Jessie van Breugel 🟣

helped 112+ founders get leads with an AI-powered system | $2.1M in client revenue

If you’re a coach or founder, this is for you ↓

The #1 reason you're on LinkedIn:

Leads to grow your business.

Because you want to...

– Make your family proud
– Have the freedom to travel
– Spend more time with the people you love
– Own your time (not just your calendar)
– Leave behind the 9-to-5 hamster wheel

Because your business isn't just a business — it's how you live free and serve deeply.

Right?

You didn’t quit your job to work longer hours in your own business.

You want freedom. Authority. Clients you actually like.

We help founders get INBOUND LEADS on LinkedIn with an AI-powered system — without endlessly chasing, burning out, or becoming a full-time content creator.

With our Authority Figures Program and my 1-1 support, together we:

— Get crystal-clear on your positioning and message
— Build an audience that trusts you (and buys from you)
— Use AI to streamline content + client acquisition — fast & secure

Here's a small selection of the experts we've worked with:

— Nicholas added $32K in new revenue in 8 weeks selling his new group program.
— Josh closed two deals in the first 6 weeks, hitting his first $10k+ month.
— Tobias secured $50K in new contracts and filled out his pipeline.
— JP closed 3 clients by dialing in his content and DM strategy.
— Linda closed her first $7,5K client within two months.
— Jon signed 3 clients and got a 2X+ ROI in 3 months.
— Gabi closed €15,000 in revenue in the first 4 weeks.
— Julius closed his first $4,5K client within 2 months.
— Laszlo closed 3 deals within the first 30 days.

If you're an expert with a high-ticket offer and you're ready to grow —

Send me a DM with “AFP” and I’ll send you the details.

Founder

The Creator Academy teaches creators to make magic internet money through audience-building and personal branding. Twitter and LinkedIn courses: https://thecreatoracademy.xyz/

jessie van breugel 🟣

GPT-5 = insane for lead gen (most people don’t know this)

Today I'm giving away 1000+ marketing prompts for FREE ↓

Comment “1K” and I’ll DM you the full system.

This includes specific prompts on:

☑ Influencer marketing
☑ Brand management
☑ Marketing research
☑ LinkedIn marketing
☑ Content marketing
☑ Product marketing
☑ Email marketing

It’s everything you need to have in 2025:

To replace your marketing team, 
or cut down on marketing costs.

You want to stop working just harder.
Instead, start working smarter.

To get access to this resource:

1. Like this post so it can help more people
2. Comment “1K” and I’ll send it to you.

♻️ Repost to get priority access (my inbox = a bit full)

“inbound is dead.” yeah… right | check my featured section to see how we’re still making it work ↓

I spent the last 100+ days obsessing over the perfect LinkedIn lead-gen post. After 5M+ organic impressions and 1,000s of leads, I cracked the code. The secret?

I have ONE framework I use every week to bring in new inbound leads.

Last time I checked, we have over 33,000 leads in our CRM.

Plus, I’ve used it to help 100+ coaches and founders.

Guys like Mark who filled his pipeline for MONTHS with a few simple posts.

And now I’m giving you the exact blueprint to build your own.

It's the complete system that:

☑ Converts views into booked calls
☑ Builds a posting routine to stay consistent with
☑ Tracks what content drives real business results
☑ Turns your expertise into endless lead magnet ideas
☑ Creates posts optimized for growth AND inbound leads

If you want this complete content engine:

1/ Like this post
2/ Comment "ENGINE"
3/ Connect with me (so I can DM you)

After 3 years, I finished – The LinkedIn GPT Blueprint

Over 10,000+ words and you can have it for FREE ↓

Comment "GPT" and I'll send it to you

It's the exact system I've used to;

☑ Get invited on dozens of key podcasts, and live events
☑  Become a Top 50 LinkedIn Creator worldwide
☑  Book 1,000s of meetings with $0 on ads
☑  Train 100s of coaches & consultants 
☑  Help our clients close $2,500,000+
☑  Generate millions of organic views

I share key insights I've NEVER shared before like

→ The “6-Figure No Sales Calls System” I built 
→ The GPT analysis I did on 100,000+ DMs
→ How I created 100s of viral lead magnets

It shows you EXACTLY

How to close clients on LinkedIn - without burning out.

This is the #1 guide you need to win on LinkedIn.

And I promise: this is worth your time.

To get access:

1. Like this so it can reach (and help) more people
2. Comment "GPT" and I'll send it to you

♻️ Repost this for priority access.

I spent 5+ yrs learning how to get inbound leads.

I packaged it all in this GPT-5 system – steal it for FREE ↓

↳ Comment “SYSTEM” below and I send it to you.

It’s simple.

Just copy-paste:

– a YouTube video
– Reddit thread
– a blog post
– X threads
– an email

Hit “Enter” and watch it:

→ generate 20+ of post ideas
→ write 11+ viral LinkedIn hooks
→ everything you need for your next post 

This isn't your standard "write me a linkedin post about X" BS.

This is years of conversion copywriting put together.

In 1 single system.

I’ve used this to generate 25,303 leads in the last few months.

Want to get access?

1. Like this post so it can reach (and help) more people
2. Comment “SYSTEM” below and I’ll send it to you.

ps. repost this for priority access ~ or be patient :-)

I hated LinkedIn DMs until I made multiple 6 figures.

I compiled everything into a free course - steal this ↓

Here’s what you’ll learn:

☑ Why your LinkedIn DMs don’t convert
☑ How to qualify prospects without wasting time
☑ How to move conversations forward seamlessly
☑ 5 follow-up methods that build trust, not pressure
☑ What messages to craft to get a higher response-rate

Don’t lose new clients over weak DMs.

Booking calls via DMs ain’t rocket-science.

