Jessie van Breugel 🟣

helped 112+ founders get leads with an AI-powered system | $2.1M in client revenue

If you’re a coach or service provider, this is for you ↓

The #1 reason you're on LinkedIn:

Grow your business.

Because you want to...

– Make your family proud
– Have the freedom to travel
– Spend more time with the people you love
– Own your time (not just your calendar)
– Leave behind the 9-to-5 hamster wheel

Because your business isn't just a business — it's how you live free and serve deeply.

Right?

You didn’t quit your job to work longer hours in your own business.

You want freedom. Authority. Clients you actually like.

We help coaches + service providers turn their expertise into a $10k-$30k/mo business — without endlessly chasing, burning out, or becoming a full-time content creator.

With our Authority Figures Program and my 1-1 support, together we:

— Get crystal-clear on your positioning and message
— Build an audience that trusts you (and buys from you)
— Use AI to streamline content + client acquisition — fast & secure

Here's a small selection of the experts we've worked with:

— Nicholas added $32K in new revenue in 8 weeks selling his new group program.
— Josh closed two deals in the first 6 weeks, hitting his first $10k+ month.
— Tobias secured $50K in new contracts and filled out his pipeline.
— JP closed 3 clients by dialing in his content and DM strategy.
— Linda closed her first $7,5K client within two months.
— Jon signed 3 clients and got a 2X+ ROI in 3 months.
— Gabi closed €15,000 in revenue in the first 4 weeks.
— Julius closed his first $4,5K client within 2 months.
— Nicola signed 4 high-ticket clients within weeks.
— Laszlo closed 3 deals within the first 30 days.

If you're an expert with a high-ticket offer and you're ready to grow —

Check out the details here: https://authority-figures.com/application

Founder

The Creator Academy teaches creators to make magic internet money through audience-building and personal branding. Twitter and LinkedIn courses: https://thecreatoracademy.xyz/

jessie van breugel 🟣

After 24+ months of testing Canva to get inbound leads

I'm sharing the 25+ page playbook with you – steal this ↓

Comment “CANVA” and it will arrive in your inbox.

This is the only Design Guide you need to get more leads:

→ 25+ Pages
→ Tips & tricks
→ How-to guides
→ All the Magic Studio Guides
→ Features you didn’t know before

Want access?

1/ Like the post 
2/ Comment “CANVA” and I'll DM you.

♻️ repost for priority-access – my inbox tend to be full

I help coaches + service providers turn their expertise into a $10k-$30k/mo business — without working 24/7 | apply below for our February Cohort ↓

I’ve generated 8+ million views on LinkedIn this year.

I’ve turned my 10 viral hooks into templates – steal this ↓

Comment “HOOKS” and I send you it to you.

If your content on LinkedIn doesn’t perform

It’s 99% of the time because your hook is bad.

𐄂 No curiosity gap
𐄂 No proper formatting
𐄂 No personality or specificity
 
If that’s you, keep reading:

This year I’ve added 30,000 followers, generated 1,000s of inbound leads, and collected multiple 6 figures in profit.

The majority of this success comes from 0.1% of my posts.

So I’ve analyzed and turned them into templates. 

This is for coaches and founders who are tired of wasting hours on content and see 0 results.

Want access?

1/ Like this post
2/ Comment “HOOKS” and I’ll DM the link

ps. repost for priority access ♻️

I help coaches + service providers turn LinkedIn into their #1 client-acquisition channel | join The Lead Magnet Lab™ - Live Workshop | Tue, 3rd of Feb | read details below ↓

After 5+ years on LinkedIn, I’m happy to announce:

Cold DMs are finally dying – use this new strategy ↓

This strategy works GREAT if you’re tired of: 

𐄂 Endless LinkedIn pitch DMs
𐄂 Spray and pray cold outreach
𐄂 Cringy “just following up :)” messages

These aren’t just annoying.
It also burns trust with your prospects.
Way before a real conversation even starts.

I just released a 15-page guide on LinkedIn Inbound Sales – a proven system that attracts inbound leads on LinkedIn, and how to convert these leads into revenue.

Here’s what’s inside:

☑ The 7-Step DM Flow to go from cold → close
☑ How to use AI & Lead Magnets for 1,000s of inbound leads
☑ The Cold → Warm → Hot nurture model for closing deals without pitching.

