Gradual

GTM Strategy, Advisor to CEO

“Jill’s unmatched expertise in sales, community building, partnerships, and ecosystems has been pivotal in shaping our product vision and go-to-market strategy. Her unique insights and strategic connections have unlocked new opportunities and accelerated our growth.” – Jerry Li, CEO & Founder

Gradual is a community platform that centralizes all community experiences, driving product adoption and deeper customer relationships.

Strategic Advisor

Stage 2 Capital

Stage 2 Capital invests in early-stage B2B software companies and sits shoulder-to-shoulder with leadership teams to operationalize sustainable revenue growth. We provide expertise and capital to help companies scale. 

Our LP base of 500+ seasoned GTM executives is matched with the strategic and operational needs of our portfolio companies. We involve our network in 100% of our investments, which often includes joining a portfolio company as an executive, board member, or advisor.

In 2018, I helped raise our $15 million Fund I from LPs at Asana, Atlassian, Box, Gong, HubSpot, Okta, Slack, Salesforce, SAP, ServiceNow, Toast, Twilio, Workday, Snowflake, Zoom, and many others.

$15m Fund I, LP, and Associate Member
$80m Fund II, LP
$150m Fund III, LP

GTM Advisor & LP

Klue

GTM Advisor

Competitive Enablement platform that combines market, competitor, and buyer insights.

Raised $81 million from top VCs including Salesforce Ventures, Tiger Global, Craft, and OMERS Ventures.

Advisor

Folloze

Advisor to the CEO

Enterprise customers include Adobe, Autodesk, DocuSign, Okta, VMware, UiPath, Cisco, and ServiceNow. 

Integration partners feature 6Sense, Demandbase, Marketo, Outreach, Qualified, and Salesforce.

nearbound.com

Assisted in the design, launch, and growth of the Nearbound category at Reveal. In June 2024, Reveal merged with Crossbeam, with the unified focus now on driving Ecosystem-Led Growth.

While outbound interrupts and inbound attracts, nearbound surrounds.

Nearbound is essential because buyer behavior has shifted from the ‘How’ economy to the ‘Who’ economy. Buyers now ask, ‘Who can help me solve X?’ and seek out trusted nodes in their network.

Strategy & Champion

Guild

Advisor to the B2B GTM team.

On a mission to unlock opportunity for America’s workforce. When opportunity is as evenly distributed as talent, everyone benefits. Individuals rise, companies grow, and our economy thrives.

In June 2022, Guild raised a $175 million Series F funding round at a $4.4 billion valuation. The round was led by prominent investors including Bessemer Venture Partners, Cowboy Ventures, Emerson Collective, General Catalyst, GSV, ICONIQ, Redpoint, Workday Ventures, Salesforce Ventures, and Oprah Winfrey.

GTM Advisor

LoopVOC

Voice of the Customer software for B2B SaaS Companies. Advisor to CEO & Founder.

Affinio

Member Board of Directors

Sales for Life

Advisor & Partner

Nudge.ai

Acquired by Affinity, a relationship intelligence platform.

Advisory Board Member & Investor

23 years in B2B SaaS Go-To-Market at Salesforce, Eloqua, HubSpot, Marketo. Customer Obsessed. Partner Obsessed. Living-In-Market. LinkedIn Member #320,966

Majored in Customer. Minored in Go-To-Market. Live in-Market. 

24 years in B2B SaaS. Early employee at Salesforce (first 100), Eloqua (#13), HubSpot Advisor (2014-2016), Marketo (2018).

Love startups, especially category creators.

Born Sales. Bred Marketing. Building Partnerships. 

I spent six years in management consulting, 52 quarters in software sales at Salesforce and Eloqua, six years doing professional speaking, 2018 reporting to the CEO of Marketo (acquired by Adobe for $4.75B), Limited Partner "LP" and GTM Advisor at Stage 2 Capital and GTM Fund. 

I started investing in 2012 and maintain my personal portfolio of investments in sales and marketing technology startups. I also started advising startups in 2012 and joined my first Board of Directors in 2016. Four of the companies I've advised have had successful exits -- HubSpot, Accompany, DataRPM, and PartnerHacker. 

My work keeps me focused on the changing B2B buying environment and what revenue teams need to do to evolve their culture, skills, processes, data, and technology. 

****If you want to connect with me on LinkedIn, don't send a generic invite.****

Jill Rowley

Salesforce

CMO of Data Resilience solutions (formerly OwnBackup)

CMO of Own | SVP Salesforce

Own Company

Chief Marketing Officer

Dynatrace

Help grow the leading observability and application performance monitoring company (from $650M in revenue to $1.4B over 3 years) as a member of the leadership team. Chartered with growing the Dynatrace brand and driving demand for large enterprises. Key accomplishments:

✔️Lead a global team of 60, plus agencies, and oversee >60% of the Dynatrace marketing programs budget. Responsible for brand, social media, digital marketing (advertising and website), strategic events, and marketing operations & analytics.