Follow a proven framework, put in the reps and see results.

Start today to book more calls on LinkedIn tomorrow.

This playbook reveals the 7 crucial steps to book calls via DMs.

Inside: exact DM scripts, follow-up templates, and real-world examples to close more calls. Plus, a bonus video showing how I use ChatGPT to master DMs.

How to get access:

1. Like this post
2. Comment “LEADS”
3. I send it to you within 24 hours

ps. repost for priority access ♻️ or be patient

Every founder in 2025 should have a GPT stack.

Not 1, not 2. 10. Steal this system for FREE ↓

I pulled together a list of 10 GPTs founders should have at their disposal —  covering content marketing, lead-generation, outreach, sales strategies, and more.

→ These GPTs replace SOPs, useless templates, and even man hours.

I’ve compiled it into a simple one-page you can save, share, and steal.

Here’s how to get access to this resource:

1. Like this post so it can reach (and help) more people.
2. Comment “STACK” and I’ll send you the link.

ps. repost for priority access.

I used to waste hours on LinkedIn hooks (with 0 results)

Now I create viral hooks in < 30 sec – COPY THIS ↓

The secret?

I built a Viral Hook GPT.

Comment “HOOKS” if you want VIP access.

It uses the 11 formats that have generated over 3 million views on my content in the last 2 months alone.

This AI system removes your writer's block forever:

→ No more staring at a blank screen
→ No more second-guessing what works
→ No more wondering "will this get engagement?"

You just paste in your post, hit enter, and get 11 viral-worthy hooks.

I’ve spent 5+ years studying what works on LinkedIn.

Analyzing 1,000s posts and discovering the patterns that go viral.

I've turned all that research into an AI system anyone can use.

Inside this toolkit, you'll find:

☑ Access to the custom Viral Hook GPT
☑ 11 proven viral hook formats (with examples)
☑ Works in any niche, even if you think yours is "too small."

How to get access to this:

1. Like this post so it can help for people
2. Comment “HOOKS” and I will send you the direct link.

♻️ hit repost to get fast delivery – otherwise be patient

This AI bot generated 6+ mil LinkedIn views in 2025.

Because it writes like a top 1% creator ~ steal this TODAY ↓

Like + comment “MILLIONS” and I’ll send it to you.

Here’s the thing:

You never want to copy-paste a post directly from GPT-5.

But this GPT gives you a draft that’s 95% there.

Within seconds, it turns your idea into a draft.

This GPT was trained on:

→ 1000s of viral LinkedIn posts.
→ Frameworks from the Top 1% LinkedIn Creators
→ and universal copywriting strategies and techniques

Here’s how it works:

– Hit “Get started”
– Answer 3 simple questions
– Watch the GPT write your post live

How to get your hands on this GPT:

Like + comment "MILLIONS" below (we must be connected)

& I’ll send it over 🤝

ps. repost this for priority access ♻️ (my inbox tends to be full)

Gemini 3 → LinkedIn

The barrier to lead-gen didn’t get lower – it’s gone.

For years, you had two bad options:
1/ hire expensive ghostwriters (slow, $$$)
2/ use traditional lead-gen agencies (still expensive, bad results)

That time is over.

I built a system combining Gemini 3 and our proven strategies that turns a single sentence into a lead-generating LinkedIn post.

↳ Comment “GEM” to get instant access.

And it does all of this without adding more work to your day.

The workflow is terrifyingly simple:

→ Drop in a single sentence (your idea, offer, or insight)
→ Gemini 3 identifies the angle and audience intent
→ It builds a post format based on proven structures
→ It rewrites in your tone and tightens every line
→ You paste → publish → collect leads

You go from idea → live post in minutes.

Want the exact Gemini Gem & LinkedIn workflow? 

1/ Like this post 
2/ Comment “GEM” and I’ll send it over

ps. repost to save a founder from hiring a lead-gen agency today ♻️

GPT-5 is the best lead-gen agency I’ve ever hired.

(legit generated me $500,000 in pipeline in 8 weeks)

Everyone’s buzzing about GPT-5 right now.

Instead of wasting this golden opportunity, I built myself a new marketing team.

One that doesn’t ask for a raise each month.
+ works 24/7 to generate inbound leads.

There are 3 crucial parts of this system:

1) Viral Hook Writer
→ Writes short, scroll-stopping hooks
→ Turns 1 idea turns into 11 viral hooks

2) The $3K/Month AI Copywriter
→ Writes LinkedIn content in your exact voice
→ Turns ideas into sharp, DM-generating content

3) Hemingway Editor
→ Your #1 editing hero for $0 extra cost
→ Never ship a post with bad formatting again

Stop worrying about hiring an agency.
Start leveraging GPT-5 the right way.

This ain’t templates or one-size-fits-all bs.
Just AI running like a $20k/month marketing team.

Want access to the complete system?

1. Like this post so it can reach (and help) more people
2. Comment “LEADGEN” & I’ll DM you the full system

♻️ repost for priority access – or be patient

I built a GPT-5 prompt that turns basic pains into LinkedIn content that drive inbound leads.

From ideas → content → conversations → leads → clients 💰

Stop wasting hours on cold outreach or commenting.

How to get started:

➔ Copy the exact prompt to start the creation process
➔ Explain your ICP, brand, offer, tone-of-voice
➔ It gives you a 7-day posting calendar
➔ You pick ONE post to write at a time
➔ Start driving inbound leads
➔ Book more calls via DMs
➔ Sign more clients

Built on:

☑ 5+ years experience of conversion-writing and coaching
☑ $2.5+ million in realized client revenue - just via LinkedIn
☑ The exact insights of growing 78,000 followers

Want the full system?

