GS Verde Group

Head of Brand & Communications

Alchemy Branding Studio

Welcome to Alchemy, where art meets science in brand crafting. Taking a bold step with us into SEO-driven social media management, perfect for detail-oriented leaders who need more time to focus on what they do best. More than just logos, we create brands that resonate and endure. With our new, smart SEO content strategies, we ensure your brand not only stands out but also engages effectively online. Think of us as your comprehensive backstage crew, expertly handling your digital presence so that when the spotlight hits, your brand shines its brightest.

Co-Founder & Consultant

Airbox Systems

Airbox produces the most comprehensive suite of situational awareness tools available anywhere on both desktop PCs and mobile platforms. Designed for planning, execution and after action review, Airbox software is trusted by law enforcement, military, special forces, search & rescue, fire and medical emergency services. With over 400 maps available to use and the option to create your own, the base level map can sit off-line allowing operations to continue whilst no internet access is available.

Brand Communications Manager

Tiny Wizard Studio

SHOWCASE YOUR BRAND’S PERSONALITY AND MAGNETISE YOUR AUDIENCE LIKE MAGIC WITH SPELLBINDING VISUAL COMMUNICATIONS

Creative marketing campaigns | Animation | Brand design

You have a skin-tingling vision to shape, an important message to spread, a unique story to share — and they all deserve an adoring audience. 

But attention is getting more and more difficult to win, which is why you don’t just need to produce strategic visuals, you need to produce spellbinding ones. 

That’s where we tiny wizards come in. (And yes, you may ask to see our wands.)

Tiny Wizard Studio is a creative agency where anything is possible. You dream it? We do it. Boldly. Beautifully. 

We’re here to be the partner to your visionary, purpose-driven company and help grow its reach and revenue faster by conjuring up personality-drenched visual communications.

Co-Founder & Chief Wizard

I am a seasoned Brand and Communications expert with over a decade of experience driving growth and market readiness for businesses navigating pivotal moments such as investments, mergers, acquisitions, and succession planning. My passion lies in developing strategies that enhance brand value, attract investment, and position companies for success in competitive markets.

In my current role as Head of Brand & Communications at GS Verde Group, I work closely with businesses in the Buy-Sell-Raise space to elevate their market presence and ensure they are ready for acquisition or sale. My approach combines a consultancy mindset with the expertise of a fractional marketing director, providing tailored branding and marketing strategies that maximise value for business owners, CEOs, and entrepreneurs.

Prior to this, I founded Tiny Wizard Studio, where for over 11 years I led a creative team in crafting bold and beautiful brand designs and marketing campaigns for purpose-driven companies. Running my own business gave me a deep understanding of the challenges business owners face, and this experience has been invaluable in my current role. I know first-hand how to shape a brand that resonates with its audience, stays true to its vision, and thrives in a competitive landscape.

In addition to Tiny Wizard Studio, I co-founded Alchemy Branding Studio, where we specialise in SEO-driven social media management and brand development. Our focus is on helping businesses stand out and engage their audiences effectively in the digital age.

Specialising in:

Brand and PR strategies for M&A and investment readiness.
Leveraging AI to empower marketing teams and drive innovation.
Strategic brand positioning for tech and scientific sectors.
Comprehensive communication strategies for business growth.

I’m passionate about helping businesses uncover their unique value propositions and communicate them effectively to their target audiences. I advocate for the adoption of AI within marketing teams and have been actively exploring AI tools to enhance the strategies I craft. My goal is to empower marketing teams, drive innovation, and deliver data-driven advice that resonates with businesses looking to scale, sell, or raise investment.

Whether leading a creative team, running my own business, or acting as a fractional marketing director, my approach is always rooted in collaboration, precision, and a deep understanding of the modern marketing landscape.

Jess Morgan

I’m on my way into a networking event this morning but also mentally reviewing every positioning statement I’ve written this month.

Funny thing about working on brand consistency: suddenly you become hyper-aware of whether you’re “on message”. 

Today’s internal monologue:
Does my intro line match our value proposition?
Is my face giving “clarity and cohesion”… or “I answered emails at 11pm again”?
Does this jacket align with the brand palette? (It doesn’t. I’ve made peace with it.)

But the point is, a brand isn’t just what we publish, it’s how we show up.
In conversations. In quick intros. Even in those first few seconds of a handshake.

