PARIS Technologies International Inc.

Jessica serves as a editor, organizer, idea person, and strategist for moving PARIS towards growth via marketing. She does the following:

-Manages the content and design of both paristech.com and olap.com, both of which she launched anew on the Wordpress platform. 
-Writes, schedules, and coordinates content for all the blogs, social media, and marketing collateral for PARIS Tech
-Oversees all software product documentation for PARIS's products: PowerOLAP, Olation, Leonardo, Time Manager Live, and PowerAnalytics, including user manuals, training manuals, quick-start manuals, and online help files
-Records and produces videos for marketing as well as software product training
-Manages a marketing team for product launches, email marketing, webinar promotions, and industry events

Director of Marketing

Get It with Marketing

Marketing Specialist

Business Intelligence Technologies, Inc.

Marketing Director

PARIS Technologies International

Marketing Manager

Chicago Public Schools

Worked at first as a substitute teacher in various schools in the CPS district. Later I taught Sophomore and Junior High School English at Gage Park High School on Chicago's south side.  I taught American and British Literature as well as Humanities.

English Teacher

I have a background in digital marketing in the B2B technology space. I'm a writer and a thinker and a problem solver. 

I enjoy leading small teams and developing efficient processes.  I love finding solutions.  I have a talent for compassionate and emotionally intelligent leadership.

I'm trained as a Vistage Emerging Leader, a Predictive Index Practitioner, and an Inbound Marketer.

Jessica Otero

Thanks for a great session today!  Shouting out some of the team for their great work and support 😍 

-Jacco Viljoen (directing me) 
-Shannon Presti (beautiful templates and good lighting)
-Bruce R. Robinson & Kamba Tshibangu  (technical support)

Pleasure working with you all!

PARIS Technologies International

Marketing Director @ PARIS Tech | Growth Strategist and Content Creator

No alternative text description for this image

Here's the recipe to tie it all together..

If your firm is uses:
Excel 
SQL Server 

(AND/OR)

You would love to have a tidy and powerful 3-Statement Financial Model in Excel...

Then, you need to check out PowerAnalyics
Link in comments

#3StatementFinancials
#Adventureworks
#Excel
#SQLserver

Taylor Scher

Taylor Scher Consulting, LLC

I’m an independent SEO consultant in Denver, CO with 5+ years of digital marketing experience. Here's a few recent results:

- 150% increase in demos for a Supply Chain SaaS over 3 months
- 161% increase in demos for a restaurant analytics team 
- 333% increase in demos for a legal tech brand over 3 months
- Added $138,000 in ARR to a Shopify Upsell App in under 6 months

SEO Consultant

EforAll Colorado

Growth Mentor

Sagefrog Marketing Group, LLC

SEO Specialist

Sagapixel SEO

Premier Legal Marketing

Digital Marketing Specialist

SaaS SEO Consultant

Hi, I’m Taylor

I help SaaS teams turn search into a predictable channel for revenue growth. Whether you need a roadmap or someone to run the whole thing, I'm here to make sure your investment pays off. 

Here's a few examples of what I've done for other clients:

- 150% increase in demos for a Supply Chain SaaS over 3 months
- 161% increase in demos for a restaurant analytics team 
- 333% increase in demos for a legal tech brand over 3 months
- Added $138,000 in ARR to a Shopify Upsell App in under 6 months

I do all of this through 4-tiered packages:

- SEO consulting 
- Fractional SEO
- Content creation
- Content creation + PR

If you're interested in getting started, please use my Calendly booking page to schedule an intro call

BTW HERE IS MY EMAIL TO CONNECT: taylorscher5@gmail.com

Search Engine Optimization Consultant

Yesterday I celebrated 2 years of running Taylor Scher Consulting, LLC full time. 

What a crazy journey it's been so far. 

I think the funniest thing about starting my own business is that I never intended to do it in the first place. 

When I left my previous job, I just intended to find another full-time/part-time job while maybe handling a few small projects on the side. 

Well, the job market in 2023 was horrible (I don't think it's gotten any better), and I was frantically searching for another position while I only had 2 clients at the time. 

After getting rejected from application to application, more prospects were coming through my pipeline, either finding me through my content on LinkedIn, comments on Reddit, or my site's SEO. 

It eventually got to the point where it just didn't make sense to find another job when I could just keep going down this path. 

And I'm glad I did. These 2 years have allowed me to:

- Connect with marketing teams across the globe 
- Have the freedom to work under my own terms
- Have more free time than I know what to do with
- Build skills that only come with running a business

None of this would've been possible without:

- My partner Amy Bonomo, who supported me every step of the way
- My coach Ed Deason, who helped add much needed structure to my business and vision 
- All of my first clients who took a HUGE leap of faith with a random 25-year-old 

Seriously, I'm entirely grateful for the people who supported me with starting my business and excited to see where this journey continues to take me.

SEO Consultant | Helping B2B SaaS grow on Google and AI search

About 50% of my qualified leads are now coming from LLMs.

Want to know what I did to get there?

SEO.

No literally.

Just regular SEO with a dash of outreach.

All I did was:

- Build a full range of industry/service pages (SEO)
- Build out “best of” listicles for industries and services (SEO)
- Get featured on other similar listicles (GEO)

I’m sure posting on LinkedIn played a part, but my main focus has been the above 3.

And that's been enough to see an increase in leads from LLMs.

From what I've seen so far, coverage in other listicles is what seems to carry the most weight. 

Especially if LLMs are already using those listicles as citations.

The more my name appears in those listicles, the more relevant an LLM sees me as for that category.

Not to mention I’ve ALSO gotten leads from those external listicles as well.

I can get down with the strategy/approach of AEO being different, but on a tactical level, 95% of it is the same as SEO.

I find product-specific content (“how to do [use case] using [your product] to be underrated. 

Not only does it still work extremely well for SEO, but it’s a great way to influence how LLMs reference your product. 

In the image below, AI overviews are recommending my client's brand for a search that's more MoFu. 

There isn't any direct transactional intent tied to "how to annotate PDFs in Google Drive." 

But if a tool is needed to complete a task, the LLM will source different products that can complete that task. 

What we want to do is supply LLMs with information on what your product can do. 

This can either be your blog content, documentation pages, or even both.

Think about the top 10 JTBD of your ICP, and create a detailed "how-to" on how they can accomplish that using your product.

If you’re adding FAQs to your product pages, avoid going after broad questions.

Questions like: 

- “What is [your product category]?
- “What is the benefit of [your product category]?
- “What does [your product category] do?

Instead of covering the category, answer questions specific to the product

Take Factors FAQs for example

- “How long does it take to setup conversions in Factors?”
- “Does Factors provide person-level identification?”
- “Does Factors comply with Google’s data and privacy rules?” 

All specific questions users likely have when gauging a product like Factors.

But the secondary benefit is that it influences how LLMs reference your product. 

These FAQs help:

- Answer brand-related questions right on LLMs
- LLMs reference your product when users are looking for specific features

So when people say “just add FAQs,” think about the questions being related to your product, not the product category.

taplio

The Battle

Jessica Otero

Taylor Scher

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taplio

The Battle

Jessica Otero

Taylor Scher

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Otero's LinkedIn Performance

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