Gradual

GTM Strategy, Advisor to CEO

“Jill’s unmatched expertise in sales, community building, partnerships, and ecosystems has been pivotal in shaping our product vision and go-to-market strategy. Her unique insights and strategic connections have unlocked new opportunities and accelerated our growth.” – Jerry Li, CEO & Founder

Gradual is a community platform that centralizes all community experiences, driving product adoption and deeper customer relationships.

Strategic Advisor

Stage 2 Capital

Stage 2 Capital invests in early-stage B2B software companies and sits shoulder-to-shoulder with leadership teams to operationalize sustainable revenue growth. We provide expertise and capital to help companies scale. 

Our LP base of 500+ seasoned GTM executives is matched with the strategic and operational needs of our portfolio companies. We involve our network in 100% of our investments, which often includes joining a portfolio company as an executive, board member, or advisor.

In 2018, I helped raise our $15 million Fund I from LPs at Asana, Atlassian, Box, Gong, HubSpot, Okta, Slack, Salesforce, SAP, ServiceNow, Toast, Twilio, Workday, Snowflake, Zoom, and many others.

$15m Fund I, LP, and Associate Member
$80m Fund II, LP
$150m Fund III, LP

GTM Advisor & LP

Klue

GTM Advisor

Competitive Enablement platform that combines market, competitor, and buyer insights.

Raised $81 million from top VCs including Salesforce Ventures, Tiger Global, Craft, and OMERS Ventures.

Advisor

Folloze

Advisor to the CEO

Enterprise customers include Adobe, Autodesk, DocuSign, Okta, VMware, UiPath, Cisco, and ServiceNow. 

Integration partners feature 6Sense, Demandbase, Marketo, Outreach, Qualified, and Salesforce.

nearbound.com

Assisted in the design, launch, and growth of the Nearbound category at Reveal. In June 2024, Reveal merged with Crossbeam, with the unified focus now on driving Ecosystem-Led Growth.

While outbound interrupts and inbound attracts, nearbound surrounds.

Nearbound is essential because buyer behavior has shifted from the ‘How’ economy to the ‘Who’ economy. Buyers now ask, ‘Who can help me solve X?’ and seek out trusted nodes in their network.

Strategy & Champion

Guild

Advisor to the B2B GTM team.

On a mission to unlock opportunity for America’s workforce. When opportunity is as evenly distributed as talent, everyone benefits. Individuals rise, companies grow, and our economy thrives.

In June 2022, Guild raised a $175 million Series F funding round at a $4.4 billion valuation. The round was led by prominent investors including Bessemer Venture Partners, Cowboy Ventures, Emerson Collective, General Catalyst, GSV, ICONIQ, Redpoint, Workday Ventures, Salesforce Ventures, and Oprah Winfrey.

GTM Advisor

LoopVOC

Voice of the Customer software for B2B SaaS Companies. Advisor to CEO & Founder.

Affinio

Member Board of Directors

Sales for Life

Advisor & Partner

Nudge.ai

Acquired by Affinity, a relationship intelligence platform.

Advisory Board Member & Investor

23 years in B2B SaaS Go-To-Market at Salesforce, Eloqua, HubSpot, Marketo. Customer Obsessed. Partner Obsessed. Living-In-Market. LinkedIn Member #320,966

Majored in Customer. Minored in Go-To-Market. Live in-Market. 

24 years in B2B SaaS. Early employee at Salesforce (first 100), Eloqua (#13), HubSpot Advisor (2014-2016), Marketo (2018).

Love startups, especially category creators.

Born Sales. Bred Marketing. Building Partnerships. 

I spent six years in management consulting, 52 quarters in software sales at Salesforce and Eloqua, six years doing professional speaking, 2018 reporting to the CEO of Marketo (acquired by Adobe for $4.75B), Limited Partner "LP" and GTM Advisor at Stage 2 Capital and GTM Fund. 

I started investing in 2012 and maintain my personal portfolio of investments in sales and marketing technology startups. I also started advising startups in 2012 and joined my first Board of Directors in 2016. Four of the companies I've advised have had successful exits -- HubSpot, Accompany, DataRPM, and PartnerHacker. 

My work keeps me focused on the changing B2B buying environment and what revenue teams need to do to evolve their culture, skills, processes, data, and technology. 

****If you want to connect with me on LinkedIn, don't send a generic invite.****

Jill Rowley

Google via Magnit (formerly PRO Unlimited)

Google Data Center OFE Equipment Supply Chain.
Several months long data discovery effort to improve real time ESC insights.
Designed and delivered reporting product for global data center equipment planning and supply.
Created new and innovative product for data center operations teams.
Delivered new supply chain reporting product to be used across all data centers globally.
Collaborated with stakeholders to merge and filter information in real time across multiple repositories.
Created reporting product using Google Sheets, apps Script, SQL queries, and Google analytics.

