Jessie Lizak

Building personal brands that drive B2B revenue by leveraging live streaming, podcasting and AI | Reveting's WinsDay Host | Fractional CMO | Deconstructing Data Co-Host | Marketing Coach |

Struggling to Close the Trust Gap with Buyers?

You’re putting yourself out there. Posting, maybe even running ads. But something’s still off. There’s no trust, no connection that gets your audience hooked. Maybe imposter syndrome is creeping in, or maybe your marketing isn’t hitting the mark. Or you just need help without the overhead of a marketing team.

Sound familiar? You’re not alone—and that’s where I come in.

ABOUT ME:
I’m Jessie Lizak, CEO of Reveting, and I help B2B professionals build REAL personal brands across ALL the social platforms that matter—LinkedIn™️, TikTok, YouTube, Instagram. But I specialize in LIVESTREAMING because nothing builds trust faster than going live. Whether you’re an exec, marketer, or solopreneur, I’m here to help you build a brand that pulls in loyal customers who TRUST you from day one.

WHAT I DO:

FULL-SERVICE LIVESTREAMING: If going live terrifies you, we’ve got you covered. We handle all the tech and help you go live like a pro, building real-time engagement and trust.

PERSONAL BRANDING ACROSS CHANNELS: LinkedIn™️ is great, but it’s not the only game in town. We help you create a consistent personal brand across LinkedIn™️, TikTok, YouTube, and more.

TAKING UP SPACE PROGRAM: Got imposter syndrome or feel lost in marketing? This program’s your guide to building a personal brand with livestreams, podcasts, and B2B marketing strategies. It’ll give you the confidence to OWN YOUR SPACE online.

WHY LIVESTREAMING?
Because trust is everything. Your buyers need to see you LIVE—no filters. Livestreaming lets you break down barriers and build a connection you can’t get from posts or ads. And guess what? Most of your competitors are too scared to go live. If you can do it (with my help), you’ll already be winning.

WINSDAY:
Every Wednesday, we host WinsDay—a sponsored live show full of sales and marketing insights, guest interviews, and even some fun prizes. It’s where you’ll learn how to ACTUALLY grow your business using livestreaming—and have a good time doing it.

OUR APPROACH:
At Reveting, we’re focused on REAL connections. No fake stuff. We use DATA-DRIVEN STRATEGIES that make sure your brand hits the right audience. And we help you show up AUTHENTICALLY so that trust—and sales—come naturally.

READY TO OWN YOUR SPACE?
If you’re tired of playing small and ready to build your brand across social platforms, let’s talk. Whether you need full-service livestreaming, a killer personal branding strategy, or coaching that gets real results, I’m here for you.

Let’s make something REAL together.

Fractional Chief Marketing Officer

Podcast planning, hosting, management, and syndication for the Deconstructing Data podcast. Development and management of BDEX website content, blog posts, email marketing, newsletter, organic social content across channels, digital ads, promoted posts, PDFs.

First WinsDay of 2026.

And honestly, it feels like the right way to start the year.
Not with trends.
Not with predictions.
But with a real conversation about what actually makes B2B brands get noticed right now.

What makes someone stop scrolling.
What makes them listen.
And what makes them trust what they’re hearing.

Tonight on Reveting's WinsDay, I’m joined by Jennifer Galbraith and Muhammad Moaaz❄️ Nagori.

Jennifer is the founder of Alestra Marketing, Inc. 

She helps brands earn visibility through media, strong storytelling, and smart communication. The kind that builds credibility beyond a single campaign.

Muhammad Moaaz❄️ Nagori, Head of Marketing at ConvergeX Connections and Co-founder at Cloudlead.co.

He works with B2B teams who care about data quality, better targeting, and real conversations at the top of the funnel.

Less guessing. 
More intention.

Here's what we'll be covering tonight:
 → Earned Media Optimization
 → What’s actually working in B2B event marketing right now
 → Story soundbites people remember
 → How psychology really drives attention in B2B sales

If you’re building a B2B brand and want your message to land, not just be seen, this one matters.

