Jessie van Breugel 🟣

helped 112+ founders get leads with an AI-powered system | $2.1M in client revenue

If you’re a coach or founder, this is for you ↓

The #1 reason you're on LinkedIn:

Leads to grow your business.

Because you want to...

– Make your family proud
– Have the freedom to travel
– Spend more time with the people you love
– Own your time (not just your calendar)
– Leave behind the 9-to-5 hamster wheel

Because your business isn't just a business — it's how you live free and serve deeply.

Right?

You didn’t quit your job to work longer hours in your own business.

You want freedom. Authority. Clients you actually like.

We help founders get INBOUND LEADS on LinkedIn with an AI-powered system — without endlessly chasing, burning out, or becoming a full-time content creator.

With our Authority Figures Program and my 1-1 support, together we:

— Get crystal-clear on your positioning and message
— Build an audience that trusts you (and buys from you)
— Use AI to streamline content + client acquisition — fast & secure

Here's a small selection of the experts we've worked with:

— Nicholas added $32K in new revenue in 8 weeks selling his new group program.
— Josh closed two deals in the first 6 weeks, hitting his first $10k+ month.
— Tobias secured $50K in new contracts and filled out his pipeline.
— JP closed 3 clients by dialing in his content and DM strategy.
— Linda closed her first $7,5K client within two months.
— Jon signed 3 clients and got a 2X+ ROI in 3 months.
— Gabi closed €15,000 in revenue in the first 4 weeks.
— Julius closed his first $4,5K client within 2 months.
— Laszlo closed 3 deals within the first 30 days.

If you're an expert with a high-ticket offer and you're ready to grow —

Send me a DM with “AFP” and I’ll send you the details.

Founder

The Creator Academy teaches creators to make magic internet money through audience-building and personal branding. Twitter and LinkedIn courses: https://thecreatoracademy.xyz/

jessie van breugel 🟣

GPT-5 = insane for lead gen (most people don’t know this)

Today I'm giving away 1000+ marketing prompts for FREE ↓

Comment “1K” and I’ll DM you the full system.

This includes specific prompts on:

☑ Influencer marketing
☑ Brand management
☑ Marketing research
☑ LinkedIn marketing
☑ Content marketing
☑ Product marketing
☑ Email marketing

It’s everything you need to have in 2025:

To replace your marketing team, 
or cut down on marketing costs.

You want to stop working just harder.
Instead, start working smarter.

To get access to this resource:

1. Like this post so it can help more people
2. Comment “1K” and I’ll send it to you.

♻️ Repost to get priority access (my inbox = a bit full)

“inbound is dead.” yeah… right | check my featured section to see how we’re still making it work ↓

I spent the last 100+ days obsessing over the perfect LinkedIn lead-gen post. After 5M+ organic impressions and 1,000s of leads, I cracked the code. The secret?

I have ONE framework I use every week to bring in new inbound leads.

Last time I checked, we have over 33,000 leads in our CRM.

Plus, I’ve used it to help 100+ coaches and founders.

Guys like Mark who filled his pipeline for MONTHS with a few simple posts.

And now I’m giving you the exact blueprint to build your own.

It's the complete system that:

☑ Converts views into booked calls
☑ Builds a posting routine to stay consistent with
☑ Tracks what content drives real business results
☑ Turns your expertise into endless lead magnet ideas
☑ Creates posts optimized for growth AND inbound leads

If you want this complete content engine:

1/ Like this post
2/ Comment "ENGINE"
3/ Connect with me (so I can DM you)

After 3 years, I finished – The LinkedIn GPT Blueprint

Over 10,000+ words and you can have it for FREE ↓

Comment "GPT" and I'll send it to you

It's the exact system I've used to;

☑ Get invited on dozens of key podcasts, and live events
☑  Become a Top 50 LinkedIn Creator worldwide
☑  Book 1,000s of meetings with $0 on ads
☑  Train 100s of coaches & consultants 
☑  Help our clients close $2,500,000+
☑  Generate millions of organic views

I share key insights I've NEVER shared before like

→ The “6-Figure No Sales Calls System” I built 
→ The GPT analysis I did on 100,000+ DMs
→ How I created 100s of viral lead magnets

It shows you EXACTLY

How to close clients on LinkedIn - without burning out.

