Communication is the bridge between us. It connects us, builds trust and creates understanding. To me, there’s nothing more important in the world right now than improving communication.

That passion has driven everything I’ve done in my professional life — from writing books to founding a copywriting firm to becoming an adjunct professor of communication. Now, when AI is generating so much of the communication we encounter online, I feel a new urgency to help individuals and organizations keep their writing skills fresh and their communication authentically human.

**About me**

To learn about hiring me as a trainer, writing coach or speaker, visit jessicamehring.com.

For my academic research and personal thoughts on the intersection of communication, humanity and trust, check out Trust Fall on Substack: jessicamehring.substack.com.

**About Horizon Peak Consulting**

Double the number of subscription seats. Thousands of webinar registrations. You look like a rockstar to your leadership team. If you're not seeing those kinds of results with your current marketing copy and content — we need to talk.

I founded Horizon Peak Consulting in 2013 to help B2B technology companies create higher performing, more human-friendly marketing and sales enablement assets. We offer conversion content writing, copywriting, messaging strategy and AIO strategy to help our clients achieve their most aggressive marketing and sales goals.

If you want rapid results and long-term trust from your audience, with zero robo-writing watering down your differentiation (see my posts on “the replicant effect” for my opinions on THAT nonsense), let’s talk: horizonpeakconsulting.com/contact

LONG LIVE THE EM-DASH!

Jessica Mehring

AI writing works best when you stop treating every draft like a blank slate. 

ChatGPT Projects let you build on what you’ve already done, so you spend less time repeating yourself and more time editing and refining your ideas.

Senior copywriter, executive ghostwriter and content strategist for enterprise tech | Author | Communications educator

Open article: How to use Projects in ChatGPT so you can stop repeating the same instructions by open.substack.com

How to use Projects in ChatGPT so you can stop repeating the same instructions

Helen Peatfield Copywriter

It was around 2009 I started thinking about moving overseas to do something weird. Like become a scuba instructor. Which I did. And then promptly got hungry because it's not as well paid as it is glamorous.

That's when I started freelancing as a writer which evolved into a fully-fledged copywriting business.

Now I get to combine years of sales and conversion optimisation with executing copy on websites, landing pages, and emails for tech, SaaS and B2B services companies.

If you want the results that 20 years experience in sales, advertising and copywriting can do for your business, DM me.

Tech & SaaS Copywriter

The Product Onboarders

Co-Founder

GrowthMentor

Helping ambitious B2Bs with their positioning, copy and conversion rates. 

Free coaching and advice to GrowthMentor members...

Conversion Copywriting Mentor

Glofox

Product Marketing Manager

MyWallSt

Head of Lifecycle Marketing

ERP Today

ERP Today is the magazine for enterprise apps and associated technologies. Circulated to 10,000+ CIOs and CFOs at the UK’s largest companies. It's also read by 2000 senior execs working in the enterprise applications sector.

I helped ERP Today uncover trends, successes, challenges and real-life stories. This meant interviewing experts from the likes of SAP, Qualtrics, Sage. Connecting the dots, speaking with tier 1 tech resellers and younger SaaS disruptors.

Features Writer

Exponential

Once our team of campaign managers had grown, it was time to focus on our EU expansion. My colleague took over running the UK team and I manoeuvred into a training and mentoring role to 5 new EU offices. 

I continued to manage my own set of accounts but focussed more on international campaigns and rolling out a new product.

Head of Account Management EU

Tribal Fusion, a former Exponential division

Exponential had a behavioural targeting algorithm well ahead of its time. My job was to manage campaigns and the relationship with media buyers from Big Name Agencies. Advertisers included the likes of L'Oreal, Bentley, McDonalds. But what does this mean?

I built up a team of Account Managers to join the 3 of us that started out the UK department and I kept my own slice of the campaign action.

I learned a ton about optimising ads, landing page conversions, video ads and strategy. Me and my fellow AMs were the front-line and where the buck stopped on campaign success. 

It was up to us to ensure campaigns hit their goals. Be that eyeballs on messages, video engagement, clicks or a lower Cost Per Acquisition. It was our job to catch if a CTA was weak, an ad not compelling enough or a landing page not optimised.

Head of Account Management UK

Client Services Manager

I help B2B SaaS businesses win more deals through their website and landing pages. 

I won’t lie, sometimes it’s just painful digging through reams of customer research, analysing it. The pushing, pulling, tearing up and rewriting every message, every promise, and every line of copy.

That’s why people hire me to do it for them. I get a sick satisfaction out of it when the new copy goes live and my clients get results.

Unlike LinkedIn’s promise of views, I promise and uplift in the metrics where the money is. 

More demos, more trials, more cash money.

So, let’s see if this little slab of text gets me those profile views and if those views turn into money.

I’ll report back when I have evidence!

Oh… and DM me if you’re a SaaS who wants an ROI on your next messaging refresh.

Helen Peatfield ™️

It’s my birthday. I’ll exploit my dog for a bad LinkedIn post if I want to…

X

Helen Peatfield

Structured coaching for freelancers wondering “now what!?”

Photo of Helen holding her very reluctant white dog. Trying to emulate an 80’s style pet and human portrait. 

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The Battle

Jessica Mehring

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Mehring's LinkedIn Performance

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