Keenan .

Vice President/Regional Sales Leader Emerging Service Providers

CEO | Author of Gap Selling | Creator of the Problem-Centric OS™ | Driving Predictable, Reliable, Revenue Growth -- Every Time

I’m the CEO of A Sales Growth Company (ASG) and the author of Gap Selling. Over the past decade, I’ve built a body of work that includes the Problem-Centric Operating System™ (PCOS), the Buyer Confidence Model, and the Problem Identification Chart (PIC) — frameworks that rewire how revenue organizations operate, forecast, and grow.

At ASG, we don’t just train salespeople. We help entire organizations transform the way they sell by aligning every GTM function to the problems buyers actually have. That’s why our work has been featured in Harvard Business Review and MIT Sloan Management Review, and why global enterprises and high-growth companies turn to us when they need to fix broken revenue systems.

I’m also a lifelong freestyle and mogul skier. In skiing, success requires precision, rhythm, and adaptability — one mistake throws off the entire run. Revenue is the same. If one part of the GTM system is out of sync, the whole organization feels it: forecasts drift, deals stall, and growth slows. That’s what the Problem-Centric OS solves — it brings clarity, control, and flow back into the system so growth becomes predictable.

ASG exists to help organizations achieve that level of performance. Our clients see higher win rates, more accurate forecasts, shorter sales cycles, and stronger alignment across sales, marketing, and customer success.

Because today’s revenue challenges aren’t about effort or talent — they’re about systems that weren’t built for how modern buyers buy. And fixing those systems is what we do.

CEO/President

A Sales Growth Company helps organizations solve the ever-changing challenges of revenue growth, long sales cycles, low winning percentages, and unacceptable growth numbers.  Through it's highly sought after Gap Selling methodology, ASG is quickly becoming the leader in revenue generation solutions for B2B companies around the world . . .

and we're just a killer place to work!

Challenger

You can read the Challenger books and try to figure it out.  Or you can give me a call and I'll share what we've learned over the past decade.

Key Account Executive

Sales Assembly

Featured Thought Leader

Propeller

Consultant

10EQS

Collaboration Manager

Accenture

Manager Management Consulting

Falcon Management Partners

Senior Consultant

Deloitte

Consultant Who Learned How to Sell | Helping Avoid Traditional Sales Mistakes | Innately Curious | No Pitch Zone | Dad Jokes Fan | Improv Music Lover | Oregon Trail-er

In my role as an AE, my goal is to help folks make the best decisions for their sales & marketing orgs.  It might not be Challenger and that's ok, we're not a perfect fit for everyone.

But enough about me, let's talk about you.

My favorite part of sales & the LI community is learning about other people, your role, your business, your challenges.

And I'd be willing to bet that before we chat, I can come up with a decent guess on what you sell, to who and what's hard about it.  

It's amazing how a little research goes a long ways.

Because then we spend our time filling in the gaps and I might even be able to provide a perspective on how I've seen other orgs address similar difficulties.

You also may have noticed this is a No Pitch Zone, and it's my promise to you that if we connect, you will not be pitched by me - hopefully it can be mutual. :)

But… if you have an idea, a question, a comment about sales or otherwise, hit me up - I'm always open to connecting with new folks!

PS. I'm also a Dad to two awesome, but pain-in-the-butt kids, I dig jambands & improvisational music - #couchtour anyone?

Fun fact, my great-great-great grandfather, Abijah Hendricks played the real Oregon Trail in 1843, didn't die of dysentery and 150 years later I got the chance to spend a few days retracing his steps.

Oh and I have been fairly accused of using far too many clichés - hey there must be a reason why we all love saying them, right?!?

Geoff Hendricks

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The Battle

Keenan .

Geoff Hendricks

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