Arta Finance

Arta is a modern wealth-building system & Series A fintech backed by Sequoia, Coatue, Ribbit, and 140+ angels including Eric Schmidt and Sundar Pichai. 

As Arta’s first marketing hire, I’ve helped shape and develop the company's brand voice and style, content strategy, editorial calendar, feature articles, and reach. 

Currently, I lead brand storytelling and executive ghostwriting for our podcast, newsletter, and editorial content. I ensure all content is on-brand, SEC-compliant, and makes sophisticated wealth-building feel like a breeze.

Brand Marketing

Money Minx

Money Minx is a diversified investment and net worth tracker for “DIY” retail investors. We transformed a lofty idea, initially conceived at the kitchen table, into a bootstrapped powerhouse, earning TechCrunch recognition and an acquisition by Arta Finance in early 2022.

Head of Content Marketing (acquired 2022)

Smart Sauce

Key Clients include Nissan, Saatchi and Saatchi, One Roof Energy, Synergy Massage & Wellness

Marketing & Brand Strategist

Super Sibling

“Big Brothers are Superheroes" has sold over 24k copies and counting - because big siblings need some extra TLC when baby arrives.

Author

Center for Sustainable Energy

Marketing Manager

Sungevity

Sales and Marketing

Vista Solar, Inc.

Cohn & Wolfe

Marketing & Brand Planner

Nissan Motor Corporation

Advanced Product Planning

I'm a 0-1 startup marketer. I led marketing for Money Minx, a net worth tracker for retail investors, acquired by Arta Finance in early 2022. I focused on brand and content marketing, helping transform it into a bootstrapped powerhouse featured in TechCrunch, with user growth of 40% month over month.

Now, at Arta Finance, I'm helping open access to sophisticated financial tools and opportunities. 

Additionally, I edit GPT Hacks, a newsletter dedicated to helping startups and small businesses run lean and grow faster using AI tools like ChatGPT—with a special focus on empowering women to launch and run their dream companies. 

For content relating to Arta Finance, see important disclosures: https://artafinance.com/disclosures#social-media

Jessica Yahfoufi

I solve content marketing for early stage/Series A fintechs | Content Strategy Services | Financial Writer

I work in two areas of financial services marketing:

Client Acquisition Systems:
I help insurance agencies, payment processors, and financial services companies build automated pipelines that deliver qualified prospects consistently. My approach focuses on qualification before introduction - so when someone reaches out, they already understand what you offer and why it matters to them.

Client acquisition: https://leadlayer.co/


Content Strategy & AI Workflows: 
I run a content consultancy for B2B fintech companies. I've 10xed organic traffic for clients using AI-driven content workflows that maintain quality while scaling production.

For content strategy: https://www.vivekshankar.net/

Vivek Shankar

Announcement time: After a year (and 2 months), I've decided to move on from GrowthX. To say that my time there was fulfilling and rewarding is an understatement.

I joined GrowthX mainly to nerd out on building AI workflows for content, something that wasn't being done at scale back then. Turns out the AI workflows bit was just the start of something much better.

- I got to strategise for amazing clients like Victor C., Conor Bronsdon, Jackson Wells, Kezia Farnham, and Cody Carmen (amongst others)
- I got to dive into reporting and build out dashboards for the agency
- I got to talk shop and learn from people like Kyle Gaudreau, Jo Kaminska, Talal Syed 🌀, Andi Bailey, Carrie Chowske, Sydney Go
- I got to manage amazing people like Ismail Ajagbe, Nika Narimanidze, and Usman Ghani and watch them grow + get promoted
- I got to see GrowthX go from a scrappy team of 8 people to 50+ (I'm sure the count is higher)

Posts like these usually end with a teaser, but not this one. I don't have anything more exciting than saying I'll be more active here from now on.

I'm booked out for H1 but if anyone wants to talk shop about AEO/GEO/AIO, SEO, LLM visibility, and AI workflows, let's chat!

I also plan on restarting my Substack (all 3 subscribers rejoice!) and I might do some Youtube.

Other than that, it's back to doing what I was doing all this while. 

Which is diving into the work and trying my best to annoy that one content marketing influencer who posts generic rubbish far too frequently...

Client Acquisition & Content Strategy for Financial Services + Fintech | Exploring Content Engineering

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The Battle

Jessica Yahfoufi

Vivek Shankar

Followers

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taplio

The Battle

Jessica Yahfoufi

Vivek Shankar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vivek Shankar's LinkedIn Performance

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Performance ScoreVivek Shankar's LinkedIn Performance