML, JavaScript and Photoshop to make edits to code and graphics to support the promotional process
•	Gathered and interpreted metrics using Omniture tool, and put together presentations of results
•	Performed as the lead troubleshooter for web merchandising team, working with IT and support to solve tool and site issues
•	Managed several microsites for internal and external customers, including 3D Showcase and Awards pages
•	Served as communications lead
•	Managed implementation of Microsoft MDA requirements for SMB and Public Sector online stores

Web Merchandising Lead

GlobalWrites

•	Developed and managed website content with team of writers
•	Wrote post content, feature copy and banner copy
•	Wrote and published social media posts
•	Created banners and feature images using Photoshop
•	Maintained style guide
•       Worked on freelance projects for clients in a writing, editorial and project-management capacity

Copy Director and Writer/Editor (Contract)

Self-employed

Freelance writing for individuals and businesses.

Freelance Writer

Walter Drake

•	Assisted in the purchasing and merchandising process for the Walter Drake catalog, Homewares catalog, Easy Comforts catalog, Walter Drake Christmas catalog, and Walter Drake website
•	Proofed/edited catalogs before print
•	Managed database of product information, vendor information, and competitive analysis
•	Managed product and vendor information
•      Wrote/edited advertising copy for 4 catalogs and website

Assistant Buyer/Copyeditor

Idea Integration

	Managed HP Public Sector E-business client relationship and account with $90,000/mo budget.  Responsible for resources and budgets for associated projects and programs. 
	Managed production of all web elements (landing pages, banners) for Public Sector online store promotions.  Managed production of E-newsletters, E-catalogs, and E-magazines.  Drove a 433% year-over-year revenue increase in Q3 05.
	Served as analyst for HP Public Sector web metrics, marketing campaign analysis and user experience reporting.  Provided recommendations and feedback to enhance performance of the campaigns.
	Identified and managed project risk through project assessments and status reviews.

Account Executive

	Led team of 6 category managers.  
	Managed content for multiple online stores.  
	Managed partnership between HP and Microsoft which resulted in $750,000/mo average revenue.
	Drove revenue increase and assisted B2B sales in association with product managers, account managers, eBusiness Consultants, and sales managers.  
	Managed projects such as splash pages, redesign, and creative media introduction.  
	Marketed product launches and promotions on eCommerce sites; designed page layout, marketing text, and images.  
	Assisted with end-user testing projects with TNS Research and metrics acquirement.

Category Manager Team Lead

I help founders, owner-operators, business leaders and their companies write like humans, for humans. My firm, Horizon Peak Consulting, helps B2B tech companies reach audiences with resonant, high-performing editorial content and campaign copy.

Never in the history of humanity has *being human* been a differentiator. And yet … here we are. Even before generative AI came along, there was a mass movement toward writing for algorithms instead of human readers. 

The result is that EVERY leader and EVERY company is starting to sound the same. And audiences don’t know who to trust. (I should know. I have a master’s degree in this stuff.)

Today’s audiences have become blind to canned communication, deaf to formulaic content, and suspicious of robo-writing. (See my posts on “the replicant effect.”)

This problem is even more pronounced in the B2B technology sector, where complexity is the name of the game.

So how do you solve the problem without hiring an army of copywriters?

➡️ You focus on building trust. 

When you focus on building trust through your content, you put the relationship with your customer front and center. *And they feel the difference.* They pay more attention. And they remember you.

This is what I help founders and owner-operators achieve through my coaching and consulting. And it’s what I help tech marketing teams achieve through my firm’s copywriting and content writing services.

If you put the customer relationship first — if competence, integrity and connection matter to you — let’s talk.

Contact me here on LinkedIn or at https://www.horizonpeakconsulting.com/contact.

Jessica Mehring, M.A.

I find myself using the word "baffled" a lot lately.

It's a fun word to say. Try it! Also, it encompasses my perpetual state of bemused confusion quite well.