This is the #1 guide you need to win on LinkedIn.

And I promise: this is worth your time.

To get access:

1. Like this so it can reach (and help) more people
2. Comment "GPT" and I'll send it to you

♻️ Repost this for priority access.

I spent 5+ yrs learning how to get inbound leads.

I packaged it all in this GPT-5 system – steal it for FREE ↓

↳ Comment “SYSTEM” below and I send it to you.

It’s simple.

Just copy-paste:

– a YouTube video
– Reddit thread
– a blog post
– X threads
– an email

Hit “Enter” and watch it:

→ generate 20+ of post ideas
→ write 11+ viral LinkedIn hooks
→ everything you need for your next post 

This isn't your standard "write me a linkedin post about X" BS.

This is years of conversion copywriting put together.

In 1 single system.

I’ve used this to generate 25,303 leads in the last few months.

Want to get access?

1. Like this post so it can reach (and help) more people
2. Comment “SYSTEM” below and I’ll send it to you.

ps. repost this for priority access ~ or be patient :-)

I hated LinkedIn DMs until I made multiple 6 figures.

I compiled everything into a free course - steal this ↓

Here’s what you’ll learn:

☑ Why your LinkedIn DMs don’t convert
☑ How to qualify prospects without wasting time
☑ How to move conversations forward seamlessly
☑ 5 follow-up methods that build trust, not pressure
☑ What messages to craft to get a higher response-rate

Don’t lose new clients over weak DMs.

Booking calls via DMs ain’t rocket-science.

Follow a proven framework, put in the reps and see results.

Start today to book more calls on LinkedIn tomorrow.

This playbook reveals the 7 crucial steps to book calls via DMs.

Inside: exact DM scripts, follow-up templates, and real-world examples to close more calls. Plus, a bonus video showing how I use ChatGPT to master DMs.

How to get access:

1. Like this post
2. Comment “LEADS”
3. I send it to you within 24 hours

ps. repost for priority access ♻️ or be patient

Every founder in 2025 should have a GPT stack.

Not 1, not 2. 10. Steal this system for FREE ↓

I pulled together a list of 10 GPTs founders should have at their disposal —  covering content marketing, lead-generation, outreach, sales strategies, and more.

→ These GPTs replace SOPs, useless templates, and even man hours.

I’ve compiled it into a simple one-page you can save, share, and steal.

Here’s how to get access to this resource:

1. Like this post so it can reach (and help) more people.
2. Comment “STACK” and I’ll send you the link.

ps. repost for priority access.

I used to waste hours on LinkedIn hooks (with 0 results)

Now I create viral hooks in < 30 sec – COPY THIS ↓

The secret?

I built a Viral Hook GPT.

Comment “HOOKS” if you want VIP access.

It uses the 11 formats that have generated over 3 million views on my content in the last 2 months alone.

This AI system removes your writer's block forever:

→ No more staring at a blank screen
→ No more second-guessing what works
→ No more wondering "will this get engagement?"

You just paste in your post, hit enter, and get 11 viral-worthy hooks.

I’ve spent 5+ years studying what works on LinkedIn.

Analyzing 1,000s posts and discovering the patterns that go viral.

I've turned all that research into an AI system anyone can use.

Inside this toolkit, you'll find:

☑ Access to the custom Viral Hook GPT
☑ 11 proven viral hook formats (with examples)
☑ Works in any niche, even if you think yours is "too small."

How to get access to this:

1. Like this post so it can help for people
2. Comment “HOOKS” and I will send you the direct link.

♻️ hit repost to get fast delivery – otherwise be patient

This AI bot generated 6+ mil LinkedIn views in 2025.

