Gradual

GTM Strategy, Advisor to CEO

“Jill’s unmatched expertise in sales, community building, partnerships, and ecosystems has been pivotal in shaping our product vision and go-to-market strategy. Her unique insights and strategic connections have unlocked new opportunities and accelerated our growth.” – Jerry Li, CEO & Founder

Gradual is a community platform that centralizes all community experiences, driving product adoption and deeper customer relationships.

Strategic Advisor

Stage 2 Capital

Stage 2 Capital invests in early-stage B2B software companies and sits shoulder-to-shoulder with leadership teams to operationalize sustainable revenue growth. We provide expertise and capital to help companies scale. 

Our LP base of 500+ seasoned GTM executives is matched with the strategic and operational needs of our portfolio companies. We involve our network in 100% of our investments, which often includes joining a portfolio company as an executive, board member, or advisor.

In 2018, I helped raise our $15 million Fund I from LPs at Asana, Atlassian, Box, Gong, HubSpot, Okta, Slack, Salesforce, SAP, ServiceNow, Toast, Twilio, Workday, Snowflake, Zoom, and many others.

$15m Fund I, LP, and Associate Member
$80m Fund II, LP
$150m Fund III, LP

GTM Advisor & LP

Klue

GTM Advisor

Competitive Enablement platform that combines market, competitor, and buyer insights.

Raised $81 million from top VCs including Salesforce Ventures, Tiger Global, Craft, and OMERS Ventures.

Advisor

Folloze

Advisor to the CEO

Enterprise customers include Adobe, Autodesk, DocuSign, Okta, VMware, UiPath, Cisco, and ServiceNow. 

Integration partners feature 6Sense, Demandbase, Marketo, Outreach, Qualified, and Salesforce.

nearbound.com

Assisted in the design, launch, and growth of the Nearbound category at Reveal. In June 2024, Reveal merged with Crossbeam, with the unified focus now on driving Ecosystem-Led Growth.

While outbound interrupts and inbound attracts, nearbound surrounds.

Nearbound is essential because buyer behavior has shifted from the ‘How’ economy to the ‘Who’ economy. Buyers now ask, ‘Who can help me solve X?’ and seek out trusted nodes in their network.

Strategy & Champion

Guild

Advisor to the B2B GTM team.

On a mission to unlock opportunity for America’s workforce. When opportunity is as evenly distributed as talent, everyone benefits. Individuals rise, companies grow, and our economy thrives.

In June 2022, Guild raised a $175 million Series F funding round at a $4.4 billion valuation. The round was led by prominent investors including Bessemer Venture Partners, Cowboy Ventures, Emerson Collective, General Catalyst, GSV, ICONIQ, Redpoint, Workday Ventures, Salesforce Ventures, and Oprah Winfrey.

GTM Advisor

LoopVOC

Voice of the Customer software for B2B SaaS Companies. Advisor to CEO & Founder.

Affinio

Member Board of Directors

Sales for Life

Advisor & Partner

Nudge.ai

Acquired by Affinity, a relationship intelligence platform.

Advisory Board Member & Investor

23 years in B2B SaaS Go-To-Market at Salesforce, Eloqua, HubSpot, Marketo. Customer Obsessed. Partner Obsessed. Living-In-Market. LinkedIn Member #320,966

Majored in Customer. Minored in Go-To-Market. Live in-Market. 

24 years in B2B SaaS. Early employee at Salesforce (first 100), Eloqua (#13), HubSpot Advisor (2014-2016), Marketo (2018).

Love startups, especially category creators.

Born Sales. Bred Marketing. Building Partnerships. 

I spent six years in management consulting, 52 quarters in software sales at Salesforce and Eloqua, six years doing professional speaking, 2018 reporting to the CEO of Marketo (acquired by Adobe for $4.75B), Limited Partner "LP" and GTM Advisor at Stage 2 Capital and GTM Fund. 

I started investing in 2012 and maintain my personal portfolio of investments in sales and marketing technology startups. I also started advising startups in 2012 and joined my first Board of Directors in 2016. Four of the companies I've advised have had successful exits -- HubSpot, Accompany, DataRPM, and PartnerHacker. 

My work keeps me focused on the changing B2B buying environment and what revenue teams need to do to evolve their culture, skills, processes, data, and technology. 