Join us on Reveting tonight at 8 pm est.

WinsDay LIVE 2026 event graphic featuring host Jessie Lizak centered in a full-body image, with guest speakers Jennifer Galbraith on the left and Muhammad Nagor on the right in black-and-white portraits. Bold black and neon green Reveting-branded design with ‘WinsDay LIVE,’ recording indicator, and event date and time displayed.

20 truths about going live on LinkedIn™:

→ 1) Your first live will feel awkward. Do it anyway.
→ 2) No one expects perfection. They expect clarity.
→ 3) Consistency matters more than production quality.
→ 4) You don’t need a huge audience to make it work.
→ 5) Decision-makers actually watch live video.
→ 6) Going live builds trust faster than posts alone.
→ 7) You’ll say things live you’d never write in a caption.
→ 8) Those moments are what people remember.
→ 9) Authority is built in real time, not drafts.
→ 10) One live can outperform weeks of static content.
→ 11) Guests expand your reach without ads.
→ 12) High-caliber guests don’t need hand-holding.
→ 13) Your voice does more than your logo ever will.
→ 14) Engagement feels different when it’s live.
→ 15) Leads feel warmer when people have seen you speak.
→ 16) Repurposing starts with a strong live foundation.
→ 17) The replay matters more than the live moment.
→ 18) You’ll get clearer the more you show up.
→ 19) Momentum compounds quietly, then suddenly.
→ 20) The hardest part is starting. The rest is rhythm.

Going live isn’t a trend. It’s infrastructure for modern visibility.

Most B2B founders don’t have a content problem.

They have a translation problem.

They know a lot.
They’ve lived the work.
They’ve solved real problems.

But none of that turns into content because it lives only in their head.

So here’s something practical you can steal this week:

Teach ONE thing you already explain to clients. And do it live.

That’s it.

For me, that's showing up every WinsDay on the Reveting page.

Instead of packaging those answers into content ideas, I talk through them live. With other credible guests.

Exactly how I would with a client.

I’ve gone live every week for almost four years now.

Not because it’s trendy.
Not because of the algorithm.
But because livestreaming lets people see how you think, how you diagnose problems, and how you lead conversations.

That’s where trust is built.
Teach it plainly.
Teach it live.
No hype.
No performance.

That’s how you build authority in 2026.

And yes, that’s how revenue follows.

Most marketing tactics fail for one simple reason.

They are launched without a hypothesis.

Cold email.
Paid ads.
Livestreams.
Content calendars.

None of those are strategies.

They are experiments.
Tactics.

And experiments without a hypothesis are just activity.

Marketing works a lot like research. 

My master’s in sociology absolutely influences how I think about this.

Before you deploy a tactic, you should be able to answer a few basic questions.

1. What are we testing
2. Who are we testing it with
3. What outcome would signal success
4. What outcome would tell us to stop or adjust

A real marketing strategy starts with an exploratory question or a hypothesis.

For example, if we are targeting founders who run marketing agencies, then going live on LinkedIn™ twice a month for six months, paired with intentional repurposing, will increase brand awareness, close the trust gap with buyers, and start showing up in inbound conversations.

Before you even start, you define what success looks like.

Success might look like hearing prospects mention the show on sales calls.

It might look like the same people showing up and engaging every week.

It might look like follower growth on your company page.

It might look like more qualified inbound leads.

Each of those outcomes would change how you run the tactic.

If engagement matters most, you optimize for conversation and community.

If leads matter most, you optimize for reach, distribution, and new eyes.

Same tactic.

Different strategy.

Completely different execution.

Marketing is not about doing more things.

It is about knowing what you are testing and why.

When strategy comes first, tactics like livestreaming stop feeling random and start compounding.

This image was created with Secta. I use it for polished, headshots without overthinking a shoot. If you want to try it, you can get 20 percent off using my link at secta.ai/jessie.

#marketing #strategy #science

People are going to talk about you.

Quietly.
Loudly.
Behind your back.
Sometimes without ever actually knowing you.

Once you put yourself out there, it’s inevitable.