So if you see me this morning, I’ll be the one aiming for consistency…and hoping my positioning statement sounds smoother out loud than it did in the car mirror. 😅

Commercial Director at Ligtas | Co-founder at Alchemy | Driving brand, marketing & sales alignment for people-first growth | Believer in bold storytelling, behavioural-led leadership & culture that connects ✨

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Apparently Dave Morgan’s idea of a Friday night date night these days is to sign us up for fitness competitions. 🤦🏻‍♀️🥴

 I hereby produce evidence that I was indeed at @gymsyncuk event by @welchfitness_wf on Friday evening and did take part, despite there being absolutely no photos of be doing one single burpee. Which I’m kinda glad about to be honest. 

The last photo however, hopefully proof that I very much did ALL the the burpees!! 😂😂 And I died on the floor immediately afterwards. 

All jokes aside (as well as the whining), I had such a great evening and I am very much enjoying spending time with everyone in the @welchfitness_wf community! So much progress this year and couldn’t do it without the encouragement and support. 💪❤️

But Dave…dinner and a movie is still a nice way to spend an evening. Just sayin’. 

#fridaymotivation #datenight

Have you ever opened your website and immediately felt your shoulders tense?

I hear this all the time.
The colours don’t match your socials.
The tone feels like it was written before the pandemic.
And the whole thing looks like your brand has been on a “journey of self-discovery”… without you.

Here’s the uncomfortable truth:
Most SMEs don’t have a business problem.
They have a brand presentation problem.

And they know it.
That wave of embarrassment? It’s not dramatic. It’s your instinct telling you something’s off.

I’ve seen brilliant businesses undersell themselves because their brand doesn’t reflect the standard of the work they deliver. Not because they’re sloppy because they’re overwhelmed, busy, stretched, and constantly pushing branding to “next month”.

The fix doesn’t start with a rebrand.
It starts with clarity.

If this hit a nerve, our free brand audit will show exactly what’s slipping and what to fix first.
No jargon. Just an outside view you can use straight away.

You deserve a brand you’re proud to open.
One that doesn’t make your shoulders rise before the homepage even loads.

#BrandStrategy #SMEBranding #MarketingClarity

Being compliant doesn’t always mean being safe.

One of the first things that struck me when I came into Ligtas was how many organisations genuinely believe that because something is written down, it must be happening. And that assumption is where risk hides.

The line that lives rent-free in my head from our brochure is:
 “Compliance proves you have systems; safety proves those systems work.”

That’s exactly the gap we close.Not with more paperwork. Not with bigger checklists. But with clarity, confidence, and conversations that actually land with people.

Our whole approach — Consult · Train · Maintain — exists to help businesses stop guessing and start genuinely knowing whether their systems hold up in real life.

Because the goal isn’t just to pass an audit.
It’s to protect people and help leaders sleep better at night.

That’s the heart of who we are.

The countdown’s on. Today we’ll be talking about what the Fire Safety (Residential Evacuation Plans) (England) Regulations 2025 really mean and what organisations should be doing right now to prepare.

Whether you manage buildings, oversee compliance, or simply want to understand how the new legislation affects your responsibilities, this session will give you clear, grounded guidance.

Our focus is practical: what’s changing, what remains uncertain, and how to get ready without wasting effort.

It's not too late to join us! 
👉 Register here: https://lnkd.in/eD9DVDEF 

📅 Tuesday 2nd December 2025
🕛 12:00 to 12:45
🎓 Free CPD-certified webinar

You ever watch a competitor, offering worse service, absolutely clean up online?

It’s frustrating because you know your delivery is stronger.
Your customer care is better.
Your product is better.

But their brand looks sharper.
Cleaner.
More confident.

And like it or not, people trust the thing that looks trustworthy first.
They assume the polished brand is the better choice before they’ve even compared quality.

This isn’t about jealousy.
It’s about recognition.

If customers see another brand more often and it all looks consistent they remember them.
And they forget you.

That gap is painful.
But it’s fixable.

If this hit you somewhere uncomfortable, our free brand audit will show exactly why competitors look further ahead than they actually are and what you can do about it.

Small changes.
Clearer visuals.
Better consistency.
Massive impact.

#BrandStrategy #SMEGrowth #BrandRecognition

Some brands change direction more often than my kids change their snack preferences…which is impressive, and not in a good way.