Because it writes like a top 1% creator ~ steal this TODAY ↓

Like + comment “MILLIONS” and I’ll send it to you.

Here’s the thing:

You never want to copy-paste a post directly from GPT-5.

But this GPT gives you a draft that’s 95% there.

Within seconds, it turns your idea into a draft.

This GPT was trained on:

→ 1000s of viral LinkedIn posts.
→ Frameworks from the Top 1% LinkedIn Creators
→ and universal copywriting strategies and techniques

Here’s how it works:

– Hit “Get started”
– Answer 3 simple questions
– Watch the GPT write your post live

How to get your hands on this GPT:

Like + comment "MILLIONS" below (we must be connected)

& I’ll send it over 🤝

ps. repost this for priority access ♻️ (my inbox tends to be full)

Gemini 3 → LinkedIn

The barrier to lead-gen didn’t get lower – it’s gone.

For years, you had two bad options:
1/ hire expensive ghostwriters (slow, $$$)
2/ use traditional lead-gen agencies (still expensive, bad results)

That time is over.

I built a system combining Gemini 3 and our proven strategies that turns a single sentence into a lead-generating LinkedIn post.

↳ Comment “GEM” to get instant access.

And it does all of this without adding more work to your day.

The workflow is terrifyingly simple:

→ Drop in a single sentence (your idea, offer, or insight)
→ Gemini 3 identifies the angle and audience intent
→ It builds a post format based on proven structures
→ It rewrites in your tone and tightens every line
→ You paste → publish → collect leads

You go from idea → live post in minutes.

Want the exact Gemini Gem & LinkedIn workflow? 

1/ Like this post 
2/ Comment “GEM” and I’ll send it over

ps. repost to save a founder from hiring a lead-gen agency today ♻️

GPT-5 is the best lead-gen agency I’ve ever hired.

(legit generated me $500,000 in pipeline in 8 weeks)

Everyone’s buzzing about GPT-5 right now.

Instead of wasting this golden opportunity, I built myself a new marketing team.

One that doesn’t ask for a raise each month.
+ works 24/7 to generate inbound leads.

There are 3 crucial parts of this system:

1) Viral Hook Writer
→ Writes short, scroll-stopping hooks
→ Turns 1 idea turns into 11 viral hooks

2) The $3K/Month AI Copywriter
→ Writes LinkedIn content in your exact voice
→ Turns ideas into sharp, DM-generating content

3) Hemingway Editor
→ Your #1 editing hero for $0 extra cost
→ Never ship a post with bad formatting again

Stop worrying about hiring an agency.
Start leveraging GPT-5 the right way.

This ain’t templates or one-size-fits-all bs.
Just AI running like a $20k/month marketing team.

Want access to the complete system?

1. Like this post so it can reach (and help) more people
2. Comment “LEADGEN” & I’ll DM you the full system

♻️ repost for priority access – or be patient

I built a GPT-5 prompt that turns basic pains into LinkedIn content that drive inbound leads.

From ideas → content → conversations → leads → clients 💰

Stop wasting hours on cold outreach or commenting.

How to get started:

➔ Copy the exact prompt to start the creation process
➔ Explain your ICP, brand, offer, tone-of-voice
➔ It gives you a 7-day posting calendar
➔ You pick ONE post to write at a time
➔ Start driving inbound leads
➔ Book more calls via DMs
➔ Sign more clients

Built on:

☑ 5+ years experience of conversion-writing and coaching
☑ $2.5+ million in realized client revenue - just via LinkedIn
☑ The exact insights of growing 78,000 followers

Want the full system?

Comment “GPT5” and I’ll send it your way

ps. repost for priority access ♻️

Your LinkedIn Headline has 1 purpose (not 5)

Yet, most people do it wrong. Steal our strategy ↓

↳ Comment “PROFILE” & I send you our 5-page strategy document.

