Arta Finance

Arta is a modern wealth-building system & Series A fintech backed by Sequoia, Coatue, Ribbit, and 140+ angels including Eric Schmidt and Sundar Pichai. 

As Arta’s first marketing hire, I’ve helped shape and develop the company's brand voice and style, content strategy, editorial calendar, feature articles, and reach. 

Currently, I lead brand storytelling and executive ghostwriting for our podcast, newsletter, and editorial content. I ensure all content is on-brand, SEC-compliant, and makes sophisticated wealth-building feel like a breeze.

Brand Marketing

Money Minx

Money Minx is a diversified investment and net worth tracker for “DIY” retail investors. We transformed a lofty idea, initially conceived at the kitchen table, into a bootstrapped powerhouse, earning TechCrunch recognition and an acquisition by Arta Finance in early 2022.

Head of Content Marketing (acquired 2022)

Smart Sauce

Key Clients include Nissan, Saatchi and Saatchi, One Roof Energy, Synergy Massage & Wellness

Marketing & Brand Strategist

Super Sibling

“Big Brothers are Superheroes" has sold over 24k copies and counting - because big siblings need some extra TLC when baby arrives.

Author

Center for Sustainable Energy

Marketing Manager

Sungevity

Sales and Marketing

Vista Solar, Inc.

Cohn & Wolfe

Marketing & Brand Planner

Nissan Motor Corporation

Advanced Product Planning

I'm a 0-1 startup marketer. I led marketing for Money Minx, a net worth tracker for retail investors, acquired by Arta Finance in early 2022. I focused on brand and content marketing, helping transform it into a bootstrapped powerhouse featured in TechCrunch, with user growth of 40% month over month.

Now, at Arta Finance, I'm helping open access to sophisticated financial tools and opportunities. 

Additionally, I edit GPT Hacks, a newsletter dedicated to helping startups and small businesses run lean and grow faster using AI tools like ChatGPT—with a special focus on empowering women to launch and run their dream companies. 

For content relating to Arta Finance, see important disclosures: https://artafinance.com/disclosures#social-media

Jessica Yahfoufi

Software Engineer | Engineering Manager

LinkedIn

As tech lead, I led various projects at Growth team. Collaborated with multiple cross-functional teams (Data Science, Product, AI) to improve our ecosystem to serve PYMK (people you may know) recommendations. Also enjoy to learn how we leverage machine learning at LinkedIn to give our member the relevant recommendations and the best user experience.

Staff Software Engineer

I work at Growth team as full stack software engineer currently. I am building interesting product here to grow our membership from international market and mobile-first users.

Beside Growth product, I worked on building new LinkedIn Events Product experience:
- Laid the foundation of LinkedIn Events Product.
- Led, Designed and developed new Search vertical for Events and integration with People Search (Backend integration and Java API). These integrations power users to discover new events and explore event attendees via search filers.
- Developed Events registration flow with Apache Samza, Apache Kafka and LinkedIn Developer Platform.
- Developed the networking experience on Android for the initial MVP.

Senior Software Engineer

Joined Growth team at LinkedIn

I worked on designing and building the first funnel tracking system for LinkedIn growth invitation ecosystem including People You May Know, Address Book Import and other associated products. The tracking system provides the insight of invitation funnel and helps engineers/ops to identify the root cause of any site issues.

Software Engineer

MediaTek

As one of the pioneering engineers who worked on LTE (4G) protocol at MediaTek (HQ):
• Developed LTE (4G) protocol stack, specially in non-access stratum (NAS - EMM/ESM) layer
• Designed the next-generation software architecture of LTE protocol stack on mobile chip
• Implemented critical software to handle LTE protocol in C/C++ in product code quality
• Conducted the software integration test plan to ensure software quality in various platforms
• Improved software robustness by implementing unit and integration test cases, with great code coverage both in function and branch coverage

In my senior year of NTU, I worked as a part-time employee at MediaTek (Taipei Office):
• Performed WCDMA (3G) protocol verification and field trial testing in Taipei metropolitan area
• Developed automatic test environment for 3G protocol software on mobile chip to reduce testing manpower and improve the robustness of software system
• Designed and implemented software test suites for stress and overnight tests to ensure the software quality and reliability

Assistant Engineer

Experienced Senior Software Engineer with a demonstrated history of working in the internet industry. Working on system design, Android client, Java mobile API server, and Hadoop offline flow for developing different features on LinkedIn Growth products.

taplio

The Battle

Jessica Yahfoufi

Han-Tien Chang

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?