Comment “GPT5” and I’ll send it your way

ps. repost for priority access ♻️

Your LinkedIn Headline has 1 purpose (not 5)

Yet, most people do it wrong. Steal our strategy ↓

↳ Comment “PROFILE” & I send you our 5-page strategy document.

On LinkedIn, your headline is a sales hook.

With one job:

Pull someone in from the feed to your profile.

How to craft a headline that get you inbound leads:

✔ Identify WHO you help → be ultra-specific
✔ Clarify the WHAT → use measurable results
✔ Explain the HOW → share your unique method
✔ Remove the #1 Frustration → remove objections
✔ Include a CTA → make it easy to take the next step

Remember:

A strong headline makes prospects curious to learn more.

Your profile is where you do the rest of the selling.

I’ve created a 5-page LinkedIn Strategy to position yourself as the authority on LinkedIn.

Including a 60-day plan to drive inbound leads, so you can rely on cold DMs and endlessly chasing begging people.

Want access?

1. Like this post so it can help more people
2. Comment “PROFILE” and I’ll send you a DM

ps. repost this for priority access ♻️

I grew to 75K+ on LinkedIn with this AI Idea Generator.

Today I'm handing it over to you, for FREE:

Comment ‘IDEA” if you want this and I'll send it.

The #1 challenge founders have on LinkedIn:

“I know posting is important... I don’t know what to talk about.”

You could wait for creativity to strike, 
Or you could just use this AI tool.

And, start posting today.

It's a simple tool, but it generates endless content ideas. 

Inside, you’ll get:

☑  A proven framework for never running out of things to say
☑  365 content idea prompts (1 prompt a day for a year)
☑  Templates for authority, storytelling & lead gen posts
☑  Live examples from my high-performing content
☑ 10+ plug-and-play content angles that convert

Whether you're on LinkedIn for the first time, 
Or, looking to grow your current audience.

This AI tool helps you to be consistent & strategic on LinkedIn.

Built for coaches, consultants, creators, and founders: 

Want access?

Comment “IDEA” and I DM you the link myself.

♻️ Repost this for priority access.

I’ve spent 5 years learning LinkedIn to get inbound leads.

I’ve compiled everything into 1 simple GPT – get access ↓

↳ Comment “GPT5” and I’ll DM you the GPT.

For coaches and founders who need better content faster.

Stop wasting your time on LinkedIn:

𐄂 No cold outreach
𐄂 No daily commenting
𐄂 No guessing what to post next

Here’s what it does:

☑ Turns pains into posts that spark DM conversations
☑ Keeps you consistent with a 7-day calendar
☑ Builds trust fast with clear messaging
☑ Works directly for LinkedIn lead-gen

Built on 5+ years conversion writing, coaching, and 80k followers
Same process I use for clients — now packaged.
Built for coaches and founders who want speed.

Want access?

1/ Like this post (so it helps more people)
2/ Comment “GPT5” and I’ll DM the link

♻️ Repost for priority access or have some patience

STOP wasting $3k/month on ghostwriters and agencies

I get 100s of inbound leads with Gemini 3 – steal this playbook ↓

↳ Comment “PLAYBOOK” and I’ll send it over.

Most people just use AI to "write a post".

Then, they complain “all AI content sounds the same”.

That’s because people have no clue how to use it.

I spent the last 7 days writing a playbook to solve this.

You want quality without sounding like every other AI user:

𐄂 No prompt guessing
𐄂 No generic AI drafts
𐄂 No wasting hours editing tone

Here’s how this system works:

☑ Analyze your past posts to let it write like you
☑ Write viral hooks using basic human psychology
☑ Uses a simple structure that makes people trust and buy
☑ Eliminates the horrible words that make AI sound like AI 🤖

This is built by someone who grew to 80,000 LinkedIn followers with AI tools.

Built for founders who want a system they can stick with.

Want access?

1/ Like this post (so it helps more people)
2/ Comment “PLAYBOOK” and I’ll DM the link

♻️ Repost for priority access

GPT-5 can transform anyone into a top marketer.

After 1,000s of leads, I built a new GPT – get access ↓

↳ Comment “VIRAL” and I’ll DM you access.

This GPT is trained on 5.4M views, 34k+ leads, and a 38% virality-rate.

But it didn’t start this way.

My first few lead magnet posts got 0 leads and just a few likes.

After tweaking and completely overhauling the strategy, everything changed:

→ we get 1,000s of new leads (some days 2,000+)
→ generated 5.4M+ organic views in 90 days 
→ hit 5-figure profit months without sales calls

It's the complete system to write your next viral lead magnet post with absolute precision - trained on our Authority Figures IP.

If you want this access to this unique GPT:

1/ Like this post
2/ Comment "VIRAL"
3/ Connect with me (so I can DM you)

99% of people can’t get leads using GPT-5.

Access these prompts to build your own 6-agent team.

↳ Comment “AGENTS” if you want the full system.

I’ve spent months building this complete lead gen system.

The workflow looks like this:

1 project prompt + 6 agents = 1 week of LinkedIn Content

Here’s what’s inside:

Agent #1 - The Strategist
→ Breaks down your offers, positioning, proof, and tone — giving the system the raw material for LinkedIn content.

Agent #2 - The Researcher
→ Pulls real ICP pains, phrases, and objections from Reddit, forums, and LinkedIn comments — fueling posts that hit the feed with relevance.

Agent #3 - The Architect
→ Turns pains + proof into a structured LinkedIn content backlog: idea bank, CTAs, and angles mapped to your funnel.

Agent #4 - The Critic
→ Stress-tests hooks, outlines, and drafts against proof and voice — ensuring only LinkedIn-ready ideas move forward.

Agent #5 - The Writer
→ Rebuilds the drafts into scroll-stopping LinkedIn posts with proof-led openings, tight flow, and your voice locked in.