I went to graduate school just as AI was on the rise, so I got the opportunity to deeply study how it was impacting human-to-human communication. For three years now, I've watched the research and reports roll out -- on what AI can do well and what companies are choosing to use it for.

When you look at those reports side by side ... well, you would use the word "baffled" too.

Why would you pay hundreds of thousands of dollars for technology that costs your company millions in lost revenue? (Not to mention a terrible Glassdoor rating.) But then shrug your shoulders at AI that costs a fraction of that, and enables your sales team to sell twice the product?

I'm baffled. 

So when I talked to Meridian recently about their AI-powered CRM for private markets, I got excited. Automatically enriched company and contact data? Now THAT is a use case I can get behind. 

Other founders I've recently talked to doing work I think will actually HELP companies? Question Base turns your Slack into a searchable knowledge base. Emergent Methods products help you find news sources *and vet them* so you're publishing valid information in your content. Bast AI is proving that AI can and should be explainable and traceable; and improving healthcare outcomes by augmenting provider expertise and giving patients a better experience.

Along with all of the negative disruption, there is some really cool stuff happening in AI. My hope is, now that the revenue hit has happened, companies will turn away from replacing humans and toward *enabling employees*.

As always, I'll be watching the reports ...

Jessica Mehring

Senior copywriter and content strategist | Author | Communications educator | Helping enterprise tech differentiate, connect and convert

It's the end of the year. HOLY MOLY. Have a burning copywriting project you need to check off your list? DM me.

AI won't create a “knock it out of the park” draft on the first try. The real skill is iteration — giving clear feedback and knowing when to stop refining.

Plan for 2-3 rounds per section, minimum. We break down the process (and what good follow-up prompts look like) here:

Open article: Iterating AI drafts: A practical guide for marketers by open.substack.com

Iterating AI drafts: A practical guide for marketers

AI drafts often fall apart halfway through, and the culprit is usually a weak outline (or no outline at all).

If you're using AI for drafting, a detailed outline is what keeps it focused. Without one, you could be fixing structural problems in your draft for hours.

Here's what a good AI outline looks like.

Open article: How to write content outlines that AI can actually follow by open.substack.com

How to write content outlines that AI can actually follow

Over the last two months, I've been publishing a workshop series (in written and audio formats) entitled Writing for Self Discovery on my personal Substack.

I can't even tell you how fun it's been.

The focus is part reflection, part creative writing, and the blend of the two makes my nerdy little soul sing. And finding *just* the right short stories to include in each lesson has been an absolute delight -- and it's brought back my love of literature analysis. (I finally appreciate Hemingway. 😆)

If that sounds interesting at all, you can read the intro here:

Open article: Workshop: Writing for Self Discovery by jessicamehring.substack.com

person writing on brown wooden table near white ceramic mug

If you want usable drafts from AI, start with good sources — and structure them clearly before you ever open a chat window.

We break down exactly how to work with sources in the latest post in our step-by-step series on making AI a useful part of your content process.

Open article: Structuring inputs and source material for AI drafting success by open.substack.com

Structuring inputs and source material for AI drafting success

On Peak Content today, I address last week’s explosive Martech article. If you’re a marketer feeling disheartened by the current trends, this article will give you hope — and direction.

Open article: It’s not a marketing crisis — it’s a communication reckoning by horizonpeak.substack.com

boy singing on microphone with pop filter

It’s not a marketing crisis — it’s a communication reckoning

Your AI draft is done. But if no one can find it, does it matter? Optimization isn't necessarily the “fun” part — but it's the process that makes your content actually visible online. 

Here's the 15-minute review that determines whether anyone sees what you wrote.

Open article: How to optimize your AI-drafted content for both search and AI citations by open.substack.com

How to optimize your AI-drafted content for both search and AI citations

Ashley Amber Sava

Manychat

I write because I’m convinced most messaging needs a serious attitude adjustment. At Manychat, I don’t do predictable. I don’t do “safe.” My job is to bring life, personality and chaos to words that wouldn’t dare sound human on their own.

