Emerge Consulting

Transforming small to medium-sized vineyards and wineries across the US and Europe by implementing cutting-edge technology solutions. Our tailored approach has led to a 30% increase in operational efficiency and a significant reduction in manual processes, empowering wineries to make data-driven decisions and enhance customer relationships.

Unlike typical consultants who push proprietary solutions, Emerge Consulting is vendor-agnostic, ensuring we only recommend and implement the best-fit technology solutions for your winery’s unique challenges and growth goals.

Founder

ENOCARE

We are an Italy-based Wine & Spirits logistics provider, dedicated to helping wine importers and distributors streamline their import processes. Our services allow them to concentrate on their core strength: delivering exceptional products to their customers.

Business Development 

FINE+RARE

Responsible to significantly improve service globally 

Designed comprehensive global logistic strategy for F+R

Globally leading the Supply Chain side of merger + acquisition integration into the business, by executing the integration plan through a number of cross functional teams and within local markets.

Global Service Director

Project lead for the  implementation and integration of SAPB1, Hubspot and proprietary software.

Senior Consultant 

Liberty Global

Major accomplishments ; 

Reduced the annual Supply Chain spend YOY by 5%-7% as a result of outsourcing key-activities (Warehousing & Test & Repair )and continuous improvement

As part of the Global Logistics Team develope& implemented a 5-year Supply Chain Strategy for CEE leading to further cost savings and improved customer experience

Re-organized the Supply Chain in the CEE region to streamline and improve the organization

Director of Supply Chain of Central Europe region

Major accomplishments ; 
Setup and transformed the entire E2E Supply Chain including outsourcing key-activities to 3rd parties including in-country refurbish & repair operations

Digitally transform the Supply Chain by implementing an E2E system which led to cost reduction (YOY 4%-6%) and improved customer experience across the DTH footprint

Implemented a robust S&OP process across the DTH footprint which led to a 20% reduction in inventory turns

Director of Supply Chain & Procurement at UPC DTH of CEE region

Sanmina-SCI

Developed a thorough understanding of key clients' needs and requirements and preparing customized solutions.
Negotiated contracts with key clients and meeting established deadlines for the fulfillment of each client's long-term goal
Successfully positioned the test & repair business in the market (world-wide) and grew the business consistently within 3-years of implementation.
In this role, world-wide responsible for all Telecom customers managed to exceed their expectations which led to  business growth

Global Account Manager

Managed business activities focusing on the financial and strategic growth of the organization.
Responsible for setting up a repair & warehouse facility for Sanmina-SCI in Hungary for customers like IBM, Nokia, Alcatel, and Philips.
Post-implementation managed the business unit and improved and developed processes, people (200), and led an IT implementation resulting in better efficiencies, quality, and happier customers.

Business Unit Manager Repair Center

UPS Supply Chain Solutions

Developed a 3 year Strategic Plan for UPC SCS in Hungary in close cooperation with UPS parcels
P&L responsible for the Supply Chain arm of UPS parcels in Hungary by offering customers Logistics services such as warehousing, airfreight and sea freight.
Coordinated, developed, and managed staff, projects, sales and build the brand within Hungary

Country Manager

Maersk Line, Limited

Put together a 3-year commercial and strategy plan for the business 
Successfully developed the business for the Supply Chain arm of Maersk in France by growing the business 12% YoY.
Responsible for developing and managing 20 large multinationals in the FMCG sector including leading French companies such as Auchan, Decathlon, Kiabi, and La Redoute.

Supply Chain Manager at Maersk Logistics France

P&L responsible for the business of Maersk Logistics in Hungary
Jointly with the Managing Director of Maersk developed a 2-year strategy for the business
Successfully implemented Logistics Services such as Distribution, Airfreight, and Seafreight groupage for Maersk customers

Country Manager at Maersk Logistics Hungary

Nutricia

Strategic Distribution Manager

Distribution Center Manager

For many winery owners, the idea of switching to new technology can be intimidating. You don’t want to lose the traditional way of doing things, and that’s completely understandable.

But today, technology isn’t just a support—it’s become an essential part of running a successful winery. It helps automate everyday tasks so you have more time to focus on what matters most: creating great wine. 

Here’s how you can start:

	1.	Think about where you’re spending the most time: Is it manually writing down orders, 
                 organizing customer contacts, or checking your stock levels? That’s a good place to start.

	2.	Pick user-friendly tools: Look for tools that don’t need a lot of training, like simple software to 
                manage sales or apps to track your barrels.

	3.	Experiment with one task: Start with just one thing—maybe a digital order system—and see how 
                it improves your day.

	4.	Get your team involved: Let them try the new tools at their own pace and show them how it 
                 makes their job easier.

