Horizon Peak Consulting

Helping enterprise technology companies bring a human touch to data-driven digital marketing for faster customer growth.

CEO, Principal Consultant, and Senior Conversion Content Writer

Verity Advertising Group

In-person events are back. Verity geofenced ads reinforce your brand's presence while you're connecting face to face. 

Verity Advertising Group helps technology companies reach their audiences with hyperlocal digital ads. The Verity Precision Method boosts brand visibility and results in sky-high clickthrough on ads across 100,000+ mobile apps and websites.

CEO and co-founder

Showcase Workshop

Technical Copywriting Specialist (consultant)

Hewlett-Packard

•	Manage all communications for Americas Sales Operations Order to Cash Center of Expertise team
•	Write communications such as: internal memos, bulletins, web content, newsletters, PowerPoint presentations
•       Manage content for all AMSSO websites
•	Act as editor for all AMSSO communications written by other colleagues
•	Provide usability testing for HP-internal tools and customer-facing sites

Communications Lead

Managed communications for commercial web storefront team, including:
•	Creating and managing content for all related intranet pages
•	Producing internal company emails, newsletters and presentations
•	Assisting in the production of support videos, including scriptwriting
•	Writing and editing internal copy

Acted as point person for Microsoft MDA compliance for commercial storefronts.

Communications and MDA Compliance Lead for Web Merchandising Team

•	Developed and managed promotional assets and web spaces for products within HP’s Public Sector store
•	Managed relationships with creative agencies and worked with them to create landing pages, banners, demos and other web assets
•	Wrote promotional copy for landing pages, banners and email campaigns
•	Used HTML, JavaScript and Photoshop to make edits to code and graphics to support the promotional process
•	Gathered and interpreted metrics using Omniture tool, and put together presentations of results
•	Performed as the lead troubleshooter for web merchandising team, working with IT and support to solve tool and site issues
•	Managed several microsites for internal and external customers, including 3D Showcase and Awards pages
•	Served as communications lead
•	Managed implementation of Microsoft MDA requirements for SMB and Public Sector online stores

Web Merchandising Lead

GlobalWrites

•	Developed and managed website content with team of writers
•	Wrote post content, feature copy and banner copy
•	Wrote and published social media posts
•	Created banners and feature images using Photoshop
•	Maintained style guide
•       Worked on freelance projects for clients in a writing, editorial and project-management capacity

Copy Director and Writer/Editor (Contract)

Self-employed

Freelance writing for individuals and businesses.

Freelance Writer

Walter Drake

•	Assisted in the purchasing and merchandising process for the Walter Drake catalog, Homewares catalog, Easy Comforts catalog, Walter Drake Christmas catalog, and Walter Drake website
•	Proofed/edited catalogs before print
•	Managed database of product information, vendor information, and competitive analysis
•	Managed product and vendor information
•      Wrote/edited advertising copy for 4 catalogs and website

Assistant Buyer/Copyeditor

Idea Integration

	Managed HP Public Sector E-business client relationship and account with $90,000/mo budget.  Responsible for resources and budgets for associated projects and programs. 
	Managed production of all web elements (landing pages, banners) for Public Sector online store promotions.  Managed production of E-newsletters, E-catalogs, and E-magazines.  Drove a 433% year-over-year revenue increase in Q3 05.
	Served as analyst for HP Public Sector web metrics, marketing campaign analysis and user experience reporting.  Provided recommendations and feedback to enhance performance of the campaigns.
	Identified and managed project risk through project assessments and status reviews.

Account Executive

	Led team of 6 category managers.  
	Managed content for multiple online stores.  
	Managed partnership between HP and Microsoft which resulted in $750,000/mo average revenue.
	Drove revenue increase and assisted B2B sales in association with product managers, account managers, eBusiness Consultants, and sales managers.  
	Managed projects such as splash pages, redesign, and creative media introduction.  
	Marketed product launches and promotions on eCommerce sites; designed page layout, marketing text, and images.  
	Assisted with end-user testing projects with TNS Research and metrics acquirement.

Category Manager Team Lead

I help founders, owner-operators, business leaders and their companies write like humans, for humans. My firm, Horizon Peak Consulting, helps B2B tech companies reach audiences with resonant, high-performing editorial content and campaign copy.

Never in the history of humanity has *being human* been a differentiator. And yet … here we are. Even before generative AI came along, there was a mass movement toward writing for algorithms instead of human readers. 

The result is that EVERY leader and EVERY company is starting to sound the same. And audiences don’t know who to trust. (I should know. I have a master’s degree in this stuff.)

Today’s audiences have become blind to canned communication, deaf to formulaic content, and suspicious of robo-writing. (See my posts on “the replicant effect.”)

This problem is even more pronounced in the B2B technology sector, where complexity is the name of the game.

So how do you solve the problem without hiring an army of copywriters?