No templates. No polished nonsense. Just raw, unhinged creativity and a relentless quest to make writing feel alive—whether that means a bit weird, a little rebellious or just too real for comfort.

I break the rules. And I’ve yet to look back.

Senior Writer

Content Storytelling and Consulting

Welcome to the disruption zone—where content, communications and culture collide. You’re not here for a shiny facade—you crave authenticity, engagement and a story that’s raw and real. Forget corporate jargon and empty promises. This is where we dig deep, unearth truths and craft vibrant messages—because settling for mediocrity? Not an option.

What’s on the Menu?

Content Culture Alchemy: Transform your first content hire into a powerhouse. I’ll create the perfect job description, seamlessly integrate into your hiring process and lay down a roadmap for success from day one. Every great story needs a killer opening line.

Interview-Led Insight Crafting: Tap into the minds of industry titans. I’ll turn insider knowledge into compelling narratives that elevate your brand and drive authority.

Cutthroat Editing: Your story deserves to shine. From blogs to case studies, I’ll sharpen your narratives, ensuring your voice cuts through the noise.

Ghostwriting for Titans: CEOs and entrepreneurs, your time is money. Hand over your thoughts, and I’ll transform them into thought leadership pieces that resonate.

Dynamic Employee Onboarding: From the moment the ink dries on an offer letter, let’s create an onboarding experience that makes new hires feel like they’ve joined a movement.

Culture Playbook Creation: Say goodbye to dry employee handbooks. We’re crafting living documents that reveal your true culture through candid insights.

Executive Comms Warfare: Leaders, master the art of feedback and foster a culture of empathy. I’ll equip you to turn tough conversations into powerful growth opportunities.

Engagement Ecosystem Revamp: Dive deep into your internal communication and emerge with a revitalized strategy that ensures every voice is heard.

Employee Communications & Content Storytelling Expert

Alight Solutions

By crafting and executing a robust content strategy meticulously aligned with our company's overarching objectives, I achieved remarkable results in enhancing brand awareness and engagement while leading content at Alight. 

One of my key achievements was optimizing our content creation process. Through strategic adjustments and workflow enhancements, we slashed production times while elevating the caliber of our output. This not only bolstered efficiency but ensured that each piece of content resonated deeply with our target audience.

I led initiatives to establish thought leadership and authority in our industry through impactful content. By leveraging subject matter experts and thought leaders, we created compelling thought leadership pieces that positioned our brand as a trusted advisor and industry influencer.

Beyond metrics and numbers, my role extended to fostering a culture of innovation and collaboration within our team. By championing creativity and emphasizing strategic alignment with company goals, we cultivated a team environment that consistently delivered.

Director of Content Strategy

Unpopular Opinion Podcast

Unpopular Opinion is a podcast for professionals from all walks of life who want to hear the success stories of innovators who’ve won by taking the path less traveled. In each episode, recovering journalist and content marketer Ashley Amber Sava interviews individuals who have prospered thanks to their GENUINELY unpopular opinions, despite warnings from the naysayers, threats to their careers, and colossal obstacles. 

All rebels are welcome.

Audience Ops produces the show! If you're a professional looking to launch a podcast like this one, visit https://audienceops.com/unpopular-opinion/

Host

Rolebot | AI-powered Job Board for Passive Talent

As the steward of all marketing content initiatives at Rolebot, I wielded a strategic vision to elevate community engagement, fortify brand awareness and drive impactful sales outcomes across diverse platforms and formats. Embedded within the senior executive leadership team and reporting to the CEO and Founder, I ensured that every piece of content—from internal communications to external campaigns—resonated with our brand ethos and seamlessly aligned with organizational objectives.

I meticulously crafted a unified brand narrative that spoke volumes across online, social media, email, point of purchase, mobile and video channels. Each piece of content was not merely created but  optimized for both search engines and user experience, ensuring maximum reach and resonance.