You don’t need to overhaul everything. A few small changes can make a big difference, without losing the heart of your winery.

Jim de Jager

WineFi 🍷

WineFi is transforming the way that people invest in fine wine.

We work with individuals and businesses looking to gain exposure to investment-grade wine for themselves, or on behalf of their clients.

We are proud to be part-owned by Coterie Holdings — one of the most prestigious fine wine groups globally.

WineFi has been featured in the Financial Times, Forbes, Wealth Briefing, The Buyer, The Drinks Business, Digital Frontier and many others.

We are a multi-award winning business having won "Wine Investment Platform of the Year" twice, as well as many others - including Seedlegals' "Start-up of the Year". 

Capital at risk. Fine wine is an unregulated asset class. For more information, see our risk disclaimer.

Chief Executive Officer

Nomio

Joined pre-PMF as employee #3 to lead go-to-market. Achieved 100x ARR growth during tenure — from 2 to 50+ B2B clients (ranging from SMEs to enterprise).

Commercial Director

GRAYCE

Account Executive (Financial Services)

J.P. Morgan Asset Management

UK Funds

Fidelity International

Graduate Analyst

Finsbury

Financial PR Internship

Foreign and Commonwealth Office

Brand Ambassador

House of Commons

Office of Stephen Hammond, Member of Parliament for Wimbledon (2005 to 2024)

Researcher

Diageo

Founder @ WineFi | Bringing Fine Wine Investing Mainstream | ex-JP Morgan.

WineFi is a multi award-winning platform that makes investing in fine wine simple and cost-effective — opening the door for more people to access blue-chip wines for the very first time.

We work with individuals and businesses who want to co-invest in carefully sourced collections of investment-grade wines — whether for themselves or alongside their clients.

Our unique syndicate structure allows investors to own a direct share of world-class wines from just £3,000, a fraction of the cost of buying the individual bottles outright.

WineFi has been featured in the Financial Times, Wealth Briefing, The Buyer, The Drinks Business, Digital Frontier and many others.

We are backed by leading fine wine group Coterie Holdings, as well as SFC Capital and Founders Capital, and a number of wonderful angels.

Request early access: https://www.winefi.co

Capital at risk. Fine wine is an unregulated asset class and the value of your investment may fall as well as rise.

Callum Woodcock

If you are ever concerned that your pitch deck sucks, this was the actual v.1 of WineFi 🍷's pre-seed deck.

I'm still not 100% sure why I thought that orange was a good colour scheme for a fine wine investment platform 🤷‍♂️ 

Side note: we ended up pivoting away from fractional investment because of the high CAC, regulatory overhead, and loss of CGT-exemptions for our clients.

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Follow the journey over at WineFi 🍷

CEO at WineFi 🍷 | xJP Morgan | Quant Fine Wine Investing

Looking for a tax-efficient way to diversify your portfolio? 🍷

Few investors realise that our fine wine investment syndicates — unlike stocks, crypto, or property — are Capital Gains Tax exempt in the UK. 

Through The Signal Collection, you can gain exposure to a diversified, expertly-curated portfolio of world-class wines from just £3,000 — a fraction of the cost of owning the bottles outright.

👉 𝐕𝐢𝐞𝐰 𝐭𝐡𝐞 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐏𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: https://lnkd.in/engGJTrw

Why invest?

✅  Historic CAGR of 12.6% over anticipated 5 year holding period.*

🍷 Own the greatest wines from the world's most prestigious producers in Bordeaux, Burgundy, Champagne and Italy.

📈 Designed to outperform the broader wine market indices. 
 
🔒 All wines are held in Coterie Vaults, and insured at full market value.

Discover how fine wine can diversify your portfolio — and stay tax-efficient while doing it 🍷  https://lnkd.in/engGJTrw

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𝘍𝘰𝘭𝘭𝘰𝘸 𝘵𝘩𝘦 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 𝘰𝘷𝘦𝘳 𝘢𝘵 WineFi 🍷. 𝘗𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘧𝘪𝘨𝘶𝘳𝘦𝘴 𝘢𝘳𝘦 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘣𝘢𝘤𝘬𝘵𝘦𝘴𝘵𝘦𝘥 𝘢𝘯𝘢𝘭𝘺𝘴𝘪𝘴 𝘶𝘴𝘪𝘯𝘨 𝘩𝘪𝘴𝘵𝘰𝘳𝘪𝘤𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵 𝘥𝘢𝘵𝘢 𝘢𝘯𝘥 𝘥𝘰 𝘯𝘰𝘵 𝘨𝘶𝘢𝘳𝘢𝘯𝘵𝘦𝘦 𝘧𝘶𝘵𝘶𝘳𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴. 𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘢𝘵 𝘳𝘪𝘴𝘬. 𝘍𝘪𝘯𝘦 𝘸𝘪𝘯𝘦 𝘪𝘴 𝘢𝘯 𝘶𝘯𝘳𝘦𝘨𝘶𝘭𝘢𝘵𝘦𝘥 𝘢𝘴𝘴𝘦𝘵 𝘤𝘭𝘢𝘴𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘷𝘢𝘭𝘶𝘦 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘮𝘢𝘺 𝘧𝘢𝘭𝘭 𝘢𝘴 𝘸𝘦𝘭𝘭 𝘢𝘴 𝘳𝘪𝘴𝘦.