Want access?

1/ Like this post so it can reach (and help) more people
2/ Comment “INBOUND” & I send it to you

♻️ repost this for priority access – or wait a few days before the resource arrives (my inbox is full at the moment)

I’ve spent 100+ hrs testing Canva to get clients.

Steal the 26-page playbook ↓

Comment “CLIENTS” and I’ll send it to you.

Use this Canva Guide to sign more clients using LinkedIn:

→ Tips & tricks
→ How-to guides
→ All the Magic Studio Guides
→ New features you didn’t know before

+ I added a new ChatGPT <> Canva Workflow:
'How to Create 50 Designs in 5 Minutes'

How to get access:

1/ hit like on this post
2/ comment “CLIENTS” and I send it to your inbox.

ps. repost for priority-access – or have some patience ♻️

99% of LinkedIn Profiles leave money on the table. 

After $2.5M in client revenue, steal this system ↓

↳ Comment “LINKEDIN” & I’ll send over the full system.

It's the exact system I've used to;

→ Help our clients close $2,500,000+
→ Train 100s of coaches & consultants 
→ Book 1,000s of meetings with $0 on ads
→ Become a Top 50 LinkedIn Creator worldwide
→ Grow a 93K+ audience w/o engagement pods
→ Get invited on dozens of key podcasts, and live events

I share key insights I've NEVER shared before like

→ How I reverse engineered 100s of viral lead magnets
→ The GPT analysis I did on 100,000+ DMs
→ The 6-Figure Authority System I built

Stop losing clients because of a weak profile.

Your LinkedIn Profile should generate warm leads 24/7.

You’re closer to results on LinkedIn than you think.

How to get access:

1/ Like this post
2/ Comment “LINKEDIN” and I’ll send it over.

♻️ Repost this PDF to help someone win today

I help you build your info business and scale to $10K-$30K/months | check out my featured section to get started

Claude just became one of the strongest LLMs.

I built a workflow to turn audio → LinkedIn content – steal this ↓

Comment “CLAUDE” and I will send you the full system.

From transcripts → content → conversations → leads → clients 💰

Stop wasting hours on cold outreach or commenting.

The workflow is terrifyingly simple:

→ Drop in a transcript of a video or an audio note
→ Claude asks a few questions to get more info
→ It builds a post format based on proven structures
→ It rewrites in your tone and tightens every line
→ You paste → publish → collect leads

You go from idea → live post in minutes.

This is built on:

☑ 5+ years experience of conversion-writing and coaching
☑ $2.5+ million in realized client revenue - just via LinkedIn
☑ The exact insights of growing 83,000 followers

Want access to the full system?

1/ Like this post
2/ Comment “CLAUDE” and I’ll send it your way

ps. repost for priority access ♻️

I built a GPT tool to write VIRAL lead magnet posts.

6+ months to finetune this – you can steal this for FREE ↓

Comment “VIRAL” and I send it to you.

AI is more powerful than ever before.

I use it daily to create viral lead magnet posts.

40% of my lead magnets since August hit 1,000+ comments.

I've perfected a system that works:

→ 2+ years in the making
→ Helped 119+ founders build it
→ Resulted in at least $2.5M in revenue

How to get access:

1. Like this post
2. Comment “VIRAL” and I’ll DM you

ps. repost for priority access – or be patient (inbox = quite full right now)

I generated 8+ million impressions in the last 365 days.

I turned my 10 viral LinkedIn hooks into templates – steal this ↓

Comment “HOOKS” and I send you it to you.

If your content on LinkedIn doesn’t perform it’s

because your hook is bad:

𐄂 No reason to click ‘see more’
𐄂 The formatting is totally off
𐄂 It lacks any personality or specificity
 
If that’s you, keep reading:

This year I’ve added 35,000 followers, generated 1,000s of inbound leads, and collected multiple 6 figures in profit.

The majority of this comes from 0.1% of my posts.

I’ve analyzed & turned them into templates. 

This is for coaches and service providers who are tired of wasting hours on content and see 0 results.

How to get access:

1/ Like this post
2/ Comment “HOOKS” & I’ll DM the link

ps. repost for priority access ♻️

I spent years figuring out how to go viral on LinkedIn.