On LinkedIn, your headline is a sales hook.

With one job:

Pull someone in from the feed to your profile.

How to craft a headline that get you inbound leads:

✔ Identify WHO you help → be ultra-specific
✔ Clarify the WHAT → use measurable results
✔ Explain the HOW → share your unique method
✔ Remove the #1 Frustration → remove objections
✔ Include a CTA → make it easy to take the next step

Remember:

A strong headline makes prospects curious to learn more.

Your profile is where you do the rest of the selling.

I’ve created a 5-page LinkedIn Strategy to position yourself as the authority on LinkedIn.

Including a 60-day plan to drive inbound leads, so you can rely on cold DMs and endlessly chasing begging people.

Want access?

1. Like this post so it can help more people
2. Comment “PROFILE” and I’ll send you a DM

ps. repost this for priority access ♻️

I grew to 75K+ on LinkedIn with this AI Idea Generator.

Today I'm handing it over to you, for FREE:

Comment ‘IDEA” if you want this and I'll send it.

The #1 challenge founders have on LinkedIn:

“I know posting is important... I don’t know what to talk about.”

You could wait for creativity to strike, 
Or you could just use this AI tool.

And, start posting today.

It's a simple tool, but it generates endless content ideas. 

Inside, you’ll get:

☑  A proven framework for never running out of things to say
☑  365 content idea prompts (1 prompt a day for a year)
☑  Templates for authority, storytelling & lead gen posts
☑  Live examples from my high-performing content
☑ 10+ plug-and-play content angles that convert

Whether you're on LinkedIn for the first time, 
Or, looking to grow your current audience.

This AI tool helps you to be consistent & strategic on LinkedIn.

Built for coaches, consultants, creators, and founders: 

Want access?

Comment “IDEA” and I DM you the link myself.

♻️ Repost this for priority access.

I’ve spent 5 years learning LinkedIn to get inbound leads.

I’ve compiled everything into 1 simple GPT – get access ↓

↳ Comment “GPT5” and I’ll DM you the GPT.

For coaches and founders who need better content faster.

Stop wasting your time on LinkedIn:

𐄂 No cold outreach
𐄂 No daily commenting
𐄂 No guessing what to post next

Here’s what it does:

☑ Turns pains into posts that spark DM conversations
☑ Keeps you consistent with a 7-day calendar
☑ Builds trust fast with clear messaging
☑ Works directly for LinkedIn lead-gen

Built on 5+ years conversion writing, coaching, and 80k followers
Same process I use for clients — now packaged.
Built for coaches and founders who want speed.

Want access?

1/ Like this post (so it helps more people)
2/ Comment “GPT5” and I’ll DM the link

♻️ Repost for priority access or have some patience

STOP wasting $3k/month on ghostwriters and agencies

I get 100s of inbound leads with Gemini 3 – steal this playbook ↓

↳ Comment “PLAYBOOK” and I’ll send it over.

Most people just use AI to "write a post".

Then, they complain “all AI content sounds the same”.

That’s because people have no clue how to use it.

I spent the last 7 days writing a playbook to solve this.

You want quality without sounding like every other AI user:

𐄂 No prompt guessing
𐄂 No generic AI drafts
𐄂 No wasting hours editing tone

Here’s how this system works:

☑ Analyze your past posts to let it write like you
☑ Write viral hooks using basic human psychology
☑ Uses a simple structure that makes people trust and buy
☑ Eliminates the horrible words that make AI sound like AI 🤖

This is built by someone who grew to 80,000 LinkedIn followers with AI tools.

Built for founders who want a system they can stick with.

Want access?

1/ Like this post (so it helps more people)
2/ Comment “PLAYBOOK” and I’ll DM the link

♻️ Repost for priority access

GPT-5 can transform anyone into a top marketer.

After 1,000s of leads, I built a new GPT – get access ↓

↳ Comment “VIRAL” and I’ll DM you access.

