Communication is the bridge between us. It connects us, builds trust and creates understanding. To me, there’s nothing more important in the world right now than improving communication.

That passion has driven everything I’ve done in my professional life — from writing books to founding a copywriting firm to becoming an adjunct professor of communication. Now, when AI is generating so much of the communication we encounter online, I feel a new urgency to help individuals and organizations keep their writing skills fresh and their communication authentically human.

**About me**

To learn about hiring me as a trainer, writing coach or speaker, visit jessicamehring.com.

For my academic research and personal thoughts on the intersection of communication, humanity and trust, check out Trust Fall on Substack: jessicamehring.substack.com.

**About Horizon Peak Consulting**

Double the number of subscription seats. Thousands of webinar registrations. You look like a rockstar to your leadership team. If you're not seeing those kinds of results with your current marketing copy and content — we need to talk.

I founded Horizon Peak Consulting in 2013 to help B2B technology companies create higher performing, more human-friendly marketing and sales enablement assets. We offer conversion content writing, copywriting, messaging strategy and AIO strategy to help our clients achieve their most aggressive marketing and sales goals.

If you want rapid results and long-term trust from your audience, with zero robo-writing watering down your differentiation (see my posts on “the replicant effect” for my opinions on THAT nonsense), let’s talk: horizonpeakconsulting.com/contact

LONG LIVE THE EM-DASH!

Jessica Mehring

Mountainview Creative

MVC helps IT organisations enter, scale and succeed in the ANZ market by providing strategic go to market consulting, pipeline focused tactical expertise, and channel activation. 

We work with start-ups and rapidly growing IT companies to achieve their ANZ market growth objectives. 

www.mountainviewcreative.com.au

Managing Director

Genesys Telecommunications Laboratories

Leading a team of 9 and reporting directly to the CMO, Audrey was responsible for the Genesys Asia Pacific marketing strategy.

Senior Marketing Director, APAC

IBM Rational Software

• Developed the Rational Systems business in CEEMEA from a green field site.
• Responsible for a US$7.6 million target, across the Enterprise Architecture Requirements Management and Portfolio Management solution sets.
• Directed marketing operations across 13 countries managing 26 staff.
• Established and managed a viable channel business.
• Developed an integrated marketing strategy focused on customer acquisition and competitive win back.
• Developed channel, seller and technical enablement programs.
• Assessed markets and optimized decision processes, P&L management, margin objectives, and provided a strategic roadmap.

Marketing Manager – Central, Eastern Europe & Middle East

IBM Rational Software (acquired Telelogic in 2009)

• Responsible for a multi-million dollar marketing budget across 10 countries, with 16 staff and multiple agencies successfully achieving the acquisition business case.
• Lead the acquisition team through the IBM integration process ensuring “business as usual” across the region and achieving the revenue target.
• Member of the IBM Rational management team.
• Developed the regional post acquisition marketing strategy.
• Developed and implemented the CIO Executive club program adding US$8M to the ANZ FSS pipeline.
• Developed a very successful post acquisition pipeline recovery strategy in ANZ.
• Developed an effective Partner program for the Telelogic brand.

Asia Pacific Rational Systems Marketing Manager

Telelogic

• Active member of the Asia Pacific management team.
• Developed and delivered the AP marketing strategy across 8 countries with 9 staff.
• Created a successful outbound sales program.
• Re-engineered the South East Asian sales pipeline and lead generation process achieving a first time profit position within a twelve month period.
• Developed an alliance strategy providing a 20% revenue uplift.
• Developed a sales pipeline reporting system.
• Developed and launched the customer training business.
• Positioned sales team for closure of $2.M in new deals through effective marketing programs and spearheaded development of effective business cases.
• Devised plans to drive growth from new and existing customers / markets, including competitive market share acquisition and win back.

Marketing & Alliances Director Asia Pacific

Management Information Principles ANZ

Marketing Director

Management Information Principles Group

Marketing Manager

NZ King Salmon Company, NZ

Australian Market Manager

Audrey is a highly experienced brand and marketing professional leading a team with the skills and experience to help IT organisations understand and articulate their unique selling proposition, create an effective supporting strategy, and take it to market via a pragmatic set of marketing tactics.

Audrey heads a small team providing strategic marketing and channel activation services and tactical support to IT organisations entering or scaling in high-growth markets. 

She is a strategic thinker with the proven ability to translate strategies and plans into action and a commitment to deliver results for your bottom line.

Working with leadership teams, Audrey helps distil the essence of your business into a simple yet creative value proposition, create a strategic marketing plan around that value proposition and provide a process by which to take it to market in a phased, cost-effective manner that delivers real business results.

taplio

The Battle

Jessica Mehring

Audrey Bogdanovic

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?