Gradual

GTM Strategy, Advisor to CEO

“Jill’s unmatched expertise in sales, community building, partnerships, and ecosystems has been pivotal in shaping our product vision and go-to-market strategy. Her unique insights and strategic connections have unlocked new opportunities and accelerated our growth.” – Jerry Li, CEO & Founder

Gradual is a community platform that centralizes all community experiences, driving product adoption and deeper customer relationships.

Strategic Advisor

Stage 2 Capital

Stage 2 Capital invests in early-stage B2B software companies and sits shoulder-to-shoulder with leadership teams to operationalize sustainable revenue growth. We provide expertise and capital to help companies scale. 

Our LP base of 500+ seasoned GTM executives is matched with the strategic and operational needs of our portfolio companies. We involve our network in 100% of our investments, which often includes joining a portfolio company as an executive, board member, or advisor.

In 2018, I helped raise our $15 million Fund I from LPs at Asana, Atlassian, Box, Gong, HubSpot, Okta, Slack, Salesforce, SAP, ServiceNow, Toast, Twilio, Workday, Snowflake, Zoom, and many others.

$15m Fund I, LP, and Associate Member
$80m Fund II, LP
$150m Fund III, LP

GTM Advisor & LP

Klue

GTM Advisor

Competitive Enablement platform that combines market, competitor, and buyer insights.

Raised $81 million from top VCs including Salesforce Ventures, Tiger Global, Craft, and OMERS Ventures.

Advisor

Folloze

Advisor to the CEO

Enterprise customers include Adobe, Autodesk, DocuSign, Okta, VMware, UiPath, Cisco, and ServiceNow. 

Integration partners feature 6Sense, Demandbase, Marketo, Outreach, Qualified, and Salesforce.

nearbound.com

Assisted in the design, launch, and growth of the Nearbound category at Reveal. In June 2024, Reveal merged with Crossbeam, with the unified focus now on driving Ecosystem-Led Growth.

While outbound interrupts and inbound attracts, nearbound surrounds.

Nearbound is essential because buyer behavior has shifted from the ‘How’ economy to the ‘Who’ economy. Buyers now ask, ‘Who can help me solve X?’ and seek out trusted nodes in their network.

Strategy & Champion

Guild

Advisor to the B2B GTM team.

On a mission to unlock opportunity for America’s workforce. When opportunity is as evenly distributed as talent, everyone benefits. Individuals rise, companies grow, and our economy thrives.

In June 2022, Guild raised a $175 million Series F funding round at a $4.4 billion valuation. The round was led by prominent investors including Bessemer Venture Partners, Cowboy Ventures, Emerson Collective, General Catalyst, GSV, ICONIQ, Redpoint, Workday Ventures, Salesforce Ventures, and Oprah Winfrey.

GTM Advisor

LoopVOC

Voice of the Customer software for B2B SaaS Companies. Advisor to CEO & Founder.

Affinio

Member Board of Directors

Sales for Life

Advisor & Partner

Nudge.ai

Acquired by Affinity, a relationship intelligence platform.

Advisory Board Member & Investor

23 years in B2B SaaS Go-To-Market at Salesforce, Eloqua, HubSpot, Marketo. Customer Obsessed. Partner Obsessed. Living-In-Market. LinkedIn Member #320,966

Majored in Customer. Minored in Go-To-Market. Live in-Market. 

24 years in B2B SaaS. Early employee at Salesforce (first 100), Eloqua (#13), HubSpot Advisor (2014-2016), Marketo (2018).

Love startups, especially category creators.

Born Sales. Bred Marketing. Building Partnerships. 

I spent six years in management consulting, 52 quarters in software sales at Salesforce and Eloqua, six years doing professional speaking, 2018 reporting to the CEO of Marketo (acquired by Adobe for $4.75B), Limited Partner "LP" and GTM Advisor at Stage 2 Capital and GTM Fund. 