This GPT is trained on 5.4M views, 34k+ leads, and a 38% virality-rate.

But it didn’t start this way.

My first few lead magnet posts got 0 leads and just a few likes.

After tweaking and completely overhauling the strategy, everything changed:

→ we get 1,000s of new leads (some days 2,000+)
→ generated 5.4M+ organic views in 90 days 
→ hit 5-figure profit months without sales calls

It's the complete system to write your next viral lead magnet post with absolute precision - trained on our Authority Figures IP.

If you want this access to this unique GPT:

1/ Like this post
2/ Comment "VIRAL"
3/ Connect with me (so I can DM you)

99% of people can’t get leads using GPT-5.

Access these prompts to build your own 6-agent team.

↳ Comment “AGENTS” if you want the full system.

I’ve spent months building this complete lead gen system.

The workflow looks like this:

1 project prompt + 6 agents = 1 week of LinkedIn Content

Here’s what’s inside:

Agent #1 - The Strategist
→ Breaks down your offers, positioning, proof, and tone — giving the system the raw material for LinkedIn content.

Agent #2 - The Researcher
→ Pulls real ICP pains, phrases, and objections from Reddit, forums, and LinkedIn comments — fueling posts that hit the feed with relevance.

Agent #3 - The Architect
→ Turns pains + proof into a structured LinkedIn content backlog: idea bank, CTAs, and angles mapped to your funnel.

Agent #4 - The Critic
→ Stress-tests hooks, outlines, and drafts against proof and voice — ensuring only LinkedIn-ready ideas move forward.

Agent #5 - The Writer
→ Rebuilds the drafts into scroll-stopping LinkedIn posts with proof-led openings, tight flow, and your voice locked in.

Agent #6 - The Editor
→ Runs final pass: fact-check, polish, and approve — so 7 days of LinkedIn posts are ready to publish.

I start with a master project prompt inside ChatGPT. 
That’s the base the system runs on.
Then each agent takes over to push the output past human-level.

Want access to the full system + copy-paste prompts?

Comment “AGENTS” below and I'll send you a DM.

♻️ Repost this for priority access (as my inbox = full)

ChatGPT is the best LinkedIn assistant (most miss this)

After testing 100s of hours, I’ve complied this guide ↓

↳ Comment 'GUIDE' and I’ll send it your way

It's the exact system I've used to;

☑ Get invited on dozens of key podcasts, and live events
☑  Become a Top 50 LinkedIn Creator worldwide
☑  Book 1,000s of meetings with $0 on ads
☑  Train 100s of coaches & consultants 
☑  Help our clients close $2,500,000+
☑  Generate millions of organic views

I share key insights I've NEVER shared before like

→ The “6-Figure No Sales Calls System” I built 
→ The GPT analysis I did on 100,000+ DMs
→ How I created 100s of viral lead magnets

It shows you EXACTLY how to drive inbound leads.

To get it for FREE:

1. Like this post (so it can help more people)
2. Comment 'GUIDE' and I’ll send it your way 

ps. repost to get priority access (inbox = bit full)

You don't need a degree to get inbound leads on LinkedIn.

I’ve compiled the ultimate starter pack. Steal this ↓

Comment “PACK” below and I’ll send you access.

This is nearly everything I’ve created in the past few months.

Leading to 34,000+ leads, 5.4+ million views and many 4- and 5- figure clients.

Here’s what included:

15+ GPTs, 1500+ prompts & 10+ playbooks.

Everything you need to get inbound leads is inside this.

Want access to the massive resource?

1. Like this post so it can reach (and help) more people
2. Comment “PACK” and we’ll send it to your inbox

ps. inbox’s bit full these days so repost for VIP access ♻️

I used to think LinkedIn only worked with hours commenting, 100s of DMs and “coffee chats”. I found something better - steal this strategy ↓

I just finished the training breaking down this exact system.

↳ Comment “BREAKDOWN” and I’ll DM you the private link.