Agent #6 - The Editor
→ Runs final pass: fact-check, polish, and approve — so 7 days of LinkedIn posts are ready to publish.

I start with a master project prompt inside ChatGPT. 
That’s the base the system runs on.
Then each agent takes over to push the output past human-level.

Want access to the full system + copy-paste prompts?

Comment “AGENTS” below and I'll send you a DM.

♻️ Repost this for priority access (as my inbox = full)

ChatGPT is the best LinkedIn assistant (most miss this)

After testing 100s of hours, I’ve complied this guide ↓

↳ Comment 'GUIDE' and I’ll send it your way

It's the exact system I've used to;

☑ Get invited on dozens of key podcasts, and live events
☑  Become a Top 50 LinkedIn Creator worldwide
☑  Book 1,000s of meetings with $0 on ads
☑  Train 100s of coaches & consultants 
☑  Help our clients close $2,500,000+
☑  Generate millions of organic views

I share key insights I've NEVER shared before like

→ The “6-Figure No Sales Calls System” I built 
→ The GPT analysis I did on 100,000+ DMs
→ How I created 100s of viral lead magnets

It shows you EXACTLY how to drive inbound leads.

To get it for FREE:

1. Like this post (so it can help more people)
2. Comment 'GUIDE' and I’ll send it your way 

ps. repost to get priority access (inbox = bit full)

You don't need a degree to get inbound leads on LinkedIn.

I’ve compiled the ultimate starter pack. Steal this ↓

Comment “PACK” below and I’ll send you access.

This is nearly everything I’ve created in the past few months.

Leading to 34,000+ leads, 5.4+ million views and many 4- and 5- figure clients.

Here’s what included:

15+ GPTs, 1500+ prompts & 10+ playbooks.

Everything you need to get inbound leads is inside this.

Want access to the massive resource?

1. Like this post so it can reach (and help) more people
2. Comment “PACK” and we’ll send it to your inbox

ps. inbox’s bit full these days so repost for VIP access ♻️

I used to think LinkedIn only worked with hours commenting, 100s of DMs and “coffee chats”. I found something better - steal this strategy ↓

I just finished the training breaking down this exact system.

↳ Comment “BREAKDOWN” and I’ll DM you the private link.

This is for coaches and founders who want LinkedIn doing the selling.

𐄂 No ad spend or lead gen agencies
𐄂 No cold outbound or spammy DMs
𐄂 No guessing hooks, visuals, or CTAs

This exact training shows you how to:

☑ Turn simple posts into lead engines
☑ Position you as the go-to expert in your niche
☑ Build a repeatable content engine to use every week

This system is backed by 34,000+ leads and 5.2M organic views in 109 days.

Want access?

1/ Like this post (so it helps more people)
2/ Comment “BREAKDOWN” and I’ll DM the link

ps. repost for priority access ♻️

Lester Chng

Cyber CEOs Brand Strategist. I build your brand as you build your business. | Senior Cybersecurity Advisor | Author | Naval Officer | CISSP | 🇨🇦🇸🇬 |

You head a leading cybersecurity firm.
But your online presence doesn't reflect it.

In fact, being invisible is damaging. 

You understand the power of thought leadership.
You know LinkedIn shapes deal flow and adds credibility in the industry.
You just don’t have the cycles (or the copy) to share your expertise and experience.

You have stories worth telling.

The insights from being in the trenches.
The deep conversations with your ace teams.
The hard discussions with your clients. 

Don’t let this wisdom go to waste.

That’s where I come in.

--------------------------------------------------------------------------------------------

How we work together.

Profile & Positioning
=> Rebuild your LinkedIn profile so visitors see industry authority, not “another vendor.”

Content engine
=> Ghostwritten posts that leverage your insights and expertise into engaging LinkedIn posts. 

Outreach campaign
=> Targeted DM campaigns and audience-building strategies that build your authority and land you on podcasts and conference stages.

--------------------------------------------------------------------------------------------

You focus on growing your firm and protecting your clients.
And we will ensure the industry, clients, prospects, and investors can’t ignore it.

Let’s build the personal brand that commands the cybersecurity conversation and drives business.


Worked with global client portfolio 
- MSPs
- MSSPs
- Agentic AI SOC
- AI-powered GRC 
- Operational Resilience 

Senior Advisor, Financial Crimes Unit Exercises. BMO Fusion Centre

Execution of Financial Crimes Unit Exercise and Drill Program
• Design and execution of exercises and drills to operationalize the Financial Crimes Unit Fusion Centre
• Scenario creation and exercise execution for Information Security, Enterprise Fraud Management, Physical Security, and Global Crisis and Continuity Management teams 
• Providing effective challenge of incident response readiness through exercise observation
• Execution of enterprise-wide Purple Team Exercise


Cybersecurity Exercises: Purple Team, Ransomware, DDoS, Malware, Data Corruption, Data Breach, 3rd Party Incidents
Fraud Exercises: ATOs, Attack on Payment systems, Business Email Compromise, PII Breach
Physical Security Exercise: Active Assailant, Civil Unrest, Bomb Threats
Crisis Exercises: Disaster Recovery, Business Continuity, Operational Resilience, Fire Incidents, Natural Disasters, Utilities Disruption

We landed in Canada 8 years ago. 
Today I still get this question. 
Why did you move from Singapore?

I always answer with this as if one of the reason. 

“We were very comfortable and had stable jobs. In fact, I know almost exactly how many career will pan out”

And we wanted to try something diff. 

