Jessie van Breugel 🟣

helped 112+ founders get leads with an AI-powered system | $2.1M in client revenue

If you’re a coach or founder, this is for you ↓

The #1 reason you're on LinkedIn:

Leads to grow your business.

Because you want to...

– Make your family proud
– Have the freedom to travel
– Spend more time with the people you love
– Own your time (not just your calendar)
– Leave behind the 9-to-5 hamster wheel

Because your business isn't just a business — it's how you live free and serve deeply.

Right?

You didn’t quit your job to work longer hours in your own business.

You want freedom. Authority. Clients you actually like.

We help founders get INBOUND LEADS on LinkedIn with an AI-powered system — without endlessly chasing, burning out, or becoming a full-time content creator.

With our Authority Figures Program and my 1-1 support, together we:

— Get crystal-clear on your positioning and message
— Build an audience that trusts you (and buys from you)
— Use AI to streamline content + client acquisition — fast & secure

Here's a small selection of the experts we've worked with:

— Nicholas added $32K in new revenue in 8 weeks selling his new group program.
— Josh closed two deals in the first 6 weeks, hitting his first $10k+ month.
— Tobias secured $50K in new contracts and filled out his pipeline.
— JP closed 3 clients by dialing in his content and DM strategy.
— Linda closed her first $7,5K client within two months.
— Jon signed 3 clients and got a 2X+ ROI in 3 months.
— Gabi closed €15,000 in revenue in the first 4 weeks.
— Julius closed his first $4,5K client within 2 months.
— Laszlo closed 3 deals within the first 30 days.

If you're an expert with a high-ticket offer and you're ready to grow —

Send me a DM with “AFP” and I’ll send you the details.

Founder

The Creator Academy teaches creators to make magic internet money through audience-building and personal branding. Twitter and LinkedIn courses: https://thecreatoracademy.xyz/

jessie van breugel 🟣

GPT-5 = insane for lead gen (most people don’t know this)

Today I'm giving away 1000+ marketing prompts for FREE ↓

Comment “1K” and I’ll DM you the full system.

This includes specific prompts on:

☑ Influencer marketing
☑ Brand management
☑ Marketing research
☑ LinkedIn marketing
☑ Content marketing
☑ Product marketing
☑ Email marketing

It’s everything you need to have in 2025:

To replace your marketing team, 
or cut down on marketing costs.

You want to stop working just harder.
Instead, start working smarter.

To get access to this resource:

1. Like this post so it can help more people
2. Comment “1K” and I’ll send it to you.

♻️ Repost to get priority access (my inbox = a bit full)

“inbound is dead.” yeah… right | check my featured section to see how we’re still making it work ↓

I spent the last 100+ days obsessing over the perfect LinkedIn lead-gen post. After 5M+ organic impressions and 1,000s of leads, I cracked the code. The secret?

I have ONE framework I use every week to bring in new inbound leads.

Last time I checked, we have over 33,000 leads in our CRM.

Plus, I’ve used it to help 100+ coaches and founders.

Guys like Mark who filled his pipeline for MONTHS with a few simple posts.

And now I’m giving you the exact blueprint to build your own.

It's the complete system that:

☑ Converts views into booked calls
☑ Builds a posting routine to stay consistent with
☑ Tracks what content drives real business results
☑ Turns your expertise into endless lead magnet ideas
☑ Creates posts optimized for growth AND inbound leads

If you want this complete content engine:

1/ Like this post
2/ Comment "ENGINE"
3/ Connect with me (so I can DM you)

After 3 years, I finished – The LinkedIn GPT Blueprint

Over 10,000+ words and you can have it for FREE ↓

Comment "GPT" and I'll send it to you

It's the exact system I've used to;

☑ Get invited on dozens of key podcasts, and live events
☑  Become a Top 50 LinkedIn Creator worldwide
☑  Book 1,000s of meetings with $0 on ads
☑  Train 100s of coaches & consultants 
☑  Help our clients close $2,500,000+
☑  Generate millions of organic views

I share key insights I've NEVER shared before like

→ The “6-Figure No Sales Calls System” I built 
→ The GPT analysis I did on 100,000+ DMs
→ How I created 100s of viral lead magnets

It shows you EXACTLY

How to close clients on LinkedIn - without burning out.

This is the #1 guide you need to win on LinkedIn.

And I promise: this is worth your time.

