Arta Finance

Arta is a modern wealth-building system & Series A fintech backed by Sequoia, Coatue, Ribbit, and 140+ angels including Eric Schmidt and Sundar Pichai. 

As Arta’s first marketing hire, I’ve helped shape and develop the company's brand voice and style, content strategy, editorial calendar, feature articles, and reach. 

Currently, I lead brand storytelling and executive ghostwriting for our podcast, newsletter, and editorial content. I ensure all content is on-brand, SEC-compliant, and makes sophisticated wealth-building feel like a breeze.

Brand Marketing

Money Minx

Money Minx is a diversified investment and net worth tracker for “DIY” retail investors. We transformed a lofty idea, initially conceived at the kitchen table, into a bootstrapped powerhouse, earning TechCrunch recognition and an acquisition by Arta Finance in early 2022.

Head of Content Marketing (acquired 2022)

Smart Sauce

Key Clients include Nissan, Saatchi and Saatchi, One Roof Energy, Synergy Massage & Wellness

Marketing & Brand Strategist

Super Sibling

“Big Brothers are Superheroes" has sold over 24k copies and counting - because big siblings need some extra TLC when baby arrives.

Author

Center for Sustainable Energy

Marketing Manager

Sungevity

Sales and Marketing

Vista Solar, Inc.

Cohn & Wolfe

Marketing & Brand Planner

Nissan Motor Corporation

Advanced Product Planning

I'm a 0-1 startup marketer. I led marketing for Money Minx, a net worth tracker for retail investors, acquired by Arta Finance in early 2022. I focused on brand and content marketing, helping transform it into a bootstrapped powerhouse featured in TechCrunch, with user growth of 40% month over month.

Now, at Arta Finance, I'm helping open access to sophisticated financial tools and opportunities. 

Additionally, I edit GPT Hacks, a newsletter dedicated to helping startups and small businesses run lean and grow faster using AI tools like ChatGPT—with a special focus on empowering women to launch and run their dream companies. 

For content relating to Arta Finance, see important disclosures: https://artafinance.com/disclosures#social-media

Jessica Yahfoufi

- Developed and launched digital financial products, including structured product offerings, insurance flows, and asset reallocation features, enhancing Arta’s private banking experience.

- Built and optimized full-stack applications using Flutter, Angular, Python, Dart, and TypeScript, ensuring seamless product integration and scalability.

-Designed and implemented an insurance flow system, including backend logic for validation, application updates, and version tracking.

- Led UI/UX improvements by collaborating with engineers, product managers, and designers to enhance user engagement and functionality, iterating on solutions in a fast-paced startup environment.

Software Engineer

California State University, Chico

The mission of the Council of Graduate Students is to provide direct support to post baccalaureate students by creating a bond amongst graduate students of all disciplines and helping them network with peers. The Council of Graduate Students strives to maintain an avenue for a group voice representative of post baccalaureate students when communicating with the University and the Office of Graduate Studies.

taplio

The Battle

Jessica Yahfoufi

Yashvi S.

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