This is what it wld have looked like:
- stayed on in the Navy
- promotions to LTC or SLTC
- 300k salary (don’t quote me)
- waiting on a ~500k bonus in 2026
- complete command of 2-3 warships

This is the last 8 years instead:
- ~50% pay cut for first role
- took 3 role changes to gain parity 
- only to be laid off after a few years
- and living through a dead economy

If we take a snapshot view here, it is a disastrous decision. 

But of course it’s never that linear. 

Here are other things that I gained:
- explored 2 career paths. PM + cyber
- grew professional network from 0
- gained experience in enterprises
- sold digital products & services
- found mission driven role + team
- resilience and independence
 
The questions will always be asked. 

And the journey is still being written. 

P.S what questions do u always get when you tell your story?
How do u answer them?

Sales Navigator

li_at

JSESSIONID

Talks about #linkedin, #resilience, #cybersecurity, #crisismanagement, and #personalbranding

The Brand Strategist for Cyber CEOs. I build your brand as you build your business. | Senior Cybersecurity Advisor | Author | Naval Officer | CISSP | 🇨🇦🇸🇬 |

Rogers Cybersecure Catalyst, Toronto Metropolitan University is hiring.
We continue to grow and if our vision of "Cybersecurity for all" resonates with you. Check out and apply for these roles.

Director of Strategic Partnerships
https://lnkd.in/gaTXKaBz

Director, Public Sector and Small Businessess
https://lnkd.in/gFGDsGvG

Program Lead
https://lnkd.in/gSajF8eK

Cyber Clinic Program Lead
https://lnkd.in/gcFhZFkP

Operations Coordinator

Check out this job at Toronto Metropolitan University:  https://lnkd.in/g2S-fNFa


Applications close soon and start the new year in a role and organization that is shaping the future of Cybersecurity in Canada and beyond.

Rogers Cybersecure Catalyst, Toronto Metropolitan University

You are all busy. I don't expect you to read my history, so here is a little about me.

𝗕𝗼𝗿𝗻 𝗮𝗻𝗱 𝗿𝗮𝗶𝘀𝗲𝗱 𝗶𝗻 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲.

Never the model student.
Made a career choice at 19.
To serve in the Navy and see the world.

𝗖𝗮𝗿𝗲𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗡𝗮𝘃𝘆

Daily lessons of leadership, critical thinking.
Ran the wargaming and simulation centre.
Left in 2017 after rejecting a promotion and the opportunity to command a ship.

𝗢'𝗖𝗮𝗻𝗮𝗱𝗮

Moved to Canada w no corporate exp
Struggled for years to climb a ladder
Fortunate to move into cybersecurity

𝗖𝘆𝗯𝗲𝗿𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆

Currently in my 3rd role in cyber.
1. Project Management
2. Senior advisor - security exercises
3. Senior advisor - security exercises

𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗲𝗻𝗱𝗲𝗮𝘃𝗼𝗿𝘀

Full-time at Rogers Cybersecure Catalyst, Toronto Metropolitan University. 
Best place I have worked in Canada.

Need cybersecurity tabletop exercises, cyber range training, cyber advisory services?

Give me a shout.

𝗖𝗼𝗻𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀

Book author
The Essential Cybersecurity Ex Playbook.
I still refer to it when I design exercises. 
Get it if you are tasked to run exercises.

Ghostwriter for Cyber CEOs and Founders
Your LinkedIn Account is a goldmine.
Build your thought leadership and authority.
I write your LinkedIn posts for you.

P.S What did you not know abt me?

Cybersecurity professionals struggle in OT organizations.

Especially if they don’t take the time to understand operations.

I interviewed my friend Osman Saleem, the Managing Director of Actimeta, who helps his clients secure their OT and IoT infrastructure.

What Makes OT/IoT Security Complex

Q3: What makes protecting operational environments fundamentally different from traditional IT cybersecurity?

OT environments have physical processes, so organizations prioritize safety, reliability, and availability of OT systems. Confidentiality of data takes a back seat. Additionally, OT systems have a much longer life cycle. As a result, these systems operate 24/7 on legacy equipment and networks making patching and rebooting a challenge. Security changes can directly impact physical processes, which means risk management must balance cyber controls with operational continuity.

Q4: Can you share an example of how operational and security priorities sometimes conflict — and how organizations can bridge that gap?

Security teams may recommend immediate patching or network changes, while operations teams push back due to downtime risks or safety concerns. Capital upgrades of legacy equipment are also cited as reasons for avoiding immediate patches. Bridging that gap comes from joint risk assessments, staged mitigation plans, or designing controls that reduce risk without disrupting critical operations
_____________________________

If you enjoyed this interview series, please follow Osman. He is a security infrastructure expert and has helped organizations build IoT and OT security programs.


P.S. What’s the biggest challenge in OT security?

OT & IoT Cybersecurity | Smart Building Technology | Smart Cities

“I’ll take a break from writing/posting”. 

That’s what I told myself as I returned from my vacation. 

“It will be easy to get back into it”. 

Just like my exercise routine, my writing and networking rhythm were severly derailed. 

Even though my systems and tools were in place, I need to reconvince myself of the intend of being active on this platform. 

And it really does fall back to the why. 

Once that is reaffirmed, then the other pieces of the how kicks back in. 

Here’s back to sharing:
- how organizations should use cyber exercises to improve their readiness and resilience 
- how cyber CEOs should use LinkedIn to drive brand awareness 

P.S who thinks the LinkedIn feed is darn boring these days. Let’s start sharpening our storytelling skills.

Cyber CEOs are missing one of the biggest opportunities on LinkedIn.

Your founder story.

Not the pitch.
Not the product.
The reason you started.

Here is why it matters.

1. It builds trust faster than yr website.

People want to know the conviction behind your company. Your story answers the core question every buyer has: why should I trust you.

2. It humanizes your brand.

Cybersecurity is technical and crowded. Your story cuts through the noise and shows the person behind the mission.