➡️ You focus on building trust. 

When you focus on building trust through your content, you put the relationship with your customer front and center. *And they feel the difference.* They pay more attention. And they remember you.

This is what I help founders and owner-operators achieve through my coaching and consulting. And it’s what I help tech marketing teams achieve through my firm’s copywriting and content writing services.

If you put the customer relationship first — if competence, integrity and connection matter to you — let’s talk.

Contact me here on LinkedIn or at https://www.horizonpeakconsulting.com/contact.

Jessica Mehring, M.A.

I find myself using the word "baffled" a lot lately.

It's a fun word to say. Try it! Also, it encompasses my perpetual state of bemused confusion quite well.

I went to graduate school just as AI was on the rise, so I got the opportunity to deeply study how it was impacting human-to-human communication. For three years now, I've watched the research and reports roll out -- on what AI can do well and what companies are choosing to use it for.

When you look at those reports side by side ... well, you would use the word "baffled" too.

Why would you pay hundreds of thousands of dollars for technology that costs your company millions in lost revenue? (Not to mention a terrible Glassdoor rating.) But then shrug your shoulders at AI that costs a fraction of that, and enables your sales team to sell twice the product?

I'm baffled. 

So when I talked to Meridian recently about their AI-powered CRM for private markets, I got excited. Automatically enriched company and contact data? Now THAT is a use case I can get behind. 

Other founders I've recently talked to doing work I think will actually HELP companies? Question Base turns your Slack into a searchable knowledge base. Emergent Methods products help you find news sources *and vet them* so you're publishing valid information in your content. Bast AI is proving that AI can and should be explainable and traceable; and improving healthcare outcomes by augmenting provider expertise and giving patients a better experience.

Along with all of the negative disruption, there is some really cool stuff happening in AI. My hope is, now that the revenue hit has happened, companies will turn away from replacing humans and toward *enabling employees*.

As always, I'll be watching the reports ...

Jessica Mehring

Senior copywriter and content strategist | Author | Communications educator | Helping enterprise tech differentiate, connect and convert

It's the end of the year. HOLY MOLY. Have a burning copywriting project you need to check off your list? DM me.

AI won't create a “knock it out of the park” draft on the first try. The real skill is iteration — giving clear feedback and knowing when to stop refining.

Plan for 2-3 rounds per section, minimum. We break down the process (and what good follow-up prompts look like) here:

Open article: Iterating AI drafts: A practical guide for marketers by open.substack.com

Iterating AI drafts: A practical guide for marketers

AI drafts often fall apart halfway through, and the culprit is usually a weak outline (or no outline at all).

If you're using AI for drafting, a detailed outline is what keeps it focused. Without one, you could be fixing structural problems in your draft for hours.

Here's what a good AI outline looks like.

Open article: How to write content outlines that AI can actually follow by open.substack.com

How to write content outlines that AI can actually follow

Over the last two months, I've been publishing a workshop series (in written and audio formats) entitled Writing for Self Discovery on my personal Substack.

I can't even tell you how fun it's been.

The focus is part reflection, part creative writing, and the blend of the two makes my nerdy little soul sing. And finding *just* the right short stories to include in each lesson has been an absolute delight -- and it's brought back my love of literature analysis. (I finally appreciate Hemingway. 😆)

If that sounds interesting at all, you can read the intro here:

Open article: Workshop: Writing for Self Discovery by jessicamehring.substack.com

person writing on brown wooden table near white ceramic mug

If you want usable drafts from AI, start with good sources — and structure them clearly before you ever open a chat window.

We break down exactly how to work with sources in the latest post in our step-by-step series on making AI a useful part of your content process.

Open article: Structuring inputs and source material for AI drafting success by open.substack.com

Structuring inputs and source material for AI drafting success

On Peak Content today, I address last week’s explosive Martech article. If you’re a marketer feeling disheartened by the current trends, this article will give you hope — and direction.

Open article: It’s not a marketing crisis — it’s a communication reckoning by horizonpeak.substack.com

boy singing on microphone with pop filter

It’s not a marketing crisis — it’s a communication reckoning

Your AI draft is done. But if no one can find it, does it matter? Optimization isn't necessarily the “fun” part — but it's the process that makes your content actually visible online. 

Here's the 15-minute review that determines whether anyone sees what you wrote.