For a long time, that part really got to me.

I’d hear things people said about me. 
About my show. 
About my intentions.
One that hit especially hard was hearing that a well known woman once called my show sexist.

That one shook me.
Because I’ve always identified as a feminist.

I marched. 
I pumped my breasts in office closets.
I built my career while centering women and children, even when it wasn’t convenient.
Even when it cost me.

Part of why I started my own podcast was that I wanted to hear from more women.

There used to be a Wall Street Journal podcast that interviewed successful women. It inspired the sh*t out of me.

When it disappeared, something clicked.

If it doesn’t exist anymore, you build it.

At the time, I was also a CMO trying to convince a CEO to start a podcast. So I went first.

Here’s what I understand now.

When people talk negatively about you, it’s rarely about you.

It’s about what your visibility brings up in them.

The voice they haven’t used.
The risks they didn’t take.
The version of themselves they postponed.

Psychologically, criticism creates a sense of control. “If I label you, I don’t have to look at me.”

That realization changed how I hold it all.
Not because it made the comments disappear.
But because it reframed them.

You don’t trigger people by being perfect.
You trigger them by being real.
By showing up live.
By thinking out loud.
By letting people see you in motion, not packaged.

I’ve made mistakes.
I’ve learned publicly.
I haven’t always gotten it right.
But I’ve been real.
Especially on livestream.
And that kind of visibility will always invite opinions.

If this brought something up for you, sit with it. That reaction is information.

Before you judge someone who’s visible, pause and ask yourself what it’s stirring in you.

We’re all responding from somewhere. Sometimes the work is figuring out where.

I’m sharing this alongside a new image I created in secta.ai.

If you want to explore it too, my affiliate link gets you a discount: secta.ai/jessie

Being seen isn’t easy. 

But the negative does become noise and the positive takes over. 

Energy flows where the mind goes. 

Don't let anyone steal your peace.

Do you still need a dashboard if AI can just tell you what to do?

That’s one of the bold ideas David Finkelstein and me explored with Tom Firth on Deconstructing Data.

Tom is the Co-founder of Cotera and a builder at the frontier of AI-driven business ops.

We talked about:
→ Replacing static dashboards with decision-making agents
→ Why most AI tools still need a real CRM behind the scenes
→ The biggest mistake startups make when rolling out AI
→ Data readiness: the real challenge behind automation

Loved this conversation, especially the part about prompt engineering versus actual strategy. Don’t miss it.

We'll be live again on Deconstructing Data today at 4:15 pm est. Find it on BDEX's page.

Looking forward to this episode of BDEX's Deconstructing Data, with guest Tom Firth, Co-founder of Cotera who is talking about what it really takes to make your business data work for you not just sit in reports.

Tom brings a fresh perspective on data readiness, automation, and the new era of AI agents. We explore how businesses can shift from static insights to real-time, data-driven decisions, and why breaking down silos is step one.

Here are the conversation topics:

1. AI Agents in Action: From Dashboards to Decisions
2. Breaking Data Silos: Unifying Customer Identity
3. What Does It Take to Prepare Your Data for AI?
4. Tech Stack

If you're trying to future-proof your data strategy and move faster without sacrificing accuracy, this episode is your playbook.

Most companies are drowning in dashboards but starving for action.

In this episode of Deconstructing Data, we’re joined by Tom Firth, Co-founder of Cotera to talk about what it really takes to make your business data work for you not just sit in reports.

Tom brings a fresh perspective on data readiness, automation, and the new era of AI agents. We explore how businesses can shift from static insights to real-time, data-driven decisions, and why breaking down silos is step one.

Topics include:

1. AI Agents in Action: From Dashboards to Decisions
2. Breaking Data Silos: Unifying Customer Identity
3. What Does It Take to Prepare Your Data for AI?
4. Tech Stack

If you're trying to future-proof your data strategy and move faster without sacrificing accuracy, this episode is your playbook.

How to Prepare Business Data for Automation and Smarter Decisions

It’s WinsDay, and we’re live tonight.

Come on out!! 

8-9 PM EST.