3. It creates instant differentiation.

Competitors can copy language, pricing, and positioning. They cannot copy your journey.

4. It strengthens every future conversation.

When people understand your why, your product demonstrations, sales calls, and partnerships become warmer and easier.

Your founder story is not optional.
It is a strategic asset.

If you do not tell it, your audience will never hear it. And don’t wait for permission to share too. 

No one is gonna give you that.

Culture change is crucial for security transformations.

How does one influence change in critical infrastructure?

I interviewed my friend Osman Saleem, the Managing Director of Actimeta, who helps his clients secure their OT and IoT infrastructure.

Leadership, Culture & Collaboration

Q7: You’ve worked across consulting, engineering, and executive leadership — what have you learned about leading teams through complex technical change?

Real progress happens when leaders listen to their teams, and more importantly, remove obstacles instead of issuing directives. Operational teams adopt change when they feel respected, supported, and protected from unnecessary risk — not when security is pushed onto them as “another policy to follow.”

Q8: In your view, what’s the biggest cultural or mindset shift organizations need to make to strengthen their cyber and operational resilience?

Organizations must stop treating security as something they “enforce” on operations and start treating it as something they build with them. When frontline technicians and engineers are empowered as partners rather than problems to manage, security becomes practical, sustainable, and actually effective.
_____________________________

If you enjoyed this interview series, please follow Osman. He is a security infrastructure expert and has helped organizations build IoT and OT security programs.


P.S. Which sector needs the most security attention?

Have you tried asking ChatGPT abt yourself?

Try it. I hope you don’t find sensitive information.

AI models feed on data. And yet so many organizations have headed straight for the AI gravy train without due consideration for the impact on data management and privacy. 

I interviewed my friend Patrick Lo, the CEO of Privacy Horizon, who helps his clients make sense of the ever-changing landscape of privacy and the impact of AI.

The Intersection of Privacy and AI

Q5: As AI becomes more embedded in diagnostics and digital health tools, where do you see the biggest privacy blind spots emerging?

Many organizations that adopt AI often overlook the importance of a solid AI Governance Framework. This oversight can lead to unsupervised AI being used within the organization, allowing users to leverage AI solutions without proper guidance. Such a lack of direction often leads to unintended disclosures of sensitive information. Additionally, a significant blind spot exists where many organizations are unaware of what personal or health data their AI models are accessing, retaining, or inferring. 


Q6: How is Privacy Horizon adapting its services — for instance, with AI-PIAs or automated privacy assessments — to address these new challenges?

We’ve expanded our service model to include AI Privacy Impact Assessments, AI Governance Frameworks, AI Training, and readiness tools aligned with the EU AI Act and ISO 42001. These help healthcare organizations assess AI systems’ risks, ensure transparency, and demonstrate trustworthy AI adoption.
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If you enjoyed this interview series, please follow Patrick. He is a healthcare privacy expert and has helped organizations build privacy and security programs.


P.S What worries you about AI and privacy?

It seems like privacy is a premium these days.

And it can be sidelined if we don’t preserve it.

AI models feed on data. And yet so many organizations have headed straight for the AI gravy train without due consideration for the impact on data management and privacy. 

I interviewed my friend Patrick Lo, the CEO of Privacy Horizon, who helps his clients make sense of the ever-changing landscape of privacy and the impact of AI.

The Future of Privacy Leadership

Q7: What qualities will define the next generation of privacy leaders in healthcare?

Future privacy leaders will combine a strong understanding of technology, turning intricate risks related to AI, data, and cybersecurity into transparent, human-focused governance approaches that build trust among stakeholders.

Q8: If you could change one thing about how organizations approach privacy today, what would it be and why?

I would change the perspective from viewing “privacy as compliance” to seeing “privacy as strategy.” Privacy doesn’t have to be a boat anchor. Privacy is about common sense. Privacy is nothing more than good information management and good customer service. When organizations integrate privacy with trust, innovation, and brand value, compliance occurs naturally and a culture of accountability becomes self-sustaining.

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If you enjoyed this interview series, please follow Patrick. He is a healthcare privacy expert and has helped organizations build privacy and security programs.


P.S Is privacy a top concern when implementing AI?

Take a second to count your personal connected devices.

Now, estimate that number for an enterprise set-up.

Enterprises struggle to keep up with the inventory, tracking, management, and governance of their IT systems. Industries and companies that rely heavily on physical systems, such as monitoring devices, automated systems, and highly integrated systems, add layers of complexity and associated risks to maintaining operational efficiency and security.

I interviewed my friend Osman Saleem, the Managing Director of Actimeta, who helps his clients secure their OT and IoT infrastructure.

The OT/IoT Security Landscape 

Q1: How has the growing interconnection between physical systems and digital networks changed the way organizations think about cybersecurity?

Organizations that run physical systems and OT are more aware now of the risks that come with connecting them to digital networks. Asset owners are increasingly focused on securing these environments—marketing hype can amplify the fear, but the concern is justified. More connectivity expands the attack surface and links cyber incidents to real-world impacts on safety, reliability, and finances. As a result, there is a shift to treat cybersecurity as an operational responsibility, not just an IT issue.

Q2: From your experience, what are the biggest misconceptions business leaders still have about securing operational or connected environments?

Many business leaders place more emphasis on tooling and technology. Their main focus should be prioritized towards embedding cybersecurity practices and controls in their business workflows, organizational processes and ensuring their governance is not just documented, but functional. 
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If you enjoyed this interview series, please follow Osman. He is a security infrastructure expert and has helped organizations build IoT and OT security programs.


P.S. What are some IoT/OT security assumptions that many have?

If growing your LinkedIn presence as a cyber CEO is not part of your 2026 plan, it is a huge marketing miss. 

