23 years in B2B SaaS Go-To-Market at Salesforce, Eloqua, HubSpot, Marketo. Customer Obsessed. Partner Obsessed. Living-In-Market. LinkedIn Member #320,966

Majored in Customer. Minored in Go-To-Market. Live in-Market. 

24 years in B2B SaaS. Early employee at Salesforce (first 100), Eloqua (#13), HubSpot Advisor (2014-2016), Marketo (2018).

Love startups, especially category creators.

Born Sales. Bred Marketing. Building Partnerships. 

I spent six years in management consulting, 52 quarters in software sales at Salesforce and Eloqua, six years doing professional speaking, 2018 reporting to the CEO of Marketo (acquired by Adobe for $4.75B), Limited Partner "LP" and GTM Advisor at Stage 2 Capital and GTM Fund. 

I started investing in 2012 and maintain my personal portfolio of investments in sales and marketing technology startups. I also started advising startups in 2012 and joined my first Board of Directors in 2016. Four of the companies I've advised have had successful exits -- HubSpot, Accompany, DataRPM, and PartnerHacker. 

My work keeps me focused on the changing B2B buying environment and what revenue teams need to do to evolve their culture, skills, processes, data, and technology. 

****If you want to connect with me on LinkedIn, don't send a generic invite.****

Jill Rowley

VP of Corporate Marketing at Dynatrace | B2B Tech | Leading teams to drive growth | Strategic, data-driven problem solver | Operational excellence | Trusted mentor & leader

SaaS B2B Marketing is my passion. With a background in marketing, product management and IT consulting at companies ranging from 20 employees to 70,000, including category creators Bitsight, RSA, SAP, Akamai, and Dynatrace, I provide unique experiences, perspectives and leadership to help organizations rapidly grow their revenue and new customer logos.

I love working in environments where both strategy and rapid execution are needed. I thrive in learning organizations that value cross-functional collaboration, creativity, and metrics-driven outcomes.

Track Record:
* Crafted and executed marketing strategies to drive revenue growth (double and triple-digit) and expand customer bases (10-30x) 
* Grew and developed talented marketing teams (up to 60)
* Responsible for creating a strong ROI from marketing budgets that have ranged from $1M to $45M 
* Launched inaugural industry conference on the topic of business and cyber risk that attracted a senior-level audience (70% VP and above)
* Developed a thriving online customer community to improve customer satisfaction and drive upsell revenue
* Drove winning analyst relations programs (Gartner Magic Quadrant, Cool Vendor, etc.)
* Participated in M&A / acquisitions and associated PR / Communications  

Specialties: SaaS, Product Marketing, Positioning & Messaging, Product Launches, Competitive Positioning, Channel Marketing, Online Communities, Customer Advisory Boards, Category Creation, Public Relations, Analyst Relations, Growth / Demand Generation, Digital Marketing, Events & Conferences, Talent Management, Cyber Security

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Jill Rowley

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