****If you want to connect with me on LinkedIn, don't send a generic invite.****

Jill Rowley

EWL | Empowering Women as Leaders

Board Member - Austin Chapter

Simpro Software

Vice President of Product Marketing

Astreva

Indeed.com

Enterprise Marketing

Head of Marketing, Staffing Solutions

Sightly

Board Member

Seen by Indeed

You get tech, we get you.

Seen by Indeed is marketplace that connects tech talent to leading brands and rising startups. People are more than a resume, so we ask the right questions to help match candidates to their next big opportunity. We also know that it's not just about what's "next"—our career coaches are always on hand for 1:1 personalized advice, whether you're searching for the first time or looking to reach the peak of your career.

Companies on Seen can reach over 90,000 quality tech candidates across over 60 specialties. Our matching technology and time-saving tools help you spend less time searching and more time connecting.

You're going places. Let's take you further.

Head of Marketing

Umbel

Umbel is a Customer Data Platform that empowers companies to unify and access their own customer data. Umbel's vision is to make data the most valuable asset a business can own. Founded in 2010, Umbel is headquartered in Austin, Texas.

VP of Marketing

Oracle

Senior Director, North America Marketing, Oracle Marketing Cloud

Responsible for demand creation and sales pipeline expansion for the most advanced marketing cloud SaaS platforms (including  Eloqua, Responsys, BlueKai,  Compendium, and Oracle Social Relationship Management) for the Oracle Marketing Cloud Global Sales Unit and the Oracle Customer Experience sales teams.   Serve B2C and B2C markets, verticals and accounts.

Director of North America Marketing

Eloqua | Oracle

Charged with building a field marketing team that delivers programs to sales development and field teams that scale across territories, localize by market and serve vertical industries from SMB to Enterprise accounts. Responsible for ~$5M in marketing-sourced pipeline opportunities. Recognized for championing alignment and shared accountability between sales and marketing to drive pipeline conversion and acceleration.

Director of Field Marketing

Freescale Semiconductor

Direct global marketing planning and strategy, demand generation, lead management, metrics and analytics operations.  Recipient of Freescale's Diamond Club Award for "Driving a High Performance Sales Culture." Drive a range of business initiatives, including marketing automation (Eloqua), establishment & ownership of a demand generation function, segment marketing, and shared marketing and sales accountability for revenue.

Manager, Demand Center

Owner of integrated marketing planning and budgeting processes. Proven results in creating and tracking comprehensive, consistent and measurable Freescale-wide metrics, analytics and dashboard reporting.

Corporate Marketing

Directed planning, driving and executing global advertising and search marketing operations spanning 31 countries, 7 languages, 3 businesses and more than 30 vertical markets. Managed global corporate teams, external agencies, program-specific budgets, creative development, media planning, and relationships with editors, publishers, vendors and procurement. Spearheaded all phases of brand and product initiatives from concept to delivery; ensured alignment of campaign performance with marketing objectives.

Global Advertising Manager

Oversaw client-facing advertising functions for multibillion dollar firm with ~ 20,000 products. Led agency teams in developing an enduring brand promise and iconography.

Brand & Advertising Program Manager

Directed start-to-finish integrated marketing communications operations for global B2B networking and wireless businesses. Owned business-specific communications for spin-off and IPO of Freescale Semiconductor, Inc. from Motorola Semiconductor Products Sector. Managed flex resources across creative, public relations, and advertising agencies.

Senior Marketing Communications Manager

Marketing Executive | Advisor

Global GTM Exec  | Deep B2B, SaaS, & Marketplace Expertise | Team Builder | Customer-First 

20+ years of cross-functional experience, business acumen, leadership and communication skills that drive results, whether at a bootstrap startup or a highly matrixed organization.

Decisive and intelligent leader who balances vision,
hands-on execution and team-building with high integrity, credibility and energy.

Exceptional strengths in listening, executive engagement, negotiation, persuasion,
presentation and collaboration. 

Thrives on an executive team and in a company culture that is
highly accountable, committed to the customer, transparent, and collaborative.

Specialties: 
Executive Leadership
Management
Category Creation and Leadership
Brand Development & Management
Demand Generation
Building collaborative A-player teams
Data-driven decisions
Marketing & sales alignment & enablement
Public speaking
Product Strategy
Product Marketing
Product Growth
Social Selling
Digital marketing
Marketing operations
Marketing technology
Revenue performance
Integrated multi-channel marketing
Advertising
Building agile and incredible teams

taplio

The Battle

Jill Rowley

Natasha Sinutko Morgan, Ph.D.

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