After 15M+ views, I built this Viral Hook GPT – get access ↓

Comment “HOOKS” and I send you it to you.

If your content on LinkedIn doesn't perform...

It's 99% because your hook is bad.

𐄂 No curiosity gap
𐄂 No proper formatting
𐄂 No personality or specificity
 
The majority of my success comes from 0.1% of my posts.

So I analyzed them and built this GPT.

Here's how it works:

→ Give it your topic
→ Give it your ICP
→ Give it one achievement

It returns 11 viral hook variations in seconds.

This is for coaches and founders tired of content that gets ignored.

How to get access:

1/ Like this post so it can help more people
2/ Comment “HOOKS” and I’ll send it to your inbox

Repost for priority access ♻️

I spent 6+ months cracking viral lead magnets on LinkedIn.

After 1,000s of leads via LinkedIn, I broke down the system ↓

Comment "MAGNETS" and I'll send it to you.

Here's what I cover:

Most people post lead magnets and get comments.

But no leads. 
No calls. 
No clients.

That's because they're missing the system behind it.

In the video, I break down the 3-step process:

→ Ideation: How to find proven angles + generate endless ideas
→ Creation: How to write posts that go viral
→ Visuals: How to create scroll-stopping images with AI

I use this ONE framework every week.

It's how I've helped 100+ coaches and founders fill their pipeline.

No ads. 
No cold outreach. 

Just viral lead magnets on repeat.

Want to see the full breakdown?

1/ Like this post
2/ Comment "MAGNETS" and I'll DM you the video

♻️ Repost for priority access

hey coaches + founders

your marketing strategy for 2026 is simple:

say the things only you can say

for a long time, i tried to persuade

explain more
teach better
walk people through the logic

it worked for reach
it didn’t work as well for trust

the more i explained
the easier it became to swap me out

every framework is public now
hooks get copied in days
ai can produce “good content” on demand

not because buyers don’t care
because buyers heard it all

what still works is proof that

you’ve done the thing you talk about
you’ve tested things yourself before teaching them
people like them have gotten results from your work

share case studies, your own work & your personal opinions

you don’t need to explain every step
just show that you’ve done the thing

teaching everything makes you replaceable
proof makes people slow down and pay attention

going into 2026, this gap is only getting wider

more information won’t win
better persuasion won’t win

showing you can solve the problem will

and say the things only you can say

ps. everything you do, starts with the offer → https://lnkd.in/eEZdkqg8

I've spent 5+ years testing what actually makes 6+ figures.

Today I'm sharing the 4-pillar blueprint with you ↓

↳ Comment “SYSTEM” and I’ll send it to your inbox.

If you’re a coach/consultant stuck selling time for money…

You don’t need more tactics. 

You need a system:

𐄂 No endless offer tweaking
𐄂 No vague LinkedIn headline
𐄂 No “I can help with anything” messaging

This training helps you install the 4 pillars:

☑ Package one offer you can sell on repeat
☑ Position it so the right people self-select fast
☑ Build a pipeline with 3–4 posts/week + light outreach
☑ Productize so you stop being the bottleneck

It’s the exact same process we’ve used to help 100s of clients.

Stop building in a vacuum.
Start validating in public & selling with clarity.

This is for people who want freedom of movement.
Not being stuck in a job you gave yourself.

How to get access:

1/ Like this post (so it helps more people)
2/ Comment “SYSTEM” and I’ll DM the link

ps. Repost for priority access ♻️

if you’re good at what you do but your income still feels unpredictable, this is for you ↓

you might have a few projects, 1:1s and are relying on referrals

it works at first

until it drains you

and your energy is all over the place

this is where most experts are at

i’ve experienced this first hand, so i looked for a better way

and i’ve found a better system

one where you can stop selling yourself, and start selling a real offer

in the video, I explain how this works

+ we’re running this in a live workshop in 2 weeks time

comment ‘EXPERT’ and i send you the link

ps. wanna skip the line? hit the link on my profile

2 weeks ago, I sat down with our private clients.

I shared 7 ideas to stand out on LinkedIn in 2026:

1) Templates are dying → your voice is the USP

AI makes everything sound the same.
Your biggest advantage is your unique insights & story.