Shape-shifting feels fun in the moment. It also looks chaotic from the outside. And confusion isn’t a great conversion strategy.

And usually, the constant flip flopping comes down to one thing: no clear story.

If you can’t explain who you are and what you do in one clear, captivating line ; a line your whole team could happily repeat then you don’t have an anchor. You leave an impression, not a position. And that alone won’t hold a brand steady.

A brand isn’t supposed to reflect your mood swings.
It’s supposed to anchor you.

That’s why I love running brand strategy workshops. There’s always that moment when a team finally lands the story; the positioning, the value prop, the “ohhh, THAT’S us” clarity.

Once you choose who you are, stick with it long enough for other people to believe you.

If you need help getting to that moment, you know where I am.

This month's episode of Brand To Scale is live: From Vision to Values.

I had a brilliant conversation with Anthony Levy, CEO of Circularity First, about leading a purpose-driven business over the long term. We explored decision-making under pressure, building a team around shared values, and how to stay honest with yourself when the stakes are high.

If you’re interested in leadership that isn’t built on noise or ego, but on clarity, consistency, and values that actually guide your choices, this episode will land well.

Guest: Anthony Levy
LinkedIn: https://lnkd.in/em3PUdUn

Circularity First

#BrandToScale #Leadership #Founders #BusinessEthics #Sustainability #PurposeLedBusiness

Most salespeople think they’re good listeners. But if you recorded their calls (and you should!), you’d probably hear this pattern:
 
Question.
Interruption.
Pitch.

And somewhere in there, the client’s truth gets lost. We’re taught to present, to persuade, to handle objections…but we’re rarely taught to listen properly.

I’ve written about this; the forgotten part of sales training that turns ‘pitching’ into something far more powerful: listening.

👇 Read the full piece here

Sales training often focuses on persuasion; the perfect pitch, the confident close, the snappy objection handling. But there’s a quieter, far more pow

Open article: The Forgotten Part of Sales Training: Why Listening Beats Logic by Jess Morgan • 4 min read

The Forgotten Part of Sales Training: Why Listening Beats Logic

One thing Anthony said in this part of our conversation stayed with me.

We talk a lot about “vision” in business the big ideas, the direction, the mission.
But in the early stages, vision isn’t what moves things forward.
It’s the uncomfortable work you’re not naturally wired for.

Anthony shares how he had to learn sales from scratch. Not the polished version the repetitive, unglamorous kind of learning that comes from doing something badly until it starts becoming useful.

Most early progress looks like that.
Not inspiration. Not confidence. Just persistence.

It’s a good reminder that the first stage of any business isn’t about refining your strengths. It’s about being willing to stretch beyond them.

#BrandToScale #Leadership #Founders #BusinessGrowth #StartupLife #Entrepreneurship

Culture isn’t what’s written on posters. It’s what leaders repeat on ordinary days.

30 respondents (23%) in The Strength Report said coaching helped them improve how they manage people and model behaviour.

That’s where culture really shifts in everyday moments that build trust.

Read more: https://lnkd.in/ecpCAi4P

#leadership #culture #coaching #behaviouralchange #management #strengthreport #bebusinessfit

You ever scroll your own Instagram and feel like you’re flicking through a scrapbook of questionable decisions?

Bright post. Beige post. A caption that sounds like you. Another that sounds like a corporate intern.

It’s funny… until it isn’t.

Because when your brand feels chaotic, everything becomes harder:
Sales.
Trust.
Momentum.

And most of the time, the issue isn’t skill it’s survival mode.
Posting quickly.
Posting reactively.
Posting without a clear direction because you’re juggling twelve other things.

But inconsistency is expensive.
Customers don’t know what to expect.
And the moment people can’t predict you, they stop engaging.

The fix isn’t more content.
It’s a clearer brand foundation.

If this feels uncomfortably familiar, the free brand audit will show you why everything feels a bit “off” and what’s actually worth fixing.

You don’t need a perfect feed.
You just need a consistent one.

#BrandStrategy #SMEBranding #ContentConsistency

Many SMEs experience the same moment:
They’re about to hit “post” and suddenly feel unsure.

The colours don’t look right.
The tone doesn’t match the website.
The layout feels rushed.
And the content no longer feels aligned with the brand.

This hesitation is a sign of brand inconsistency not incompetence.

When your visual identity and messaging drift, posting becomes stressful.
You’re less confident.
You second-guess every decision.
And engagement drops long before the sale does.