To get access:

1. Like this so it can reach (and help) more people
2. Comment "GPT" and I'll send it to you

♻️ Repost this for priority access.

I spent 5+ yrs learning how to get inbound leads.

I packaged it all in this GPT-5 system – steal it for FREE ↓

↳ Comment “SYSTEM” below and I send it to you.

It’s simple.

Just copy-paste:

– a YouTube video
– Reddit thread
– a blog post
– X threads
– an email

Hit “Enter” and watch it:

→ generate 20+ of post ideas
→ write 11+ viral LinkedIn hooks
→ everything you need for your next post 

This isn't your standard "write me a linkedin post about X" BS.

This is years of conversion copywriting put together.

In 1 single system.

I’ve used this to generate 25,303 leads in the last few months.

Want to get access?

1. Like this post so it can reach (and help) more people
2. Comment “SYSTEM” below and I’ll send it to you.

ps. repost this for priority access ~ or be patient :-)

I hated LinkedIn DMs until I made multiple 6 figures.

I compiled everything into a free course - steal this ↓

Here’s what you’ll learn:

☑ Why your LinkedIn DMs don’t convert
☑ How to qualify prospects without wasting time
☑ How to move conversations forward seamlessly
☑ 5 follow-up methods that build trust, not pressure
☑ What messages to craft to get a higher response-rate

Don’t lose new clients over weak DMs.

Booking calls via DMs ain’t rocket-science.

Follow a proven framework, put in the reps and see results.

Start today to book more calls on LinkedIn tomorrow.

This playbook reveals the 7 crucial steps to book calls via DMs.

Inside: exact DM scripts, follow-up templates, and real-world examples to close more calls. Plus, a bonus video showing how I use ChatGPT to master DMs.

How to get access:

1. Like this post
2. Comment “LEADS”
3. I send it to you within 24 hours

ps. repost for priority access ♻️ or be patient

Every founder in 2025 should have a GPT stack.

Not 1, not 2. 10. Steal this system for FREE ↓

I pulled together a list of 10 GPTs founders should have at their disposal —  covering content marketing, lead-generation, outreach, sales strategies, and more.

→ These GPTs replace SOPs, useless templates, and even man hours.

I’ve compiled it into a simple one-page you can save, share, and steal.

Here’s how to get access to this resource:

1. Like this post so it can reach (and help) more people.
2. Comment “STACK” and I’ll send you the link.

ps. repost for priority access.

I used to waste hours on LinkedIn hooks (with 0 results)

Now I create viral hooks in < 30 sec – COPY THIS ↓

The secret?

I built a Viral Hook GPT.

Comment “HOOKS” if you want VIP access.

It uses the 11 formats that have generated over 3 million views on my content in the last 2 months alone.

This AI system removes your writer's block forever:

→ No more staring at a blank screen
→ No more second-guessing what works
→ No more wondering "will this get engagement?"

You just paste in your post, hit enter, and get 11 viral-worthy hooks.

I’ve spent 5+ years studying what works on LinkedIn.

Analyzing 1,000s posts and discovering the patterns that go viral.

I've turned all that research into an AI system anyone can use.

Inside this toolkit, you'll find:

☑ Access to the custom Viral Hook GPT
☑ 11 proven viral hook formats (with examples)
☑ Works in any niche, even if you think yours is "too small."

How to get access to this:

1. Like this post so it can help for people
2. Comment “HOOKS” and I will send you the direct link.

♻️ hit repost to get fast delivery – otherwise be patient

This AI bot generated 6+ mil LinkedIn views in 2025.

Because it writes like a top 1% creator ~ steal this TODAY ↓

Like + comment “MILLIONS” and I’ll send it to you.

Here’s the thing:

You never want to copy-paste a post directly from GPT-5.

But this GPT gives you a draft that’s 95% there.

Within seconds, it turns your idea into a draft.

This GPT was trained on:

→ 1000s of viral LinkedIn posts.
→ Frameworks from the Top 1% LinkedIn Creators
→ and universal copywriting strategies and techniques

Here’s how it works:

– Hit “Get started”
– Answer 3 simple questions
– Watch the GPT write your post live

How to get your hands on this GPT:

Like + comment "MILLIONS" below (we must be connected)

& I’ll send it over 🤝

ps. repost this for priority access ♻️ (my inbox tends to be full)

Gemini 3 → LinkedIn

The barrier to lead-gen didn’t get lower – it’s gone.