✔️Grew our annual conference, Perform, into a 2,000+ person event that drove significant pipeline in FY24. 

✔️Conducted a brand refresh and creative campaign, increasing brand awareness and association with ‘modern,’ ‘innovative,’ and ‘trusted.’

✔️Drove significant new logo sourced pipeline from digital advertising campaigns in FY24 for a blended 7x return on ad spend.

✔️Leverage self-service tooling to scale the entire marketing team (brought campaigns to market 30% faster in 2023 than in 2021).

✔️ Supported Account Based Marketing (ABM) campaigns for verticals and strategic accounts, driving millions in revenue.

VP of Corporate Marketing

Fairwinds

Head of Marketing for a cloud-native high-growth start-up. Accomplishments:

✔️Launched 1st SaaS offering in the midst of a pandemic, evolving from a pure services and open source play to a commercial software business. 

✔️Grew organic traffic 4x and marketing pipeline contribution from 10% to 50% over 12 months. 

✔️Put in place a product-led growth (PLG) strategy to upsell open source users to our commercial software.

VP of Marketing

BitSight

Hired to create the product marketing function, then promoted in 2015 to lead all of marketing. Key accomplishments:

✔️Led all aspects of global marketing: strategy, branding, digital, demand generation, product marketing, public & analyst relations, and channel. 

✔️Managed a team of 23, plus agencies, and a budget of $10M.

✔️Helped grow company over 5-year tenure, as employee #39, from $2M to 80M+ in annual recurring revenue and 50 to 1,700 customers (30% outside the US). 

✔️Built world-class customer marketing team focused on retention, adoption, value realization, and growth.

Vice President of Marketing

Director of Product Marketing

VCE was a joint venture between VMware, Cisco, and Dell and a $1B provider of converged infrastructure. Led product management for our orchestration software, VCE Vision. Key accomplishments: 

✔️Led product management, including strategy & roadmap development, for VCE’s systems management software portfolio for Vblock Systems.

✔️Key contributor to VCE’s dramatic growth: from its inception in late 2009, VCE acquired 700+ customers globally, grew to 1,700+ employees, and attained revenue of $1.2B annually. 

✔️Regularly presented at briefings for CIO’s and CTO’s of Fortune 500 companies.

Senior Manager, Product Management

RSA, The Security Division of EMC

Led product marketing for RSA’s Security Information & Event Management (SIEM) solution. Key accomplishments:

✔️Supported growth of SIEM product from $40M to $110M in 36 months

✔️Secured coveted “Leader” position for RSA/EMC in Gartner’s Magic Quadrant for Security 
Information 3 years in a row, which helped increase product revenue 20-25% annually.

✔️Member of the team that evaluated and acquired NetWitness.

Senior Manager, Product Marketing

Sr. Product Marketing Manager

Sr. Solutions Marketing Manager at SAP (Director at Frictionless Commerce prior to acquisition)

Meeting Maker

Vividon

Senior Product Manager

VP of Corporate Marketing at Dynatrace | B2B Tech | Leading teams to drive growth | Strategic, data-driven problem solver | Operational excellence | Trusted mentor & leader

B2B Technology Marketing is my passion. With a background in marketing, product management and IT consulting at companies ranging from 20 employees to 70,000, including category creators Bitsight, RSA, SAP, Akamai, and Dynatrace, I provide unique experiences, perspectives and leadership to help organizations rapidly grow their revenue and new customer logos.

I love working in environments where both strategy and rapid execution are needed. I thrive in learning organizations that value cross-functional collaboration, creativity, and metrics-driven outcomes.

Track Record:
* Crafted and executed marketing strategies to drive revenue growth (double and triple-digit) and expand customer bases (10-30x) 
* Grew and developed talented marketing teams (up to 60)
* Responsible for creating a strong ROI from marketing budgets that have ranged from $1M to $45M 
* Launched inaugural industry conference on the topic of business and cyber risk that attracted a senior-level audience (70% VP and above)
* Developed a thriving online customer community to improve customer satisfaction and drive upsell revenue
* Drove winning analyst relations programs (Gartner Magic Quadrant, Cool Vendor, etc.)
* Participated in M&A / acquisitions and associated PR / Communications  

Specialties: SaaS, Product Marketing, Positioning & Messaging, Product Launches, Competitive Positioning, Channel Marketing, Online Communities, Customer Advisory Boards, Category Creation, Public Relations, Analyst Relations, Growth / Demand Generation, Digital Marketing, Events & Conferences, Talent Management, Cyber Security

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The Battle

Jill Rowley

Debbie Umbach

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