23 years in B2B SaaS Go-To-Market at Salesforce, Eloqua, HubSpot, Marketo. Customer Obsessed. Partner Obsessed. Living-In-Market. LinkedIn Member #320,966

Majored in Customer. Minored in Go-To-Market. Live in-Market. 

24 years in B2B SaaS. Early employee at Salesforce (first 100), Eloqua (#13), HubSpot Advisor (2014-2016), Marketo (2018).

Love startups, especially category creators.

Born Sales. Bred Marketing. Building Partnerships. 

I spent six years in management consulting, 52 quarters in software sales at Salesforce and Eloqua, six years doing professional speaking, 2018 reporting to the CEO of Marketo (acquired by Adobe for $4.75B), Limited Partner "LP" and GTM Advisor at Stage 2 Capital and GTM Fund. 

I started investing in 2012 and maintain my personal portfolio of investments in sales and marketing technology startups. I also started advising startups in 2012 and joined my first Board of Directors in 2016. Four of the companies I've advised have had successful exits -- HubSpot, Accompany, DataRPM, and PartnerHacker. 

My work keeps me focused on the changing B2B buying environment and what revenue teams need to do to evolve their culture, skills, processes, data, and technology. 

****If you want to connect with me on LinkedIn, don't send a generic invite.****

Jill Rowley

Ben Wright

Revenue @ Sendspark - On a campaign to get Americans to say football instead of soccer!

This is the section, where I tell you about how my degree in computer science catapulted me into the world of tech right?

That couldn't be further from the truth,  I did a law degree at the University of Sussex, and realized very quickly that I didn't want to spend anymore time reading case law.

Worked for a large engineering company in London for a while, started moving up the corporate ladder, before deciding to relocate to Salt Lake City ( just to let everyone know there are far less pubs here)

I then found the world of technology and start ups & I haven't looked back.

I am extremely passionate about building relationships and tackling tough problems, specifically in the customer success and partnerships space.

I also have a personal interest in social impact and corporate social responsibility, so much so that I decided to start a business that focuses on B2B charitable gifting (check out Go Give)

VP of Revenue

Fun little side project to help job seekers through the use of ChatGPT! Free for all!

I just bought $300 soccer (football) cleats and it made me realize something wild about AI.

Last week I needed new cleats. 

Started with Claude like any normal person in 2026.

"Best soccer cleats for wide feet under $300"

Got a solid list. 

But here's where it gets interesting.

I didn't buy anything based on the initial recommendations.

Instead, I spent 3 hours on YouTube watching some random guy from Manchester review each cleat. 

Then I hit up r/bootroom on Reddit. 

Only THEN did I pull the trigger on a pair of boots.

Why am I telling you this?

Because everyone's panicking that AI will replace human influence in buying decisions.

It won't.

AI gave me the shortlist. But when it came to buy time? The Youtuber and their affiliate link, that's who got my $300.

I see this pattern everywhere now that I'm in the affiliate space.

People use AI for research. But they buy based on human recommendations.

The guy who wore those cleats in actual matches.
The reviewer who's been testing gear for 5 years.

AI optimizes for efficiency. Humans still buy based on trust.

What's your take - do you trust AI recommendations enough to buy, or do you still need that human validation?

#ai #affiliate #ecom

Revenue @ Levanta - On a campaign to get Americans to say football instead of soccer!

RevOps might be the most underrated hire at a scaling SaaS company.

I'll die on this hill.

Here's why it matters so much from a leadership seat: early-stage startups almost always operate in "growth at all costs" mode. 

The result? A CRM that has a lack of accurate data.

And here's the thing — for your AEs and CSMs, it doesn't feel like a problem. They know their deals. They know their accounts. The chaos lives in their heads and that works fine... for them.

But from the top down, it's a different story entirely.

When your CRM is a mess, two critical things break:

Forecasting becomes guesswork. You're committing numbers to the board based on vibes and pipeline stages that mean different things to different reps. 

You lose the ability to course-correct in real time. Clean data shows you what's actually working. Which sequences are converting. Where deals stall. What's changed in the last 30 days. Without it, you're flying blind — and by the time you spot the problem, you've already missed the quarter.

RevOps isn't a "nice to have when we're bigger" role.

It's the hire that lets you actually see what's happening in your business and move fast enough to do something about it.

If you're a fast-growing startup without a RevOps hire, you're not just disorganized.

You're making guesses about your business, that will come back to bite you later.

#RevOps #SaaS #SalesLeadership

Sco Ducks!

That is all today!

🙏 🦆

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The Battle

Jill Rowley

Ben Wright

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The Battle

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Ben Wright

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ben Wright's LinkedIn Performance

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