2) Your content on LinkedIn behaves differently

Strong content takes longer to spread.
Plus, your thinking works better than copying viral trends.

3) You can’t just claim “authority” → you earn it.

Your network wants personal stories, proof and lived lessons.
Authority comes from showing up consistently long enough.

4) How-to content is dropping in value

Information is available everywhere.
Don’t become Wikipedia — share opinions and perspective.

5) Most founders don’t lack strategy → they lack commitment

They keep rebuilding and reset to zero every time.
Most strategies work if you stop jumping between them.

6) Cold DMs are dying → trust is the real unlock

Trust on LinkedIn is low, so cold messages get ignored fast.
Content builds familiarity before conversations start.

7) Alignment beats optimization long-term

Most strategies work if you stop hopping.
The real decision is which business you want to build.

That’s it.

The gameplan for LinkedIn in 2026.

This is what I walk through with our clients every week.

I recorded the full system in a 19-minute video.

Comment "SYSTEM" and I send you the video

The good news:

You close a client and you deliver the work.

Money comes in.

And then, the bad news: it’s quiet again.

So you go back to hunting.

That’s the phase most experts get stuck in.

Every month it feels like you have to start from scratch again collecting new revenue.

Here’s the part people miss.

This model works until it doesn’t work.

It’s great to start this way.

It’s great to get your business off the ground with custom projects and referrals.

But most people never move past it.

And that’s where the pressure shows up.

I’ve been in this loop myself.

Back in 2024, I was closing 4- and 5-figure clients via DMs.

But when the engagements ended, the machine stopped with it.

Same question as always:

where does the next one come from?

That’s the trap.

You can be good at sales and strong at delivery.

And still be restarting your business over and over.

Because if people are buying you—your time, your availability, your custom thinking—you are the business.

And that caps everything.

I see this pattern with consultants and agency owners running custom work who watch their calendar block out for delivery, then open up again a few weeks later, every single month.

The difference between “doing work” and building a business is whether something keeps running after the work is done.

I just recorded a 15-minute breakdown of how you can turn your knowledge into a scalable offer to stop this loop.

Comment “SCALE” below & I’ll send it to your inbox.

Every founder wants scale but few build it correctly.

Most experts I talk to are busy tweaking things:

The offer.
The content.
The sales process.

For a long time, I did that too.

What eventually clicked for me was seeing the business as four connected parts, not isolated problems.

There are 4 main pillars I always look at:

1/ Package
2/ Position
3/ Pipeline
4/ Productization

Packaging is taking everything you already do with clients
and putting it into one offer you can clearly explain and deliver.
Same work you’re already doing.

Positioning is what decides who that offer is actually for.
You can have a strong package,
but if the positioning is unclear, people won’t recognize themselves in it.

Pipeline is where most businesses quietly break.
You can have a good offer and solid positioning,
but without consistent traffic, the system doesn’t move.

That’s why pipeline matters so much.
It’s what keeps the rest from stalling.

Productization is about how the offer shows up in different forms.
Not everyone wants the same level of access or commitment.
Some people want full support.
Others want a smaller entry point to get started.

That’s where things like programs, group formats, tools, or spin-offs come from.
Not new ideas: existing work, packaged differently.

That’s why I don’t believe there’s one “best” strategy.

Your business should be built around how you want to operate.

And, that only happens when all 4 pillars are aligned.

ps. I broke down this full system here: https://lnkd.in/eQk_SmEV

Helping online founders overcome the trap of over-working + under-earning | 4 Day Work Week + Resource Optimization to help founders buy back time ⏰ and increase their revenue 💰 | Revenue Accelerator + Fractional COO

Your biggest breakthroughs aren’t strategy problems.
They’re identity problems.

I’ve created 3D identity coaching: the missing infrastructure between where you are and the impossible future calling you forward.

For 9 years, I’ve lived this work.
For 6 years, I’ve coached it: 3,500+ hours with founders, executives, and visionaries who knew strategy wasn’t the problem.

The problem was simpler.
And harder.

They were making future decisions from a past identity.

You can optimize your funnel.
You can hire the team.
You can work nights, weekends, longer, harder.

But if your identity hasn’t expanded to hold what you’re building, you’ll hit the same ceiling again.