Contract Consultant

Oneday

Entrepreneur in Residence

Members Only

Private organization for successful CEOs, Venture Capitalists, Business Leaders and Board Execs who wish to come together, collaborate and exchange ideas and resources for the betterment of each other.  A private peer to peer group of leaders who sustain and strengthen each other.

Committee Chair & Research Analyst

Leasera

A new era of leasing is here. At Leasera, we’ve created a way to provide unparalleled value to the renter, community & property alike. Our SaaS free network effortlessly merges unique benefits of both the long term rental marketplace, services & travel ecosystem. This further replaces the previously fractured services, marginalized consumer & accessibility issues formerly caused by property management software.

Leasera empowers renters, property owners/managers & service professionals with powerful AI, innovative workflows & features not possible before.

The innovative marketplace Leasera created has opened up incredible new possibilities, closing the final gap between vacation, short-term, & long-term rental ecosystems. Listings now include hotels to homes, stays from a day to a decade and supportive lifestyle services, all in one network. Property operators save big with no per unit SaaS fees, & benefit from a known, stronger consumer, & vastly increasing their opportunities to be found or matched with the perfect renter.

Never before has a network made the renter’s life so valued, so streamlined, & simplified. Whether for their daily rent, travel or in app services, Leasera renters now have a universal account to unlock cooperative opportunities to earn rewards for customer loyalty. Never have property owners & administrators has a free platform that builds this kind of value for renters resulting in such high tenant retention, net operating income & loyalty accept through momentary concessions.  

Leasera is a unified listing, leasing, & loyalty-management platform. This unified solution brings together value propositions from each industry to appeal to today’s tech-savvy customers. This is the most technically advanced system for the most thoughtful marketplace. 

Leasera was recently named on CREtech’s Hot List as one of the “Top Companies to Discover in Real Estate” & as a “Leading tech site to discover”.

Welcome to a new era of leasing with Leasera!

Founder & CEO

ThruHealth, LLC

ThruHealth is a cloud integrated consumer health engagement platform enabling clinical organizations and health insurers with lightweight and comprehensive engagement solutions.  The new patient consumer demands flexibility and value along the continuum of care.  Providers and payers need transparency into the patient-consumer's ability to follow the prescribed care plan.  

We enable clinical organizations to easily engage with their patient base with tools and data the patient cares about while leveraging the clinical regulatory needs outlined by HEDIS and STAR metric standards.  The ThruHealth platform empowers care teams with secure telehealth communication services while keeping the patient up to date with processes that directly effect compliance, quality and outcome.

COO & Co-Founder

American Technology Coalition

The American Technology Coalition brings technology related businesses together to build sound policies that support a vibrant business climate for start-up and established technology companies. Through the combined influence of our membership, we provide a voice in the creation of policy to improve business for technology related employers. We support innovation and success of the technology community, and strive to preserve the freedom of the entrepreneurial spirit for future generations.
The American Technology Coalition advocates for employers at both the state and national level, and recognizes the economic value they bring to our nation. We provide benefits and services that add value and reduce the cost of doing business for each of our members

President

ThruVid, LLC

ThruVid assists in individualized point of care education, ongoing healthcare consumer engagement, preventative medicine & awareness via video and content education.  With a deep understanding of behavioral science, while using 3D Maya and live production, ThruVid is uniquely positioned to deliver value and information retention to the care experience.

We improve relationships with patients and plan members by giving them an educational reference they can return to as many times as needed while also being entertained along the way. Assisting in meaningful use, patient satisfaction and engagement metrics is what we do.

Founder, President & COO

Coastal Consulting Group

Executive and technical placement agency servicing the greater Northwest with a highly capable team of experienced and tenured staff.
Specialties include but are not limited to embedded device companies, medical, gaming, and scientific research.
Company assets acquired in 2009.

Partner

Strong growth of a network of professionals within the technical community, medical, marketing community, and sales industry with a focus on embedded technologies.  There's nothing better than limiting degrees of separation.  It's what drives success and keeps resources of mobility and achievement close within reach.

Partner and Chief Marketer

HouseValues LLC, Lead Marketer, LLC, etc.

Digital Real Estate Solutions, Real Estate consulting, Lead generation and sales development.

Lead Generation & Sales Consultant

NextMed, LLC

Pharmaceutical sales. National micro-pharmacy sales partner and intermediary. 

Focus on prescription adherence, education, orders and refill admin.
Assets acquired in early 2006.

Co-founder & COO

With a strategic approach to market challenges, my recent experience as a Contract Consultant for Google Data Center operations has honed my expertise in supply chain innovation and product delivery. At Google, my contributions have centered on discovering data to enhance real-time equipment supply chain insights and creating reporting products that serve global planning needs.

Simultaneously, as an Entrepreneur in Residence at Oneday as well as advising for Uncommon Ventures and others, I've leveraged my skills in new business development and product management. This has led to fostering corporate innovation as well as supporting emerging businesses. My commitment to product innovation and customer-focused strategies underpins the success of my mission to streamline operations and empower data center teams worldwide.

taplio

The Battle

Jill Rowley

Barret Newberry

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?