In addition to driving day-to-day content operations, I architected a robust content strategy that harmonized with broader marketing initiatives, fostering both short-term impact and long-term growth. This strategy was not static but evolved through agile methodologies, continuously adapting to market dynamics and customer insights.

At the helm, I led a talented team of designers and strategists, empowering them to translate creative visions into compelling realities. 

My impact extended beyond creation to establishing standards, systems and best practices for content creation, distribution, maintenance and repurposing. I streamlined workflows—from content inception to retirement—ensuring efficiency and consistency while maintaining a relentless focus on quality and brand integrity.

By aligning creativity with strategic foresight, I not only fortified Rolebot's market position but also cultivated a vibrant community of engaged stakeholders who resonated deeply with our brand's narrative and mission.

Head Of Content, Director of Marketing

Pushnami

I was responsible for the development, execution and delivery of Pushnami's editorial content that connects with customers, employees, thought leaders and prospects.

As the very first content hire, I played a pivotal role in shaping our brand's narrative and amplifying our market presence through strategic content initiatives. 

I crafted a cohesive content strategy that seamlessly integrated with our overall marketing objectives. By conducting in-depth market research and audience analysis, I identified key opportunities and developed content plans that resonated with our target demographic.

One of my significant achievements was optimizing our editorial calendar and content workflows. Through meticulous planning and process refinement, I ensured timely and high-quality content delivery across multiple platforms. This streamlined approach enhanced productivity and yielded consistency in our messaging and brand voice.

In collaboration with cross-functional teams, I spearheaded the creation of compelling content assets. From blog posts and case studies to whitepapers and social media content, each piece was meticulously crafted to engage our audience and drive meaningful interactions.

I implemented robust editorial standards and quality assurance processes to uphold content excellence. By fostering a culture of creativity and attention to detail within my team, I elevated the caliber of our content while adhering to brand guidelines and SEO best practices.

Beyond content creation, I leveraged data-driven insights to measure content performance and optimize our strategies. Utilizing analytics tools, I monitored engagement metrics, conversion rates, and audience feedback to continuously iterate and improve our content approach.

Through strategic partnerships, guest contributions and expert interviews, I positioned our brand as a trusted industry voice, driving thought-provoking discussions and building credibility within our niche.

Content and Editorial Manager

As the very first content hire, I built content into the culture of the company. 

I established editorial style guidelines, maintained content calendars, built a social media following and helped put the Pushnami name on the map. 

I championed cross-functional collaboration and knowledge-sharing initiatives. By fostering open communication and collaboration with sales, product and CS teams, I ensured alignment in messaging and campaign execution, ultimately driving unified brand storytelling and customer engagement.

Content Marketing Manager

Tethr

As the inaugural content marketing manager at Tethr, I spearheaded the development and execution of our content strategy from the ground up. Embracing the challenge of establishing a robust online presence, I began by immersing myself in understanding our brand's voice, market positioning and audience personas.

I conducted a comprehensive audit of existing content assets and market landscape. This assessment provided valuable insights into our strengths, weaknesses and untapped opportunities. Armed with this knowledge, I crafted a strategic content roadmap aligned with our business objectives and customer needs.

Collaborating closely with cross-functional teams, I championed the creation of compelling content across various platforms. From engaging blog posts and thought leadership articles to informative guides and social media hits, each piece was meticulously crafted to resonate with our target audience and drive meaningful engagement.

In parallel, I implemented SEO best practices and monitored performance metrics rigorously. Leveraging analytics tools, I tracked content performance, measured key metrics such as traffic growth, engagement rates and conversion metrics, and continuously optimized our strategy to maximize ROI.

Beyond content creation, I played a pivotal role in enhancing brand visibility and thought leadership. Through community engagement initiatives, I fostered deep connections with our audience and stakeholders.

I laid the groundwork for a scalable content marketing infrastructure and cultivated a culture of creativity, collaboration and continuous improvement.

Content Marketing Lead 

Pipefy

I led a dedicated team through the intricate realm of marketing communications, ensuring every piece of content, pitch, campaign and presentation resonated with clarity and persuasion. My role encompassed overseeing the entire spectrum of verbal and written communication, from meticulously refining marketing materials to crafting compelling narratives that captured our brand essence.

