Keenan .

Vice President/Regional Sales Leader Emerging Service Providers

CEO | Author of Gap Selling | Creator of the Problem-Centric OS™ | Driving Predictable, Reliable, Revenue Growth -- Every Time

I’m the CEO of A Sales Growth Company (ASG) and the author of Gap Selling. Over the past decade, I’ve built a body of work that includes the Problem-Centric Operating System™ (PCOS), the Buyer Confidence Model, and the Problem Identification Chart (PIC) — frameworks that rewire how revenue organizations operate, forecast, and grow.

At ASG, we don’t just train salespeople. We help entire organizations transform the way they sell by aligning every GTM function to the problems buyers actually have. That’s why our work has been featured in Harvard Business Review and MIT Sloan Management Review, and why global enterprises and high-growth companies turn to us when they need to fix broken revenue systems.

I’m also a lifelong freestyle and mogul skier. In skiing, success requires precision, rhythm, and adaptability — one mistake throws off the entire run. Revenue is the same. If one part of the GTM system is out of sync, the whole organization feels it: forecasts drift, deals stall, and growth slows. That’s what the Problem-Centric OS solves — it brings clarity, control, and flow back into the system so growth becomes predictable.

ASG exists to help organizations achieve that level of performance. Our clients see higher win rates, more accurate forecasts, shorter sales cycles, and stronger alignment across sales, marketing, and customer success.

Because today’s revenue challenges aren’t about effort or talent — they’re about systems that weren’t built for how modern buyers buy. And fixing those systems is what we do.

CEO/President

A Sales Growth Company helps organizations solve the ever-changing challenges of revenue growth, long sales cycles, low winning percentages, and unacceptable growth numbers.  Through it's highly sought after Gap Selling methodology, ASG is quickly becoming the leader in revenue generation solutions for B2B companies around the world . . .

and we're just a killer place to work!

Gong

I help customers realize the value of AI. Gong has the largest repository of customer interactions. This data set allows our customers to predict, produce, and prescribe the most impactful workflows that drive revenue.

Q1 2024 - ♾️ % to quota (ramping)
Q2 2024 - 787% to quota (ramping)
Q4 2024 - 145% to quota fully ramped
2024 - 133% to annual quota

Sr. Enterprise Account Executive - New Business

Gong unlocks reality to help people and companies reach their full potential. 

The patented Gong Revenue Intelligence Platform™ empowers customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, empowering revenue and go-to-market teams to determine the best actions for winning outcomes. Thousands of innovative companies like Morningstar Inc., Google, LinkedIn, T-Mobile, Slack, Okta, Twilio, and Square trust Gong to power their customer reality. Gong is a private company headquartered in the San Francisco Bay Area. For more information visit www.gong.io.

5 Direct Reports
2023 H1 95% Team Achievement

9 Direct Reports
2021 Q4 135% Team Achievement
2022 Q1 131% Team Achievement

Sales Manager - Enterprise Customer Sales

Ranked #2 in Customer Sales 2020

Some of my clients included:

Slack
Samsara
Okta
Medallia
Global Data
MindBody
SurveyMonkey

Enterprise Account Executive - Customer Sales

Glassdoor

Glassdoor is the most trusted and transparent place for today's candidates to search for jobs and research companies. I work with C- Level executives at organizations with 10,000+ employees. I listen to my clients to understand their business objectives and create strategies to help achieve them. My mission is to create value for my clients at the cross section of what is good for them and what is good for Glassdoor.

Some of my clients included:

BAE Systems
Booz Allen Hamilton
Leidos
U.S. Army
Koninklijke Philips
KPMG
Red Hat
McKesson
McKinsey
Blackrock
Colgate-Palmolive
Ford Motor Company
Hilton Worldwide

Ranked #1 In Tier % To Quota Globally FY2018
Ranked #4 In Sales For 2015
Ranked #2 In Sales For 2014
2018 President's Club Winner #1 In Tier
2015 President's Club Winner
2014 President's Club Winner

Strategic Account Executive

Focus on growing NDR on existing customer base. One of the first four Enterprise Account Managers.

Enterprise Account Manager

Hunt new business and grow existing customers that I originally closed as new.

Account Executive - New Business

YP, The Real Yellow Pages®

Advertising Consultant/Account Executive: Consistently performed in the top 10% in my division & region. Generated growth of print and Internet advertising accounts in a large variety of verticals. Set and carried out in person client meetings. Responsible for retaining and growing over $1 Million in annual advertising contracts. Analyzed marketing campaigns and budgets for businesses. Designed complex marketing solutions and closed using intelligent ROI. 

Prepared, demonstrated, and recommended a suite of online marketing products such as pay per click, websites, mobile advertising, online video ads, virtual tours, targeted online display, Yellowpages.com, and online presence manager. Tracked all products from pre to post fulfillment to ensure accuracy and successful implementation. Consistently monitored marketing programs to identify opportunities and make changes.

Increased new business prospects through independent lead generation. Developed and refined telephone scripts to engage new client interest. Persistently cold called into small, medium, and large businesses and reached decision makers. Demonstrated consistent ability to find new and increase existing revenues.

Advertising Consultant

Valley Yellow Pages / MYYP.com

Greatly exceeded campaign targets. Met with senior-level decision makers in key accounts. Aggressively hunted for new business. Tenaciously cold called on competitors’ customers to penetrate into their market-share. 

•	Multiple winner of the prestigious “Wolley” award only received by the top 3 senior account executives in the branch office (2005 & 2006).
•	Promoted from Account Executive to Senior Account Executive in first year of employment.
•	Multiple winner of the “Spirit” award for promoting team cohesiveness and spirit (2005 & 2006).

Senior Account Executive

Cutco/Vector Marketing Corporation

Assistant Manager: Conducted interviews and made hiring decisions. Orchestrated team meetings. Performed motivational and instructional talks that increased sales. Mentored rookie sales representatives through ride-a-longs and coaching.

Senior Field Sales Manager: Demonstrated high-end cutlery products and accessories to individuals and businesses. Learned sophisticated closing techniques on retail products. Vastly increased new sales opportunities through direct recommendations. Coordinated product displays at fairs and shows by negotiating booth fees, collecting money for booth rent, designing the booth, developing shift schedules, trainings, and closing customers at the booth. Facilitated many sales training conferences around the country. 

•	Achieved top 1% of all sales representatives with over $110,000 in career sales.
•	Promoted from Sales Representative to Senior Field Sales Manager in first year of employment.
•	Awarded the national All-American scholarship by placing in the top 25 college student representatives in the nation.
•	Attained the Summer Excellence Award selling over $40,000 in cutlery from May-August and earned an invitation to an all expense paid trip to the factory in Olean, NY. 
•	Sold $10,000 in product during a two-week push period contest.
•	Performed more than 50 field trainings with rookie representatives.

Senior Field Sales Manager/Assistant Manager

Relentless, self-starting professional with extensive experience delivering top tier sales and profit growth. Reliable ability to build strategies that generate new business & growth. Skilled at adaptation, creating new processes and executing. Engaged team player willing to make time to mentor others. Multiple President's Club Achiever. 

taplio

The Battle

Keenan .

Eric Johnson

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