Open article: How to optimize your AI-drafted content for both search and AI citations by open.substack.com

How to optimize your AI-drafted content for both search and AI citations

RingCentral

•	Led HR & Global Real Estate teams on Return to Office initiative for US.  
•	Identified potential global BPO & BOT vendors and develop RFP to identify vendors to manage R&D processes to fill gap left by teams that were located and had to exit Ukraine & Russia
•	Conduct regular Workday audits to ensure data integrity
•	Manage quarterly and annual goal setting and assessment process
•	Complete weekly dashboard and metrics for RTO compliance for C-Staff and management teams

HR Program Manager

WideNet Consulting Group

Client:  Symetra; Sr Project Manager, Human Resources

•   Led team to select vendor for a Talent Intelligence Platform that includes an internal & external marketplace, career pathing, and mentoring that can be integrated into various HR systems
•   Led team to update policies, develop processes and execute plan to prepare the workforce for a safe return to the office for those that choose to return
•   Oversaw the workforce capabilities program that consists of 4 projects aimed to design strategic business capabilities needed for the future and the associated skills; and build/buy tools to support employee development and growth to close the capability gaps
•   Led team to identify current and future skill gaps, determine plan to close the gaps and design a repeatable framework that can be used across all organizations
•   Led team to rollout a process change for managers to select preferred vendors when hiring temporary employees
•   Led the HR workstream as part of a larger initiative in the development of a new company within Commercial Mortgage Loans

Consultant

ACI Worldwide

Manage strategic projects that drive business growth.

•   Developed and managed a Product Launch plan for a new Student Portal launch
•   Migrated 1700 customers from one echeck processor to a new vendor on time while meeting compliance regulations
•   Migrated 8 customers from one IVR solution to a new IVR solution with no customer downtime
•   Developed a process in SharePoint for stakeholders to submit project requests & provide management a view into the Program Managers' resource allocation

Program Manager

Air Methods

Managed a high priority $2.5M project to replace the dispatch software the Communications Center uses to dispatch and flight follow air medical aircraft that respond to medical emergencies.

•   Worked with vendor on software customization to ensure business requirements were met.
•   Provided ongoing communication to project team, business and stakeholders to communicate status updates, open issues and risks.
•   Successfully launched the new software with no impact to business or the safety of our pilots, medical crews or patients.
•   Managed the prioritization with the vendor of new enhancement requests from the users
•   Collaborated with the vendor to resolve new system bugs as they were identified. 
•   Coordinated the testing and the implementation of new system builds into production environment
•   Integrated 3rd party comm centers into the software system allowing them to utilize the software that saves them time and money for the software and customization
•   Rolled out a newly developed mobile app for 911 agencies and hospitals to initiate a helicopter flight request allowing them to also monitor status of aircraft arrival

IT Project Manager

Hewlett Packard - Americas Strategy & Planning Organization

Managed employee engagement initiatives for 1800+ employee organization in 12 countries throughout the Americas region.

• Analyzed annual “Voice of the Workforce” employee survey results and developed comprehensive plan to address key focus areas.
• Led employee engagement initiatives based on results of annual employee survey.
• Managed Rewards & Recognition program to recognize employee accomplishments.
• Worked closely with Learning & Development on training needs and opportunities.
• Facilitated discussions with leadership team on Degree Assistance Program approvals.
• Organized special events within budget: (eg: Employee Development Day and HP Way Now recognition event).
• Participated in the development of an on-boarding process to welcome new hires
• Collaborated with Communication Manager to promote the Employee Engagement program initiatives through various communication methods.
• Built and maintained strong relationships with employees, management and HR.

Employee Engagement Program Manager

Led HR confidential strategic initiatives.

• Identified and transitioned 13 invoicing processes equivalent to four headcount from Bay Area, CA to Omaha, NE in alignment with co-location strategy.  	
• Led project to close Indianapolis, IN customer service site and move 858 customer accounts impacting 45 resources to Omaha, NE and Guadalajara, MX.  
• Moved 18 resources of work from outsourced business back in-house in Guadalajara, MX to align to the corporate strategy. 
• Transitioned seven existing Corporate Enterprise e-invoicing accounts to outsourced vendor and on-boarded eight new e-invoicing accounts with no collection issues.

Project Manager - HR Workforce Strategy 

Led operations team supporting customer service and business planners to drive strategic initiatives.

• Accountable for hiring, on-boarding and performance management of team.
• Oversaw development of metrics dashboard to manage open orders for all customer segments.
• Contributed to development of open order database to increase order management team efficiency.

Manager of Process & Program Support (interim)

• Led Customer Support teams responsible for assisting customers with all aspects of order entry, order management, post shipment issues and ongoing customer support needs.
• Worked closely with team to ensure the daily priorities were set based on the business needs.
• Resolved internal and external business escalations in a timely manner.
• Conducted interviews and on-boarding of new hires 
• Managed team performance that included but not limited to goal setting, performance reviews, development planning, compensation and rewards, and talent management
• Promoted from a CSR to Supervisor after 3 year

Customer Service Representative / Supervisor

People & Culture | Program Manager

Passionate HR & strategic project manager with experience in Operations and HR Employee Engagement initiatives.  Highly motivated professional with a strong reputation for building relationships and managing change to achieve solid business results while enabling a high performing culture.  

Skills include: ability to foster trust with employees, excellent interpersonal skills, strong analytical abilities and effective organizational skills. 

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