For years, you had two bad options:
1/ hire expensive ghostwriters (slow, $$$)
2/ use traditional lead-gen agencies (still expensive, bad results)

That time is over.

I built a system combining Gemini 3 and our proven strategies that turns a single sentence into a lead-generating LinkedIn post.

↳ Comment “GEM” to get instant access.

And it does all of this without adding more work to your day.

The workflow is terrifyingly simple:

→ Drop in a single sentence (your idea, offer, or insight)
→ Gemini 3 identifies the angle and audience intent
→ It builds a post format based on proven structures
→ It rewrites in your tone and tightens every line
→ You paste → publish → collect leads

You go from idea → live post in minutes.

Want the exact Gemini Gem & LinkedIn workflow? 

1/ Like this post 
2/ Comment “GEM” and I’ll send it over

ps. repost to save a founder from hiring a lead-gen agency today ♻️

GPT-5 is the best lead-gen agency I’ve ever hired.

(legit generated me $500,000 in pipeline in 8 weeks)

Everyone’s buzzing about GPT-5 right now.

Instead of wasting this golden opportunity, I built myself a new marketing team.

One that doesn’t ask for a raise each month.
+ works 24/7 to generate inbound leads.

There are 3 crucial parts of this system:

1) Viral Hook Writer
→ Writes short, scroll-stopping hooks
→ Turns 1 idea turns into 11 viral hooks

2) The $3K/Month AI Copywriter
→ Writes LinkedIn content in your exact voice
→ Turns ideas into sharp, DM-generating content

3) Hemingway Editor
→ Your #1 editing hero for $0 extra cost
→ Never ship a post with bad formatting again

Stop worrying about hiring an agency.
Start leveraging GPT-5 the right way.

This ain’t templates or one-size-fits-all bs.
Just AI running like a $20k/month marketing team.

Want access to the complete system?

1. Like this post so it can reach (and help) more people
2. Comment “LEADGEN” & I’ll DM you the full system

♻️ repost for priority access – or be patient

I built a GPT-5 prompt that turns basic pains into LinkedIn content that drive inbound leads.

From ideas → content → conversations → leads → clients 💰

Stop wasting hours on cold outreach or commenting.

How to get started:

➔ Copy the exact prompt to start the creation process
➔ Explain your ICP, brand, offer, tone-of-voice
➔ It gives you a 7-day posting calendar
➔ You pick ONE post to write at a time
➔ Start driving inbound leads
➔ Book more calls via DMs
➔ Sign more clients

Built on:

☑ 5+ years experience of conversion-writing and coaching
☑ $2.5+ million in realized client revenue - just via LinkedIn
☑ The exact insights of growing 78,000 followers

Want the full system?

Comment “GPT5” and I’ll send it your way

ps. repost for priority access ♻️

Your LinkedIn Headline has 1 purpose (not 5)

Yet, most people do it wrong. Steal our strategy ↓

↳ Comment “PROFILE” & I send you our 5-page strategy document.

On LinkedIn, your headline is a sales hook.

With one job:

Pull someone in from the feed to your profile.

How to craft a headline that get you inbound leads:

✔ Identify WHO you help → be ultra-specific
✔ Clarify the WHAT → use measurable results
✔ Explain the HOW → share your unique method
✔ Remove the #1 Frustration → remove objections
✔ Include a CTA → make it easy to take the next step

Remember:

A strong headline makes prospects curious to learn more.

Your profile is where you do the rest of the selling.

I’ve created a 5-page LinkedIn Strategy to position yourself as the authority on LinkedIn.

Including a 60-day plan to drive inbound leads, so you can rely on cold DMs and endlessly chasing begging people.

Want access?

1. Like this post so it can help more people
2. Comment “PROFILE” and I’ll send you a DM

ps. repost this for priority access ♻️

I grew to 75K+ on LinkedIn with this AI Idea Generator.

Today I'm handing it over to you, for FREE:

Comment ‘IDEA” if you want this and I'll send it.

The #1 challenge founders have on LinkedIn:

“I know posting is important... I don’t know what to talk about.”

You could wait for creativity to strike, 
Or you could just use this AI tool.

And, start posting today.

It's a simple tool, but it generates endless content ideas. 