Leadership rarely follows a straight line. 

Sometimes it’s shaped by loss, responsibility, and the decision to step forward when there’s no playbook.

In this upcoming WinsDay conversation, we’re joined by Andi Shaughnessy and Danielle Carter, Co-CEOs and Owners of ExpressIt Delivery, to talk about what it really takes to lead, grow, and scale a business through change.

After the passing of their father, Andi and Danielle stepped into the family business without formal business training and went on to transform ExpressIt into a multi-million dollar, WBENC-certified company operating across multiple states. Along the way, they navigated leadership transitions, operational growth, rebranding, team expansion, and the realities of running a business in a fast-moving industry.

This conversation blends real leadership experience with practical insight for founders, operators, and entrepreneurs who are building in the real world, not just talking about it.

We’ll be diving into:

1. Business & Leadership
2. Women in Business
3. Personal Growth & Resilience
4. Tactical & Inspirational Topics for Entrepreneurs

If you’re interested in leadership development, women-led businesses, scaling operations, or navigating growth through adversity, this episode offers grounded lessons and honest perspectives from leaders who built success by learning on the job and leading with intention.

Women, Leadership, and Growth in Business

Helping high performing founders, coaches, consultants and SMBs win premium B2B/B2C clients with buyer-led selling, high trust closing and AI | Top 100 Sales DemandBase | Social Selling for Teams

Imagine a business that grows with ease, because your sales system actually fits you.

Clients you’re excited to work with.
Content that sparks real conversations.
Offers you can confidently sell without pressure
And consistent revenue that doesn’t depend on hustle or hacks.

That’s what I help coaches, consultants, fractionals and founders build, with The Elegant Sales System™ method.

Telling your business' story through right content 
Driving engagement that results in interest, engagement, messages and requests
Market in a way that warms an audience and places you at the front of mind
Keeping ROI in mind with a focus on conversion rather than views

→ You’re posting, but not converting
→ Getting DMs—but not decisions
→ Sales calls stall out or ghost
→ Your offer isn’t landing like it should
→ Leads feel random or hard to qualify

It’s not that you’re mediocre at sales.
You just don’t have a system built around how real people buy.

That’s what we fix inside The Client Acquisition Club.
I teach a no-pressure, sales process that combines:

✔️ Warm outbound
✔️ Buyer-led conversations
✔️ Follow-up flows that don’t drop the ball
✔️ AI to speed things up, not water them down
✔️ Real messaging that speaks to your client’s actual pain points
✔️ Scaling your business beyond $10K a month so you can focus your energy on what matters

Even if you're a consultant with big B2B cycles that are complex, we help you navigate the buyer matrix.

- Generate more leads, clients, and business without relying only on referrals or networking
- Create different income streams with courses, speaking + brand deals
- Magnetize your brand & build trust with premium buyers
- Consistently hit $20K+ months without working harder
- Shift from 1:1 to scalable hybrid group programs
- Sell with confidence & sell as you

I also work 1:1 with consultants and coaches who want deeper support and accountability as they grow into consistent 5-figure months (and beyond).

If you’re ready to build a sales process that finally matches your skill set and values…

I open 5 spots a month for a client acquisition audit: 

📩 DM me “CLUB” to get started or book a call here: 
https://calendly.com/charlotte-lloyd-sales/client-acquisition-club-introductory-call

🎧 Listen in or catch interviews here: https://linktr.ee/charlottelloyd

Charlotte Lloyd

I am the opposite of what success is 𝘴𝘶𝘱𝘱𝘰𝘴𝘦𝘥 to look like in my industry.
 
I didn’t start young. I started at 43.
 
I didn’t go to Oxford or Cambridge. (Leeds uni in fact)
I don’t have an MBA.  
I didn’t follow a neat, linear path.
 
And I still built an internationally recognised business.
People were generous with their advice:
 
“You’re too late for this.”  
“This industry doesn’t work online.”
I even tried to do it the “right” way.
 