This is for coaches and founders who want LinkedIn doing the selling.

𐄂 No ad spend or lead gen agencies
𐄂 No cold outbound or spammy DMs
𐄂 No guessing hooks, visuals, or CTAs

This exact training shows you how to:

☑ Turn simple posts into lead engines
☑ Position you as the go-to expert in your niche
☑ Build a repeatable content engine to use every week

This system is backed by 34,000+ leads and 5.2M organic views in 109 days.

Want access?

1/ Like this post (so it helps more people)
2/ Comment “BREAKDOWN” and I’ll DM the link

ps. repost for priority access ♻️

LondonHouse Chicago

As Director of Sales and Marketing, I instill a culture of high performance by providing consistent opportunities for growth, acknowledgement, and a vision for success the team can trust and follow. Responsible for leading all property level sales and marketing initiatives. Achieved our goal of being the most followed hotel in Chicago on Instagram, streamlined sales strategies and processes resulting in a 76% growth in year over year awarded RFP value, and ranked #1 in conversion within a comp set of eleven similar hotels.

Director of Sales and Marketing

Influencer Advisory Council – IAC

Advisor and Board Member

HSMAI Chicago Chapter

Our mission is to be the leading source for sales and marketing information, knowledge, business development, and networking for professionals in tourism, travel, and hospitality. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers.

VP of Sponsorships

The Dow Hotel Company

Responsible for marked increases in business travel, convention, corporate group and airline segments. Developed sales strategies to increase revenue and cultivate new business sources through analysis of reports, client interface, leverage of electronic media, and developmental meetings with Sales staff.

Complex Assistant Director of Sales - Embassy Suites & Doubletree Chicago O'Hare

Liberty Machinery Co.

In my Marketing and Business Development role, I helped clients with the liquidation of surplus machinery and industrial equipment. I also assisted clients in the procurement of used machinery through sales from inventory or brokerage.

Marketing and Business Development

Argyle Cut Stone

As Co-Owner, I was involved in every facet of operation in this 3rd generation owned business. My responsibilities included all accounting duties, all human resources duties, purchasing, marketing, sales, contract negotiations, field measurements and machine operations.

Co-Owner

Clear Creek Stone Company, Inc.

As Vice President of Finance and Operations, I was involved in every facet of running this limestone fabrication business. Responsibilities included accounting, human resources, purchasing, sales, union contract negotiations, and land and asset deals.

Vice President Of Finance And Operations

Renaissance Hotels

As Director of Business Travel, I was responsible for all transient preferred accounts, as well as attaining new group business from Fortune 500 companies. Surpassed 2005's inaugural year transient budget by 8%. In 2006, increased average daily rate of Preferred Accounts by 11% over the previous year. Created a highly successful contest and blog with over 500 qualified followers.

Director of Business Travel, Chicago O'Hare

Hilton Chicago Oak Brook Hills Resort & Conference Center

Responsible for all transient preferred accounts as well as attaining new group business in the automotive, chemical, insurance and energy markets. Increased negotiated account revenue by over 30% two years in a row. Established a Loyalty Rate for small companies that other hotels would not sign on, servicing an underserved market niche that increased sales and boosted average daily rate.

Global Account Manager

Kimpton Hotels & Restaurants

Responsible for building partnerships with potential preferred accounts while developing relationships with existing clientele. Integral role in supplying additional leads to the group sales team. Successfully procured accounts with Ameritech and Boeing worth over $700,000 annually.

Business Travel Sales Manager, Hotel Allegro

After 8 years of being out of the hospitality industry, I walked into a travel agency to the exclamation, "Hey! You're the Bingo Guy!" An email marketing campaign to drive sales from 8 years prior confirmed three things: 

•	The Power of Storytelling
•	The Power of Personal Branding
•	I Needed a Cooler Nickname

If you're looking to:

•	Develop creative paths to success
•	Find opportunities hiding in plain sight
•	Communicate strategic alternatives

Then let's chat!