The others parts are shaping up:
- website copy
- marketing swag
- cold email blasts
- conference booth
- CISO wine and dine 😃

All that is important and probably takes up the bulk of your budget. 

And then when your prospects land on your LinkedIn page, it blands (yes bland) in with the rest of the corporate copy. 

“We are on brand.”
“Our product speaks for itself.”

What could have been a differentiator from your competitors and a vibrant platform to build a community and awareness for your company. 

Instead, it just fades to the background. Like many of the other passive accounts. 

Is your LinkedIn account working your you, your company, and your vision?

Or will 2026 be another missed opportunity? 

Your platform. 
Your choice.

LinkedIn

Addressing security issues in an OT heavy organization is an uphill battle.

Especially if we blindly apply IT security principles.

Where should one start? Or is it an impossible task?

I interviewed my friend Osman Saleem, the Managing Director of Actimeta, who helps his clients secure their OT and IoT infrastructure.

Building Secure and Resilient Systems

Q5: When you work with clients on OT/IoT cybersecurity, what guiding principles or frameworks do you find most effective?

Common sense, to start with. We also rely heavily on frameworks like NIST SP 800-82 and ISA/IEC 62443, focusing on asset visibility, segmentation, and defense-in-depth. These frameworks take a risk-based approach. There are industry-specific regulations that may also apply. Effective cybersecurity programs align cybersecurity controls directly to safety, reliability, and regulatory objectives rather than treating security as a standalone effort.

Q6: How can organizations take practical first steps toward improving their OT or IoT resilience without massive overhauls?

Work on foundational knowledge first. Document your environment and how OT intersects with and affects other organizational departments. Start with visibility - and I don’t mean deploying a tool. Understand what assets are connected, where data flows, and who owns them. Understand your existing staff's skill set. Establish your risk tolerance thresholds. Document everything. Then implement basic segmentation, access control, and incident response planning — small changes that dramatically reduce risk without major system interruptions.
_____________________________

If you enjoyed this interview series, please follow Osman. He is a security infrastructure expert and has helped organizations build IoT and OT security programs.


P.S. What are some key differences between IT and OT security?

Here’s one signal to know yr cyber exercise is highly effective. 
And most TTXs never trigger this. 

We recently executed a cyber range simulation exercise that put an IT team through a stressful scenario. 

The team was actively analyzing the IOCs and raise many relevant points for decision making. The leadership team weighed the risks and make a decision for containment. 

This decision was communicated to the technical teams and it spark a behavior which I didn’t expect but was glad it happened. 

The IT team responded to seek clarification on the decision. The instructions from the leadership team was clear on intent but the IT teams wanted to ensure that the leadership team understood the risks and nuances of the decision. 

And the discussion got pretty heated. 

This is termed as “Challenge and Response” and is something that we used while we manage the navigation team to ensure the safety of the ship. 

Team members would challenge the instructions (not the authority) if they were unclear or they had information that may impact the decision. The officer of the watch will have to respond to confirm or clarify the order. 

The purpose of this mechanism was to ensure that there was an avenue for clarification of an order without the risk of insubordination. 


So to my surprise, I saw this playing out as we ran our exercise. 

This is a healthy sign that the team had the right culture and understood the intent of the team’s actions. 

How did the heated discussion end?

I had to intervene, acknowledge the perspectives of both parties, and park the issue aside to continue w the exercise. 

This learning point would not occur in a benign tabletop exercise. It took a realistic high pressure scenario to tease out the practical considerations of incident response. 

P.S can u guess what the discussion was about? 
I’ll give a prize if anyone guessed it!

I consult with many Cyber CEOs. 

These 4 questions come up in every strategy call I run with founders.

⸻

1/ What should I post without oversharing or sounding salesy

They worry about balancing:
- Oversharing insights 
- Being authoritative vs promotional

But the real issue?

This isn’t a writing problem.
It’s a positioning + content strategy problem.

Once you define your POV and boundaries, posting becomes easy.

⸻

2/ Will this really generate business, or is it just vanity?

They’re skeptical because:
- Impressions ≠ pipeline
- “Likes” don’t close deals
- Decision-makers feel invisible on LI

Behind this question is a deeper fear:

“Will my effort pay off?”

LinkedIn is a trust engine, not a slot machine. It compounds if you show up consistently.

⸻

3/ How do I stand out when every cyber CEO sounds the same?

Their feed is full of:
- News reposts
- Corporate announcements 
- Zero Trust / AI buzzwords

Their real question is:

“What is MY unique point of view?”

The answer is always the same. 
Stand out by being specific, not louder.

Your niche, your observations, your client stories, your lessons.

Those are the differentiators.

⸻

4/ How much time does this take each week?

They assume LinkedIn is:
- Daily posting
- Daily commenting
- Constant DMing
- Full time social media diva

But what they actually want is simple:
A strategy that is intentional. 
A plan that drives results. 

You don’t need to post daily.
You need clarity, consistency, and relevance.

⸻

If you’ve have all these questions too, the good news is they’re all solvable.

Cyber CEOs don’t need more content.
They need a clearer strategy, stronger positioning, and a repeatable system.

P.S what other qns do u have?

Cyber CEOs have endless stories. 

Here are some ideas if u r stuck.

1. The moment you realized the cybersecurity problem you’re solving was real (A client incident, a failure you witnessed, or a blind spot in the market.)

2. Why you decided to start the company instead of joining another one (Your conviction, frustration, or spark.)

3. The first obstacle you faced as a founder and what it taught you
 (Funding, product clarity, hiring, credibility.)

4. The early version of your solution and how different it was from today
 (Show evolution and persistence.)

5. A hard lesson you learned that shaped how you lead now
 (Trust, communication, resilience, decision speed.)

6. The turning point when you knew the company would work
 (First client, first renewal, first big validation.)

7. A belief you hold about cybersecurity that most people overlook
 (Your “why” behind your mission.)

8. How your background shaped the way you approach security problems
 (Past industries, roles, failures, or personal experiences.)

