Keenan .

Vice President/Regional Sales Leader Emerging Service Providers

CEO | Author of Gap Selling | Creator of the Problem-Centric OS™ | Driving Predictable, Reliable, Revenue Growth -- Every Time

I’m the CEO of A Sales Growth Company (ASG) and the author of Gap Selling. Over the past decade, I’ve built a body of work that includes the Problem-Centric Operating System™ (PCOS), the Buyer Confidence Model, and the Problem Identification Chart (PIC) — frameworks that rewire how revenue organizations operate, forecast, and grow.

At ASG, we don’t just train salespeople. We help entire organizations transform the way they sell by aligning every GTM function to the problems buyers actually have. That’s why our work has been featured in Harvard Business Review and MIT Sloan Management Review, and why global enterprises and high-growth companies turn to us when they need to fix broken revenue systems.

I’m also a lifelong freestyle and mogul skier. In skiing, success requires precision, rhythm, and adaptability — one mistake throws off the entire run. Revenue is the same. If one part of the GTM system is out of sync, the whole organization feels it: forecasts drift, deals stall, and growth slows. That’s what the Problem-Centric OS solves — it brings clarity, control, and flow back into the system so growth becomes predictable.

ASG exists to help organizations achieve that level of performance. Our clients see higher win rates, more accurate forecasts, shorter sales cycles, and stronger alignment across sales, marketing, and customer success.

Because today’s revenue challenges aren’t about effort or talent — they’re about systems that weren’t built for how modern buyers buy. And fixing those systems is what we do.

CEO/President

A Sales Growth Company helps organizations solve the ever-changing challenges of revenue growth, long sales cycles, low winning percentages, and unacceptable growth numbers.  Through it's highly sought after Gap Selling methodology, ASG is quickly becoming the leader in revenue generation solutions for B2B companies around the world . . .

and we're just a killer place to work!

ALO.ai

Founding Partner 

Arts-Technology.com

Advisor, mentor and board member  of early stage B2B Arts & Technology start-ups.  Board member, TRG Arts.

Arts & Technology Advocate 

Patron Technology

Patron Technology provides innovative and industry-leading technology that enables its customers to create deeper and more profitable relationships with their ticket buyers, fans, and supporters. Under the investment umbrella of Providence Strategic Growth, Patron Technology now includes the Pittsburgh-based ShowClix and Philadelphia-based Ticketleap and is actively engaged in building out a broader platform that addresses other sectors of the ticketing & CRM market in the U.S. and abroad.

President/Chief Innovation Officer

Patron Technology strives to revolutionize the ticketing industry for arts, culture and other live events  by offering world-class customer relationship management (CRM) technology, including ticketing, subscriptions, fundraising, e-mail marketing and staff collaboration technology. Patron Technology’s products are PatronMail and PatronManager CRM.

CEO & Founder

CultureFinder, Inc.

CultureFinder.com was an innovative company that pioneered arts content and commerce on the Internet. It provided nation-wide arts listings for over 250,000 events as well as articles, message boards, chat rooms and a series of 25 weekly email newsletters covering arts events in 25 cities. It was funded initially by a group of NY arts-supporters and then went on to win a berth in the AOL Greenhouse which enabled it to provide arts coverage in the very earliest days of AOL. The company was then funded by Comcast Interactive Capital (precursor to Comcast Ventures).

Founder, CEO

The Concordia Orchestra

Executive Director

American Symphony Orchestra

Responsible for managing all aspects of this New York city based symphony orchestra, based at Carnegie Hall and Lincoln Center. Grew budgeted activities 4x over five years, organized concert series in New York, at Bard College, tours to Korea and Japan and recordings.

American Express

Marketing Manager

Responsible for all operations of this New York city-based organization. Produced concerts at Carnegie Hall, Lincoln Center, Radio City Music Hall (with PBS) and a Grammy nominated recording.

Director of Operations

Experienced entrepreneur/ CEO with a demonstrated success in e-commerce SaaS technology. Strong business development professional skills in Entrepreneurship, Public Speaking, Start-up Consulting, Organizational Leadership, and Management. Member of New York Angels.

taplio

The Battle

Keenan .

Eugene Carr

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