Our free brand audit is designed to pinpoint why your content isn’t landing and what’s breaking the connection between your brand and your audience.

Clear insights.
Practical fixes.
Immediate clarity.

If posting feels harder than it should, we can help.

#BrandConsistency #SMEBranding #AlchemyBranding

Dynamic Development

Working on the late Ken Blanchard’s principle of “None of us is as smart as all of us” I am an experienced people centred development professional with a passion for unlocking and harnessing the potential of individuals and teams with a view to improving employee engagement, productivity and organisation performance. With extensive experience in managing people, service & targets across different working environments. I am equipped to take a collaborative, creative, and inclusive approach to achieving results So no “off the shelf” delivery from me!  Proven routes to effectiveness have included Event Facilitation, Training, Workshop Design & Delivery, Psychometric Profiling Mentoring and Coaching, most recently as a Leadership Development Specialist with LEAD Wales /ION leadership.

PEOPLE DEVELOPMENT SPECIALIST

ION Leadership www.ionleadership.co.uk

"ION leadership, helping grow leaders and businesses through innovative and powerful leadership development programmes."

The ION leadership programme is based on practical, experiential learning within a trusted group of peers. The participants will be able to experiment with different leadership styles and learn how best to implement the latest thinking, strategies and best practice into their own business. 

Led by Swansea University in partnership with Bangor University, the ION Leadership project is successor to the award winning LEAD Wales programme and is backed with £2.7m from Welsh government and the European Social Fund to raise skills and drive forward productivity and turnover in businesses throughout the convergence areas of Wales. 

The initiative will support over 590 entrepreneurs and aspiring leaders to develop high quality skills through a targeted leadership programme that helps raise productivity in their workplaces and develop sustainable, profitable enterprises.

Leadership Development

Working with business leaders of SMEs in Wales, to provide the essential support, advice and guidance required to enhance leadership skills and act as a catalyst for business success/growth.

Leadership Development Specialist

Chwarae Teg

Delivering ILM & additional project training programmes across South West Wales region; including accreditation, quality management & internal verification.
- Facilitating ILM workshops, tailoring materials to meet participant needs.
- Providing 1-1 support, advice & guidance to participants throughout their Agile Nation experience.
- Researching, designing & delivering additional workshops in line with identified needs e.g. Developing Effective Workplace Relationships, Delivering Excellence Through Teamwork, Confidence, Assertiveness & Self Esteem etc.
- Fostering a climate of continuous improvement & shared learning across wider team.

Agile Nation Project Trainer

Institute of Customer Service

Leading the Wales and West region as part of a UK wide Professional Development team focussed on supporting individuals and member organisations with their professional development strategies, objectives and activities.
- Designed ICS Customer Service Coach Award.
- Consulted with key stakeholders to establish/expand their development programmes.
-  Developed, planned, promoted delivered regional development network events
- Facilitated workshops, group & individual coaching, tailoring support, assessing progress.
- Initiated & built robust, effective relationships across public, private and third sector member organisations.
- Trained, coached & accredited ICS Assessors-monitored in line with quality assurance requirements

Professional Development Manager

LloydsTSB

HR Policy Advice

With over 20 years of experience in people development, I am passionate about unlocking and harnessing the potential of individuals and teams to improve employee engagement, productivity, and organizational performance. I have a strong background in event facilitation, training, workshop design and delivery, psychometric profiling, mentoring, and coaching, all focused on getting the best performance out of you and your people. I spent the last 10 years working on the highly successful LEAD Wales and ION Leadership programs, partnerships between Welsh Government, ESF, Swansea and Bangor Universities to help grow leaders and businesses through innovative and powerful leadership development programs.

As a People Development Specialist at ION Leadership, I collaborated with business leaders of SMEs, providing them with the essential support, advice, and guidance required to enhance their leadership skills and act as a catalyst for business success and growth. With my new company Dynamic Development, we continue to use practical, experiential learning methods, and have bolted on a strong element of consultation, what we are calling the Discovery phase-using the most up to date psychometrics and review tools to ensure development interventions are tailored to you and the development needs of your team and organization. And it doesn't stop there as we have added a third essential area to the business which we are calling Directions, where I leverage my skill development, coaching, and mentoring skills to partner with individuals to support them through career re-direction, role transitions and all the other bumps along the road.

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