Not because you’re broken.
Because you’re operating from an outdated operating system.

This is what changes when identity changes first:

$50K → $1.5M in three years.
W-2 employee → $2M business owner in under two.
Unstable revenue → $125K deals, repeatable.
$95K closed in one week after months of drought.

Not because they hustled harder.
Because they became the person for whom that growth was inevitable.

Here’s the truth most people won’t say:

It doesn’t matter where you started.
Your past doesn’t get a vote on your future.
You can change your stars.

But only if you’re willing to stop making decisions as who you’ve been and start choosing as who you’re becoming.

That gap?
That’s where I work.

I collapse time between the identity you’re holding and the one your future requires.

I help bold visionaries build empires that feel as good as they look…without burning out, without losing themselves, without wondering if they’re enough.

You don’t need another strategy.
You need to become the person your strategy was designed for.

I’m building The Possibility Investor:
A tech-enabled identity coaching platform where leaders upgrade self-trust, expand capacity, and become who their future demands.

This isn’t mindset.
This isn’t motivation.
This is identity infrastructure.

The operating system behind every 10x decision you’ll ever make.

If your future self has been whispering and you’re finally ready to listen:

Don’t take my word this works.
Come experience it for yourself in real time.

Give me three hours and we’ll change your future.

Join the Identity Activation Experience.
February 3rd, 2026 | 11am–2pm PT

DM me “identity” for founder pricing.

Cassie Shea ✨

My business turns 6 this month.
I’ve never sent an email to my list.
I have 1,087 people on it.

Every single one came from a real conversation.
A referral.
A moment of connection that mattered.

That’s how I’ve built this thing—1 person at a time.

And I’m proud of that.

Here’s what the last 6 years taught me:

1. Move toward the work, not the location.

My first client was Intelligent Change, a gratitude journal company in London. I moved there on a whim. Made some of my best friends. Lived 1 of the best years of my life. The work led. I followed.

2. Volume creates mastery.

3,500 hours of 1:1 coaching later, I understand how humans change. How identity becomes the lever. How we future-cast who we want to be, then reverse-engineer everything else. You can’t skip the reps.

3. Your offer will evolve 20 times. Let it.

My first offer was $500/day as a per diem Chief of Staff. Now I run a completely different business. The early versions weren’t wrong. They were necessary.

4. Teaching your work forces you to clarify it.
Last summer, I trained 12 coaches in my method through the Possibility Thinking Certification. Systematizing what I do opened up a world I didn’t know existed. If you can teach it, you actually know it.

5. Become your own best client.

I’ve invested over $100K in my own coaching. Some of it was a total miss (looking at you, $10K Facebook ads course I never used). Some of it returned 6x instantly. My best decision? Joining Dustin Riechmann 🔥’s 7-Figure Leap 3 years ago. That network changed everything.

6. The identity work comes first.

Strategy doesn’t fix an identity problem. I’ve watched this play out in every client I’ve ever worked with. The moment they step into who they’re becoming, everything else reorganizes around that. Including the business.

So here’s what’s next:

This year is about systems.

About stepping fully into my own identity as a guide.

About reaching the people I’ve been building this for.

And I’m starting with a birthday party.

On February 3rd, I’m hosting the Identity Activation Experience—live.

It’s the foundation of the work that’s moved mountains for my clients.

And for me.

We’re setting intention for who we’re becoming in 2026. 

Not from where we’ve been.
From where we’re going.

If you’re a prior client or we’ve worked together in any capacity:
I’d love to gift you a free seat. 
DM me “IDENTITY.”

If you’ve never experienced this work:
I’m offering a founder price. 
Same deal: DM me “IDENTITY.”

Link in the comments.

This is the work I feel called to bring into the world more and more.

If that lands, I’d love to see you there.

Cassie Shea

Identity Coach | Helping entrepreneurs design their legacy through identity-first transformation and coaching | Founder, Possibility Investor | Experiential Facilitator

No alternative text description for this image

Yesterday, 4 adults cried in a room together while planning a business.

(The first thing I do when facilitating is look for the Kleenex box). 

We weren’t sad.

We were expanding.

My client Dave brought me to Poulsbo, an hour and a half outside Seattle, on the sound, to hold space for something bigger than a revenue goal.