Inside, you’ll get:

☑  A proven framework for never running out of things to say
☑  365 content idea prompts (1 prompt a day for a year)
☑  Templates for authority, storytelling & lead gen posts
☑  Live examples from my high-performing content
☑ 10+ plug-and-play content angles that convert

Whether you're on LinkedIn for the first time, 
Or, looking to grow your current audience.

This AI tool helps you to be consistent & strategic on LinkedIn.

Built for coaches, consultants, creators, and founders: 

Want access?

Comment “IDEA” and I DM you the link myself.

♻️ Repost this for priority access.

I’ve spent 5 years learning LinkedIn to get inbound leads.

I’ve compiled everything into 1 simple GPT – get access ↓

↳ Comment “GPT5” and I’ll DM you the GPT.

For coaches and founders who need better content faster.

Stop wasting your time on LinkedIn:

𐄂 No cold outreach
𐄂 No daily commenting
𐄂 No guessing what to post next

Here’s what it does:

☑ Turns pains into posts that spark DM conversations
☑ Keeps you consistent with a 7-day calendar
☑ Builds trust fast with clear messaging
☑ Works directly for LinkedIn lead-gen

Built on 5+ years conversion writing, coaching, and 80k followers
Same process I use for clients — now packaged.
Built for coaches and founders who want speed.

Want access?

1/ Like this post (so it helps more people)
2/ Comment “GPT5” and I’ll DM the link

♻️ Repost for priority access or have some patience

STOP wasting $3k/month on ghostwriters and agencies

I get 100s of inbound leads with Gemini 3 – steal this playbook ↓

↳ Comment “PLAYBOOK” and I’ll send it over.

Most people just use AI to "write a post".

Then, they complain “all AI content sounds the same”.

That’s because people have no clue how to use it.

I spent the last 7 days writing a playbook to solve this.

You want quality without sounding like every other AI user:

𐄂 No prompt guessing
𐄂 No generic AI drafts
𐄂 No wasting hours editing tone

Here’s how this system works:

☑ Analyze your past posts to let it write like you
☑ Write viral hooks using basic human psychology
☑ Uses a simple structure that makes people trust and buy
☑ Eliminates the horrible words that make AI sound like AI 🤖

This is built by someone who grew to 80,000 LinkedIn followers with AI tools.

Built for founders who want a system they can stick with.

Want access?

1/ Like this post (so it helps more people)
2/ Comment “PLAYBOOK” and I’ll DM the link

♻️ Repost for priority access

GPT-5 can transform anyone into a top marketer.

After 1,000s of leads, I built a new GPT – get access ↓

↳ Comment “VIRAL” and I’ll DM you access.

This GPT is trained on 5.4M views, 34k+ leads, and a 38% virality-rate.

But it didn’t start this way.

My first few lead magnet posts got 0 leads and just a few likes.

After tweaking and completely overhauling the strategy, everything changed:

→ we get 1,000s of new leads (some days 2,000+)
→ generated 5.4M+ organic views in 90 days 
→ hit 5-figure profit months without sales calls

It's the complete system to write your next viral lead magnet post with absolute precision - trained on our Authority Figures IP.

If you want this access to this unique GPT:

1/ Like this post
2/ Comment "VIRAL"
3/ Connect with me (so I can DM you)

99% of people can’t get leads using GPT-5.

Access these prompts to build your own 6-agent team.

↳ Comment “AGENTS” if you want the full system.

I’ve spent months building this complete lead gen system.

The workflow looks like this:

1 project prompt + 6 agents = 1 week of LinkedIn Content

Here’s what’s inside:

Agent #1 - The Strategist
→ Breaks down your offers, positioning, proof, and tone — giving the system the raw material for LinkedIn content.

Agent #2 - The Researcher
→ Pulls real ICP pains, phrases, and objections from Reddit, forums, and LinkedIn comments — fueling posts that hit the feed with relevance.

Agent #3 - The Architect
→ Turns pains + proof into a structured LinkedIn content backlog: idea bank, CTAs, and angles mapped to your funnel.

Agent #4 - The Critic
→ Stress-tests hooks, outlines, and drafts against proof and voice — ensuring only LinkedIn-ready ideas move forward.

Agent #5 - The Writer
→ Rebuilds the drafts into scroll-stopping LinkedIn posts with proof-led openings, tight flow, and your voice locked in.

Agent #6 - The Editor
→ Runs final pass: fact-check, polish, and approve — so 7 days of LinkedIn posts are ready to publish.