Collaborating closely with each team member, I facilitated the development of cohesive marketing strategies tailored to meet our objectives and engage our target audience effectively. Whether it was aligning campaign messages with brand values or refining pitch decks for client presentations, I ensured that our messaging was not only on target but also compelling and persuasive.

I spearheaded initiatives to elevate our brand voice across various channels, enhancing our market presence and driving engagement. By harnessing the power of words, I crafted compelling content that sparked interest and fostered meaningful connections with our audience. This included everything from website copy and blog posts to social media content and email campaigns, each meticulously crafted to drive impact and deliver results.

Beyond content creation, I instituted rigorous quality standards and editorial guidelines to uphold consistency and excellence across all communications. By leveraging my expertise in storytelling and messaging, I transformed complex ideas into clear, digestible narratives that resonated with stakeholders and amplified our brand story.

Through strategic guidance, attention to detail and a passion for impactful storytelling, I empowered our team to deliver compelling marketing initiatives that made a lasting impression and drove business growth.

Head of Content, Editor & Social Media Manager

Concordia University Texas

As Concordia University Texas' dedicated content marketing lead, I held the reins on all things linguistic, weaving a narrative that resonated across digital and print landscapes. I not only managed but meticulously curated content across diverse platforms, ensuring every word echoed the university's ethos and mission with clarity and impact.

At the heart of my responsibilities was the management and cultivation of the university blog, where I crafted compelling narratives that engaged our community and showcased the spirit of Concordia. Beyond blogosphere prowess, I wielded my editorial prowess to polish and refine copy for all marketing collateral, from brochures to digital campaigns, ensuring consistency and effectiveness in every communication piece.

The heartbeat of Concordia's alumni community beat through the stories I penned for our esteemed alumni magazines, where I told stories of their life and achievements, fostering a sense of belonging and pride among our graduates. I crafted engaging content that welcomed prospective students, guided current ones and celebrated our academic achievements and community milestones.

Recognizing the need for coherence and continuity in our communications, I spearheaded the development of Concordia's inaugural content style guide, establishing clear guidelines for voice, tone and messaging across all platforms. This guide ensured brand consistency and also empowered colleagues to articulate Concordia's narrative in their respective communications confidently.

I was the go-to resource for all things editorial. Whether it was fine-tuning a angle or settling a debate over punctuation, I was the university's internal comms and content expert.

I collaborated with various departments, lending my expertise to campaign strategies that amplified our educational offerings, community initiatives and student achievements. All official external communications underwent my meticulous scrutiny.

Content Marketing Specialist, Content Lead

Hill Country News

As the Editor in Chief of the Hill Country News, I wielded a pen—or rather, a digital interface—to shape the weekly heartbeat of Cedar Park, Texas. From guiding reporters to uncover compelling stories to meticulously crafting narratives resonating with our community, I was a busy bee.

My role was not just about overseeing operations but immersing myself in the pulse of the community. From breaking news to in-depth features, every piece underwent my editorial lens, ensuring accuracy, clarity and journalistic integrity.

Beyond editorial duties, I wore multiple hats, often donning the photographer's lens to capture the essence of community events and milestones. Whether it was city council deliberations, school board meetings or town halls, I was there to document and distill the essence of local governance and civic engagement into compelling visual and written narratives.

Each issue was a testament to my meticulous attention to detail and commitment to delivering timely, relevant content that informed and connected our community.

Community engagement was at the core of my responsibilities. I crafted features and community pieces that celebrated local heroes, highlighted cultural events and showcased the diverse fabric of Cedar Park. Through storytelling, I fostered a sense of belonging and pride among our readers, reinforcing the Hill Country News as a trusted source of information and reflection of our community's vibrancy.

Through diligent reporting, thoughtful editing and creative leadership, I upheld the newspaper's mission to inform, inspire and empower our readers, making a lasting impact on the fabric of the city.