In a world spinning with possibilities, I believe it's the genuine relationships we forge that make it go round.  And when you apply a bespoke touch to business – tailoring your sales, marketing, and personal brand to resonate with each individual – that's where the magic happens. 

Things I love talking shop about:

•	Customer service that's relationship-focused
•	Critical thinking & problem solving that gets to the root of the problem
•	Storytelling - Ask me about that bingo contest
•	Digital marketing & social media - CHDM certified!
•	Creative ideas & content development

Away from work I love spending time with my family, creating art, playing golf, and rooting for the Cubs and Bears. Additionally, I support the Michael J. Fox Foundation and Muscular Dystrophy Association. Please message me if you’d like to share your story or need help in reaching your goals.

Don Barnett

Every year, the Illinois Hotel & Lodging Association Stars of the Industry event is a wonderful showcase of some of the best in hospitality. Not to mention the opportunity to catch up with friends.

I personally nominated Lydia Czyszczon. Her passion for helping planners with their events, attention to detail, and incredible work ethic inspire me. I'm truly grateful to have her as a colleague and friend.

It's always a pleasure seeing Michael Jacobson. Michael, you'll have to tell me what became of your bicycle situation!

IRL meet-ups for the win! Joyce (Barabicho) Mateo and I met a few years back on LinkedIn but never in person... until now. So great to finally meet, Joyce!

Another friendship I cherish is with Yessica Bran. We worked together briefly but have stayed in touch and it brings me such joy to see her progress in her career. 

Finally, what a pleasant surprise to see 🍍Christine Trippi. The way she lights up when she sees you makes you feel like a million bucks. Her hospitality IQ is off the charts.

Congrats to all of the nominees and winners!
#IHLA2025

Creative Solutions for Hospitality Success | Director of Sales & Marketing at LondonHouse Chicago | Certified Hospitality Digital Marketer

🎆 1 post. 1.2 million views.  And suddenly our NYE ticket sales aren't just strong, they're 𝘦𝘹𝘱𝘭𝘰𝘥𝘪𝘯𝘨. 💥
 
Our social media manager posted this organically. 
No paid ads. 
No gimmicks. 
Just a killer view, a well-dressed crowd, and a moment people 𝘸𝘢𝘯𝘵 to be part of.
 
We're on the cusp of 2026 and there are still hotels not on social media.

At this point, it’s like they're refusing electricity because candlelight seems to suffice.
 
People can’t book what they can’t see.

Dragging out the Christmas lights, ready to channel my inner Clark Griswold, and my daughter hits me with: “Dad, you’re 50. Maybe ladders aren’t your thing anymore?”
 
Fast forward to me, 20 feet up, gripping the gutter like it owes me money, thinking: “𝘋𝘰𝘯’𝘵 𝘧𝘢𝘭𝘭 𝘢𝘯𝘥 𝘱𝘳𝘰𝘷𝘦 𝘩𝘦𝘳 𝘳𝘪𝘨𝘩𝘵. 𝘋𝘰𝘯’𝘵 𝘧𝘢𝘭𝘭 𝘢𝘯𝘥 𝘱𝘳𝘰𝘷𝘦 𝘩𝘦𝘳 𝘳𝘪𝘨𝘩𝘵.”
 
This got me thinking that there’s wisdom in doing a pre-check before diving into 𝘢𝘯𝘺𝘵𝘩𝘪𝘯𝘨. Ladders, projects, meetings, you name it.
 
Here’s my new rule-of-thumb:  

✅ Am I physically or mentally up to this?
✅ Is it fear or excitement I’m feeling?
✅ Should I ask for help?
✅ Is it still worth doing? (If it brings joy, hell yes.)
 
Whether you’re decking the halls or tackling a sales action plan, take inventory. Are you ready to do this?

Hotel Salespeople when that 7pm reception wants to set-up at noon and kill the ballroom for the whole day...

Sales is asking someone out on a date.
Marketing is why they say yes.