I start with a master project prompt inside ChatGPT. 
That’s the base the system runs on.
Then each agent takes over to push the output past human-level.

Want access to the full system + copy-paste prompts?

Comment “AGENTS” below and I'll send you a DM.

♻️ Repost this for priority access (as my inbox = full)

ChatGPT is the best LinkedIn assistant (most miss this)

After testing 100s of hours, I’ve complied this guide ↓

↳ Comment 'GUIDE' and I’ll send it your way

It's the exact system I've used to;

☑ Get invited on dozens of key podcasts, and live events
☑  Become a Top 50 LinkedIn Creator worldwide
☑  Book 1,000s of meetings with $0 on ads
☑  Train 100s of coaches & consultants 
☑  Help our clients close $2,500,000+
☑  Generate millions of organic views

I share key insights I've NEVER shared before like

→ The “6-Figure No Sales Calls System” I built 
→ The GPT analysis I did on 100,000+ DMs
→ How I created 100s of viral lead magnets

It shows you EXACTLY how to drive inbound leads.

To get it for FREE:

1. Like this post (so it can help more people)
2. Comment 'GUIDE' and I’ll send it your way 

ps. repost to get priority access (inbox = bit full)

You don't need a degree to get inbound leads on LinkedIn.

I’ve compiled the ultimate starter pack. Steal this ↓

Comment “PACK” below and I’ll send you access.

This is nearly everything I’ve created in the past few months.

Leading to 34,000+ leads, 5.4+ million views and many 4- and 5- figure clients.

Here’s what included:

15+ GPTs, 1500+ prompts & 10+ playbooks.

Everything you need to get inbound leads is inside this.

Want access to the massive resource?

1. Like this post so it can reach (and help) more people
2. Comment “PACK” and we’ll send it to your inbox

ps. inbox’s bit full these days so repost for VIP access ♻️

I used to think LinkedIn only worked with hours commenting, 100s of DMs and “coffee chats”. I found something better - steal this strategy ↓

I just finished the training breaking down this exact system.

↳ Comment “BREAKDOWN” and I’ll DM you the private link.

This is for coaches and founders who want LinkedIn doing the selling.

𐄂 No ad spend or lead gen agencies
𐄂 No cold outbound or spammy DMs
𐄂 No guessing hooks, visuals, or CTAs

This exact training shows you how to:

☑ Turn simple posts into lead engines
☑ Position you as the go-to expert in your niche
☑ Build a repeatable content engine to use every week

This system is backed by 34,000+ leads and 5.2M organic views in 109 days.

Want access?

1/ Like this post (so it helps more people)
2/ Comment “BREAKDOWN” and I’ll DM the link

ps. repost for priority access ♻️

Roman Pikalenko 🇺🇦🦩

Turning Impact Leaders into Authority Figures Through Powerful Stories | Ghostwriting LinkedIn & Educational Email Courses ✍️📚

I help climate deep tech founders build founder visibility that compounds.

Because when investors, customers, or top talent Google your name…

You don't want them to find nothing but your Crunchbase profile. 

You want them to see credibility. Clarity. Momentum.

Most of my clients are:

- Series A founders with scientific or technical backgrounds
- Deep in climate, water, food, or materials innovation
- Short on time but serious about becoming the go-to in their category

I ghostwrite their:

- LinkedIn thought leadership (to build traffic engine)
- Educational email courses (to convert attention into demand)
- And sometimes, their articles, newsletters, or even books

💬 I’ve worked with 10+ founders across 8 countries, helped generate $300k+ in LinkedIn-attributed revenue, and ghostwritten 1,000+ posts that have reached millions — while helping my clients build audiences filled with investors, partners, and talent.

You’ll never hear me say “you need to post more.”

Because most founders aren't struggling with content ideas. 

They're struggling with ROI. They don't see how LinkedIn translates to pipeline, partnerships, or talent acquisition.

That’s what I do.

If you want to build long-term authority, not just chase likes, we should talk.

💌 DM me “Pinky” and I’ll show you how I help founders build founder gravity — without sounding like a LinkedIn bro.

(And yes, I’ll tell you why it’s Pinky.)

Or just stick around and follow — I post regularly on founder visibility, deep tech storytelling, and LinkedIn strategy for serious operators.