We’ve been working together for 8 months.

We’ve changed his positioning.
Restructured his identity story.
Rebuilt his offer stack.
Onboarded team around his zone of genius.
Closed new clients at higher rates.

But yesterday was different.
Yesterday, we asked: What happens when your impact needs to outlast you?

We spent 8 hours at a whiteboard.
We cried, all 4 of us, multiple times.
Tears of humility.
Tears of hope.
Tears of seeing what becomes possible when you stop building a business and start building an institution with a soul.

We mapped a 100-year impact model.
We built a $10M revenue plan for a company still under $1M.

And at the end of the day, the word that landed was expansion.
Not growth.
Expansion.

Here’s what I know:

Expanding what’s possible requires epic vision.

It requires clarity on your goals.

And it requires a team built around strengths that are not yours.

Because identity work isn’t just personal transformation.

It’s structural.

It’s asking: Who do I need to become to hold the size of what I’m building?

And then: Who do I need around me to make it real?

I don’t drink coffee anymore.
But I feel like I drank 17 cups yesterday.
My soul is still lit.
Because this is the work.
Not fixing people.
Not optimizing funnels.

Holding space for people who are ready to claim their giftedness and decide their impact will outlast them.

That’s what gets to happen when you do identity work.

Grateful doesn’t even touch it.​​​​​​​​​​​​​​​​

PS -
Dave Raley made us matching sweatshirts and it helped “literally” hold space for our new identity! I joke that identity work is like trying on a new pair of clothes… totally stoked that vision came true!

I want to pay you to put an ad in your next email.

Seriously.

If you:
• Sell a $10K+ service
• Have 1,500-10,000 people on your list
• Can send within the next week

DM me your price.

But first? Drop a comment and brag about your audience. Why are they the best people I could possibly reach?

(Yes, I’m ready to pay now.)

Proof of life, not a robot. 
Me on the ferry to Seattle from Bainbridge island yesterday because my rental Tesla ran out of juice on the way to airport. Theme song: “I’m on a boat.”

9.5 years ago, I was so unsatisfied with my role in the world that I invented a system to escape it.

I hated my title.

I couldn't stand that I didn't have a seat at the table where important decisions were being made.

And I looked at my paycheck and thought: This isn't enough to live the life I actually want to live.

I was a W-2 employee. Entry-level. Talented, but trapped in a role that didn't reflect my actual capacity.

I felt like I was meant for more.

But I had no idea how to get from where I was to where I needed to be.

So I built something.

Not a vision board. Not a goal sheet.

A system that would give me self-agency, skill development, and an exponential growth track for both my leadership ability and my income.

That system became identity work.

Here's what I did:
 
I projected forward five years and asked: Who could I be?

At the time, I was in sales. Partnerships. Account management. Bringing in revenue but not leading it.

So I looked at the next highest role in the org: Chief Revenue Officer.
I pulled 20 to 40 job descriptions and searched for patterns.

Three themes emerged: leadership, change management, and people development.

I listed the key skills in each area. The ones I'd need to not just attain, but master.

Then I gave myself a grade. A through F. On how I was actually doing.

And then I asked the most important question:
What extracurricular project—outside my 9-to-5, outside my current scope—could I take on that would allow me to create change and develop these skills?

I did this every single quarter.

Within the first year, I doubled my salary.

Six months after that, I took another big leap.

Less than 18 months in, I was managing 14 people and a $14M P&L.

I had more than doubled my income and gone from entry-level employee to leader.

Not because I got lucky.

Because I closed the gap between who I was and who my future self already needed to be.

That's the power of identity work.
Getting clear on where you're going. 
Naming the skill gaps.
Asking: What would need to be true for me to act as if I already am that person?

And then identifying opportunities to close those gaps in real time.

That was the genesis.

10 years later, it's evolved into something much deeper.

But it started with a simple, honest question: Who do I need to become to live the life I know I'm capable of?

And then building the skills to match the answer.

I'm curious:

Whatever you're teaching, leading, or investing in now—what was your origin story?

What problem were you trying to solve when you first started?

PS - balance was my lowest rated category 10 years ago. I'm glad I've learned more since then about work-life integration and healthy habits!

taplio

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