9. The sacrifice most people don’t see
 (Time, stability, opportunity cost, personal growth.)

10. Your vision for the industry and why you’re committed to it
(Where things are going and why you care.)

P.S Expand on each point in a few different angles and your content is set for months. 

Any other story ideas?

LinkedIn has never worked for me. 

Many Cyber CEOs tell me that. 

“What have you tried?”

- had 1 video call w a new contact
- create 2 posts every quarter 
- msg 3 CISOs every week
- like 4 posts every day 
- read 5 cringey posts

Bruh, what were you expecting. 

If you execute prod dev like a hawk,
raise funds like the fed, why do you neglect your professional presence?

You may be causing more damage missing more opportunities than u thk. 

Is 2026 going to the same for u?

Here are 4 silly TTX lessons that you never plan for but do happen. 

You have gone through the rigor. 

Study the IRPs and escalation flows. 
Deep dive into sector intel and risks. 
Create the most compelling scenario. 

You executed the exercise w precision. 

Then realize this is what they gained. 

1. Some participants have never met. 

Whether it is high turnover or there never as reason to meet, don’t be surprised if some members have never met before and the exercise served its purpose of building relations. 

Silly but happens more often than u thk

2. Some plans have never been read. 

Or in some cases, no one knew it existed or didn’t event realize annex C-7 had a whole section dedicated to the responsibilities of said department. 

Better late than never to realize you have a role to play in an incident. 

3. Some words have diff meaning. 

You used industry defined nomenclature as you peppered the response plans with actionable and detailed terminology. Only to realize no one cares about your glossary on page 54. 

Fav terms. Isolate. Asset. Segregate. Sanitize. Take offline. Clean up. 

Record the lesson learned. 
Create an action item to synch. 

4.  Some roles and ppl r gone. 

This always happens but don’t let u derail the exercise. Plans are never perfect. They are there to serve as a kick off point and reference, not a step by step instruction booklet. 

Don’t be so rigid. 

P.S what other interesting TTX encounters have you experienced?

10 planning considerations for a live red team exercise.

A live Red Team exercise can transform your organization’s cyber readiness.

Or it can blow up in your face.

Most companies underestimate the planning required. 
Live exercises introduce operational risk, reputational exposure, and real technical consequences if poorly scoped.

Here are 10 planning considerations. 

⸻

1. Define crystal-clear objectives before touching the scenario.

A Red Team exercise easily derails without a defined purpose.
•	Are you testing detection?
•	Decision-making?
•	Business response?

Knowing the objective helps guide the red team and enables alignment.  

⸻

2. Assess organizational maturity honestly before selecting tactics.

Live exercises should match capability.
Teams still struggling with escalation protocols shouldn’t jump straight to advanced APT emulation.
Ensure your IRP, SOC workflows, and communication playbooks are mature enough to withstand live pressure.

⸻

3. Secure executive sponsorship and socialization early.

Leadership must know what they’re approving. This includes scope, risks, expected disruptions, and reporting cadence.

⸻

4. Establish strict scope, boundaries, and rules of engagement.

A Red Team must know exactly what is allowed.
Examples:
•	No production data exfiltration.
•	No destructive actions.
•	Limited hours for intrusion.
•	Clear ‘stop game’ conditions.

Defined ROE protects your systems, your people, and your reputation.

⸻

5. Map out all critical systems, dependencies, and crown jewels.

You can’t test everything.
Choose what matters most:
•	Mission-critical applications
•	Identity systems
•	Cloud environments
•	OT/ICS (very rare)

Have a clear reason why this is the target. 

⸻

6. Involve key third-party vendors before game day.

Many Red Team exercises collapse due to vendor bottlenecks.

Notify them early. 

Their tools, logging, and escalation capabilities determine how realistic and valuable the exercise becomes.

⸻

7. Prepare the SOC and security teams without revealing the scenario.

Let them know the exercise window and who to clarify with if there are doubts. 

A Red Team exercise shouldn’t overly hamper operations. Yes there will be increased load for short periods of time. 

⸻

8. Decide the battle rhythm for decision-making and communication.

Synchronisation avoids chaos and ensures realism in response flow.

Also include exercise control meetings to keep teams updated. 

⸻

9. Create a safety plan.

Live operations = live risk.

A safety plan ensures the Red Team can push boundaries without endangering the business.

⸻

10. Design a mature debrief, learning review, and AAR process.

The biggest ROI comes after the exercise.

A rigorous debrief is where transformation happens.

⸻

Conclusion

A live Red Team exercise is a meticulously planned, high-stakes enterprise learning event.

Plan it properly, and you elevate your team’s resilience.
Rush it, and you erode trust in security

How to instantly instill confidence during an incident response call?

One of the key features in every incident response plan is the incident response call or CSIRT (cybersecurity incident response team) call. 

Yet, it is hardly ever practised and you can confuse everyone if it is a mess. 

There is no clear lead, the agenda is sketchy, and the conversation goes all over the place. Even worse, it drags on with no end in sight. 

A simple way to fix this. 

Meetig structure + Practice

Here is a sample meeting structure:

1. State the objective and summary
2. Facts so far (what we know, what we think, what we don’t know)
3. Impact and scope 
4. Top 3 priorities and risks
5. Decisions needed now
6. Action item review
7. Comms and notifications
8. Recap key next steps
9. Open for questions 
10. Timing of next call 


You need to practise these calls. 
And run it with military disciple. 

P.S what agenda item wld u add?

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