I started investing in 2012 and maintain my personal portfolio of investments in sales and marketing technology startups. I also started advising startups in 2012 and joined my first Board of Directors in 2016. Four of the companies I've advised have had successful exits -- HubSpot, Accompany, DataRPM, and PartnerHacker. 

My work keeps me focused on the changing B2B buying environment and what revenue teams need to do to evolve their culture, skills, processes, data, and technology. 

****If you want to connect with me on LinkedIn, don't send a generic invite.****

Jill Rowley

Independent Contractor

Independent Marketing Consultant

Atos

Managed demand generation campaigns for Atos North America. Created marketing strategy for account based marketing, healthcare sales team and alliance marketing with Xerox.

Marketing Manager

Xerox

Provided marketing support for ITO unit in preparation for acquisition by Atos. Managed rebranding efforts for collateral.

Marketing Director

KPMG

Provided marketing consulting and project management services for Management Consulting organization, Shared Services and Outsourcing at KPMG. Projects included market messaging and positioning, sales toolkit development, collateral development and event management.

Marketing Contractor

Raytheon

• Built and executed integrated internal communications plans to support business unit goals and engage and inspire employees
• Planned and executed communications programs, including employee events and leadership meetings, webcasts, social media, mass communications and video production. Supported launch of cloud computing initiative across business unit, including change management and communications with 20% increase in adoption

Organizational Communications Manager

•	Provide marketing consulting services for B2B clients including  Capgemini, Halliburton,  VHA, Novation and Provista.  Expertise includes demand generation campaigns for North America outsourcing sales, marketing events, webinars, analyst relations, and collateral development including case studies, service overviews, white papers and viewpoint papers.

Marketing Consultant

Deloitte Services LP

Provided marketing support for the firm’s tax practice in the Mid-America Region, including Dallas, Houston, Kansas City, St. Louis and Denver. Developed strategic marketing plans in conjunction with business development managers and client service professionals. Utilized marketing expertise to maintain and improve quality of marketing plan. Responsible for the direction, coordination and execution of all events geared toward client education and prospective client acquisition. Integrated national portfolio programs into regional tactical plans.

Marketing Senior Manager

Provided key roles in launching ExcellerateHRO joint venture. Established e-mail and web domain, trained call center staff and coordinated contact management strategy. Translates portfolio strategy into commercial messages, tools and frameworks to enhance sales. Oversees cross-functional teams among regions, industry, portfolio, sales, and marketing to drive results for marketing programs. Mentors regional marketing personnel on best practices. Leverages parent companies’ marketing and communications activities and resources for unified messaging and results. Maintains marketing and services content within Internet and intranet sites. Manages marketing sponsorships, including the EDS Byron Nelson Championship. Provides budgetary oversight for department.

Marketing Director / Senior

Provided internal communications planning and consulting to process and solutions team. Served as liaison to corporate communications team. Provided change management expertise to guide technology strategy and implementation. Translated technical requirements into communications messages for an employee-wide audience. Collected project requirements and developed communications deliverables. Developed intranet strategy and created Web-based tools.

Communications Specialist

Developed strategy, planning and implementation of internet marketing, public relations and promotions. Provided copywriting and print production for marketing collateral. Implemented cross-unit projects and ensured integration of Internet in marketing mix of all service offering launches. Managed content on EDS Internet site relating to business line. Developed PR strategy and oversaw activities of external public relations agency.

Marketing and PR Project Manager

Results-driven marketing and communications professional with a unique blend of strategy and execution skills. 

Specialties:
 •	Collateral and presentation development 
•	New product introductions and rollouts 
•	Direct marketing 
•	Customer communications 
•	Internal communications 
•	Advertising and promotion 
•	Tradeshow and event management 
•	Online marketing 
•	Website development and updates 
•	Extranet and intranet support and development 
•	Program management and support 
•	Strategic corporate/product positioning 
•	Communications strategies and planning

taplio

The Battle

Jill Rowley

Evalyn Elliott

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