I tried building a fashion business on Instagram.  
It failed. (Yes you can laugh!)
I've rebuilt it now though. (after growing here)
 
I didn't lack effort or want of trying.
The platform rewarded aesthetics over substance.
 
It pushed me to perform instead of think.  
To simplify instead of explain.  
To sell a vibe instead of value.
 
So I stopped forcing it and moved to LinkedIn instead.
With zero expectations on how it would go.
That’s where things changed.
 
Nope, I didn't crack the algorithm 
My experience finally counted for something.
 
I stopped borrowing other people’s narratives and wrote my own.
 
I used age as leverage, not a liability.  
I trusted lived experience over credentials.  

I built in public where clarity mattered more than charisma.  

I modernised an industry that preferred tradition over progress.

Most limits aren’t real. They’re inherited.
 
You can wait for people to buy into your vision.
 
Or you can build it so clearly that opting out feels irrational.
 
I chose the second.
 
What’s the rule you’ve been following that no longer deserves your loyalty?

PS. If you want to follow me on instagram for more behind the scenes, here you go
https://lnkd.in/eBpBrsBG

📸 From the IG days pre LinkedIn.

I’m deliberately making my business harder to run this year.

More spend. (Less tax though!)
More payroll. (Hurts but worth it)
More decisions that don’t come with certainty. (Risk)

And no it's not recklessness. It’s leadership.

I’m launching TWO new offers:

• one is a 2.0 evolution of what already works
• one moves me into a completely different tier 
  
And I’ve already hired two people . 
We’re now a team of four.

That means commitment before comfort. 
Responsibility before guarantees.

Don’t avoid the part most people avoid.

If your business only grows when everything feels safe, 
It’s already capped.

Doubling doesn’t come from optimisation.
It comes from capacity.

So I’m funding the version of:

• The business I want to be running next year.
• Not protecting the one that got me here.

Same results require protection. 

Different results require backing yourself earlier than feels reasonable.

If that makes you uneasy, good. That’s usually the edge.

♻️Share if you’re making uncomfortable moves this year.

Most people get commitment wrong.

They think the options are: 
• never quit 
• or never really commit

Both lose.
On one end, you drift. You dabble. 
You keep options open so nothing ever really moves.

On the other, you cling. 
You keep going long after the signal has changed. 
You confuse persistence with wisdom.

The goal isn’t blind commitment. 
Nor quitting early.
It’s knowing when to deepen and when to walk away.

That’s the part most advice skips.
Real progress lives in the middle: 

When you commit long enough to get real data, 
But stay flexible enough to change course when the evidence is clear.

Not every setback is a sign to quit. 
Not every struggle is proof you should “push harder.”

Some things need patience. 
Some things need pruning. 
Some things need to be let go so better ones can grow.

The strongest leaders aren’t the ones who never quit. 
They’re the ones who adjust without ego.
They don’t ask: “Can I tough this out?”

They ask: 
“Is this still the right thing to be committed to?”
That’s not weakness. That’s judgment.

Judgment is what increases your odds of success.

Post inspo + image from Adam Grant.

Grab my insights into building a business + selling: 
https://lnkd.in/e_Tkkq4E

The “safe path” only feels safe until you realise who controls your time.
 
Someone took a risk.  
Built something.  
And now pays other people to protect it.
 
That’s the trade most people never question.
 
You either:
 
• take responsibility for uncertainty
• or get paid to absorb someone else’s risk
 
Both cost you something.
 
Risk is uncomfortable.  
So is waking up years later realising your life ran on someone else’s calendar.
 
You don’t need to leap.  
You don’t need to quit tomorrow.
 
But you do need to start choosing 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 over comfort.
 
The biggest risk isn’t failing.
It’s staying put and calling it stability.

taplio

The Battle

Jessie Lizak

Charlotte Lloyd

Followers

Posts

Engagements

Likes

Performance ScoreJessie Lizak's LinkedIn Performance

Performance ScoreCharlotte Lloyd's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jessie Lizak

Charlotte Lloyd

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessie Lizak's LinkedIn Performance

Performance ScoreCharlotte Lloyd's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJessie Lizak's LinkedIn Performance