Social media is why they say yes.
Utilizing influencers is why they say yes.
Investing in your personal brand is why they say yes.

Reach out if you want to hear about some receipts.
Speaking of which, how you doin'?

𝗗𝗮𝗶𝗹𝘆 𝗴𝗼𝗮𝗹: 𝗦𝘂𝗿𝗽𝗿𝗶𝘀𝗲 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝗴𝗵𝘁 𝗼𝗻𝗲 𝗹𝗶𝘃𝗶𝗻𝗴 𝗰𝗿𝗲𝗮𝘁𝘂𝗿𝗲.  

A guest, a coworker, your barista... or your dog.

You know, the one who deserves an Oscar for pretending you leaving for 6 minutes was emotional trauma.
 
Small gestures. Big impact. Tail wags galore.

Have you ever seen something so bad, it's good?
Probably not the best strategy for your hotel's marketing.
But wig caps? I'm hair for it.

Even though Halloween was over weeks ago, I saved this.

1. Because it makes me laugh. The model for this looks like she lost a bet.
2. To illustrate the importance of hiring the right people to market your business.

The hotel version of this I see most often are the "agencies" that will handle your social media at prices much lower than others. There's a reason for that:

• The content consists of pictures of the hotel pulled from the website, stock photos, and pictures of things to do in your city.
• ZERO video
• ZERO onsite content creation
• Little to no analytics

This is a strategy that just checks a box versus actually creating a community, staying top of mind, and driving bookings.

One size does not fit all. That only works with wig caps.

You're on LinkedIn? It's Thanksgiving. Go eat. Go.

Hotel Sales PSA: Where the ______ are you? 
Here's a simple fix to make you more discoverable with potential clients... 
 
Way too often, I stumble upon a LinkedIn profile headline that reads, "Sales Manager, ___________ Hospitality Management". 
 
Great, 𝘣𝘶𝘵 𝘸𝘩𝘢𝘵 𝘩𝘰𝘵𝘦𝘭 𝘥𝘰 𝘺𝘰𝘶 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘬 𝘧𝘰𝘳?
Is your management company even in the same city as you?  
 
📍 𝗟𝗲𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗸𝗻𝗼𝘄 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗮𝗿𝗲.  
 
Update your headline, and while you're in there update your contact info with your work email instead of your personal email. 
 
"Efficiency is doing things right;  
Effectiveness is doing the right things." 
- Peter Drucker

How do you know your reputation proceeds you?
Without searching, guessing or meeting, people say...
"Let's call ___________."

Not because you post motivational quotes in bold font.
It's because you have a reputation of:

💡 Solving Problems / Getting $%&@ Done 💡

That's the power of a strong personal brand. People trust you, they remember you, and they instinctively reach for their phone when a need arises.

Who is the first person you think of when you need a problem solved?

When you can directly attribute revenue and opportunities to your personal brand, this lyric resonates even more.

When 5 to 10 people pitch to you daily, how does Don Hoteleone know which one to work with?

The answer is simple - none.

I only work with or take advice from people I know and trust.

People like:
Cory Falter 
Susan Tucker 
John Carpenter
Christine Malfair 
Frank Rekas, CPFA 

And the amazing thing they all have in common? I met them all on LinkedIn.

Content leads to comments.
Comments lead to messages.
Messages lead to calls.

Relationships and friendships formed.
Business conducted.
Referrals made.

LinkedIn isn't a networking underworld. It's right here waiting for you to join in.

Unless your hotel is haunted, your TV probably isn't reaching out to guests for a conversation.

But when it comes to actual two-way conversations with your audience?  You’ve got 𝘸𝘢𝘺 better options:
 
💬 Social Media  💬 Email Marketing 
💬 Events / Workshops / Webinars
 
These channels let you listen, learn, and 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 respond (no Ouija board required).
 
Marketing doesn’t need to be spooky.  Just smart, social, and not as paranormal. 👻📺

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