Editor In Chief

Content, Editorial & Employee Communications Leader | Recovering Journalist | Storyteller | The Editor | Unpopular Opinion Podcast Host | Incurably Cheerful

There’s a moment in every LinkedIn scroll where you feel it—a slow, gnawing nausea. It creeps in with the motivational TED Talk masquerading as a post. You know the one: a guy in an ill-fitting blazer whisper-screaming about “unlocking potential." Keep scrolling. Enter the grind-bro. Eyes bloodshot. Skin like a haunted drumhead. He’s been awake since 2:47 a.m. for...reasons. His post reads like a deranged love letter to burnout culture, all caps yelling about “discipline."

And then, the fluff prophet/AI oracle. Their face is slack, mouth twitching as they whisper, “AI is going to disrupt everything,” like a doomsday preacher on a street corner with a cardboard sign. “We’re living through the next industrial revolution,” they declare, conveniently ignoring the fact that their entire strategy is pasting ChatGPT outputs into Canva templates.

The clap emojis pile up. The buzzwords snowball. And you sit there, wondering why we're applauding this nervous breakdown.

Welcome to my profile. I don’t do that here.

Here, you’ll find stories that make you laugh, flinch, maybe even even stop mid-scroll to reread. I write to jolt you awake—not to whisper sweet nothings about KPIs. My posts are jagged, human and unapologetically real. They’ll linger like a scar you can’t stop tracing. Because that’s what good writing does—it takes your attention hostage.

I’ve been called irreverent, abrasive, “not for everyone.” I take that as a compliment. My words are a protest against the beige corporate sludge clogging up this platform. I write for the people who hate white noise, and who crave a voice that’s sharp, raw and distinctly human. My content is for those who want something real, even if it stings. If that’s you, stick around. If it’s not, go back to clapping for the guy trying to sprint through his midlife crisis.

Here’s what to expect: Stories about the absurdity of modern work culture. Rants about the dumbest trends. Tactical advice wrapped in cynicism. And maybe, just maybe, a small dose of hope—wrapped in barbed wire, because I’m not a monster.

Because while this platform loves its safe, saccharine posts about “growth” and “hustle,” I’d rather talk about the messiness of actually trying to get there. The fumbles, the failures, the outright catastrophes. It’s not pretty, but it’s honest. And honesty’s in short supply these days.

If you’re tired of scrolling through LinkedIn posts that feel like a bad infomercial for someone’s personal brand, stick around. Let’s be human, even when the algorithm begs us not to be. 

And yes, I still use em dashes. Fight me.

Head Of Content

I don’t add coworkers unless I already have dirt on them. Because lord knows they’ll have it on me…

If you and I work together and we’re connected here…  just know I already have what I need.  (adjusts knife in boot, takes another sip of cold brew gone warm hours ago)

LinkedIn’s a strange little theater, isn’t it?

I add coworkers the way mobsters take out insurance policies.

It’s not malice. It’s survival. 

And before you clutch your pearls, I’m not being paranoid. This is about balance.

I’ve already seen your shadow version. Your drafts. Your real laugh. Your 1 a.m. message saying “I don’t think I can do this anymore.”

So if you see me hit “connect?" Smile. Because it means you’re already part of the archive.
#ThatAshleyAmber

Content Anarchist | Recovering Journalist with a Vendetta | Writing What You’re All Too Afraid to Say | Keeping Austin Weird | LinkedIn’s Resident Menace

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The Battle

Jessica Mehring, M.A.

Ashley Amber Sava

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Performance ScoreJessica Mehring, M.A.'s LinkedIn Performance

Performance ScoreAshley Amber Sava's LinkedIn Performance

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taplio

The Battle

Jessica Mehring, M.A.

Ashley Amber Sava

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Mehring, M.A.'s LinkedIn Performance

Performance ScoreAshley Amber Sava's LinkedIn Performance

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Performance ScoreJessica Mehring, M.A.'s LinkedIn Performance