Growth Marketer

~ Running company social media marketing operations
~ Running paid ad campaigns on social and Google Ads
~ Inbound and content marketing

2 billion people lack access to clean water.

And climate change is making it worse every year.

This Nigerian-born engineer is building a solution that cleans water, captures carbon, and creates fertilizer → all at once.

Meet David Gory Jr, M.S., MBA., Co-Founder and CEO of Airbuild Inc.

David was born and raised in Nigeria, where access to clean water and electricity wasn't a given. It was a daily struggle.

Growing up, he drank water from wells because the natural water sources were too polluted to use.
"
I experienced firsthand what it meant to live without access to clean water or electricity," David recalls.

At 16, David came to the United States for college, determined to build a future where communities wouldn't have to choose between dirty water and no water at all.

His vision crystallized when he met Richard Mariita, MSc., Ph.D., MBA Candidate, who had lost family members in Kenya to waterborne diseases.

Their shared mission? Use nature's own solutions to tackle the global water crisis.

In 2023, David co-founded Airbuild with Richard and John William Bucur, building on years of research into algae-powered water treatment systems.

Their breakthrough?

🌊 Using algae to treat polluted water
🌱 Capturing carbon from the atmosphere in the process
♻️ Creating biofertilizer as a valuable byproduct

Triple impact from one biological system.

But scaling a biotech solution for water treatment wasn't exactly smooth sailing.

The team spent years perfecting their algae cultivation process and convincing skeptics that a nature-based solution could work at an industrial scale.

The persistence paid off.

Today, Airbuild has:

→ Secured land in Green River, UT for their first commercial deployment
→ Designed a system that will treat 50% of the river's flow at full scale
→ Connected their solution to the Colorado River—the water source for California, Arizona, and Nevada
→ Proven their technology can scale profitably by selling carbon credits and biofertilizer

Their algae-powered system:

💧 Treats water pollution without harsh chemicals
🌍 Captures atmospheric carbon dioxide
🌾 Produces biofertilizer for agriculture
📈 Generates revenue from byproducts

At full deployment, Airbuild will process millions of gallons of water that feed into one of America's most critical river systems.

For communities: clean water without waiting decades for infrastructure.

For the climate: proof that solving multiple crises at once isn't just possible—it's profitable.

—

From drinking well water in Nigeria to treating rivers that supply three U.S. states.

That's the kind of lived experience that builds world-changing climate solutions.

—

Do you believe nature-based solutions can solve our water crisis at scale?

—

I plan to share more stories of exceptional climate leaders like David every Monday for #ClimateFounderMondays

Follow me by clicking the bell icon on my profile to be the first notified about it next week 🔔

Roman Pikalenko 🇺🇦🍉

I turn $10M+ Series A climate tech founders & execs into LinkedIn thought leaders to attract capital & talent | Helped 3x LinkedIn Top Voices & 10+ climate tech founders | Obsessed with solar right now ☀️

I once fired a client who called me a know-it-all.

They hired me to help the CEO build his visibility on LinkedIn.

I shared some honest feedback on their content idea.

They didn't like what I said.

Called me a know-it-all.

I ended the engagement that week.

—

Look, I get it.

Nobody likes being told their idea won't work.

But if you hire a premium ghostwriter and then get defensive when they give you expert advice... what exactly are you paying for?

—

You're not just hiring me to type up your thoughts.

You're hiring me to build you a content system.

→ To build content that actually gets results.
→ To push back when something's off-brand.
→ To tell you when a post won't land with your readers.

That requires trust.

And if you can't handle strategic pushback, we're not going to create anything great together.

—

The best client relationships I have?

They're the ones where founders are curious WHY I’m saying what I do.

That's what premium ghostwriting looks like.

Not a yes-man.

A thought partner.

—

Founders, honest question:

Would you rather hire a ghostwriter who challenges you or one who agrees with everything?

Drop your take in the comments.

Many founders on LinkedIn are trying too hard to be “authentic.” They think it means:

- Sharing vulnerable stories
- Talking about their traumas
- Posting their dog/cat/parrot every other day

But here’s what they forget:

They’re leading a business.

And when the signal gets drowned out by lifestyle content:

- Investors don’t take them seriously
- Quality hires roll their eyes and move on
- Customers go with the competitor who speaks to their pain

Authenticity ≠ oversharing.

Especially in climate tech.

