generAI

CEO & Co-Founder

Trend Z 

Co-Founder

The Nice Center

Content Manager

WAVE.tv

Social Media Ambassador

College Truckers, LLC

Campus Co-Founder

U.S. Bank

Commercial Banking Intern

Co-Founder at generAI | Helping DTC brands leverage AI

Most DTC marketing teams do not realize in ~2 years, they will have hundreds of agents and ai workflows working for them.

But most brands have no idea how to even begin.

That’s me. I help DTC marketing teams build unified AI systems and agents. The future is about to get wild.

Email: Jimmy@humansquared.co

Jimmy Slagle

Youthvine Agency

I drive strategy, agency growth, and nurture creator and social community programs at Youthvine, a next-gen lifestyle marketing agency and talent network. Focused on connecting brands to youth culture’s pulse—action sports, music, fashion, and social change—we blend strategic expertise with hands-on creator-driven approaches to deliver authentic impact.

Chief Engagement Officer

ThinkWithWitt

We help companies and nonprofits modernize their brand storytelling, social content, creator partnerships and audience engagement strategies to impact change and drive business growth.

Specialization: youth culture, hard-to-reach demographics, fandom communities, and cross-generational communications.

Guided by data. Driven by culture 🔥

Senior Youth & Creator Marketing Strategist, Problem Solver & Brand Builder

Thrive Global

Thrive Global is Ariana Huffington's health, wellness and fitness media resource. Together we're on a mission to end the stress and burnout epidemic by offering companies and individuals sustainable, science-based solutions to enhance both well-being and performance.

Contributing Author

YouTube

As a Senior Youth Culture Marketing Strategist for YouTube via GLG consulting, I have leveraged my expertise and understanding of youth culture to drive product innovation, enhance user experience, and develop effective marketing communications strategies in collaboration with prominent creators and users. Through our co-creation efforts, we have delivered tangible results and helped businesses stay ahead of emerging trends and remain competitive in an ever-changing marketplace.

Senior Youth Market Insights and Strategic Advisory 

We Are Family

Cross Generational Marketing Strategist | U.S. Market

Kogan Page

Co-Authored 'The Gen Z Frequency: How Brands Tune In and Build Credibility' with Derek E. Baird. The title was released on September 28, 2018.

Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing. Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach.

Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before. Staying tuned-in to this demographic's impatience, confidence and constantly evolving trends can be daunting for any marketer trying to keep up.

The Gen Z Frequency offers a comprehensive guide for any brand, non-profit/social impact or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves.

Best-Selling Author  | Named Top Youth Marketer to Follow by  Inc. Magazine

Motivate Inc.

Motivate is the leading insights and media partner for reaching Multicultural, Youth and LGBTQ segments. We specialize in consumer segmentation, custom insights, product development and turnkey media strategy and execution for high-growth demographics. 

Motivate acquired Immersive Youth in 2016. The newly formed Motivate Youth practice provides best-in-class media activation in digital, traditional, social and influencer marketing services used by Fortune-500 brands and major advertising agencies.

EVP, Youth Marketing

Immersive Youth Marketing

Immersive is a youth marketing agency cultivating brand relevance with young people. 
We unlock the passions of consumers through cohesive solutions that emotionally connect, inspire action, and positively change behaviors. We’ve helped some of the world's greatest brands reach mass audiences while building credibility within niche youth segments.

Youthvine is our proprietary youth-powered resource. We deliver actionable insights, innovation, strategy and advocacy programs to help brands rapidly and cost-efficiently connect with influential tweens, teens, and young adults. 

Some of the brands we are honored to work with, include; Walt Disney World, Autodesk, Qualcomm, Nitro Circus, Funny Or Die, Bravo Sports, Partnership for Drug-Free Kids, Texas Department of Agriculture, Hansen's Natural, and Konami Digital Entertainment.

Premise | Youth Marketing + Immersive Media 

Premise is a full service agency that builds positive connections between brands and youth.   We provide the depth of expertise needed to resonate with young people in ways that are trend conscious. Our work impacts targeted consumer segments from the inside out to provide your brand the authentic foundation needed for success.  

We deliver a complete set of youth marketing services including; youth market strategy, brand development, research and cultural insights, social media, creative design and media services, content production, and education programs.

Head of Strategy and Consumer Insights

Landscape Structures

Strategic Advisor, Youth and Fitness Markets

Youth Brand Builder | Gen Z & Alpha Specialist | Creator Marketing Strategist | Author, The Gen Z Frequency | Youth Marketer to Follow, Inc. Magazine | #CreatorEconomy | Let's talk brand and business growth 🔥

Gregg L. Witt’s tireless pursuit of youth culture has been a long and winding road. Never content to just ‘know it when he sees it,’ Witt has dedicated his career to understanding the wisdom and authenticity of youth culture while guiding others to do the same.

With over 25 years of experience, Gregg is a senior marketing strategist specializing in building brands and directing campaigns that resonate and drive growth. Recognized by Inc Magazine as a "Top youth marketer to follow," he connects with tweens, teens, and young adults through cultural storytelling and youth-driven strategies.

Gregg’s journey began at 16 when he launched Goodtimes Skateboards, generating $500K in sales within its first year. This entrepreneurial spirit laid the foundation for his career as a trusted youth culture advisor.

As an independent consultant, Gregg advised major brands like YouTube, Meta, Samsung, Intuit, and Axe, while mentoring over 150 emerging creators and collaborating with Reichman University’s ContentShapers Masterclass Program.

From 2018 to 2021, Gregg served as USA Youth and Creator Marketing Strategist for We Are Family Global Agency Group, partnering with Adobe, Thorn, and Radio Disney to create youth-focused campaigns. Before that, as Vice President of Youth and Creator Brand Partnerships at Motivate Agency (2016–2018), he drove avg 33% annual growth, generating over $5M in revenue with work for Hollister, Cooper Tires and Walmart.

Earlier in his career, Gregg co-founded Premise Marketing, delivering strategies for brands like Funny or Die and action sports companies, and before that worked with Powerline 6 Design, collaborating with Ecko Unltd., Burton, Razor., and others. He also led award-winning social impact programs for the Partnership for Drug-Free Kids and Queen Rania of Jordan during his tenure at Immersive Youth.

Gregg is the co-author of The Gen Z Frequency (Kogan Page), a best-selling guide to understanding Gen Z, translated into seven languages.

As Founder and Chief Engagement Officer of Youthvine, Gregg leads a next-generation marketing agency connecting brands with youth culture through creators, community builders, and social media. Youthvine’s network spans 100+ creators and 500+ social communities, reaching over 100M youth globally.

Gregg’s work resonates because it is grounded in cultural intelligence and authenticity. “Gregg is this marketing dude that talks like us,” says Dana Barbaro, 15. From insights to advocacy marketing, Gregg ensures measurable results—all delivered in a new pair of bright red Vans Grossos.

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Jimmy Slagle

Gregg L. Witt💡

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