We have spent a long time experimenting with lead magnets, nurture flows, and new landing pages.

Then we added one line of text to a banner the top of the WineFi 🍷 homepage.

Conversions increased 6%.

Turns out the simplest product updates often outperform the clever marketing ones.

If someone’s already curious, they don’t need convincing — they just want taking action to be easy.

Strange but true 🤷‍♂️ 

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Follow the journey over at WineFi 🍷

Spotting a wine investment scam is surprisingly easy if you know where to look.

In this article, an AI-generated version of our Operations Director Oliver Thorpe takes you through the three questions every investor should ask before parting with their money:

1️⃣ Are you being ripped off?
2️⃣ Do your holdings actually exist?
3️⃣ Is your wine actually investment-worthy?

If you’re worried you may have been misled or overcharged, we’re happy to take a look at your portfolio — no fee, no upsell, just clarity.

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Follow the journey over at WineFi 🍷

In August 2025, three people were convicted of fraudulent trading relating to a complex wine fraud run by Imperial Wines and Spirits Merchants Ltd. Th

Open article: How to spot a wine investment scam by Callum Woodcock • 5 min read

Thrilled to see WineFi 🍷 featured in The Drinks Business today.

Thank you Sophie Arundel for the write-up. 

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Follow the journey over at WineFi 🍷

Open article: From algorithms to appellations: the rise of AI in wine by thedrinksbusiness.com

From algorithms to appellations: the rise of AI in wine

Introducing the The Signal Collection 🍷 

Gain exposure to diversified, expertly-curated collections of fine wine at a fraction of the cost of owning the underlying portfolio outright.

👉 Simulated past performance (net): 12.6%
👉 Anticipated holding period: 5 years
👉 Minimum entry: £3,000

Our data-driven approach analyses 18m+ datapoints and 70+ variables across 60,000+ wines to identify those most likely to outperform.

If you’ve ever thought about diversifying into wine but wanted a credible, low-barrier, performance-first way of doing it—this is it.

Sign-up to view the documents by clicking here: https://lnkd.in/eBbTseFp

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Follow the journey over at WineFi 🍷

Capital at risk. Fine wine is an unregulated asset class and the value of your investment may fall as well as rise.

🍷 Thinking about investing in fine wine?

The Signal Collection, our latest syndicate, is open for investment. View the documents by clicking here: https://lnkd.in/ef5CM8C3

Built on WineFi’s proprietary machine-learning models, trained on 60,000+ wines and 18 million datapoints, targeting only wines with a WineFi Investment Score (WIS) ≥72 – a threshold shown to generate consistent outperformance in backtests.

Unlike traditional regional allocations, the WIS model compares Burgundy, Bordeaux, Champagne, Napa and other key regions on equal terms, ensuring only the strongest global signals are selected.

Our syndicate structure allows broad exposure across multiple producers and regions, with analysis provided to syndicate members on systematic entry and exit rules, purchase discipline, and exit timing to ensure that the syndicate makes informed, data-driven decisions.

Gain tax-efficient exposure from just £3,000.

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Capital at risk. Fine wine is an unregulated asset class and the value of your portfolio may fall as well as rise.

No alternative text description for this image

🍷 The second tranche of The Signal Collection — WineFi 🍷's latest fine wine investment syndicate — is now open.

🤝 Invest from just £3,000.

📈 Track performance in real time.

🔒 Stored and insured in a UK government bonded warehouse.

Why investors are joining:

🧬 Diversification away from mainstream assets.
📦 Brokerage, storage and insurance included.
🤖 Data-driven portfolio curation designed for optimal returns.

Allocations are already filling fast.

Don’t miss your chance.

Click here to register interest: https://lnkd.in/etxNn65g


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Capital at risk. Fine wine is an unregulated asset class, and the value of your portfolio may fall as well as rise.

Open article: The Signal Collection - Join Waitlist by forms.winefi.co

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The Battle

Jim de Jager

Callum Woodcock

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The Battle

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