If you want to build a personal brand that drives leads, PR, and funding… focus on:

→ Talking about real customer problems 
→ Sharing the story behind why you started 
→ Asking if your content is helpful, not just “relatable” 
→ Showing both wins and roadblocks 
→ Proving you’re up to the task — whether you’re a PhD founder or building your first company

That’s how you earn attention that compounds.

—

Are you struggling to differentiate your tone from your company’s?

PS. If you watched The Last of Us Season 2, I'd love to hear what you think of it. I have some....thoughts.

"If I go on vacation, I don't want to think about LinkedIn."

That's a fair and common concern.

But you don't have to drop your LinkedIn entirely to stay present.

If you go away for 3 weeks in Japan (like I just did), you can stay visible with almost zero creative effort in 3 simple ways:

1/ Recycle your best-performing posts instead of creating anything new.

Your top posts earned engagement for a reason. Reposting them does three things:

• Keeps your posting cadence alive
• Reinforces ideas your audience already loved
• Saves you from burning creative energy while you're supposed to relax

Most people won't even notice you've posted it before.

2/ Share raw travel observations.

A photo with a one-paragraph caption. A quick reflection tied to your niche. An observation about how stepping away resets your thinking. 

Travel naturally creates content, and people engage out of empathy and curiosity. 

3/ Set an away message that redirects attention.

Your inbox will still fill up while you're gone. Instead of a generic "OOO," link to something valuable:

• Your latest newsletter
• Your best lead magnet
• Your sales page
• Your calendar for post-vacation calls

This keeps conversations warm and moves people through your ecosystem while you're offline.

—

Staying present on vacation isn't about grinding from hotel lobbies.

It's about keeping the lights on with smart, low-effort signals.

What's your vacation LinkedIn strategy? Do you post? Go silent? Something else?

My client has 4 business verticals and posts 5x/week on LinkedIn. Most founders think this is a recipe for disaster. Is it?

"Won't I confuse my audience?"

"Should I just pick one vertical and stick to it?"

Here's what we do instead (and why it works):

—

Her company operates in 4 distinct verticals:

1/ Wool insulation for pharma cold chain in Australia
2/ Wool insulation for pharma cold chain in India
3/ Denim insulation for builders
4/ Contract manufacturing

Each vertical has a different audience. Different pain points. Different buyers.

When we started working together, the obvious question was:

"Do we focus on one vertical, or talk about all four?"

My answer: all four. But with structure.

—

Here's the exact framework we use:

Step 1: Ask which vertical is the priority right now.

Not all verticals are equal at all times. Sometimes she's launching a new product. Sometimes she's scaling one division.

They just launched a new denim insulation line 2 weeks ago, for example.

We align the content calendar with business priorities.

Step 2: Organize content by days of the week.

Monday and Tuesday? Denim insulation for builders.
Wednesday? Contract manufacturing.
Thursday and Friday? Wool insulation for pharma.

Her audience knows what to expect. And she doesn't feel scattered.

Step 3: Monitor each vertical as a separate improvement opportunity.

Here's where most people mess up.

They look at overall engagement and say "content isn't working."

We track performance by vertical. Separately.

Different verticals attract different audiences with different activity levels on LinkedIn.

—

The surprising results?

Contract manufacturing and denim content perform the best overall.

Consistent engagement. Steady growth. Predictable metrics.

Buuuuuut…….

Wool insulation topics get insane engagement when we share company wins.

Why?

Because the denim audience is highly active on LinkedIn. They engage heavily when they see proof of impact.

The pharma audience? Less active overall. But they're there. And they convert.

—

What we learned:

Don't avoid multiple verticals. Structure them.

Different audiences behave differently on LinkedIn. And that's fine.

Track each vertical separately. Treat them as independent experiments.

Some verticals will outperform on engagement. Others will outperform on leads.

Both matter.

—

If you're running a business with multiple verticals and think LinkedIn won't work for you, give this strategy a try.

—

What's your biggest challenge with posting about multiple products or services?

taplio

The Battle

jessie van breugel 🟣

Roman Pikalenko 🇺🇦🦩

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taplio

The Battle

jessie van breugel 🟣

Roman Pikalenko 🇺🇦🦩

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}jessie van breugel 🟣's LinkedIn Performance

Performance ScoreRoman Pikalenko 🇺🇦🦩's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Scorejessie van breugel 🟣's LinkedIn Performance