Keenan .

Vice President/Regional Sales Leader Emerging Service Providers

CEO | Author of Gap Selling | Creator of the Problem-Centric OS™ | Driving Predictable, Reliable, Revenue Growth -- Every Time

I’m the CEO of A Sales Growth Company (ASG) and the author of Gap Selling. Over the past decade, I’ve built a body of work that includes the Problem-Centric Operating System™ (PCOS), the Buyer Confidence Model, and the Problem Identification Chart (PIC) — frameworks that rewire how revenue organizations operate, forecast, and grow.

At ASG, we don’t just train salespeople. We help entire organizations transform the way they sell by aligning every GTM function to the problems buyers actually have. That’s why our work has been featured in Harvard Business Review and MIT Sloan Management Review, and why global enterprises and high-growth companies turn to us when they need to fix broken revenue systems.

I’m also a lifelong freestyle and mogul skier. In skiing, success requires precision, rhythm, and adaptability — one mistake throws off the entire run. Revenue is the same. If one part of the GTM system is out of sync, the whole organization feels it: forecasts drift, deals stall, and growth slows. That’s what the Problem-Centric OS solves — it brings clarity, control, and flow back into the system so growth becomes predictable.

ASG exists to help organizations achieve that level of performance. Our clients see higher win rates, more accurate forecasts, shorter sales cycles, and stronger alignment across sales, marketing, and customer success.

Because today’s revenue challenges aren’t about effort or talent — they’re about systems that weren’t built for how modern buyers buy. And fixing those systems is what we do.

CEO/President

A Sales Growth Company helps organizations solve the ever-changing challenges of revenue growth, long sales cycles, low winning percentages, and unacceptable growth numbers.  Through it's highly sought after Gap Selling methodology, ASG is quickly becoming the leader in revenue generation solutions for B2B companies around the world . . .

and we're just a killer place to work!

🐒 John Bissett

Slingshot Edge

You've tried them all… MEDDIC, SPIN, Challenger, Solution Selling, Sandler… the list goes on. BUT deals STILL slip from quarter to quarter. You're in a dogfight and price war with your competitors. AND most of the deals you win are coming from a small handful of people in your team.

Imagine if you could give your sellers the map to your prospect’s decision-making brain.  Curious to see what the rockstars are doing differently? www.slingshotedge.com

Partner

Leidos

Director of Sales - Global Airports

Lockheed Martin

Airport operations and resource management systems (SaaS/on-premise). Led the Airports Sales team and continued to make an individual sales contribution (hunting new name logos and developing strategic accounts). Development and execution of strategy for the airports business.

Lockheed Martin via Amor acquisition. Responsible for developing key accounts and winning new name logos. As well as leading the team I continued to make an individual sales contribution.

Head of Account Development- Global Airports

Axios Systems

SaaS/On-Premise ITSM solution sales. Winning new logos in the incredibly tough and competitive world of IT Service Management Solutions.

Account Executive

Capita

Account Exec. with Capita Software Services within the Public Sector, covering Scotland and Northern England. Account Expansion and New Business. Providing a full suite of payment and income management solutions.

Raytheon Systems

Process Engineer within Semiconductor fabrication unit. Responsiblities included: process ownership and quality, driving continuous improvement activities using 6 sigma methodologies,providing technical support and expertise for manufacturing group,  root cause analysis for process defects and maintenance of accurate process documentation and specifications.

Process Engineer

Motorola Semiconductor

Process Engineer Tech.

NO THANKS. Half of Sales pipeline in 2023 will end in NO DECISION. It feels like such a waste. Avoid this soul-destroying frustration | Lay TRAPS for your competitors | Help your prospects do what's best for them

Become a Top 0.67% Performer.
Conventional wisdom might be hurting you. The data says it all:
> Lead with ROI - you LOSE more deals
> Remind your prospect of their pain and the cost of doing nothing when deals are slipping - you LOSE more deals.

Conventional sales wisdom is misaligned with how people think and make decisions. It's why you get ghosted and lose to the Status Quo - or another vendor. 

If you want to win you need to understand the Chimp (powerful emotional decision-maker) in your prospect's head.

taplio

The Battle

Keenan .

🐒 John Bissett

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