Arta Finance

Arta is a modern wealth-building system & Series A fintech backed by Sequoia, Coatue, Ribbit, and 140+ angels including Eric Schmidt and Sundar Pichai. 

As Arta’s first marketing hire, I’ve helped shape and develop the company's brand voice and style, content strategy, editorial calendar, feature articles, and reach. 

Currently, I lead brand storytelling and executive ghostwriting for our podcast, newsletter, and editorial content. I ensure all content is on-brand, SEC-compliant, and makes sophisticated wealth-building feel like a breeze.

Brand Marketing

Money Minx

Money Minx is a diversified investment and net worth tracker for “DIY” retail investors. We transformed a lofty idea, initially conceived at the kitchen table, into a bootstrapped powerhouse, earning TechCrunch recognition and an acquisition by Arta Finance in early 2022.

Head of Content Marketing (acquired 2022)

Smart Sauce

Key Clients include Nissan, Saatchi and Saatchi, One Roof Energy, Synergy Massage & Wellness

Marketing & Brand Strategist

Super Sibling

“Big Brothers are Superheroes" has sold over 24k copies and counting - because big siblings need some extra TLC when baby arrives.

Author

Center for Sustainable Energy

Marketing Manager

Sungevity

Sales and Marketing

Vista Solar, Inc.

Cohn & Wolfe

Marketing & Brand Planner

Nissan Motor Corporation

Advanced Product Planning

I'm a 0-1 startup marketer. I led marketing for Money Minx, a net worth tracker for retail investors, acquired by Arta Finance in early 2022. I focused on brand and content marketing, helping transform it into a bootstrapped powerhouse featured in TechCrunch, with user growth of 40% month over month.

Now, at Arta Finance, I'm helping open access to sophisticated financial tools and opportunities. 

Additionally, I edit GPT Hacks, a newsletter dedicated to helping startups and small businesses run lean and grow faster using AI tools like ChatGPT—with a special focus on empowering women to launch and run their dream companies. 

For content relating to Arta Finance, see important disclosures: https://artafinance.com/disclosures#social-media

Jessica Yahfoufi

GrowthX AI

Manage client relationships and results
Design and execute SEO programs
Manage a team of account managers 
Own reporting, execution, and client results

Senior Managing Editor

- Oversee client SEO programs, content strategy, and results
- Manage SEO account managers to co-ordinate research, production, and QA
- Refine AI workflows
- Point person for client meetings and contacts

Managing Editor

Vivek Shankar

Creating amazing content for fintech and tech companies and handle everything to do with content marketing. Some of the things we do include:

- Drafting a content strategy tailored to increase growth
- Managing content publishing and production
- Tracking content analytics and engagement
- Creating a funnel and content for each step
- Help agencies and companies with their content creation needs
- Generate ROI through top-notch content
- Generate highly qualified SQLs

Content Strategist

SJB Media

Produce high-quality articles for an institutional finance audience. Published in SJB magazines eForex and FX Algo News

Financial Writer | Market Commentary | Journalist

Animalz

Senior Content Marketer

Versapay

Freelance Writer

Black Dot Agency

Ramp

Content Writer

Cloud Insurance

Create and manage content marketing campaigns and collateral.

Marketing Content Manager | Content strategist | SEO strategist

Gotham Ghostwriters

Axial

Authored article in private equity LMM sector

Financial Writer

I solve content marketing for early stage/Series A fintechs | Content Strategy Services | Financial Writer

I help fintech and tech companies reduce CAC with high authority content without fussy never-ending retainers. 

Former and current clients: Ramp, Versapay, JP Morgan Chase, RBS, MANTL.

I also write articles for an institutional finance audience as a financial writer for eForex and FX Algo News, two leading publications in the industry.

Bad use of AI has led to an explosion of empty content. It ranks well, but converts no one.

In reaction, I've seen marketing teams swing to the other extreme and lean into highly differentiated POVs.

Unfortunately, these POVs are hidden under structures machines don't recognize. The result is no one discovers this content and no one converts.

The mistake lies in thinking you have to choose between writing for humans vs machines. The solution is in learning how to hit that balance.

For the machine:
👉 Analyze what's ranking and being cited
👉 Figure out H2 patterns and question formats

For the human:
👉 Mine what language your customers are using
👉 Talk to your product team to figure out what you really do

Structure gets you discovered. Uniqueness gets you remembered.
Nail both and you'll move that revenue needle.

This is much harder than it sounds, of course. But it's the only way to consistently drive results that I've found.

Content + AI Visibility for Financial Services | Client Engagement/Account Strategist @ GrowthX | Institutional FX journalist

taplio

The Battle

Jessica Yahfoufi

Vivek Shankar

Followers

Posts

Engagements

Likes

Performance ScoreVivek Shankar's LinkedIn Performance

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taplio

The Battle

Jessica Yahfoufi

Vivek Shankar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vivek Shankar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVivek Shankar's LinkedIn Performance